Will Assume Additionol Duties of Advertising Monoger

Robert E. Mahaffay, Trade Promotion Director for the West Coast Lumbermen's Association, will assume tl-re additional duties of advertising manager on July 1, H. V. Simpson, WCLA executive vice president has announced.

Mahaffay replaces Paul E. Kendall, widely-known lumber advertising authority, who had reached the association's compulsory retirement age.

An ex-Seattle newspaperman, Mahaffay has headed up the association's diversified promotion program for the past five years, and has been closely associated with its national advertising effort during that time.

Since the end of World War II Mahaffay has supervised the development and distribution of more than seven million pieces of lumber promotion literature, and established the association's motion picture and television program. He implemented the West Coast industry's promotion of the lower grades of lumber.

Simpson disclosed that the Association's combined adver- tising and promotion program is the most ambitious in the industry's history, with the total appropriation for 1953 approaching one million dollars.

Southern Colifornicl Lumber Seqsoning Associqfion Will Meet Augusf 6

The next meeting of the Southern California Lumber Seasoning Association will be held at Mike Lyman's Grill, Los Angeles, Thursday evening, August.6. The speaker will be a representative of the Foxboro Co. Charlie Lakeman, E. J. Stanton & Son, and Earl Simon, Hammond Lumber Company, will be in charge of the question and answer period.

At the Association's meeting held at Mike Lyman's on June 4, President Robert P. Inglis presided at the business session and gave an interesting and informative report on the Boise, Idaho, Conference. Matters of interest to the industry were also discussed.

Attending the meeting were: Grant Roberts, Bill Meyer and Robert P. Inglis, Associated Molding Co.; Harry Robinson, Patten-Blinn Lumber Co.; J. H. Van Patten, J. H. Van Patten Co.; R. R. Stillwell, Simmons Hardwood Lumber Co. ; Gordon Odgers, American Dry Kilns; Earl E. Rumble and John Cumming, McKinney Dry Kiln Co.; Charles Beckman, Precision Kiln Drying Co.; Earl Simon, Hammond Lumber Company; Charles Lakeman, E. J. Stanton & Son; Armand Scheiffele, Western Hardwood Lumber Co.

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