Knotty Pl ne Grows in Popularity

Lumber dealers. who have remained unconvinced in spite of reliable evidence, can no longer hold their position that Knotty Pine is a passing fancy and will never win the lasting regard of the great mass of home owning and home building people who make up the lumber dealers' market. No longer is there any need to take the word of the mantrfacturer alone for the growing use of Knotty Pine. A special issue of the Shevlin Equalizer presents in an unusually interesting and convincing way the experiences and feelings of those who actually buy and use Knottv Pine. Housewife, ar'chitect, and contractor have been trought together in this issue of the Equalizer. to tell why tfiey like and use Knotty Pine' To substantiate their testimony, some thirty illustrations selected from all over the country show various uses for Knotty Pine in homes, stores, offices, restaurants, show rooms, and factory reception rooms.

In utilizing a regular issue of the Shevlin Equalizer, a house organ published monthly by the Shevlin-Hixon Company and MiCloud River Lumber Company, describe:ld iilusirate the many architectural possibilities of Shevlin Pine Knotty Finish, this company has given to its salesmen and dialers an unusually instru'ctive thirty-two page sales manual full of any number of ways to stimulate the sale of Knotty Pine among ,customers and prospects- as. well as giving actual evidence of the increasing popularity of this attractive wall finish.

The leading article in this issue of the Equalizer is written by an exp.-erienced housewife who is constantly striving to m;ke her home more lovely and distinctive and yet keep withiu the family budget' Mrs' A. M' Libbey of-MinneaDolis, Minnesoti, findi the beauty and economy of knotty pine rvalls two of their most attractive features. "\Me can never be grateful enough", says Mrs. Libbey in her article in the Eqializer, "thatie invLstigated the cost of paneling with pin6. We found that we would ultimately spend less than we would in having either a painted or papered surface."

Mrs. Libbey also emphasizes the fact that-a pine room is easy and ineipensive tb furnish and exceptio.nally 9.asy.t9 keep clean. She feels that pine walls mean "home'" "All rvho have entered our pine room' young people and older ones," says Mrs. Libbey, 'ohave'bepn r4ade to realize that our loveiy pine room tarries a message of contentment' For us, *e ktto* that our du'elling is distinguished by its oine rootn-but far more do we appreciate the value, not '-easured intrinsicallv, in its calm, serene' and simple beauty."

Rollin C. Chapin, prominent Minneapolis architect, r'vho has designed many iooms of Knotty. Pine, tells some of his expeiiences with his clients in planning their homes' It is Mr. Chapin's belief that the value o{ having a pine ,oo- in the home is being appreciated by more people everv year. "In fact", Mr. Chapin said, "during this tast y."t'oi so I have had a number of my-clients request that i plan pine rooms for their homes. I believe that home owners are coming to realize, just as we always have, that a pine room not only makes the home more beautiful, but makes it more valuable as well."

In Mr. Chapin's own home which he designed, he has a charming study finished in Knotty Pine and furnished with some very attractive Early American pieces. Incidentally, Mr. Chapin's home was given the Certificate of Merit in the Honor Awards condu'cted by the Minneapolis Chapter of the American Institute of Ar'chitects in 1929-30 for small houses erected since 1925 in Minneapolis and vicinity.

Clarence K. Bros, builders of "Bros-Bilt" Homes has had much experience rvith Knotty Pine as a contractor and builder and he states that homes with one or two knotty pine rooms sell better and faster. Mr. Bros has fgund that a Knotty Pine recreation room in the basement is a particularly good selling point for a house. "There seems to be a general desire among prospective home owners," says Mr. Bros, "to have one room in their new 'home treated with Knotty Pine. Pmple like the warm cozy appearance of a room when the walls are sheathed with this material."

"Pine Walls Do Away With Redecorating Costs" is another highly interesting article in this issue of the Equalizer. Actual figures are given showing how much more reasonable in the long run a room finished in Knotty Pine proves to be.

"Popular Clubs and Hotels Go Pine," "Merchants Find Knotty Pine Attracts More Trade-Sells More Goods," and "Pine for the Private Office is Quite the Thing"-these are some of the titles which head other instructive and fascinating arti,cles in this magazine.

Every story is illustrated with excellent halftones of knotty pine interiors. There are views of knotty pine rooms from homes located in practi'cally every section of the United States-San Francisco, Colorado Springs, New York City, Salt Lake City, Minneapolis, etc. There are also photographs of several knotty pine store interiors, a direciors' room in a small town bank, an attractive library in a Milwaukee club, a lounge in a Los Angeles hotel, a very swanky New York restaurant, a Chicago manufacturer's display room, an unusual factory office, as well as a private office and reception room-all finished in various styles of architecture and all using Knotty Pine to excellent advantage.

Much convincing testimony of the wide-spread use of Knotty Pine ,certainly goes far toward helping the lumber dealei stimulate an interest in this material among his own customers and prospects. Without a doubt a booklet of this sort furnishes the dealer with one of the best possible sales talks covering practically every conceivable use for Knotty Pine.

A copy of this issue of the Equalizer will be furnished any deJler rvho writes to Shevlin, Carpenter & Clarke Company, 900 First National-Soo Line Building, Minneapolis, Minnesota.