Attract more customers

Mrtry lumber dealers are increasing their profits by featuring Weyerhaeuser 4-Square Special Line Products. These products are special items-ideal subjects for interesting advertising and promotion. Aggressive dealers use them as sales leaders to continuously attract new customers, open new markets, and better serve their regular trade.

Weyerhaeuser 4-Square Lumber Dealens have found that featuring such leaders is effective merchandising. Their yards become known as headquarters for one or more of the Weyerhaeuser 4-Square Special Line Products. For example:

. . . Glued-Up Lumber which means a better supply of needed wide boards for dealer inventories, a gteat demand item Bevel Siding, in a range of widths, offering the friendly charm of wood-plus long life and low maintenance costs Wood Paneling in a broad selection of rich, beautiful Western woods Plywood for many uses-interior, exterior, and marine Weyerhaeuser 4-Square Kiln-dried Lumber that delivers the plus-values of improved dimensional stability.

These are but a few of the many Weyerhaeuser 4-Square Lumber items which help dealers to make their yards outstanding . . . to strengthen their selling position . . . to increase their profits by attracting more customers.

WEYERHAEUSER 4-SQUARE GTUED-UP LUI BER-Becouse the demqnd for wide lumber oflen exceeds lhe supply, mony deolers ore profitobly feoturing glued-up ilems. From deoler ofter deoler comes the some story: "Once oconlrocior uses 'glued-up', he likes it. Then he buys 'glued-up ond/ or regulor,' becouse edge-glued lumber is groded ond used precisely the some os regulor stock."