HYSTER MAKES THE RIG HT INDUSTRIAL TRUCK FOR YOUR JOB

Pictured abovc is one of manl' n'pical examples of horv Hyster@ Industrial Trucks are helping ro effect tren'rendous savings in thc cost of handling Lurnber.

Even if you are now using lift trucks or have ncvcr used industrial rrucks of any kind, your Hyster clealcr can show you how you can quickly re lize ntore profit front vour operation rvith these n-rulti-purpose utility tools. Your Hyster dealer knou's materials handling he is an exPcrt on the problems and their solution. He can help vou *'ith special techniques and cosr reducing methods. Call him roday...rr'hy not rake advantase of his marerials handling knou.-horv? He is listecl uncler "Trucks-Industrial" in your telephone directory.

HYSTER DEALERS GTVE YOU ALL 3!

I PLANNING-your Hysler Deoler will plon I you, moteriols hondling operotion fromscrolch, or will onolyze your presenl syslem fo see if it con be improved.

RIGHI TR.UCKfor your iob fron Hysler's complete line of industriql frucks (1,000-30,000 lbs.) ond over 100 iob-ottochmenls for economicol lood hondling.

THE RIGHT SERVICEomple spore porrs slock, shop focilities. focfory-lroined mechonics ond on efficienl field service lhot keep your Hyster lift lrucks going on your lob, wherever your job might be locoted. Hysfer lrucks qre nofed lhe world oyer for lheir low downlime.

Moteriols Hondling Trucks from 1,000 to 30,000 pound copocities

HYSTER COMPANY

4445 3rd Slreet, Son Froncisco 24, Calil. Mlssion 8-0680

2425 So. Gorfield Ave., Los Angeles 22, Colii, RAymond 3-6255

A bulletin of the great National Hardwood Lumber Association, Chicago, dated June 23rd, 1956, pays glowing tribute to the editors of the lumber trade press, saying: "The lumber industry has bee,n unusually favored ovcr the years with an outstanding trade press, and with writers far above the average found in more pretentious news and magazine circles. What other industry can match the wit and writings of such authors and editors in the lumber publication field as Johnson, Defebaugh, Dionne, Horn, Malloch, Crow, and Holbrook, to mention a few?"

**x<

Of the seven editors whose names are mentioned, Bolling Arthur Johnson of the Lumber World Review, James E. Defebaugh of the American Lumberman, Douglas Malloch of the American Lumberman, and Carl Crow of Crow's Lumber Publications are gone. Stewart Holbrook, noted Northwest lumber industry author i Stanley F. Horn of the Southern Lumberman, and the writer of this column remain in harness.

**.{<

The National Hardwood bulletin mentioned has other interesting items. It tells about a man named Bill McEwing who writes a monthly feature called "splinters" for the Middle Atlantic Lumbermen's Association, and quotes the following from some of his recent writing concerning lumbermen and the lumber industry: **{<

"The lumber business is not just a collection of boards and sizes and millwork; it is also the heart throbs of so many fine lumbermen who are bound in the bundle of life, who have a concern for their fellow beings, and are trying to make their days pleasant and more useful in this life."

Another quote from ";J ";r"e: "you can't always judge whether a home has gracious living just by external evidence. There may be a fat guy in an undershirt sitting on the front stoop, and it could still have a pink sink in the kitchen." {<t<*

And finally: "People who radiate sunshine have a faculty of turning the common water of life into the most delicious nectar. Their cheery salutation is like the coming of the mor,ning after a long, dark night. Their smile is magic to a sad heart. It dispels the fog of gloom and despair as the sun dispels the mists wh,ich hang over a stagnant swamp. These sunshine characters are public benefactors. Everyone who comes in contact with them is enriched by their wealth of good cheer. And the more they give of

BY J.A,CK DIONNE

their wealth, the more it multiplies. It is like good seed planted on fertile ground."

The National Bulletin writer is truly correct when he says that this Bill McEwing, whoever he may be, has in his writings "a ring of kindliness and charm which make them of interest to readers anywhere," and opines that "he has a real affection for the lumber industry." It is a pleasure to reprint h.is remarks found above.

