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Mess age to California Redwood Association Spectacular Train

breaking shipment of California Redwood. It is particularly gratifying that this represents so large a volume of definite orders from many individual lumber dealers."

Hundreds of local people turned out to see the train, which was the biggest single rail shipment of Redwood lumber ever made, and some of the Sacramento merchants, even in such unrelated lines as clothing stores, made mention of the big Redwood train in their advertising space in the newspapers.

Representatives of two of the major news-reels were on hand with sound apparatus to photograph the train, and these news-r.eels will be shown in approximately 20,000 theaters throughout the country, thus extending the publicity to many millions who might not read the newspaper accounts.

A great deal of newspaper publicity was received throughout the State, and as the train moved East newspaper publicity followed it. Mats were sent to lumber dealers who participated in the train load, who wished to take advantage of the publicity and advertise in their local paper that part of the big shipmen,t was to be delivered to their yards.

Radio broadcasts sponsored by the various railroads heralded the coming of the train in the principal cities along the line.

7 The train was made up of li8 cars of the finest Redwood /lumber frorn mills in Mendocino, Humboldt and Del Norte Counties. Every foot of this quali,ty lumber, the pick of the mills of the Redwood Empire, is to be used in the construction of 80O to 1000 new homes in the Middle West and

East, and every foot of it has been bought by retail lumber merchants in the territory men,tioned.

The amount of lumber on the train exceeded 3,000,000 feet,,its estimated value is between $150,000 and'920O,000, tz and the estimated freight charges by the railroads will run from $4O,00O to $50,000.

The length of the train was lfu miles, and five mountain division Mallet locomotives were required to haul it overr/ the Sierra Summit in California. The train was routed over the following railroads: Southern Pacific, Union Pacific, Chicago and Northwestern, Pennsylvania, Baltimore and Ohio, New York Central, New York, New Haven and Hartford, Boston and Maine.

The Redwood mills rvhich contributed cars to the train load were: The Pacific Lumber Co., Hammond & Little River Redwood Co., Union Lumber Co.. Charles Nelson Lumber Co., and th,e Redwood Sales Co. The latter company comprises the following mills which ship their lumber outside of California under the name "Sequoia Brand" : Dolbeer & Carson Lumber Co., Holmes Eureka Lumber Co., E. J. Dodge Co. and Hobbs-Wall & Co.

Fred V. Holmes, president of the California Redwood Association, in referring to the big event, said that the Association is proud of its part in this great lumber movement, the largest by far in the history of the Redwood lumber 'industry which dates back to the pioneer days of the Golden State. The rvhole credit, he said, is due to the retail lumber merchants who had the bonfidence and courage to place their orders for this lumber and thus make this spectacular shipment possible.

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