Chcrrles B. Whire Elecfed New President of Pcrcific Cocrst Hclrdwood Distributors Group

Charles B. White, of the pioneer Pacific coast lumber family and an executive of White Brothers Lumber Company, San Francisco, rvas elected president of the Pacific Coast Hardrvood Distributors Association at its thirty-first annual convention June 2l-24. The annual was held at the beautiful Ojai Valley Inn at Ojai, Calif. N[.r. White succeeds Fred Smales of the United States Plywood Corporation.

Other officers elected at the meeting u,ere F. M. "Bud" Radditz of the Wanke Plywood Company, Portland, Oregon, tvho was chosen vice-president to serve during the 1954-55 year, and Richard "Dick" Quarg of the Forsyth Hardrvood Company, San Francisco, who rvas named secretary-treasurer.

The board of trustees elected for the fiscal vear rvere Al

Frost, Sr., W. H. Fahs, P. R. Kahn, Lau.rence Culter, Dallas Donnan, Robert Sullivan and L. H. Stanton, Sr.

More than 80 plyu.ood and hardu'oocl executives from all regions of the u'est coast attended the four-day conclave, which included business sessions, golf tournaments, sporting events and sightseeing trips to various points of interest in Santa Barbara and adjacent cities.

P. R. Kahn gave an interesting, informal talk on his tour of Europe and the economics of the various countries visited; J. Wm. Back took the lumbermen on a "trip" through the Orient and told them of the conclitions prevailing in Japan and Hong Kong. Frank Connelly gave an informative talk on the remanufacture of Philippine I\{ahogany in Japan and the problems rvhich must be overcome by the various firms that inrport this material from tl-re Far East.

Joseph L. NIuller, secretary-manager of the National Hardwood Lumber Association, Chicago, addressed the membership regarding business conditions w'ithin the industry throughout the country. He also attended the general discussion meetings on manufacture, grades, shipping and the various problems confronting the u'l-rolesale distributors and manufacturers of hardr,r,ood lumber and plyu'oods.

Members of the association and their families who attended the four-day convention included the folkrwing couples:

Mr. and Mrs. Lar,r'rence Culter, B. M. Mclean, F. N{. Radditz, J. W. Back, Nelson Jones, Gil Roswell, Jack Carey, S. L. Stofle and son, K. E. MacBeath, E. M. Taenzer, LeRov Stanton, Jr., Stan S'n'afford, Hal Von Breton and daughters, Fred Smales and daughters, Dallas Donnan and daughter, W. H. Fahs and son, Jack Davidson, Richard Quarg, Don Braley, G. W. Byrnes, Frank Connelly, Robert Sullivan, Charles B. White, Dor-r White and family, Phil La Tasa, C. NI. Cooper, Burt Coftee and Mr. and Mrs. Halligan. Also, Mr. P. R. Kahn, Joseph Muller and son, Ray Baver.

White (righr) wirh his immediore predecessor, ex-President Fred

Professor Emanuel Fritz, George Sullivan, James Sullivan, Bob Taenzer, E. G. Reel, Ed Bauer, Sid Simmons, and Carl Porter.

Hamilton Von Breton, president of Tropical and \Mestern Lumber Co., Los Angeles, and 1954 secretary-treasurer of the Pacific Coast Hardwood Distributors Association, handled the arrangements for the very successful convention at Oiai.

75 Lumbermen ond Builders Attend Meeting, See Film clnd Heor Abour Hordwoods

The Jones Lumber Company and Jones Hardu,'ood and Plyu'ood Company sponsored the regular monthly dinner of the Orange County Builders Association, June 21. Nlore lhan 75 lumbermen, architects, contractors and builders of Orange county were present.

Nelson E. Jones opened the neeting by generalizing on the various types of hardwoods available, together r,vith their origin and availability. T&G Panel Wall and Pl.vwood in the various rvoods were clescribed and discussed. He offered Philippine Mahogany as one of the best u'oods obtainable for inside finish, including kitchens, and stated that his company has erected a display building on tl-reir South Main Street entrance in Santa Ana.

