The Penoltv of Leqdership

To mediocrity, genius is unforgivable.

fn every field of human e,ndeavor, he that is first must live in the white light of publicity from the moment his leadership is discovered.

Whether that leadership should be ves.ted in an institution or a product, the shafts of malice, of envy, of ignorance, of the world-old antipathy of the weak for the strong, are ever at work.

There is both penalty and reward for leadership. The reward is widespread recognitio,n from those who think straight. The penalty is fierce and malignant detraction from those who do not.

When you or your work become great, you become the

An Edltorial

shining mark for the shafts of the slanderer, the traducer, the demagogue. Remain mediocre, and you ar€ secure.

Ach.ieve much power or prominence and owners of idle tongues will start them wagging. There is nothing new to this. It is as old as the eternal hills: as ancient as human passions and weaknesses.

It is the penalty of leadership.

Gluincy Lumber Go. Sqwmill Sold

The Meadow Valley Lumber Co. recently announced the purchase of Quincy Lumber Co., Inc. for an undisclosed amount. Both mills have operated in the Quincy region for many vears.

SCRTA EnrollsMcKee Yqrds

During the week of June 18, the Southern California Retail Lumber Assn. enrolled into membership the six retail yards of which Albert B. McKee, Jr., is president. The yards, now active members of the dealer group, are the Calexico Building Supply Co., Bert Reddish, manager; the Forest Lumber Co., Lancaster, Ted Maxfield, manager; Forest Lumber Co., Palmdale, Elma Meyers, manager; the Imperial Valley Lumber Co., Brawley, Kingston McKee, manager; Imperial Valley Lumber Co., Calipatria, Riley H. Manning, manager, and the Imperial Valley Lumber Co., Imperial, Calif., Jerome K. Wilson, manager.

Georgio-Pcrcific Appoinfs lee Adveilising Monoger

J. L. Buckley, vice-president of the GeorgiaPacific Corporation, announces the appointment of Robert O. Lee as advertising manager and public relations director. Lee 'rvill be responsible for planning the advertising and promotional program for all Georgia-Pacific departments, and for relations with press, radio, television and other media. Botsford. Constantine and Gardner of Portland, is handling the advertising. Denson-Frey & Affiliates of New York is public relations counsel.

New Dqvidson-Aflos Division

Davidson Plywood and Lumber Co., and Davidson Plywood, Inc., elected to wind up and voluntarily dissolve the affairs of the corporations June 12, and the Los Angeles business will be continued under the name, Davidson Division -Atlas Plywood Corporation in the future.

Fullenon Tops $tO Million

Building permit valuation for the year's first four months totaled $10,054,703 in Fullerton, Calif. The 363 April permits included 77 singlefamily dwellings.

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