The California Lumber Merchant - July 1922

VOL I. NO. z.

JULY t5, 1922

Are You Eguipped to Supply Building Information in Your Citg? our Equipment and service are conceded to be tfie Most Practical, complete and Productive Ever created.

Photographic Plans Album No. I

Album No. 4.

(50) Illustrations Two Story Homea-

Bungalow and Garage Booklets.

Inexpensive Honres.

(50) exter.iors (100) Floor Plans,

Interiors, FIats,

Double Bungalows,

Creative

Garages, Etc.

Album No. 2

and Timely Direct by Mail

Advertising Copy.

Letters,

Bungalows.

Qu1s,-glidgs.

Circulars, Etc.

Display Posters.

Hand Colored

Own Your Own

AII Star

(50) exteriors (100) Floor Plans.

Album No. 3

Stucco and Brick

Bungalows.

(50) exteriors (100) Floor Plane.

Mounted Photos Descriptives.

Photographic

Busino$ Cards.

Home, Newspaper Campaign Pages.

Sketches and Specially Prepared PIang.

PRACTICAL AND COMPLETELY DETAILED READY TO BUILD FROM PLANS lF You ARE ALREADY A SUBSCRIBER To ouR sERvtcE, LET us KNow How

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Lumbermants Service Association FoA Building-Los Angeles

THE CAI..IFORNIA LUMBER MERCHANT

l'ulv 15, 1922

LUIIIBER A1{II

lT0R]ffiEil'S

G0MPE]{SATI(|]{ for tl{suRAI{CE

th

W00DW0RI(|1{G I1{DUSTRY

EXGLUSIVELY Organ ized by Lumbermen;

Operated by Lumbermen;

In the interest of Lumberrnen of the Southern States including California lVlaintaining an office in California

Strictly a non-profit making organization, returning all savings to ite policy-holdera Amply protected by reserves, surpluq and excess insurance against large loases. Affords fuU protection under California laws with lowert obtainable net premium cost.

INQUIRIES CORDIALLY SOUCITED

I

Lumhermen's Reciprocal Association GEO. R. CHRISTIE, General Manager CALIFORNIA BRANCH OFFICE:

476 MONADNOCK BLDG.,

SAN FRANCISCO,

CAL.

Office

'fiome TExAs HolrsroN,

Advcrtiring

JackDionne,Frbt;thn subrcrrption Price, r2'00,H1'

Slnglc Copiee, 25 ccntc e(

Yo'.

Los ANGELES, CAL, JULV, 15,lg22

1"t""$;iij..,H:*

How Lumber Looks To begin witb let ur explein the viewpoint fron wbich there market diecueionr urill bc written. \f,lc dwayr keep in mind a rrndl torun dcalcr, locatcd off the well beaten pathr, who ir interated in kccping in touch with the cbanger that take place in thc merteg nfio payr for his rubrcription to find out thee thi'gr, and who b en

titled to an unbiared rcport.

Thir column will attempt to reficct conditionr ar thcy are' end lct the tradc bc itr orvn judgc of how it may aficct THEM. The DEMAND for hmrber har +rieted roncwbat rincc our lart martet report rvar ruritten, two wcdc ago.

The lart of June DougLar Fir ealcr had dropped dightly below production. Southem Pine raler were holding about level wit[ production, after hro weckr of rlow rclling. Thc fint week in July Southern Pine ralec dropped bclow pro' duction, dthough produrction alro took a big drop. Dowlar Fir production dropped ro far that thc reduced purchser wcre well above the cut. The national repottt for tlhe lart wcek in Jrne rhowcd the demand for dl eoftwoodr rlightry ler than production.

One qf the b€* judger of thc Fir merket in the Northwot wirer THE CALIFORNIA LLffBER MERCHAIfT irut er wc go to pre*, erprering the opinion tbat if the prcrcnt cnforced curtailment-becaure of foreet fircr-in the Northwert are continued, the nrarka may hold etrong, but that if thc hoped-for rainr come to relievc thc firc rituetion up there, there will likely be a eoftcning in the Fir martet for rore weckr.

In other wordr, prercnt general conditiou rhow ruch a rcduction in lunrber demand, that it will requirc rcmcthing artificial, like cnfrirced curtailmcnt of pnoduction, to hold the pnereot rtrengtb of the markct. Of courrc, tbet ir only an opinion, but it ir barcd on a clcar view of thc Fir rihn tion from Coart to Coart.

And the Fir dtuation in the general marketr very quickly ir rcfccted by the Fir cituation in California, Burinc* is mighty quiet ar compared with a few weekr

ago. (We rtlll rofer to general conditionr.) The Atlantic reeboard, which her b€€n a trenrendour contumer for thc pert rcvcral monthr, b very tamc. The northeart and niddlc wert havc rlackerned up with their demand. Mind you, tbcne ir etill a lot of lumber being bought, but production har been brought to a high point, and rlackened demand ir thcrefore felt all thc quicker.

In thc Pacific Northwe* the fire situation har held the center of the rtage, and rtrongly afrected tbe lumber rituation. lt b bonc dry in the great Douglas Fir belt, with fircs breaking out ever5rwhere. At the reguect of tbe authoritiel mort of the loggen have curtailed their work, and a great

numbcr of canrpr have been clored entirely cince before July 4th. The millr of the northwert dl clored for from ttree to five daye for the Fourths which had its efrect on the raonthtr production and rhipment.

And another outride inf,uence that murt be rcckoned with dght now ir the railroad rtrike. Itr efrect will be morc grcncrdly fclt with every day that pasrer, more particularly in thc frcight depadment. Bad order carc will have.to rtand wjthout tepah, ar nflI bad order enginer, and the difncuhy of noving traiu urill belt thc freight 6rrt. That the rtrikc ir alrcady fclt, there can be no doubt, dthough tbere ir nothing reriour in itr conrequcncer ro far. But wire men rey tterc ir a car rhortage pcnding thfu fall, anytmy, and tf,e rtrike uill rcrve to basten and intensify ruch a rituation.

The Califonia rituation ie alwayr independent in many rvayr of tbe general market, although dependent upon it, and bomd to bc affccted by it, frmdamentally.

California bat reen a verlr, very quiet muket for cverything, Fr, White Pine, Rcdwood, and Red Cedar Shinglel rincc the firrt of July. Thb L a genefal opinion. Even Red-

Have you noticed now few men have been arrested for

SPEEDING while on the way to work?

July 15, 1922

THE CALIFORNIA LUMBER MERCHANT

wood hat rhared the genbral laxity of puncharcr intenert. weaknec, and that very little ar yet.

The only rign of weakening pricer in this territory, howRedwood and White Pine are strong. Redwood nillr ever, is in cargo Fir, and in Red Cedar Shingler. There ir are generally ovdrrold, and the Redwood situation ir renothing marked with regard to either, but a perceptible markably rtrong. Dry items of Redwood are hard to get. weaknesr in the price of both, ir evident.

White Pine reemr to have felt no itt efiectc from clack€n€d Rail businecr in Fir ir rtiff ar the back of the proverbial rummer demand as yet. cat. It must be remembered that the slackening i" Fir demand has been of very short duration, has as yet amormted 'fhere are ro many factorr that might play prominent to practically nothing from a phyrical rtandpoint, and that partr in the lumber drama in the next thirty dayr, that ir ir the millr are all loaded down with orderr that thcy have i hard market to guesr aL been accurnulating. Fir ctockE are generally low in the Northwert, and the millr are picking and chooring their orADVICE TO DEALERS: Buy as you go along to rupply den iurt about as carefully now ar they were three weekr the needs of your trade. No one ever lost anytbing that ago. Ar etatedr cargo Fir only, reemr to show eignr of way in the retail lumber burineu yet.

92,430,000 Feet of Lumber Entered Los Angeles Harbor in June Cargo receipts of lumber in I-.los Angeles harbor for the month of June were among the heaviest in history, aggregating 92,430,000 feet.

tailecl production in the Northwest due to shortage of logs and closing of mills caused by forest fires.

The big lumber distributors are preparing to go after the Southern California trade even more intensively than ever.

Of this volume 78,305,000 feet consisted of Douglas Fir, This is indieated by the plans just completed by the Coos Pacific Ifemlock, Red Cedar and. other species frono. the Bay Lumber for direct service with their own Company Northwest, while 14,125,000 was Redwood from Nor.thern boats, from miills Marshfield, Oregon, to San Pedro. their at California.

The Hammond. Lumber Company, the E. K. 'Woocl l-rumber For the first 12 days of July the receipts of Fir and other Company and J. I[. Baxter & Co., all catering to the SouthNorthwestern woods were 27,500,000 feet, and of Red.wood ern California territory, each has bought a Shipping Board 2,975,000 feet. At this rate the mionth of July will not be vessel within the last few weeks to be used. in the coastwise quite as heavy as was June. Ifowever, the lumber movetrade. ment is irregular and so long as the demand in Southern Reports of the Pacific Irumber Inspection Bureau on lumCaliforuia continues the producers will keep on pouring ber cargo shipments from Oregon, 'Washington and. British lum-ber rnto the harbor.

Columbia for the first three months of. 1922 show the molreSipce the demand for Fir in the East and Middle 'West ment of 763,065,695 feet, as compared with 329,626,956 in has fallen ofr, it is probable that the California supply, the same period of 1921. through the rest of the summer, will be much easier than it Of the 1922 movement an aggregate of 329,133,23? feet was in the spring and early summer. went to California, 207,958,243 feet to Japan, 45,512,355 feet This condition will be modified only by the possible cur- to Australia, and. 42,495,579 feet to the Atlantic Coast.

Latest Northwest Lumber Statistics Seattle, Wash., July 13.-Due to the customary midyear repair season and July Fourth holiday, lumber prod.uction west of the Cascade Mountains in Oregon and Washington dropped 33/a below normal for the week end.ing July 8th.

One hundred and twenty-three mills reporting to 'West Coast Irumbermen's Association manufacturedr 54,544,318 feet of lumber, a decrease of. 25,976,682 feet compared with the previous week.

New business totaled 67,145,564 feet or a decrease ot t7 /o compared with the previous week. New business, however, was 23/o above production.

Shipments at 56,497,776 feet d.ecreased Al/e comparcd, with previous week. Rail shipments dropped ofr. 46%. Of

total shipments, 45/o moved by water, including 20,038,028 feet coastwise and intercoastal and 5,163,148 feet export.

Rail shipments were 1,043 cars as against 1,g43 cars for the previous week.

Unfilled rail trade ord.ers arc 7,217 cars; unfflled domegtic cargo ord.ers are 111,761,660 feet, and unfilled export orders 60,863,728 feet.

