Animqred or Stotioncry, Plywood tPicture Frcrmet

Disploy Moves Moteriols

Builders Emporium, a "department store for householders" in Van Nuys, California, uses animation wherever possible to enliven its displays. One of their most-used props to create motion is a fir plywood "picture frame" animated display made by Bill Haber, the firm's display specialist. Builders Emporium makes many uses of the animated prop and has found that it is an excellent device to stimulate sales.

When used as a rotating display for electric bulbs, the plywood "picture frame" can be used to show a full selection of bulbs fastened in series on both sides of the frame. The Emporium reports record sales of bulbs from this display. The store has also used it for display of flatware and many small houseware items. The display canbe "dressed up" with aluminum foil. lVhen used as an animated base, the eye-catching prop made sales pick up sharply at the Emporium.

Starting with a 2-foot square panel of ft-inch fir plywood,

Haber cuts out a circle from the center of the panel. The square portion of the panel is now ready as a frame for the display, and the circle serves as the base.

By cutting off one corner of the square section, Haber can nail the frame to the base by using two small blocks of wood for braces. With the base attached to a small turntable, the prop is now ready for use as an animated display.

The same prop has also been used as a non-moving display with good results.

Builders Overflow Second Closs

The second "short course" on merchandising, held at the National Housing Center, Washington, D. C., has just been completed by more than 100 home builders. Like the one conducted the latter part of March, it attracted builders from all over the country and was so heavily over-subscribed that a third course has now been scheduled for midAugust.

An addition to the course lvas a session on trade-in of houses asa merchandising tool, a subject rvhich has become of increasing interest to builders all over the country.

Eorney Thompson Plugs Distribution Yord for Port Hueneme Hqrbor

Oxnard, Calif.-Earney J. Thompson of the Thompson Lumber Co. here is plugging for a lumber distribution yard at Port Hueneme. The retail lumberman was recently elected a councilman and is also commissioner on the Oxnard Harbor District board. Dealer Thompson says such a yard would have unlimited possibilities and that there has already been great interest in such a distribution center for dealers of the general Ventura county area.

The yard Commissioner Thompson envisions could supply retail dealers as far north as San Luis Obispo, inland to the San Joaquin Valley, south to the Antelope Valley, and parts of the Greater Los Angeles area, he said. "It takes even less time to drive a truck from Port llueneme to Santa Monica than it does to drive from San Pedro to Santa Monica," Thompson pointed out.

He believes that a proper yard at Port Hueneme should have a sawmill. "It would probably cost between $300,000 and $350,000 for someone to set the thing up here," he said.

Dealer-Councilman-Commissioner Thompson pictures a big business for a lumber distribution yard. "There's a tremendous need for it," he declared. "Ventura County alone uses between 5-6 million board feet oi lumber a month." The yard would require most of the present lower storage area behind a dock already there.

Thompson indicated that many lumber retailers have declared their interest in such a yard, which he believes would improve service at the retail yards, with dealers able to fill orders sooner and simplify their lumber handling. Another commissioner, Fred Aggen, told the Oxnard Press-Courier that he recalled lumber shipments at Port lfueneme when the harbor was first built. The first boat into port was a lumber freighter, as The CALIFORNIA LUMBER MERCHANT reported last year in a story on the Bonestel family of the Peoples Lumber Company at Ventura, Calif.

Horold Bqker Tqkes Over Assistqnt Spot ot Stondord lumber rMill

Bruno Grossman, owner of Standard Lumber Mill, a CRA-supervised mill at Scotts Valley, near Santa Cruz, announces that Harold Baker has joined the firm as assistant manager. Baker, formerly sales manager of Cloverdale Redwood Co., will have charge of sales and will assist in the management of the truck-and-trailer mill.

In addition to redwood, Standard Lumber Mill also cuts Douglas fir and has a certified WCLA grader for that division. The mill office is located approximately five miles out of Santa Cruz.

lumber Deolers Moferiqls €o. Open New Sontq R.osa Bronch

H. J. Hauge, manager of Lumber Dealers Materials Co., Sacramento, announced the opening of another new LDM warehouse at 25 W. 10th Street, Santa Rosa. C. Frank Olsen is manager of the new warehouse and Mark Walkenhorst is the outside salesman. In addition to Sacramento headquarters and the Santa Rosa branch, Lumber Dealers Materials Co. maintains a branch in Redding with Bill Murie in charge.

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