
1 minute read
First Annual'Lumberama'Held in Los Angeles
wives and guests; executives in the furniture manufacturing industry, city officials and others attended the outstancling "Lumberama" staged June 7 at the Vernon plant of E. J. Stanton & Son, Inc., Los Angeles wholesale lumber concern,
Several hundred retail lurnber dealers and building material merchants made up a good portion of the huge crowd. Guests from San Diego, Santa Barbara, Kern and Riverside counties turned out for the unusual merchandising event and enjoyed the entertainment, food and refreshment, and educational features of the show.
Stanton's Lumberama started at 10 a. m. and continued with crou'ds always in attendance until 4:30 in the after_ noon. Many dozen species of lumber were on display out_ doors and under cover, as illustrated. euestion-ancl-Answer clinics were conducted throughout the day by representatives of trade associations and manufacturers. Instructionzrl movies for dealers and others rvere shown continuously in Stanton's 'n'arehouse of Arrnstrong products and each shou,ing attracted good attendance.
Numbered among the trade association representatives at the trade show were Carl Framstrom, Los Angeles dis_ trict supervisor, West Coast Lumbermen,s Association :
Harry L. Lorvell, California Redrvood Association, San Francisco; Don Comstock, Western pine Association, ar.rcl Harvey H. Smith, Forest Utilization Service, Universitr, of California, Berkeley.
The experts held their clinics from early morning till late evening at the l4-acre yard and remanufacturing plant, rvhere carloads and truckloads of their orvn ancl other ''oods were in process of handling and milling. Both foreign ancl domestic hardu'oods and softwoods were on display, and