For the 27 weeks of the eurrent year, mills reporting to 'West Coast Lumbermen's Association have manufactured 2,766,947,740 feet; aecepted business totaling 2, feet; and shipperl 2,139,462,305 feet.

This wire was signed by Robert B. Allen, Secretary-Mqgp ager, The 'West Coast Lumbermen's Association. .,,;1,$

THE CALIFORNIA LUMBER MERCHANT

ulv 15, 1922

'Kindly Expressions rr t/

a paper whhh has been long "Right ofi the bat we are for you IOO/o. You heve tbe LUMBER MERCHANT, roat rtufi that a lumbeman wantr wben he latlcr down in needed in thil'territory.t' (R. A. Brown, Burton'Beebe a cosy chair after 3uPper at HOMB pipe percolatinS, md Lunbcr Co., Loe Angelerr Cal.) the trial balance a thing of ttc part. Occasionally a fellow getr a BIG KICK. We got one out of the fintigue of TllE ttThe writer wi*€t to congratulate you on your journal, CALIFORNTA LUMBER MEFCHANT, ro t? be in linc for for, in our opinioq you howledge of ralermanrbip and of mtny morcr wc are enclodng our rubccription. ln thc mcan- tte tumber indurtry at large, cornbined witrh your emthuriarm, tt (Stgned timc wc are 'p,,llingr the raw for yor4 not 'riding.t will no doubt be of grcat bencfit to ttore in thir preferred by both Jack M. Whibcy, Prer., and Kcnneth A' Lymb burincr." (L M. Slade, Slade Lumber Company, Lor of the Jack M. Whibcy Lrmb€r Co., Hrmtington Bcacb

cd.)

"Havhg received the fir3t irsue of Jack Dionnefr

'Sp€cidr' we enclore $2 and will thank you to rend it right along. We have nev€r becn without THE GULF COAST LI,TMBERMAN, and wc predict thit will be ar good or even bettcr help." (Wm. Killcn, Forworth'Killen Lunbcr Co.' Turcon, Ariz.)

"We anticipatcd the sucicelc of your California paper from the start, not becaure of the publication or tihe loca' tion or the necesity, but rimply becaurc of tbe dynamic fonce bcbind the proporition." (A- J. Warter, Gray Lunber and Sbinglc Co., Seattle' Warh.)

t'I arn vcr5l much pleared with tbe 6rlt ircuc. It rvar great.tt (A. J. Rurell, Santa Fe Lrmber Co., San Fran'

A,ngcler and San Francirco.)

ttWe trurt ttat your expectationr will bc nore than redizcd in your new yenture." (Noah Adanr Lumber Co.l Oakland, Cd.)

"We received the firet rlt|t€ of THE CALIFORNIA LLTMBER MERCIIANT and it mort certainly net our cvety expcctation, and needlers to mention, appears to be the only tcal lumber journal that Caliifomia bas ever had." (Frank Paranrino, Paramino Lumber Co., San Francirco, Cal.)

"The fint isue of THE CALIFORNIA LUMBER MER' CIIANT war rcceived a few dayr ago and in the fir* place we want to congratulate you o.n the wonderful publication you havc tuned out. We feel that thir journal will fill a tong fclt want in California." (Geo. H. Calditr' Centrel Lumber & Fuel Co., Santa Crua Cal.)

circo.)

'nYc receivd the 6rrt it$r and dcrivcd gre.at plcarure from itr contcntr. We rincerely hope that THE C.ALIFORNIA LUMBER MERCHANT bar manv vcarl of ruccerrful publication." (Routt Lumbcr Company, Frcno, Cd')

ttl writc to conpliment you on the firrt ircue. It b a vety good peper and one which will be read from covcr to coYcr

by Cdifornia Dealen." (J. C. Ferger, Frerno, Cal., Preridcnt lVcetcrn Retail and dro San Joaquin Vdley Lunbcr Asrociationr.)

"lYe havc jurt rcccivcd the 6ret ircue of THE CALI' "Accept hea*y congratulationr on the firet irsue of THE F1ORNIA LLffBER MERCHANT and it certablv ir a LLTMBER MERCHANT. It ir a credit to CALIFORNIA dody." (Conell \ilood Pnoductr Co., Cbicago' Ill.) you and to thorc who hdped you put it over. The two frie articlcr by tbe ladier ale a rmique innovation. I venturre to qtrc dh you evcry tuccett' and will help you dl we ray you have found it wortrh the hip from Texas to dircover two ruch tdcnted lnd charming tadi€s ae Mrr. Conner of c!D.D (Bnorvn & Daurcr Co., Brea, Cal.) Sacranento, and Mir Brey of Porteryille. Your paper ir dready a luscclt as a California inrtitution. Frateraally "Hcrc'r widdng cvety luscqrl to THE CAUFORNIA Youn." (Frank N. Trowcr, San Francbco.)

t5, t922

CALIFORNIA LUMBER MERCHANT

WANTED- A "Contact IVIan" Bv JACK DIONNE How often you sce the above wordt in the columnr of the advertiring and relling magaziner.

ttWanted-A contact man.tt Yes, many men arre looking for clever "contact men."

For men who know how to meet thc other mcn of the burincg world, and MPRESS THEI|{ FAVORABLY. That'r what a "contact man" mcanr.

It means the man with "perronaliq/t with whicb to ."attract the attention" of the other fellow; with the ability to DO and SAY thingr immediately in ro imprercive and different a rnanner that he AROUSES TI{E INTEREST of the other fellow; with the rmderrtanding of men and thingr and thoughtr that permits him to build up in thc mcntdity of that other fellow an impr,errion that remainr there.

Thuc the "contact mantt ir the entering wedge betwecn thc burineu which he represents, and the people whom tbet bruine* ir dedroru of intererting.

Because the "other fellon/t ir going to find out ndghty quickly who the "contact mantt is, whom he reprercmtr, and the bond of intered L going to be thur materialized.

It may not be a "contact men.tt Often it ir a "cont*t wonan;tt or jrut a contact VOICE. The other day tte head of a big buriners firm raid to me: "lVe have ruffered a revere losr in our otganization that we are trving hard to 'replace. Our telephone central left to be married. She war one of thc nort important ofricialr in our organization. She poreesed a cool, delightful vgice, rhe war always courteour, dwayr intererted in what the voice at tbe other cod of tbe line wanted, and porrerred a geniur for knowing where everyone in the organization war.----I have tried to imprese upon the new girl that rhc ir onc of the mort important folkr we have, and rhe L tr5/hg hard, but lodng our regular grrl was a real blow.tt Regardlers of your burinesc, ite rize or itr location, make it your burincu to ree the poinb of contact betwe€n it and the world whore good will you derire, are making the right imprerion.

Oh, Mr. Cdifonia Burineso Mant A* younelf thir qrution todayand ANSWER it: IS EVERY PERSON WHO ENTERS MY PLACE OF BUSINESS IMMEDIATELY, COURTEOUSLY, INTERESTEDLY RE. CEIVED, HIS WA,NTS AND DESIRES INQUIRED INTO? IS EVERY PER. SON WHO ENTERS MY DOOR SHOWN AT ONCE TH^A,T HE IS A GUEST IN MY PLACE OF BUSINESS? For, if you cantt answet ttYetrtt you are overlooking the prinery frndamental of businers getting.

THE CALIFORNIA LUMBER MERCHANT

15, 1922

New Freight Rates In Force Although by many it was declared. that the railroads could not possibly handle the gigantic task of issuing new tarifrs showing tt.e 70/o freight rate reduction ordered by the I. C. C. for July first, yet the seemingly impossible task 'WAS completed, and so far as can be learned, the new rates went into effect throughout the nation on the first of July.

It was really a record.-breaking job that the railroads clict to handle this situation, and they deserve great credit for their

efriciency. They might easily have pleadecl that they could not perform the physical work necessary to reduce the rates in a month's time, but instead they went to work and completed the job.

The CAI-TIFORMA IIIMBER, MERCHANT made one error in its table of rates on lumber and shingles from the Northwest to California. The Iumber rate from Portland to Stockton should have been as follows: Previous rate 311/zi new rate 28.

L C. C. CANCELS IIEAR,INC IN PEOENIX RATE CASE

SPECIAL trEDER,AL EXCISE TAX DUE JULY 31_ALL coRPoRATrOttS PAY S1 PEB $1000 CAPTTAL All incorporated lumber companies are being attviseal by the collectors of internal revenue in their respective districts that the special excise tax of $1 per $1000 on their working capital is due on or before July 31 and must be paid by that time to avoid penalty.

An exemption is granted. on $5000 of capital stock, but the tax must be paid at the rite of $1 per $1000 on the capital in excess of $5000 used. in the transaetion of business through the preceding year. In determining the amount of capital used in the business the corporation is expected to use a fair aver&ge for the year, but surplus and undivided proffts must be eonsidered along with the paid-in capital.

The tax applies to all foreign as well as domestia corporations and covers every line of business as well as lumher.

It is understood that a great many corporations, heedless of the tax, have failed to make their returns and are in danger of the penalty. Blank applications may be obtained from any of the internal revenue collectors or their deputies.

VOLUNTARILY ^A,ND S. P. llIrA,Y GRANT BELIEF The fnterstate Comnerce Commission has cancelled the hearing which was to have been helcl at Phoenii, Ariz., on July 20 to consid.er the application of Phoenix shlppers for reductions in lunber rates and other rates from Coast points

to that city.

It is understood that the relief asked for by the Phoenix people will be granted by the voluntary action of the Southern Paciffc.

The Phoenix case has been pending before the commission for a long time and has attractetl wicle attention from lumbermen and other shippers. Phoenix, being on a branch line of the Southern Pacific, has sufrered a differential as compared with Tucson and other points on the main line.

Under the rate schedule which went into efrect JuIy 1, the lumber rate from Portland to Phoenix is 81 cents; to Tucson 67L/2 cents; from San Francisco to Phoenix 6412 cents, to Tucson 5812 cents; fiom San Pedro to Phoenix 51 cents, to Tucson 45 cents.

Phoenix is much nearer the junction point at Maricopa than is Tucson. fn other words, the nileage from Portland or San trYancisco or San Pedro to Phoenix is nuch less than it is to Tucson. Furthermore, the Tucson rate is blanketed to points farther east of that eity, which further aggravates the Phoenix situation.

SEINGLES gEEil SI.ATED FOB FREE LIST The eforts of the Red Cedar Shingle producers of, the Pacific Northwest to seoure a 50 cent duty on Red Cedar Shingles from the Dominion of Canada into this country, has apparently little chance, accord.ing to reports from 'Washington. The 50 cent duty proposed was killed by the Senate, and a revised proposal of 25 cents was likewise immediately killed. The conference on the Tarifr between the Senate and the Elouse is the only remaining chance the WashingtonOregon folks have, and the indications are that shingles will remain on the free list. A few months ago it looked as though shingles would surely be placed on the tarifr sheet to pay an entry fee. I"readers among the Washington-Oregon producers gave the natter their personal attention' appearing at 'Washington, D. C., at various times to furnish infoimation, and for a while they felt very certain of success for their efrorts.