Somehow I am reminded ofa speaker I heard at a lumber convention long ago. I attended the annual convention of the West Coast Retail Lumbermen's Association held that year at Fresno, California, and while I cannot recall the name of the speaker, who was from the Northwest (it was in 1920 if. I remember rightly), I have never forgotten some of his words. He urged that the lumber industry should become builders in the higher and truer sense of that word "Builders," he said, ttof strength in an hour of weakness; builders of light in an hour of darkness; yes, BUILDERS OF FAITH IN AN AGE OF DOUBT!" What wonderful words! ***

I worship at the shrine of men who can think beautiful thoughts and translate them into wonderful words. My scrapbook for fifty years has been bulidi,ng thick with such thrills. Just recently I was allowed to read a speech that was made long ago by a truly great Southern orator, the lat€ Judge Hiram M. Garwood of Houston, Texas. He was paying a glowing tribute to another distinguished jurist of that day, and a line stopped me cold; and into my collection it went to take up permanent residence. Judge Garwood said: "FIe was like the shadow of a great rock, in a weary land." Read that over again, friend, and put it in YOUR scrapbook. Men don't talk that way any more.

Just a thought: Are we paying our way through life, or are we trying to get a free ride? The world doesn't owe us a living; we owe the world a life. And it's payable daily. Not annually, or when we get time, or in that future that's just around the corner. It's payable every day, just as much for every man and woman as for th,e boy scout who seeks to do his daily good U"_.U;

You can't always tell by appearances. And you never know where a sermon is coming from. Frederic O'Brien tells about going into a low, vicious grog shop in a South Sea island, and seeing a tattooed, hideous looking savage in conversation with some other savages. The ex-cannibal dashed his war club down on the table and shouted toudly and dared the others to contradict him that Solomon's

Songs have the Second Chapter of Corinthians skinned to death'

A good debtor is one whose applied earning equipment, whether it be property, muscle or brain, indicates sufficient income to take care of the line of credit desired, and whose known inclinations warrant that in case of temporary failure, h,is honor will remain intact. ***

The disgruntled salesman walked into the sales manager's office, and when he came out he remarked to another salesman: "I v/ent in and told the boss that unless I got a raise I was going to quit." The other wanted to know what the boss said about that. "Oh," said the other, "he just referred me to the second line of the old song that sfalfs-'l{3ll ! Hail ! The gang's all here' - -"

I remember the first set of retail lumber yard plan books I ever saw, and how deeply they impressed me. And I recall the first editorial I ever wrote boosting and recommending the use of such books and plans for creating business. Today the plan book department is a fundamental part of the retail lumber and building business. With plan books came the general thought of skillful merchandising of building materials, and they have helped spread the gospel of building service throughout the land.

Once there was a young man who made a good living for years running a peanut stand on a busy corner. He sold nothing but peanuts. One day a friend suggested that

fhe Losr Pqrqde

Ventura, Calif.-The famous white horses from the Camarillo Rancho made their last public appearance in the Port Hueneme Harbor Days parade July 1, announced Don Adolfo Camarillo, their owner and president of the Peoples Lumber Company here. The five famed animals were ridden in the parade by four of Don Adolfo's granddaughters, Paquita, Gloria, Carmelita and Rosita, and his daughter, Miss Carmen Camarillo, rode the other.

he spread out, put in other lines, and make more money. He tried it; put in popcorn, candy and other items. And he went broke, so the story goes. You see, he was strictly a peanut man. The world's full of such, not necessarily selling peanuts-that is just to point a moral-but in various lines. "Cobbler, stick to your last" has always been a good Proverb'

Selling isn't a science-it's a job; a hard, sweaty, personal job. The days of Diamond Jim Brady are over. Salesmanship-with the ruffles torn off-simply means getting the name on the dotted line, with the right figures showing. The only practical test of a man's selling ability is the final net profit on his sales.

Torrcrnce Building Ahecrd of t 955

Building permits in Torrance, Calif. for 1956's first onethird were $18,757,958, compared to $14,076,043 in the same span last year.