lnsulqting Interior Finishes

New products ond improvements moke the Celotex line eqsier to sell. Your new Celotex line is the finest, the most complete ever. Tile Board and Finish Plank feature the new No. 78 Ripple Blend, a blend that has won wide acclaim wherever shown. New also in Tile Board is No. 95, Textured White, and the improved Celotex "E"-Joint. Building Board and Beveled Interior Board feature the new No. 11 Smooth White finish,that makes them ideal for low cost remodeling. Also new-a whiter, smoother, thicker Utility Board.

NEW CETOTEX "E"-JOINT-Longer topered tongue ond steeper bevel ossures qn eosier fit . fosler, more secule stopling or noiling thinner, more modern ioint lines.

Powerful nqtionql qdvertising promotes, pre-sells rhe Celotex line. Throughout 1g50 millions of home owners will see Celotex Insulating Interior Finishes displayed in four-color advertisements in Better Homes and Gardens . . featured in full-page advertisements in The Saturday Evening Post and other national magazines. Hard-hitting, bold, efiective, these advertisements stimulate the urge to b,ry build confidence in the Celotex name . . make your selling job easier. *

Profit-producing deqler-helps build Celotex sqles in your community. You can tie in, build greater volume with the smashing new array of Celotex promotion material. Available for customers is a full-color booklet featuring Ripple Blend and other Celotex Interior Finishes. Available, too-a new Interior Finish counter display, newspaper ad mats, and a helpful Contractor ,,Idea', Book of suggested room designs using Celotex Interior Finishes.

0nly Celotex lnsulating lnterior finishes qre mqde from tons, remorkobly slrong Louisiono cqne fibres qre protecled cgoinsf fungus, lermites ond dry rot by the exclusive potented Ferox* Process. tntc. u. s. tlt. orF.

For greoter profits in l95O . . 'Tl'J,",""

The Celotex Corporction, Chicogo 3, lllinois