TEEY JUST COULDN'T WAIT The story is going the rounds of the tlealer who bought a ear of Red Cedar Shingles on regular terms. Thirty, sixty, and then ninety days passed, and the Shingle Mill hadn't seen anything that looked like a check, although they had kept after the dealer for payment. About that time the mill receiveil an order from this same dealer for another car of shingles. The mill promptly wired: "'We can't ship your present order until you pay for the last one." And the cheerful dealer wired back: "Then cancel the order; we ca,n't wait that long."

BIIITDING BOOil NT L. A. CONTINUES The City of l-,os Angeles is continuing its remarkable building record through the summer. Permits issued in the month of June were $10,652,265, representing a total of 3,751 per' mits. In this number were inslud^ed 1,4M single and double dwellings, making an aggregate of 8,164 dwellings since the first of the year for the first half of the year.

One Dip into the Sea of Modern Merchandising means the Desire for a Plunge.

July | 5, 192 2

TTIE CAI,IFORNTA LUMBER MERCTIANT

A "Pullman" Breakfast Room :

The "Pullman" breakfast nook is becoming very popular.

Here is one built bv a dealer friend of ours.

CUZI{ER BACK FROM NOP,THWEST TRIP

pot'ts. )lrrlrl'lrrggius (:illrps arrcl' niills l'cre c[orvn.

FRAMBES STARTS ON NORTHERN TRIP

I'leaslrre ri'ill cornbiue s.ith busirress.

THE CALIFORNIA LUMBER MERCHANT

Eight Outstanding Points of Merit Make Long-Bell All California Pine Doors Easy to Sell 1. All Calitfornia Pine.

2. Not a cornbinrtion of woodr.

3. Made of retectcd meterial by rkill-

ed men, rmdcr rhict uPewiriont and with ficquent lnrPectionr in the proccser of manrilacture.

4. Put together with etraight'grdncd oak dowdr anil waterProof glue.

5. Will not check or rplit. Lcs liablc to rrarp rhrn {66;3 of othcr woodr.

6. Fewer coate of Paint or cnenel nccG!.tr1t; t*hg painte and enar dr with ruperior reultr.

7. Petrcft, all Cetifornie P'mc, s/s'r 3ply lenineted ryt.arY cut vcrccr.

8. . Sandcd and rcadY for fuirhcr. ;:

.ALL LONG;BELL Dfi)Rli BEAR THE TRADEMARK-LONG.BELL

, FTVE CROS{' PANEL

CAIJFORNIA,

A bcautiful 5-pancl door. Solid No. I quality California Pinc Stiler

A charming cfiect in a largo pancl dcign. Solid No. I quality Cali' fornia Pinc Stilce and Railr and 3-ply rotary cut California Pinc

and Raib and 3-ply rotary cut Californira Pinc panelr.

pancl.

Remenber above allNo other wood but Cdifornia Pine goet into lpng-Bell Quality Doorr'

Cgrnpang IJIlqDerState T-€ lgng+erl Bldg Los Angeles Ofrce 1109 Loew's

THE CALIFORNIA LUMBER MERCHANT

lulv 15, 1922

Sell'em Smilinglg The more you travel around thir old earth, the more you realize the intenre vdue of the SMILE ar a relling arset.

SMILE at your prorpect (and every rnan and woman in your burinecs dirtrict lli your prorpect).

SMILE, when you meet your trade, on the street, or in your place of burinecr.

Whatever you may be engaged in doing, pull your attention FROM tliat thing, and direct it at the man upon whore trade and good will (because EVERY human is a unit in the volurne of good will which murt be the rolid foundation of a rubstantial and prospcrous bruinel) your burincr i[epends, and greet him PERSON^A.LLY, INTERESTEDLY' SMILINGLY.

The ralelmanr-whether it be of shoer, ehips, sealing'warr railroad tickeb, or tte food you Gatwho knowr HOW to put hir curtomer at ease, how to make hin feel at home, and how to watm the cockles of hic heart by a manifested FRTENDLY intsv$t-has learned one of the greatet of relling tnrthr, and one that will pull him up in the commercial or burinec world in tpite of Hader and high water, if he will *ick to itr cultivat€ it' and back it up.

The SMILING man, whose face behind the smile ir alert, har a tremendour advantage bvcr the fellow who har NOT tearned that big lerson. Because with a rmile. go courtery, fricndliners, and interert; and thore thingr BRTNG RESULTS. Practice SMILING. If it isn't a habit with you, MAKE it one. Put that grin on yow facc. The recond one will come easier than the frrst and 3o on.

The fint thing you know you rvrll do it without efiort. And the next thing you know you will be rmiling INWARDLY ar well ac OUTWARDLY, and then you will be getting romctrhere.

God and man both love the fellow who smiles BOTH WAYS. Cut out the long face. Get rid of the SOUR exprescion. Realize your birthright ar a CREATIVE BEING, and GRIN at the realization.

Spread a Iittle runshine, and a little optimism, and let your townrpeople get tbe habit of feeling better wben they s€e that mug of yourt, and you witl fnd you have a mr*h mone neceptive audience when you have an IDEA to SELL. Sell your town folkr IDEItS-and rell 'em SMTLINGLY.

THE DEALER, TIIAT DOESN'T NEED PUBLICITY Often you meet a retail lumberman who says he doesn't need advertising.

'Well, maybe he d.oesn't!

If every possible building prospect in his entire selling

territory-

Knows, likes, aud resPects himKnows his firm name--

Knows his business locationKnows what he is equipped with, and willing to do to serve the tratleTurns instinctively and trustfully to him when he has bdilding NEEDSTHEN HE DOESN'T NEED ADVER,TISING.

KILLING CATS AND GETTING BUSINESS There are two wayr of ld[ing a cat.

The cnde way ir to mrrc him dt up with a club.

The wb€ w:ay ir to blufi him into believing that chloroform ir good for hir f,ear.

The same cornpariron goel for the hmbcr dealerr who go ot* and knife each other for the buciness that devclops \ilITIIOUT their help' as compared with thoee who ure theii brainr and energier to help ttcm create buabcr ro, that there will bc enough for all

ll

THE CAUFORNTA LUTAER ITIERCIIAIIT

t2

J"ly E !1??

Modern Lumber M erchandisingEquipment

By JACK DIONNII

Every issue of THE CAITIFORNIA ITUMBER, MER' Let me say this. I have seen many hundred.s of lumber many articles of various character con- merehants try the experiment of qodernizing and improving CHANT will contaiu cerning certain phases of the nodern m.erchandising of their places of busiuess in response to my exhortations, and building materials for lumber dealers. There are probably every one without exception is today an enthusiastic apostle himself, of the modern idea. NEVER, A SINGLE EXa score of such, large and small, in this issue.

Our conception simply is that the problem of the lumber dealers, is to SEI-,IL MORE IJUI\IBER, and other materials, and that in order to accomplish that purpose they nust improve their VISION, their EQUIPMENT, their ENERGY and their SERVICE. There are T'WO WAYS for a lumber dealer to increase his sales. One way is to ofrer his materials and services to MORE PEOPIJE; the other is to offer those people MORE WAYS OF IISING THAT SER,VICE AND THOSE MA. TER,IAIJS. To begin with, he should be EQUIPPED to service. There are several items to a modern equipment; place of business,

stocks of materials, plans and ideas, prospect lists, etc.

The FIRST, naturally, is PLACE OF BUSINESS.

Let us talk about that.

The place of business of the mod.ern lumber merchant should aim to reflect and advertise the business itself. It should be as well located. as cond.itions will permit. It should be as attractive in outward. appearance as the dealer can possibly arrange.

It isn't necessary that every lumber dealer, regardless of eonditions, go to the best corner in town and start a building store. (It IS a fact that such action has been attended with remarkable suceess every time it has been attempted anywhere in the country, but we are not suggesting dramatic

changes. Every little dip in the sea of better business will encourage the next step.)

But every live lumber dealer should give his best attention to the matter of making his place of business more attractive to the sight, more representative of the great industry of BUIITDING, and better equipped to help sell the building IDEA to his town.

(In every issue we will show what California lumber merchants have done and are doing along this very line of thtiught. 'We will also furnish the ideas of live dealers in other states, so that the California merchants may profit, if they desire, by THEIR, example.)

CEPTION.

"Nothing we have ever attempted along the line of intelligent methods of modern merchandising has failecl to bring satisfactory results, and I consider a BUILDING STORE in a country town the most efrective business institution on earth, " is the way E. P. Hunter, of 'Waco, Tex&s, who operates sixty IIUMBER STORES, states the case.

He operates some beautiful and attractive stores, while many of his points have been improved with a much lesser investment. But ALL of them aim at the same thing: to better VISUALIZE for the trade the business they are in, and to sell building IDEAS, builcling I'UNCTIONS, rather than building material. " Our business is to translate our materials into the language of HOMES ancl BUILDINGS whieh men and. women will save and sacrifice to own, " is the way the manager of one of these same stores in a little Texas country town, stated. his business to ne.

IMPR,OVE YOIIR PIIACE OF BUSINESS SO TEAT IT REFIJECTS THE BUSINESS YOU AR,E IN AND YOIIR, CLEVERNESS IN THAT BUSINESS. As I see it, TIIAT. is the only rule I would lay down on the retail lumberman who is ambitious better to serve his trade.

Don't forget!You are a PUBLIC SERVANT. The CONSUMER, is the KING whom you must serve. And you should be judged--NOT by the return you make on your invest. ment-but by the serviee you give the public. But if you will keep.l'our eye on that SERVICE dial, the PROFIT will take care of itself, to your thorough satisfaction.

Fix up and paint up your place of business. Arrange your stocks as attractively as practical handling of those stocks will permit. Have a modern ofrice, in which you can show your taste as a building expert.

There are hundreds of ways in which you may make that ofriee at onee practical and attractive, birt there is-one thing you I'l [,:S1' put somewhere in that ofrice. A SAIrE AND SEItVLtjU ROOM. Have a room som.bwhere in that ofrice

It isn't LUCK - it's PLUCK. It isn't INSPIRATION - it's PERSPIRATION. And OPPORTUNITY is just fancy name for HARD WORK.

ldv 15, 1922

THE CALIFORNIA LUMBER MERCHANT

A man without Humor and Mirth is like a wagon without springs. that is easily approaehable, that is arranged ancl equipped for a place to receive you trad.e, and SEI-:L them.

