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C. R. Iobnson *TREE FARAIS" a$ure a a contrnu,ous supp$ "f NOYO REDWOOD

MAY lg, lgSl was a momentous ^'-occasion for Noyo. Chief of the Redwoods and ,y-'Uot of Union Lumber Company's friendly seroice, d.epend.able qaality and aniform grad.es for almost three quarters of a century. For on that date the "Noyo" and "Big River" units of the

C. R. Johnson Tree Farms, comprising 65,331 acres of Union Lumber Company timbedand, were dedicated at a ceremony in keeping with the significance of this forward step in forest conservation. Literally it gave Union Lumber Company, its employees and products an assured future. It also meant that "Noyo" customersthousands of loyal dealers throughout the landnow have assurance of a continuous' permanent supply of "Noyo" products. These Tree Farms have on them some of the best and oldest second growth redwood now stand' ing. As there is still ample virgin timber for this generation, the iob now is to maintain ideal growing conditions for propedy maturing this second growth of timber so as to assure ample supply for the future. This calls for the cooperation of all concemed, including the public in protecting against fire. o From the first small sawmill founded by C. R. Johnson in 1883, Union Lumber Company has grown into a great industry, with modern facilitieq providing the last word in pmduction and eftciency. o In keePing with the spirit of Tree Farrn consenation, Union Lumber Company cootinues to manage ia timber resources so that a continuous supply may be maintained for future needs.

Shasta-Cascade Hoo-Hoo Club Holds Liquid Redwood Becoming Big Seller Firgt Election of Off.icers

The Shasta-Cascade Hoo-Hoo Club No. 133 held a dinner meeting at "La Portas" in Redding on June 15. The nomI inating committee consisting of John Shaw, Redding Pine Mills Inc., Redding; Forest Beirne, Middleton & Beirne Lumber Co., Redding, and A. B. Hood, Ralph L. Smith Lumber Co., Anderson, presented the following names to serve as the first officers of the newly organized club:

President, Ervin F. Bartel, sales manager of Scott Lumber Company, fnc., Burney; Vice President, Robert F. Middleton, vice president and treasurer of Middleton & Beirne Lumber Co., Redding; Secretary-Treasurer, Robert Kern, sales manager of Shasta Box Co., Redding. Di,. rectors-W. A. Constans, sales manager, Ralph L. Smith Lumber Co., Anderson; Fred Palmer, general manager of Mt. Shasta Pine Mfg. Co., Mt. Shasta; R. M. Moore, general manager of B. & D. Lumber Co., Redding, and John Shaw, general manager of Redding Pine Mills Inc., Redding.

The slate was elected by a unanimous vote. The next scheduled meeting will be held at "La Portas" in Redding on September 28. The Shasta-Cascade Ffoo-Hoo Club is off to a flying start with a roster of members whose firms represent 80/o of the total lumber produ,ction in Northern California, and is destined to be a real force toward bringing about a spirit of friendliness and mutual understanding among its members.

Liquid Redwood, a California Redwood stain which took four years to develop, and which was placed on the market a few months ago, has already become a big seller. It is manufacturecl by Gilbreath Chemical Co., 383 Brannan Street, San Francisco. A member of the company has this to say about it: "Liquid Redwood is completely different from any competitive product. It is composed entirely of chemicals except for the petroleum solvent. It does not fade, is not a glossy finish, is water resistant, and is a wood conditioner as well as being a stain. It contains a small quantity of pigment

"ft was weather tested in comparison with every' major competitive product, and was subjected to the most severe actual weathering conditions.

"Liquid Redwood is a good line for the dealer to handle because it moves off the shelves, and does a satisfactory job for the customer."

It is packed in quarts, gallons, and five gallons. It is not packed in drums.

Moves Distribution Yqrd

D. C. Essley & Son have moved their distribution yard to 7257 Anaheim-Telegraph Road, Los Angeles, 22. Their sales office will be located temporarily at the present address, 909 South Atlantic Blvd., Los Angeles 22. The mailing address is P. O. Box 7028, East Los Angeles Station, and the phone number is ANgelus 2-1 183.