Peerless Built-in Fixture Co. Expands and Increases Personnef

Demand for dealerships, greater than ever before, and unprecedented residential fixture sales are the reasons for recent expansion of facilities and increased personnel of Peerless Built-in Fixture Company, of Berkeley, California. Ray B. Cox, president of the company, has given this explanation in announcing two new appointments.

Roy C. Merkle, who has been rvith the companj' for the past quarter century, has been made vice president. Along with the duties of purchasing and estimating Mr. Merkle will oversee the commercial .and industrial sales of the business.

Richard B. (Dick) Cox has been appointed sales manager. He has been with the company lor 12 years, the past three years as salesman and manager of the Plan Service Department. In addition to managing the company's own

Earl Hoffman, of Earl Hoffman Company, rvholesale lumber dealers, spent a month recently calling on sawmills in Oregon and Washington. He flew both ways, and rented cars to make his calls. He got a first class view of the Columbia and \Arillamette Rivers from the air, and admits that he was amazed at the volume and extent of the flood.

Charleg Dcley, Scrlesmcn C. Clements, sales department, he will also assist in training salesmen for authorized dealers of Peerless Built-in Fixture Company.

Large sales have recently been made to dealers in Honolulu, and Anchorage, Alaska, according to Ray B. Cox, who added that these sales were entirely unsolicited and resulted, no doubt, from the many years of advertising to dealers on the Pacific Coast.

Peerless Built-in Fixture Company, which claims to be the true originator of the "modern" kitchen, is now 35 years old, and for the past 25 years has been located at 2608 San Pablo Avenue, Berkeley, California. This location has allowed for repeated enlargement of facilities with room remaining for still further expansion.

Walter G. Scrim, Scrim Lumber Company, Los Angeles, left July 13 for Banff, Alberta, Canada, to attend the annual convention of the Philippine Mahogany Association on July 16-18. He traveled by airplane to Vancouver, B. C., then by train to Banff. Mr. Scrim is president of the Association.