Have it finished in a way that will advertise your business. Hare the equipment of that room of a character that will convey the impression to the caller that he or she is in the place of business of a professional builder; one of taste, experience, and ability. Have easy ehairs, plans, pictures,

samples, etc., in that roomi The very ATMOSPHERE of

tha,t roorn can have a remarkable efrect on your business.

I have been in scores of retail lumber ofrices where the service room through business hours was populated continuually by WOMEN DOING BUILDING SHOPPING. \\rouldn't it help YOUR, business if the women of YOUR, town populated your place of business doing their building shopping ?

If you can possibly arrange, have this sale and service room entirely separate and apart from your routine business office. It is many times as important as your regular ofrice,

when you get it going right.

If you are so located that you can put in plate glass front for display windows, so much the better. There isn't any real reason why buildings and building improvements should not be so merchandised that the WOMEN-the REAI-r

builders-should not be able to do their builcling shopping the same as any other kind.

And they always DO, when they have a chance.

This is a subject that could go into reams. Instead., we will argue it vrith words and pictures in every issue. There are some good ones elsewhere in TIIIS issue.

But let me drive this thought home to the lumber dealer who is inelined to believe that his mission is simply that of a raw.material warehouse-man : Every other merchant in YOUR, town is daily antl hourly proffting by the use of front street location, display windows, visualization of their goods, etc., yet there isn't a single line of business that responds more directly or practically to the efrorts of displaying, advertising, and selling, than YOUR, OWN BUSINESS. Therefore let us apply to our own business, the experiences of the merchants in other lines.

Anvthing that you can do to make your place of buriness one that your curtomerr will enjoy viriting, ir worth while.

FOR PROMPT, EFFICIENT SERVICE WRITE WIRE PHONE

Western Hardwood Lumber Company 2014 E.15th St.

Home 1O516 Matn 1516

We are Specialists in Supplying the Trade with

LOS ANGELES "Everything in Hardwoods"

Hardwood Flooring

at Prices that

0Ar( tIIAPtE BEEGH

Sugar and White Pine, White Cedar and Spruce

Fr(l(lRrl{G

BIRCH

TRY US-THAT'S ALL Vktt the

HARDWOOD EXHIBIT Sirth Floor, Mctropoliten Building, Fifth and Broadway,

Lor Angclcr

ltATl0l{At HARBW00D C0.

634-646 Aliro Street, *

Lor Argclel

-i

l4

TI{E CALIFORNIA LUMBER MERCHAhT

'

ldy 15, 1922

A G]endale Lumber Service Room

One of the most modern retail lumber "plants" anywhere is that of the Bentley-Schoenemar L,,umber Company, of Glendale, California.

Their office builcling is a model of attractiveness, both interior and exterior, as the accompanying illustration will

plainly show.

The left hand side of this attractive front is taken up with the offices of the company, which are models of neatness, attractiveness and practicability. The caller is given instant attention as he enters, and there is friendly interest demonstratecl in his wants.

The right hand side of the entrance is given over entirely

to a SERVICE DEPARITMENT, where the USE of their materials can be visualized. The Bentley Brothers believe that the building public likes to be ''shown. " Therefore they have arrangecl to show them.

Ilere is a picture of the interior of the Service Roon. fn the Service Department the firm has equippecl itself with every m.odern idea for helping the prospective home builder solve his building problems. The reception room is fittecl with a tile mantel, disappearing beds, also with tables and chairs, and photographic albums.

This is the Plan and Sales Room

Where Home Btryens Get

a Close-up

of Hom* Sweet-Home

THE CALIFORNIA LUMBER MERCHANT

luty 15.1922

lf

Next to the Rcceptiorr Room is the Display Roorn, l'ith IIr'. (icorgc llentlcy sal's: "Wc fincl this tlepartrrrerrt many built-in featules shorvn. This is also usetl as a privlte pays splentlitl diviclentls atr<l enaliles us to give our pcoplc office for contlactols ancl prospectivc home buil<lcrs. In this R IIAL buil ling scrvicc. ' ' clepaltmernt alsri thr:r'e is a clrafting loonr rvhelc trvo tlraftsAntl this firnr is corlstilnti)' builcling lteautiful honrcs for nren are liept busl-.

Cllendale.

ffi *m e'fr:,. t

ffi

ffi

ABOVE

An attractive display booth used by the Bentley-Schoeneman Lurnber Cotnpany.

BELOW

A part of thein display room showing

built-in features

for modern homes.

lwly 15' 1922

THE CALIFORNIA LUMBER MERCHAN'T

The Retail Lumber Business and the Woman It is pretty difficult to connect a womanly woman, even in imagination, with an old. fashioned retail lumber business.

But how wonderfully a keen business woman fits in with the modern scheme of retail lumbering.

AII over the United States today you will find lumber lvomen enjoying the work of selling HOMES and home improvements.

And THE CAITIFORNIA ITUMBER MERCHANT predicts without a chance for argument, that with every day that passes the hand of woman will play a constantly greater part in the merchandising of builcling materials.

Ilecause. it is really the woman you know-but there we go. stealing stufr from oae of them.

Miss Alberta Ruth Brey, of the Brey-'Wright Irunber Co.; of Porterville, California, wrote us the other day, saying: "We wouldn't go back to the olcl way of lumbering for anything. " So we asked her what she thought of the new way of retail lunberiug, and here are some of her remarks: "No, we wouldn't go back to the old way of doing lumber business, not for anything. The new way is the nost interesting, most fascinating business that we can possibly think of. It is such a pleasure to have something that we can TAIrK TO WOMEN ABOUI. Before we had the plan room and service it was seldom if ever that any women cane to our ofrice. Now they come and spend. whole afternoons or mornings when they can get away from their household cares. They not only come onee, but twice and three times, and if they are'just looking'at first, it is not long before they are really interested and are ready to consider building. Atd you know, it is really the woman who builds the home (this is the stufr we were starting to steal). Friend husband puts up the cash, but it is the woman who does the

7st, 7922, than they had in the three years previous. That means something. In fact, it means a great deal to us. We hope we can keep the good work going, and if energy, id.eaq

courtesy, interest and advertising hqve anything to tlo with it, I am sure we will."

Honest, lumbermen! Isn't that great stufr? How can the retail lumber business go anywhere else but FORWARD rt'hen there is such inspiration to be fou:rd in it. tr'or that's just the way it hits US. Im,agine how we used to feel years ago when we were preaching this same VISION, but had no practical proofs of experience to point to, and'when the scofrers said-,-"Impractical Dreaning."

Attd now we can point to men and women in every district who are as enthusiastic over their business as this California

lumber woman.

Just a short time ago we attended a meeting of the retail managers of a great lumber company which studies and breathes just one subject,-"Merchandising"-just because their experience has taught them that it really is the only important one. The eoncern we refer to keeps one high class artist who does nothing but teach and help their men sell paint and wall paper RIGHT. And we heard a young retail m&nager relate this incident, bnd bubbled with enthusiasm as he told it: The other day I net a latly on the street, who asked: 'You sell paint and wall paper at your place, d,on't you?' I said, 'No ma'am.' 'Oh,'said she,'I thought you did.' t No, lady,t I replied, 'we sell COLOR SCHEMES. When may I have the pleasure of showing you some?' " Miss Brey has that same idea.

It really IS a great game, this retail lumbering, when you look at it in a GREAT WAY.

selecting.

"'We never talk 'LUMBER,' any more, and it is seldom

ever mentioned to a customer, who wants to builtt a house. f should say a'IIOME.' We generally talk floor plan and furnishings; whether cove ceilings or straight ceilings are all the vogue; where the couch had best set; the color of the rugs and the draperies. We appeal to our customer's imagination until she can just see her house all furnished, and herself living in it.

"It really is a great work, and we believe in it. As for results, all our contractors are busy, and they have no complaint to make of our rend.ering this service. It brings people here for plans and advice. Of course we advertise. 'We never miss an opportunity to keep before the public the fact that ''We are headquarters for l[omes.' And. we know that Porterville people have built more homes since January

Trg Thk Slogan:-

We Sell Courtesg-Seruice ond Building Materials

Happiness is the By-product of Work Well Done.

JuJy 15, 1922

THE CALIFORNIA LUMBER MERCHANT

Plain or Quartered Oak Flooring Red Gum Flooring Beech Flooring Hardwood '*frBt"'#o[S" Rough or Dressed Oak or Gum Oak Wagon Stock Parquetry Strips AfOmatiC Rgd Cedaf (crothes croset Linins) Anything Else in Southern Hardwoods

Look this list ouer, Mr, Dealer!

We are Nlanufacturers of all this stock.

Our sheds are a wonderful storehouse for gour advantage.

Straight or Mixed Cars of the above materials for prompt shipment. You can stock your yard with many necessities with a mixed car.

WRITE OR WIRE FOR PRICES AND IMORMATION. SERVING THE DEALER IS OUR SPECIALTY.

Bradley Lumber Co. l',*,n,,, IF lT'S BRADLEy'S General Offices, Band Mills and Factories, D ETTER . BUILDING IDREOIEY QUALITY IT'S BETTER WARREN, ARK.

l

THE CALIFORNIA LUMBER MERCHANT

l'uly 15, 1922

BEAT]TIFUL HOMES

.n-m.nAi.fo. lt{!,rt{!,.

tLoR.PrJl{.i0. lt/t3

Here is one of these "Owner and Landlord" Homes. You Iive in one side, and rent the other. Look over this pair of floor plans, either of which will fit this double home admirably. Distinctive, attractive, finely arranged as to convenience, two beautiful homes in one. Haven't YOU some customers who would be interested in such an investment?

July 15, 1922

THE CALIFORNIA LUMBER MERCHANT

Plan Books of Worth Real Value For Your Money TO THE CALIFORNIA RETAIL LUMBER RETAIL TRADE,-GREETINGS:While we have sold plan books to some California dealers through advertisements in The Gulf Coast I,umberman, this is our first direct offer of our products to the California trade direct.

We are producers of plan books of beautiful homes, with blue prints to fit. We sell no other service. We have produced a series of twenty handsome plan books of homes, each plan a home that has actually been built either in California or in Texas, and photographed by us.

We furnish more plan service than any other several plan companies combined. 'lVe furnish the plans for the wonderful dealer service of THE SOUTHERN PINE ASSOCIATION, of THE, LONG-B'ELL LUMBER COMPANY, and of some of the biggest line yard plan users in the country, including WM. CAMERON & COMPANY OF WACO, WITH THEIR SXry BUILDING STORES .

