It's nae so much the pr-r-r-ice... It's wha the roof COSTS!

Tlnrrlv BUTLDERs know that there has never been anything made that couldn't be made for less. They know that some products meet competition with price-others with superior quality.

The builder who chooses his materials for price al.one is more interested in initial cost than in getting-and giving his customers-real value for the money.

The thrifty builder of homes buys roofing material for longer wear. He buys for freedom fuom trouble. He buys for fewer repairs . . . for more dependable service and over-all gxeater performance. He knows that thrifty buying isn't merely price-tag buying.

The Best Buy in Roofs is the Mqleriql Thot

Costs Less Per Year of Service

Cnntrcnlop Red Cedar Shingles, applied on inexpensive spaced sheathing offer the thrifty builder low initial price, and the home owner the lowest cost-per-year of carefree service.

Figure your roofing costs both ways: First with ordinary roofing material including the solid sheathing lumber required. Then figure it again the economical way-using only about half as much spacd, sheathing and far less labor and nail cost applying it for use with cedar shingles.

Once you have found how cedar shingles can save sheathing costs, you'll be convinced, os so many successful build,ers are, that cedar shrngles belong on the homes you build. Writ€ for a free roof cost estimating form. Address: RED cEDAR sHTNGLE BUREAU, 5510 White Building, Seattle 1, Washington ot 425 Howe Street, Vancouver 1, B. C.