Lumber Mqnufqclurers Asked to Provide Deqlers With More Merchcrndising - Scrles Promotion Aids

Directors of the National Lumber Manufacturers Association, meeting in Seattle, Wash., May 28-30, called for Congressional action to bring about a reappraisal of government land ownership and a more detailed reporting of national forest management activities.

Other resolutions approved by the directors at their 1956 spring meeting:

1. Authorized an expansion of NLMA's research activities.

2. Congratulated the U.S. Chamber of Commerce for its work in modernizing building codes.

3. Applauded the National Paint, Varnish and Lacquer Association for cooperating u'ith NLMA in a program to improve paint performance on wood.

The Seattle meeting, held at the Olympic hotel, was attended by more than 175 lumbermen and others interested in industry developments. Pointing out that government agencies hold more than 25/o of the commercial forest land and some 40/o of the nation's timber, NLMA's 59-man board of directors urged that Congress approve legislation authorizing special studies to effect "the most desirable pattern" of government-private ownership for all lands.

The association's directors said these studies should seek to achieve "maximum national and local benefits with due consideration of all relevant factors, including cost of administration, revenues, profits, taxes, production, employment and other matters of public interest."

Specifically, the resolution endorsed a bill (S3a4a) by Sen. Long, (D) La., providing for establishment of federalstate commisisons to conduct land studies on a state-bystate basis. The resolution pledged NLMA's "best efforts" in behalf of the Long bill and asked the support of "all organizations and individuals believing in private ownership and competitive enterprise."

In connection with national forest management, NLMA directors called for prompt Congressional approval of bills (53578 and HR1079\. by Sen. Dworshak, (R) Idaho, and Rep. Laird, (R) Wisc. These measures, it was pointed out, would require the Secretary of Agriculture to make "a complete annual report on the stewardship of tl-re national forests."

The resolution emphasized that the U.S. Forest Service is responsible for administering federal property worth "billions of dollars with revenues of approximately $100 million annually," and asserted that the "proper management of such a valuable asset is a matter of public concern."

In voting to expand NLMA's research activities, the association directors approved a one-year investigation of the "condensation problems resulting from air conditioning of homes."

Also approved was a two-year research project aimed at the development of "improved practices for unit packaging, shipping, handling and storage of lumber and lurnber products." Both projects will be undertaken at the laboratory of the Timber Engineering Company, NLMA's research affiliate.

Lumber's Future As Seen by Retail Dealers

A highlight of the three-day meeting was a panel discussion on lumber's future as seen by retail lumber dealers, home builders and building code officials. Participants were H. R. Northup, executive vice-president of the National Retail Lumber Dealers Association, Washington, D.C.; Albert Balch, Seattle, Wash., home builder, and Gilbert E. Morris, superintendent of building, Los Angeles, Calif. Northup called on lumber manufacturers to provide dealers with more and better merchandising-sales promotion aids. He said manufacturers of competitive materials are far ahead of lumber producers in supplying dealers with sales aids and in helping to train retail salesmen in the special virtues of their products. Further, Northup urged cooperative action by lumber manufacturers and retailers to streamline the handling of materials.

Balch said mortgage credit developments in the coming months will have considerable influence on home building in general and lumber's role in particular. Balch reviewed the recent tightening of the mortgage money market and called for a moderate relaxation of present mortgage credit terms.

Morris said lumber's competitive position can be improved if the industry will make available to architectural and engineering schools more technical information on the lumber grades best suited for specific jobs.

The building code official said a lack of adequate information on this and related subjects is indicated by the many problems which his office is called upon to solve in the course of examining plans and designs for building permits. Morris urged the lumber industry to expand its educational services to match the efforts of competing industries.

Featured speaker at a luncheon meeting of NLMA di-

IHE 1956 NIMA Spring meeting wss oilcnded by 175 lumbermen dnd oihers inleresled in industry developments, including th. gtoup betow (lefito light): H. R. Northup, cxecutive vicapresidenl, Nqlionol Retoil lumber Deolers Assn.; Alberr Bolch, Seotllc builder; t, J. Ccrr, Socrcmenlo, Colifornic industry leoder snd choirmon of NLMA's Building Code qnd Trode Promotion commitfee, ond Gilbeil E. filorris, superintendent of building, Los Angeles.

ADI IRING IHE AWARD ro Judd Greenmqn, boord chcirmon of the NlrtiA, in recognilion of hi: ouBfqnding seruice os NIMA president during 1955, cre (lefiro righr): N. B. Giusrino, president of the West Coqst lumbermen'3 A3sociotion; Leo V. Bodine, NLMA executivs vi36-presidenl; lqwr€nce D. Kellogg, NLTVIA president, ond G. E, Korlen, NLMA direcor. A{r. Greenmon wos obsenl, rocovering from o recenl operotion. rectors, committee members and guests was Reno Odlin, president of the Puget Sound National Bank, Tacoma.

Odlin defended present restrictions on the supply of mortgage funds and said builders should start selling homes on their values rather than by emphasizing credit terms available. The banker cautioned that a loose money policy could lead to a possible recession.

Other highlights of the lumber meeting:

1. NLMA Board Chairman Judd Greenman was cited for outstanding service as NLMA president during 1955. A plaque to be presented to Greenman was accepted in his behalf by N. B. Giustina, president of the West Coast Lumbermen's Association. Greenman, recovering from an operatiol-I, was unable to attend the Seattle meeting.

2. \\ralter B. Nettleton, pioneer Washington lumberman and past president of NLNIA, was awarded a West Coast Tree Farm certificate by the Industrial Forestry Association. The a\vard, presented by IFA President Nils Hult, certifies that tree farm acreage of the Nettleton Timber Co., Seattle, Wash., is being managed under sound forestry principles for the continuous production of commercial forest crops.

Here's something special for lumber yard handlers of sack cement-a brand new bag that takes up less space, stacks better, reduces breakage, and is free from dust. Its multi-wall construction is the strongest ever achieved in a pasted bag.

Less breakage. time saved in handling . better use of storage space. These items add up to money in the bank for you. Yet Calaveras cements in the new and revolutionary stepped-end bag cost no more than those packaged the oldfashioned way. Order your supply today.

OLD DOC gPLorct{ t€ REAtLg GooD, HE K€EP9 A CtO6€ _II'ATCII.. . or l-'IEDLUND wooo.

HE LOOKE FOR THE SLIGIIT A}ID FOR EVEN.. A 9N6Ez€, Btr rxey'eg ALL FAT AX9 9A999... ....ouRHEDLUND rceee.

Sales Representatives for:

' BERRY LUMBER CO.-PINE GROVE, CALIF.-High Aliiiude. So{i Texiure Pine-White Fir Roof Decking

OSCAR HEDTUND LUMBER CO._BIDWELL BAR, CALIF.Kiln Dried Pine Boards & Panelinq-Douqlos Fir Dimension, White Fir Roof Decking

MOSS LUMBER CO.-BURNT RANCH, TRINITY COUNTY, CALIF.-High Qualiiy Old Growlh Douglas Fir Boards, Dimension & Timbers

SIERRA MOUNTAIN MILLS-NORTH SAN JUAN, CALIF,Kiln Dried Pine Boards-Shop & Uppere, Douglas Fir Dimension & Whiie Fir Roof Decking

Shipped pronptll b1 truck and rroiler an)vhere iil Califonia , , , or b1 rail to S'our ryilr or siditg an1' where in America.