We rell our plan service in complete sets. A SET b composed of the following:

1 HANDSOME STIFF BACKED ALBUM WITH DEALER'S NAME IN GOLD ON COVER. 25 PAGES IN ^A,LBUM, EACH PAGE ^A,N ACTUAL PHOTO OF A BEAUTIRJL HOME WITH FLOOR PLAN, MOUNTED ON LINEN 25 COMPLETE SETS OF BLUE PRINTS, ONE FOR EACH PICTURE IN THE ALBUM, BLUE PRINTS MADE BY FINEST ARCHITECTS AND GUARANTEED PERFECT. EACH SET COSTS $37.50 TOTAL, OR $1.50 FOR E^A,CH PICTURE, PI.AN, AND BLUE PRINT SET. We have twenty of these sets complete, every home modern and attractive and the last word in home construction. Nos. | 9 and 20 are just out.

EVERY HOME IN THE TWENTY BOOI(S TS EXCELLENT FOR CALIFORNIA CUMATE. Order these last two sets, 2 albums, 50 photos and floor plans, 50 complete sets of blue prints, all for $75.00. They will make you want the others.

NEW PLAN BOOKS ADD VALUE TO YOUR OLD ONAS SEND US YOUR ORDERS

R. M. Williamson "Your Monegs' Worth or Your IVIoneg Back" Dallas, Texas Post Office Box 586

THE CALIFORNIA LUMBER MERCHANT

Our Big Brother The Publicheru of THE CALIFORMA LUMBER MERCHANT alro publirh at Hourton, Texar, a great and long ertablirlred magazine of lumber merchandising,'-TtlE GULF COAST LUMBERMANlevoted to a great lumbef consuming territory, and acting in the capacity of lumbc'r magazine and budnerr bible to a large following of lumbermen and lumber women.

To thoce deriring to reach the lumber peo. ple of the great territoty enrbracing Tcxar' Oklahoma, l.ouiriana, A*aruarr New Mexico, I(anras, Ncbraska, and Mircouri{nd in a les3 rolid though sub*arrtial manner lllinoin In' diana, Ohio, Michigan, and Kentucky' THE GULF' COAST LUMBERMAN offers a rervice impossible of duplication.

Further inforrnation will be gladly given.

AddresrTHE GULF COAST LUMBERMAN' Carter Building, Houstoq Tcxae, or, THE CALJFORNIA LUMBER MERCHANT' FaY Bldg., Loe Angelea

The aim, put?oEG, and idea of there two papers are identical, namdy, to heh the lum' ber inductry better merchandirc ib product.

2l

THE CALIFORNIA LUMBER MERCFIANT

lv,lv 15, 1922

PERBY DEMONSTBATES UTILITY OF EIGE GRADE SEINGLES BY USING TEEM ON OWN HODIE Arthur C. Perry, manager of the Los Angeles office of the M. R. Smith Lumber and Slingle Company, has adopted a ruost efrective way of proving his confidence in high grade shingles for both roof and side-wall construction.

He is building a house, to be occupied by himself and family, at 1538 Ogden Drive in Beverly Hills, and is covering the entire structure with 24-inch Royal shingles from the M. R. Smith mill at Moclips. These shingles are 100 per cent clear and 100 per cent vertical grain and on either the roof or the side walls appear to be at once substantial and attractive. They lend an element of charm and dignity and comfort to the house which is hard to obtain with an ordinary grade of shingle.

And what's rlore, Mr. Perry has figures to prove that this grade of shingles is the cheapest kind of first class roofing or siding material he could have used.

The shingles were handled through the Beverly Hills yard of the 'Woods Beekman Lumber Company.

d

RonnRT H. Bnoors oAdrsertising CHICAGO 3o North Michigan Avenue LITTLE ROCK

REDWOODS TO BE DONATED TO TEE PUBLIC l-.lagoon I:umber Company, one of the largest owners of-The redwood timber in Ilumboldt county, has ofrired to donate to the public, through the Save-the-Redwoods League, the redwood timber adjacent that portion of the state highway which passes through their tract. This is in accordance with the general movement of the I-,league to save the giant red.woods from extinction, and to make the state highways veritable avenues of delight for tourists traveling through

them.

8oz Boyle Building

6

A@abk €xarnples: Arkansas Soft Pine Bureau LITTLE ROCK ARKANSAS

nn l, r:

W. R. Pickering Lumber Co. KANSAS CITY, MISSOURI

fr-,t

\-to

r.

E. L. Bruce Company

o

(DOUGLAS FIR)

MEMPHIS, TENNESSEE

LOWEST PRICES HIGHEST QUALITY IN CALIFORNIA

Standard Lumber Company STANDARD, CALIFORNIA

"Ft Atkarc Soft Pire hu bm buutifieil.

Vle sw d,ow of subtb nxeries in the ailwtisitu. h is mre than merc aloutising

-it is adwniring plw i^imiublc eaidaw

TRY US!

of uancing a do a thi^g baad."

Advcniring Newc, N. Y.

TEN YEARS IN LUMBER ADVERTISING

We Specialize in Specified Lengths or Random Lengths, No. 1 or No. 2 Common

EVERY ACCOUNT A SUCCESS

2x4's

lVe've got'em all beat on thie rtufr.

C ort'e spo n dtn c e In'u it e d

II-II l-I

Inc. J. M. TEES,MARKET

SAN FRANCISCO

I 12

ST.

THE CALIFORNIA LUMBER MERCHANT

22

luly 15' 1922

Plan for Auto Oiling Ramp ll nl erinl

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,/lts, fr".a or/ LooL rt ?ty'cr,l/7 J<t/c/ lo /rorzrzl CrtaIcotct. ',1 t-c ft I rc / r t, t t .J i-t, nc ,

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/o L l/ /r,J lt Ll. / /,re.Lt ilJ.,lJJit.

'/ot. /ztry Every auto service station should have a raised ranp for elevating automobiles so that they may be easily and thoroughly oiled and greased.

The old fashioned method of having a man lie on the floor on his back for an hour trying to get the oil and grease properly distributed, is gone.

The building merchant can sell several good auto ramps in even the smallest town, by bringing them to the attention of those who need them and don't know it.

POBTI.AND LI'}IBEB COUPAITY TO R,ESI'ME AFiTEB MOBE TEAN Y:EAB OF IDI.ENESS The Portland Lumber Company's plant in Portland is preparing to resume operations within the next few weeks, according to reports from the North. The mill has been down since late in 1920, but repairs have been kept up and the property is in goocl condition.

Th? mill has a capacity of more than 250,000 feet in eight hours and caterg particulerly to the California trade. The Santa Fe Lrumber Company of San Franeisco is the exclusive selling representative in California.

Ifere is a good, practical ramp for that purpose, a detailed plan that any practical carpenter can build from.

Figure this material bill price, everything included., so that you can quote a flat price for all the material, and not leave anything unknown for him to guess at.

If you've got a wise carpenter on your list, let him figure the labor job, and then you can give your customer I completed quotation on the ramp.

DANASEB N,ETT'BI{S trBO}I EASTEBN TBIP. R. E. Danaher, president of the California 'White and Sugar Pine Manufacturers' Assoeiation, has returned from a prolonged eastern trip. He visitetl some of the principal consuming eenters of the East anrl reports a steady and satisfactory volume of building in progress. As general manager of the Michigan-California I-rumber Company, Mr. Danaher is giving attention to the shipment of pine stocks from the mill at Camino. Mr. Danaher also is president of the Booth-Kelly lrumber Coppany of Eugene, Oregon.

A man without a plan, is a man without an AIM; and a man without an AIM is rarely successful. And a retailer without plans is far worse off than an ordinary man without definite plans, because PLANS and IDE^A,S are what the building trade must look for from HIM.

THE CALIFORNIA LUMBER MERCHANT

Stock Sash and Doors for Attrattiye Homes lend themselves wholly to discriminating taste, not onlv for all outside openings, bur inside the house is weli. patterns now recogniz"4 qr standard actually in_clude the simple, dignifiLd designs originally classed as special.

STAND

PAIY

include doors of every:ire and pattern in front, panel and ' )d. All stiles and muntinJ are oI Californii's r,tp"tb ungraz( White Pine, fitted with tr panels. aFl

Tiue to our namerwe have indeed set the standard oI excellence in Millwork for more -th"l twenty years, and today afrord the trade the finest in finished sash, d6or and moulding products. &Iay te qrcte ofl yoar nat car?

D. H. STptNMET'iLlx. Los u4ngelcs Sales Manager . 1@1 Title Insurane Building, Lo6 Angeles,California

STANDARD LUMBER COMPANY .

STANDARD. CALIFORNIA

THE CALIFORNIA LUMBER MERCHANT

THE OPEN FORT]M may Our readen are invited to usc thir deparhent for the frcc dircurrion of ruch rubiectr a8 interert them. Quertionr may be a*cd and answered, ruggertionsmadeanddiscusled, etc'

It would be interesting to know to what extent this tend'We ODD MOULDING SPECIFICATIOITS AXE BECO}IINC u".v o1 architects is gdneral throughout California' aNNOYTNG, SAYS TErS DEAr;EB from tiif t. glad to print,-in this column, contributions A Central California dealer reports some interesting ex- other dealers, on this subject. neriences with architects who specify odd sizes and patte-rns i" -o"iai"g and is anxious to [now- just what other dealers ODD SIZES IN WINDOW SASE CAUSE have run up against in this particular.

---'isome NTTAIL YABDS MUGE TBOI'BIJ aichi-tects," says tf,e ma.nager of this yard, "seem general manager of a series of pr-ogressive line yards to tate aefignt i" ipeciiyins a fancy pattern of moulding inThe part of the state has hacl some sad- exptiorthern the they io" ."." th"e most unpriteotious home. Sometimes and home builtlers who specify otld *itn arcnit guess they I h;;;;;" u.i-itut patttrn elsewhere and often of standard "ieoces "ts sizes in window eash. *o"L if out of theii imagination. with scores While eyeryone knows that Ls/e" is-the standard' size for puit."tr* to choose fro-mf I -cap't rlntlgrstand ryhy so Tany insist on ordering it in lt/ztt size*'' a great hany people sash, standard. the to selections -difficult cannot conffne their irchitects --;;W"-fr"pp*" to convince the ordinary hom-e is n6t it Gen6ra[y to have a modern plnning mill in connection just well, and cheaPer, to use the. stgck is as it ilat buitder knife g1i-ntlinq a question of a *itf'- o"" if,"a u"a it is only architects, says this line some but 6ther, as the sash antl setting the machinery to produce the odd pattern' but size Of course, when they reasonable. yard not'so are operator, op not have planing mi4s are v""at-ii"Ttlo F"i"li i!'-.. to make the sash to is necessary iosist 6" the larger size, it "What I am complaining of now, is the practiee ot archr' the job and delays mooey, sometimei which eo-sts ortler, to tects in designing new houses-not peoPle who .have to adds to the cost construction. match up old moulding petterrrs in making additions 'What has been YOUR, experience? or repairing old. houses." .,GOMPI.ETE EOMES EXEIBIT" _12 EOUSES ABE BENTC BUILT Oakland lumber distributors are joinlnS with their Chlmber of Commerce in the California "Complete }Iomes '[ixporitio";' which will open there on September 1' --iUi*lt a new itlea in the "Own Your Own lfome" cam' being built in a rePr-esentaoui*. trr.f"u -od"t homes are iJ being sharetl bv the work The ot O"ttutta. il;;*i mel, the lumbermen estate real the Co-*t".e, of bth;*'b." be otU.. builtling miterial dealers' The homes willand furllshings, th-e to evep particular, ""a every in comptete ot th" progran the house furnishings dealers i;;;h;; ""d ha-ntlting the things that- people leed ;ercnants ;d;td joinlng in the program with enthusiasm il'tlii" n"-.s, are

OAKI,AND TO EAVE

I

delight. and " no.t"'"4"-ort is being made to produce the highest guality gard^erring' ir..oo"".t"""tio", furiishings ana landscape are 80 per n"pia progress'is reported . The houses now complete. cent ""wn"" irr" L*position opens in septem.ber the citizens of Orfifu"a anil thl entire Bay country -will be invited to go ;t;;e inspect these twelve model houses, their fixtures their contents. and - B";-ih; will not end"there' Prospective home "u-puigtr how they may aaquire a new house; t"ifai"t *iiiLe'ad"vised may finance it, and' encouraged they how told inu" *itt be in everv way to builcl. *mi*-"tu.-i to b. about the most comprehensive homp; undertaken by any ssmmunrty end ougnt campaign owning to bring big results.