This building, Jones stated, is finished u'ith Philippine Mahogany bevel siding and Fir Plyu'ood's nervest procluct, "Texture 1-11," on the exterior. Inside, practically everything from Ash to Walnut is applied to the u'alls. Representative lumbermen, architects and builders and contractors were offered keys to this building, u'hich is separate and apart from the Jones Lumber Company's office, and will enable people in the trade to take their customers to the exhibit building for the purpose of "selling" them on wood finish undisturbed. \rarious literature and booklets are available, issued by the Philippine Mahogany Association, Douglas Fir Plywood Association, Mahogany Association, Walnut Association and private firms in the manufacture of hardu'ood, plywoods, mouldings and finishes. trollou'ing Bob Spint's talk, Jones introduced Jack Pol- lard of Southu,est Plyrn'ood Company, Inglewood, who described the operation of Elliott Bay Mill's plant in Seattle, of which they are exclusive distributors for Southern California. Elliott Bay Mill is one of the pioneer manufacturers of fir plywood and has now turned to the production of Philippine r,r'oods, using fir veneers for core stock. Their mouldings and plyrvoods are marketed under the name of "Baylaun." Pollard follorved his talk by exhibiting a color motion picture, "The Story of Baylaun," after rvhich the

Jones next introduced Robert Spint of Roddiscraft of California, who described Roddiscraft pre-finished decorative paneling and hardrvood mouldings. The talk was instructive and of considerable interest to all present.

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Roddiscraft and Baylaun exhibits were manned by their sponsors and the stal{ of the Jones companies.

The guests asked many questions and Carl Meyers, secretary of the Orange County Builders Association, stated that the meeting \vas one of the best attended in months and carried on later in the evening than any previous meetirg. The Jones Lumber Company provided door prizes, which were all of wood, concluding a successful and interesting evening in which the qualities and desirabilities of hardwoods rvere r.r'ell presented and received.

Herb Schour, Jr., Elected Generql €hoirmqn of '56 Hoo-Hoo Nofionol Convention in Sqn Frqncisco

An executive committee, composed of Dave Davis, Jack Pomeroy, Fred Ziese, Bob Bonner and Herb Schaur, met during the latter part of June in San Francisco and elected Herb Schaur to the position of general chairman of San Francisco's i956 national Hoo-Hoo convention-the first Hoo-Hoo National to come to the City by the Golden Gate. Immediateiy after his election, Schaur buckled down to the job of poring over the San Francisco Hoo-Hoo Club No. 9 roster in search of cornmittee heads and workers, as the San Francisco club will, of course, host the big event.

Herb Schaur received his start in lumber several years ago with his father, Herb Schaur, Sr., who operates the Good Lumber Co. in Tracy, Calif. In 1944, Herb, Jr. moved to San Francisco and went with South City Lumber & Supply Cc., of which firm he is sales manager today.

Secretary-Monoger Allqn Flinf Resigns From Southwestern

Allan T. Flint, secretary-manager of the Southrn,estern Lumbermen's Association since June, 1947, has resigned effective July 1. He went to the headquarters of the fourstate dealer association in Kansas City, Mo., after many years in a similar capacity with the Rocky Mountain dealer association and served efficiently and was well-liked in the post.

The resignation was announced by SLA president Sam Arnold, of the Arnold Lumber Company, Kirksville, Mo., who became president of the Kansas-Missouri-OklahomaArkansas association the past January. He accepted Mr. Flint's resignation in behalf of the executive committee of the Southwestern.

President Arnold announced at the same time that Gene Sheid, u'ho became assistant secretary-manager .last year, has been named acting secretary-manager of the association until a successor to Flint is selected by the executive committee.

S.y lt Out Loud!

A mighty good piece of advice for the salesman is to learn to SAY IT OUT LOUD. You can't deliver a message in a whisper while the band is playing.

You, Mr. Salesman, have a big message to deliver, a message of interest to lots of people. And it's your job to get it across, not only for your own sake, but for theirs.

People are all busy-all interested in their daily affairsin the business of making a living, etc. They are interested in a thousand different things, and YOU are only one of the crowd that wants their attention.

Absolutely, the only way you can get their attention and make them listen to you-make them hear your messageis to stand right up in meeting and-

SAY IT OUT LOUD.

When you see a man step out in front of a passing car, you don't say, in a low and melodious voice, discreetly and courteously:

"Pardon me, sir-" etc. let out a roar that gets saves him.

Not on your life, you don't. You his attention right THEN, and

Do the same thing, Mr. Salesman, in seeking the atten-

Oregon Mill Reopens

What was formerly the Oregon Sugar Pine Company, with mill at Central Point, Ore., and has been shut down for the past two years, has been reopened as the Continental Lumber Company. C. R. Jackson and C. R. Bradley are the new owners.