Ask YOURSELF Thk

Question Euerg Dag:-

What Am/Doing

Fot the Lumber Indusbry of California?

The day of small effort and large profit is ancient history.

Julv 15, 1922

CALIFORNIA LUMBER MERCI{AIiIT

tt Let Your Gonscience Be Your

Guido,ft

Read there and then ACT upon your oryn good iudgment. Nothing more need be said to an intelligent progrersive lumber deder.

ADVERTISI NG SELLI NG S ERVIGE "We would like to thank you for the many eervice helpa your Bureau haa been sendint to us, and want to eay that it ie the best Service of its kind we have ever seen."

Geo. H. Bentley, Sec'y Trcas., Bentley-Schoeneman Lumber

"You eure have a live organization and we are getting more enthusiastic about it every d"y."

Georgc W. Wood, Wood Brotherg Company, Santa Crua Calif.

Co., Glendale, Calif.

"We have had this Service in our ofiice for a little over three years. We have three different Services, but we get something from the National Builders Bureau that wa!} not get anywhere else."

A. R. Brey, Vice Pres., Brey-Wright Lumber Co., Porterville, Calif.

"Vc havc beon a mcmbcr of thie organization for

over a year and onc-half and havc had thc opportunity of tceting out and making ure of their difierent Scrvicee. "lt ie ourprising the numbcr of pcople who comc in to 'browec' over thcrc plana-cven peoplc who arc not

quitc dccidcd about building, but who want idcar for

thcir homc that thcy intcnd to build in thc futurc.

Thie givcr ua valuablc advancc information of futurc prolpcctr, AND ABOVE ALL THEY COME TO US FIRST." A. F. Stcvcnr, A. F. Stcvcnr Lumbcr Co., 'Hcaldrburg, Calif.

ASK FOR DETAIIS. NO OBUGATION

National Builders A. L. Porter, Prerident ht

E ra n G n es

Bureau SpOKANE, WASH.

:'ii:"iffil:lffi, .,,"fi"1,ffi3""f3",.

F. H. Bcclmrnn, Gcn'l Mgr. KANSAS CITY

INDIANAFOLIS

MTNNEAPOLIS PHILADELPHIA

ulv I

THE CALIFORNIA LUMBER MERCHANT

lq22

alifornia Pine Manufacturers Have Exhibit at Shriners' Meeting One of the most attractive and most interesting industrial exhibits at the recent Shriners' convention in San Franciseo was that prese4ted jointly by the United States forest serviee and the California White and Sugar Pine Manufaeturers' Association.

Scores of lumbermen among the Shriners as well as hundreds of other

the present rate of cut, a'virgin timber supply lasting 325 years.

dustrv of the State.

The association's part of the exhibit growTirrr. SMITE. was

by C. Stowell Smith, es arrengecl arransed. bv secretary of the association, and showed some of the nun' erous produots of the pine mills. There was no attempt at eommelcial advertising. Rather, it was an edueational exhibit intenrled to acquaint the eastern antl midtlle western visitors with one of California's basic industries. A booklet was handed out, which told something of the pine resources and of its uses. The territory of the association, it was crplained. includes the Klamath Falls region of Southelri bregon'and the entire length of the Sierra Nevada mo'rl' tains in California.

In this region there stands approximately 325 b4ttq+ tu$ timber ai fo[ows : Sugar Pine, 35 billion; California of 'White Pine, ?5 billion; White Fir, 40 blllign; D-o.u-glas Fir, 45 billion; incense Ced'ar, 10 billion; Red Fir, 8 billion, and the rest unclassified.

The production of lumber from this region agglegates approximately one billion feet annually which means, at

Two factors, howevdl, mo<Iify this result; first the probable increase in production, and second. the new for"st growth on eut-over lands. It is estimated that the present cut-over lands in California and Southern Oregon are grorving new timber at the rate of 250,000,000 feet a year.

The educational exhibit explained the many uses of both 'White and Sugar Pine. It callecl attention, among other things, to the fact that Sugal Pine doors are meeting a la"ge and exacting demand. The light weight of the wood, its cheerful color, satiny fnish and its freedom from warping give it a value in every market. At the same time large quantities of Sugar Pine window sash are being used throughout tho country.

It really is surprising, when you stop to consider, how many practieal uses Sugar Pine really has, and the same can be saitl of White Pine, only the use of the latter sper:ies pnris not quite so varied, as for some of the more exacting'White poses Sugar Pine is preferred. On the other hand, Pine is the stronger of the two and can be used for heavier construction and is more or less extensively used in tlat capacity.

The Association, this year a.s in previous ye&rs, is giviug much attention to the work of fire prevention and fire control in the forests. It co-operates with the forest service in this important particular. In fact, the forest service portion of the exhibit at the Shriners' convention was devotecl entirely to a visualization of the standing timber and the results of fire upon it.

PBFSIDENT OF ABIZO!5A AS$OCI.AITON I8 OLD TIUEB IN BUSINESS 'When the Arizona lumbermen, at their recent convention in Douglas, elected their presitlent, it surely was a case of the office seeking the man, and nod the man seeking the office.

For John'C. Light, the man theY chose for that honor, was not even present at the oonvention. Ile was over in f.,os Angeles attending the international convention of Rotary elubs, for he is an aetive and enthusiastic Rotarian; being one of the leading members of the club in his home town-Miami.

But the Arizonans doubtless knew what they were about for no lumberman in that State has a longer or more honorable record with the industry than John C. IJight. Ee has been a lumberman all his life-a salesman, a manufacturer, a retail yard manager and yard owner At the present time he is head of the Norman-Iright Liumber Company at Miami. Associated. with him are 'W. F.

Norman, a boyhoocl friend ancl okltime business assooiate, and his son, Kilg C. IJight.

Mr. Light ;q a native of Illinois and 65 years of age. Ee has beei illDe lumber business for moie than 4O years.

His first experience in the retail end of the game was in I-ramar, Mo., where in 1878, he opened a yard in partnership with C. M. Robinson. Subsequently this yard was absorbeal by the line of yard.s then operated by Mr. Robinson, and Mr. I-,ight was mad.e an executive at the head.quarters toffiee.

Later he had charge of various retail yards for the s&mo organization. About 20 years ago he became connected with the Long-Bell organiation. Ee sold their lumber bn the road, traveling through Southern Kansas and Southwestern Missouri, with h'eailquarters at Nevada, Mo. For six yearr beginning in 1909, he managed retail yards in the Middle 'West for the Badger I-,,umber Company of Kansas City and the Dubach l-.,umber Company of Ilannibal, Mo. About seven years ago he came to Arizona and soon thereafter helped to organize the Norman-I-right Lumber Company. He is keen and progressive and a modern lumber merchant in every sense of the word.

Ho always has taken an active interest in Hoo-Eoo aud just about the same time that he was elected to the presidency of his State association, he was appointed State counselor for Hoo-Iloo.

visitors took opportunity to learn

something of the extent of the pine in-

Here is a success-loaded slogan:

.t-

BUSINESS IS GOOD-WE MAKE IT GOOD.

J:uJv 15, 1922

CALIFORNIA LUMBER MERCHANT

7,000,000 *Schumachef' Adus. run euerA week in California Newspapers-YouR Customers are reading them regularlg!

hn tlwgh y.fu, tk ingrcdicats that gohn

a lul of brcad, yur ba*ing rncl ,nt bc a sueccs El*at if imiutos *nov th materials that gb into SCHUMACHER IYALL rc.lRD tlc, fdl tlwt

intkirwitatiqs hcause tklkk ilrapat AnoJcdgc ad skiil

k ptt;ng thu nutials togcthcr

U4ill Board is onfy as god as it is madc.

UST because a manuficnrer takes ceftain materials and thronrc tlrear tog*her it is no

sign that he will make a good.rlall 6rrt4 for thete are cerain certarl very imporant steps that that have tnve antything to do with the $rccess of his product that he cannot use beuse they are potected U. S.

b

Patents.

And these patents are ovrnod and held by ,h" makers of scrrurraeorm. !rALL BoARD. C-onsequendy when lUall Board is you without the .SCHIJI\,IACF|ER" narne on it at a price you are told is lower than SCrrUrraeCrrgR WAIJ. BOARDiS soldfolyou r.na/be surethere is somethingwrong foT SCFIUMACHER TTATL goARD 6 sold at the lowest possible price consistent with honest mauials and skilled, op"rt labor.

oIM

I?all Boatd b only r good as it is r-&, if rnanufacturcn ""dorr who suftrs if skimp and save in thc nrling you anc thc you buy thc infcrior pcodrra

You can savc yotrnclf funrrc rcgm if you look for thc

e* U & ?ttlfi.

TIns

tt&'rutl on a,oy drut fo Vot ptvlrctiotr.

"SCIIUMACHER'trade mark on cvcry piccc of wall board you bry. It is- ttrc nary of a rcliablc manu6cturcr who rs poud of his product and will baclc it to thc limit anywha€ and undcr dl conditions.

ll/r* fot lerpttc folda tang cb nwy a&anup of lw rylnr ull boon{ Ask yar llrrrlcr Mq

ccotmnral, durdlc tdl

Ca.4tcr ot fuilda ahrt $it

dnt cotncs ttdy pnprd.

Sc humacher\iIall Boa rd s.tt$-"Shtt ltF4B93drh$rTeg.t"r

",mwn,

sa F,q;m

rr*,

",,n,

.

THE CALIFORNIA LUMBER MERCHAM

28

lvlv 15. 1922

Am ong the Deolers BIITINCEN YABD IEA,KING U/A,!fg IUPBOVEUEIITS A substantial acldition to the office is und.er way at the yard of the'William J. Bittengen I-rumber Company at Eagle Rock, successors to the Shirley-Allen Irumber Company.

W. R. I-.letton, the new manager of the businesg is planning nany other improvements designed to make the plaut oue of the most modern in Southern Caifornia. His idea is to cater particuarly to prospective home builders, he says.

ITPI.AND PAPER GIVES TLATTEBINC TEITTION TO J. W. EEINECTE'S LUUBEB STORE The recent special edition of the Upland News gave flatposition to the lumber store conducted in tering space and that eity by J. 'W. Ileinecke, one of the progressive lunber merchants of San Bernardino county.

"Mr. Ileinecke conducts one of the best stocked lumber yards in this section of the state," says the News. "His stock is noted for its quality.

"Mr. Eleinecke is familiar with every detail of the lumber business and has had many years of practical experience.

He takes a personal interest in every customer and advises his customers on the best use of lumber and building materials.

"The J.'W. Heinecke Lumber Company is one of the large contributors to welfare of Upland and one of the important business institutions of this community. "

- IONG BEACE

STILL ON "*M "U""** For the fiscal year ended June 30, building permits in Long Beach reached the total of $15,000,000-by all odds the biggest volume of building in the history of the city.

That the volume of building in l-rong Beach is constantly on the increase is indicated. by the steady growth in the monthly permit figures. For the ealendar year of 1921 the permits aggregrated $13,000,000.

/

rsEW YABD OPENS AT ALEAUBBA

I / The ShuII Lumber Company has begun business in Alhamlbra. The yard is located on South Palm street in that city. l Alhambra is the center of a big builcling boom and the lumher dealers in that city have enjoyed good business this year.

OAK.AND PEBMITS CONITNI'T TO EBOW Builtling aetivities in Oaklancl continue tq increase in volume and vigor. For the month of June a total of 733 permits was issued, with a valuation of $3,391,045. The valuation of the May permits was $2,243,745. The permits for June of this year exceeded those of the same month last year by more than a million dollars.

LOUITA EAs ITEW YABI) Lomita Lumber Supply Company began business in , I-ros Angeles county, early this month. Lumber and other building materials are handled. H. B. Hagenow is the manager.

BRIDGETOBD PLAI{ING uILL ADDS TACEIIIEBY Important improvements are under way at the plant of the Bridgeforcl Planing Mill Company at Sebastopol. New machinery is being installed and the mill is being enlarged.

It will be possible, when these improvements are complete, to handle a bigger volume of business. The mill specializes in sash and door work and enjoys healthy trade in its territory.

ONTAR.IO IS EAVIITG BIG BIIILDING YEAB AND DEALEBS PBOSPEB COR,BESPONDINGLY

Lumber dealers at Ontario are enjoying a gogd volume of business this year as the build.ing activities of that city are greatest in history. For the first half of the year the per-

mits aggregated approximately $500,000.

This is not quite as much as the total for the entire year of 1921, when permits represented an expenditure of $600,000.

The big builcling year in Ontario was 1920, when the permits were $800,000, but this year is certain to exceed. that one.

WILI.IJA,M CA}IER,ON, FAUOUS TEXAS LUUBEB

DE{I.NB, VISITS CALIFOBNTA 'William Cameron, of Waco, Texas, president of the.Wm. Cameron & Co., has been a recent visitor in California, enjoying his vacation. Mr. Cameron is head of one of the great retail lumber concerns of the whole country, and one that enjoys a national reputation for the modern methods it employs. This concern operates sixty retail lumber STORES of all sizes in Texas and Oklahom&, one of their stores having cost a million dollars. Ee is one of the greatest living exponents of forceful efrorts to CREATE business by creating the desire for those things which lumber will build.

VALLEY DEALEBS EIT CITY TOGETEEB It almost would have been possible to hold a meetiug of the San Joaquin Valley Lumbermen's Club in San Francisco one day last week for some of the high-powered. members of that wide-awake organization all happened into town at once. Among them were J. C. Ferger of the Swastika Lumber Company of Fresno, and president of the association; W. E. I-.,andrum of the Merced Ilumber Company at Merced, and J. G. Martin of the F resno Irumber Company, the association treasurer. A roll-call probably would have produced. more.

Here's a bully business tip. Give every customer just a little bit MORE than you promise him, in the way of SERVICE and SATISFACT ION, and charge the difference to TRADB PROMOTION. For that EXTRA, is the Gospel of Service.

THE CALIFORNTA LUMBER MERCHANT

s ARDWOOD! AND vy. E. co OPER LUM BER CO. H

LUMBER

FLOORING

WHOLESALE AND RETAIL Specializing in Local and Straight Car Shipmerite

SUGAR AND WHITE PINE WHITE CEDAR and SPRUCE

IXL HARDWOOD FLOORIilG

SEND US YOUR INQUIRTES OUR SLOGAN, ..SATISFIED CUSTOMERS''

culnaNTtlD lo rl ltll Flllllr rl|.!lD AtaD xoaif Pflttc"LY xl|-ll DltrD Ft ootlic tll ?Hl wot|.D.

. Phones:

13353

r4618

Exclusive Representatives IXL Rock Maple, Beech and Birch Water Tight Flooring

2035 Eact 15th St lol A,ngeler,

Ctlif.

EADIDIOND YARD AT BLYTEE TO CLOSE The llammond I-rumber Company's yard. at Blythe, Riverside county, is to be closed, temporarily at least. Conditions brought about by the flood there last spring mtake this move advisable, it is und.erstood. I!I. I-.r. Schoenthal, manager of the yard, will remain with the Hammond organization. The Ilammond yard at Ripley, which also was closed by the flood, is expected to resume within a short time.

./ o\rENs-PAnKs rs NEw EII:TERPRTsE I/ I The Owens-Parks Lumber Company has begun business on

/East Thirty-eigth street near Alameda in Los Angeles. They \V/have incorporated for $500,000 and will engage in a general retail lumber business, handlirrg a full line of building material. The principals of the company are J. C. Owens, G. W. Prinee Jr, A. S. Parks, T. B. Trimb and Edith A. Shluglat. Mr. Parks formerly was connected with the United Sash & Door Company.

We Welcome The Galifornia Lumber Merchant As we feel sure that Jack Dionne will make it a big factor toward putting the lumber business of CALIFORNIA on a higher plane

DIODESTO IIAS IIAD.STEADY GBOWTE FOR, 13 YEABS; 1922 TO SET ITEW BECORD One reason why Modesto lumber merchants are well ofr is that'the city has experienced a steady growth for a dozen or more years, as is indicatecl by the expenditures for new buildings.

1'or a period of 13 years, from 1909 to 1921, expenditures for new construction aggregated $6,674,948, an average of $513,457 yearly. But the first half of the present yeer saw more than $500,000 in permits issued, so 1922 is sure to pull up the average. Modesto now has a population of more than 12,000 compared with 4,000 thirteen years ago and is still growing.

H(IIMES. EUREIM TUMBER C(|. g47 Monadnock Bldg.

San Franehfo

t0

THE cALtFoRNtA LUMBER MERcHANT

Jrlv ti, 1922

A Retail Lumber Display Room Although it is located in Oklahoma, Red.wood and White Pine from California were prominently featured in the finishing of the display room here illustrated and described.

The retail lumber trade of California has displayed. keen interest in the subject of modern retail lumber ofrices, d.isplay rooms, etc., and TIIE CATTIFORNIA LUMBER, MERCIIANT has promised to furnish interesting factS and pictures showing what ambitious retailers in other territories are d.oing along this line.

pleted, a grand opening was held, the public invited, and 7,500 people registered in two days' time. Announcements

of the opening were advertised, and souvenirs were d.istrib: uted to all callers the ffrst day.

The display room required two months to builcl. ft is on

the second floor of the yard building, acoessible by a flight of stairs from the general ofrice on the first floor. All the workers at the plant were called on for suggestions and to aid in planning, and building the display room.

The walls are of wall board, with 4-inch panel strips.

The entire ceiling, which is beaned, is of wall board. Both are ffnished in ivory enamel, decorated with a blue stencil design. The floor is marked off iirto various quadrangular shapes by the use of black walnut, and in these surfaces thirteen different kinds of flooring are shown. They are: 13/16 by 37/+ B edge grain yellow pine, 13/16 by 2!2 clear white oak, 13/16 by 2r/a clear maple, 13/16 by 21/e B edge grain yellow pine, 13/16 by 3r/+ edge grain fir, 13/16 by Zla selected red. oak, L3/16by 2r/a elear white oak, l3;/L6by \Ya B & B flat grain yellow pine, 3l by IYz clear white oak,

A Corner of the Display Room Here are some pictures of the clisplay and sales room of The Long-Bell Irumber Company, at Enid, Okla. It may interest the California d.ealers to know that this concern started. only a little over a year ago to revamp their retail ofrices, adding plan, sales, and display rooms, and that they are installing these improvements one point at a time, having row a string of yards with modernized ofrices.

So wonderful have been the results of these installations that this great coneern is continuing apace to improve their retail places of business. J. H. Foresman, of Kansas City, is head o{, the retail department of the company-of which he is also Vice President-and is one of the most enthusiastic preachers of modern merchand.ising in the country today, while his right-hand bower in this department, Mr. Joe Deal, also of Kansas City, is fully as enthusiastic as his chief in this regard.

The Long-Bell T,umber Conpany has some new ofrice in-

stallations at larger points more elaborate than those at Enid, pictured here, but this is typical of the small town mod.ern retail lumber ofrice.

When this ofrice with its new inprovenents.was com-

Another View of the Service Room 73/76 by 21/+ clear red oak, 13/16 by 2r/+ quarter sawed white oak, 13/16 by 27/4No.1 white oak,13/16'by L!2 clear red oak. One long panel section has red. and white oak laid alternately.

The display room has its outside front exposure to the south, with four large windows spanning almost the entire width of the room. Sitting by one of these windows is a flower box about four feet long, ffnig[sd in ivory enamel.

Along the left wall near the windows is a row of doors,

hung in some artificial casings to appear just as they would

in use, representing all styles from the old-fashioued 4

l'ulv 15, 1922

THE CALIFORNIA LUMBER MERCHANT

,l

and a secretary on the left. The bookcase and. secretary are mad.e of white pine. The top, doors and drawers are of walnut, finishecl natural. The panels are ffnished in ivory.

On the left side, back of the colonnade, is another closet, fittecl up with some little built-in wall closets. There are a exposed sid.es. broom closet, built-in ironing board, and two types of medicine cabinets.

Resting on top of the door display are several miniature The rear wall has three openings. On the left is a door screen doors, showing the different designs to be had. leading into the stockroom. The door is of the slab type, Just back of the door display is a combination Murphy 13/4 inches, double plate, showing cypress on the inside and bed and linen closet, with a full mirror door of oak veneer gnm on the outside. At the opposite side is a door which ffnish in light oak. The closet is three feet wide and twelve feet long. A Murphy bed. swings out on the customary opens onto a stairway leading down to the general office bracket. fnside, at the opposite end from the bed, is a linen on the first floor. It is the latest design of interior French door, finished in light oak. closet, with a 30 by 3O-inch bevel mirror, two cabinets aboye Between these two doors is a breakfast room, which oethe mirror projecting out from the wall. Below the mirror, cupies space over the stairway and jutting out into the stockextending to the floor, is a stack of five d.rawers, finished off room.

The walls and ceiling of the breakfast room are ffnwith a dresser top flush with the bottom of the mirror. The ished in a light coral pink, with casings of ivory enamel. walls of this closet are finished in light blue enamel, with There is a window of the popular bungalow type, 32 by 18, casings in ivory enamel. with two lights. The breakfast table and benches are mad.e On the right wall, near the front, or south end, is a com- of WHITE PINE and REDWOOD of the laminated type. bination window seat and wardrobe, designed for bedroom The tops of the table and benches are made of f-inch pieces use along'three outside windows. The set is below the of California White Pine and Redwood., done in their natwindows. At each side of the windows are two upright ural colors. cabinets, linecl with red cedar. One cabinet has two shelves The room is furnished with a handsome table and d group and the other has a rod. to receive garments on hangers. of comfortable chairs.

Along the bottom of this piece are three small drawers.

All the built-in features shown are made right there in the This conbination piece is finished in ivory and walnut. The yard, which does an excellent business in this department. cedar-lined cabinets afford the same protection as a cedar J. E. Pennypacker is Manager of the Enid yard. chest. paneled door to the latest style full slab veneer door and

with numerous light arrangements. These doors swing open to reveal other d.oors fastened stationary against the wall.

Eaeh side of the doors that open shows a difrerent ffnig[, while the stationary d.oors show still other finishes on the

TEE VISION OF YOUB CODIilUNITY See your dommunity-your town-as it would be if it were the most desirable town in the world.

Showing Built-In Features On the same wall, about three feet from the wardrobe and window seat, is a brick fireplace, five feet high and six feet long, with a hearth of the same brick about eighteen inehes wide. ft has a mantel shelf of walnut.

Extending across the room, about ten feet from the rear end, is a colonnade opening with a bookcase on the right-

See with your mind-see the streets well paved and lighted. See comfortable ,artistic, commodious HOMES-and see ENOUGH OXt TrrnM. See parks-and. lawns-and ehurohes-and schools business properties that reflect the taste and -and prosperity of your citizens. the See those buildings in good repair-and cleanancl PAINTED. See that town surrounded'rvith'good, productive farms, each with an ample equipment of buildings; each with its LIVEABLE farm house; each with its mod.ern barn and poultry house, and. implement shed. and silo.

See your town as it OUGET TO BE, and then get busy to BRING TT{AT VISION TO PASS-MATERIAT,IZE THAT IDEA. And it matters not in what sort of community you Iive, your VISION and the energy that you put behind it, will uplift it, and MAKE IT GROW. Towns are NOT builclings! Towns are MEN and WOMEN-TEINKING persons. Implant in their mentalities the VISION of the tonrn as it might beas it SHOIII-iD be-and the thing will develop.

luly 15' 122]

THE CALIFORNIA LUMBER MERCHANT

,2

Put Your Dealers Helps to Work Nothing, in this world, is any good unless you USE it; neither education, religion, natural ability, or broad vision.

Neither are "dealer's helps."

'When the manufacturer in the old days delivered you a shipment of building materials that you ordered from him, and you found that it was up to grade and as ordered, HE had fulfilled his contraet with you.

But nowadays there are a lot of manufocturers of various building materials that do not stop there. They have assumed the duty of helping to create a narket for their prod-

uct-TIIROUGH you.

They are offering to help you sell their stock, by furnishing you with "Dealer's Helps." They ofrer, both by expert assistance and. adviee, to help you make it easy for people to BIfY the materials rIFl has produeed, and which must reach the trade through YOU.

Ee hires the best brains that money can secure; men learned in the craft of selling, of advertising, of appealing to the thinking human in a merchandising way.

He pays these men for putting into conerete, compaet, practical form, a variety of merchandising assets which we have come to refer to as " Dealer's llelps. '' 'When ho sells you one order, he is not content that that

shall be a final purchase, by any means. He wants you to come baek for more. To facilitate that, he wants to help you sell that first order. So he sends you, either directly or through the association to which he belongs, his "Dealerts Helps." . You will find them in your morning nail. DON'T throw them in the waste basket. Remember, they were prepared at large expense for YOU, and that the man who had them prepared was a WISE man, and. knew what he was doing, and what he was doing it for.

Just remember, whenever you get these helps, that here is something prepared specifically for YOU, and give them a fair trial.

Look them over. Read them. There may be some ideas that have not yet penetrated your dome. Let them shine in.

Treat them as a friendly messenger. Absorb the eontents. Digest them thoroughly. And when you have had your fill you will be ready to meet all comers in the fieltl of open competition.

STANDARDIZATION MEETINGS PLANNED AT DIC,DISON, CEICAGO AND POR,TLAND A further series of conferences looking to the standardization and simplification of grades and inspection of lumber now is under way and will continue until the end of this month.

The first meeting, attended by representatives of the various lumber manufacturing districts, began at the Forest Products laboratory, Madison, Wis., July 12 and will last a week. The session will be continued. at Chicago July 20 to 22, and will be concluded at Portland, Oregon, July 27.

All these conferences are the outgrowth of the recent appeal of Secretary lloover for standardization.

The Madison meeting will deal with the simpliffcation of grades of lumber and their ndmes and will be chiefly & conference of engineers and technical experts, although open to all who may be interested.

On July 20 a committee representing the fourteen softwood. and hard.wood lumber producing cssociations will meet in Congress llotel, Chicago, to hear and consider the report of the technical committee on simplification of grades and nanes. On the two following days the lumber manufaeturers associations' committee will meet with representatives of organizations coneerned. in the use of lumber, including wholesale and retail distributors and manufacturing consumers, to consid.er simplification of grades and

The very saddest thing on earth of a business character is a dull, drab, dreary, unpainted LUMBER YARD. Brighten up and paint up YOUR premises, so that you may safely talk to others about DOING THE SAME.

PLASTER FIBRED and UNFIBRED

ARtZ0l{A GYPSUM PTASTER G(l.

DOUGLAS

ilanufacturers

ARIZOI|A

THE CALIFORNIA LUMBER MERCHANT

Jdy 15, 1922

nomenclature and also the organization of Iumber inspdetion service, grade marking and size standardization.

Also on July 20 a committee of the same personnel as that on simpliffcation of grad.es and. names, representing the manufacturing associations, will ca,nvass the organization of the inspeetion service with the assistance of the technical committee and. manufacturing association inspection ofricials

and chief inspectors.

The Lumber Division of the Bureau of tr'oreign and

GettstEm! We've got the quality of goods to supply the Southern C,alifornia lumber hade, and above all, we have the ability to give unequalled rervice in the matter of delivery. We make

24 Hour Delivery to any part of Southern C,alifornia on Stock Material One week's delivery on Special Manufactured Material lr-ll

We carry in stock a big supply of frr and white pine doorg windowg and sash. Alro glasa Also fir and redwood columns, fir and redwood garage doors.

Domestic Commerce of the Department of Conmerce, has been invited to nake a report to the meeting of representatives of associations regarding the use, cost and practicability of grade-marking and lun'ber marking as practised both in the United States and abroad.

At Portland, July 27, taking advantage of the quarterly meeting of the directors of the National Lumber Manufacturers' Association, there will be another conference which will discuss simplification of grades and names, grade mark-

ing, standardization of sizes and. national inspeetion.

It is expected that the general conference in Chicago on htly 2l-22 will create an investigating committee of producers, distributors and eonsumers of lumber, who will consider the proceedings of the Washington, Chicago and Portland conferences and make a tour of the country for the purpose of assembling further information and getting the viewpoint of d.ifrerent regions and interests regarding the subjects in hand.

It is suggested that the proposed committee will holcl local conferences in Minneapolis, Spokane, Seattle, San

Francisco, I-ios Angeles, Salt Lake City, Denver, Des Moines, Omaha, Kansas City, Memphis, New Orleans, Birmingham, Jacksonville, Savannah, Norfolk, Cincinnati, Indianapolis,

Detroit, Pittsburgh, Buffalo, New York City, Boston and

Philadelphia.

The Department of Commerce will especially engage a lumber expert to study the subject of standardization of lumber and possibly to accompany the investigating committee. The final report of this committee will, it is assumed, be accepted by all the lumber producing, distributing and consuming interests as settling the questions of simplification, standardization, grade marking and national inspection. The object of the whole comprehensive undertaking is the utmost simplification and modernization of the lumber business to the end that all transactions may be as sirnple as possible, quality assured and dimensions stand-

ardized..

WE MAKE SPECIAL INDUCEMENTS ON ORDERS OF 2OO OR MORE OPENINGS

lf you wrnt Q,tdity, Setirfection, Scrvicd end Fad Dclivcry' writc, uirc or phonc ur.

Telephones z 823407 4235 | O

WRWS Iadcpcndcrt Wholqalcrr

2024.26 BAY STREET

LOS ANGELES

POBTLIUTD EAS SUCCESS,rUL CONCAT One of the most successful Hoo-Hoo meetings ever held in the Northwest was staged in Portland on Thursday, June 29. The occasion was a notable one particularly because three members of the supreme nine were present-Major Everett G. Griggs of Tacoma, Snark of the Universe; Parson Peter Simpkin of San Franeisco, supreme chaplain, and Charles D. L:eMaster of Fresno, supreme arcanoper. The concat was ananged under direction of Joe Olsen, the hustling viee gerent of the Portland. district. A big "litter" of kittens and a lot of reinstatements were welcomed. to HooHoo land"

A good way to call these bluffers who are always telling what they will do tomorrow, is to ask them what they did yecterday.

THE CALIFORNIA LUMBER MERCHAM

lrulv 15, 1922

Z-->=sr.

Thirty-five years' time and many millions of dollars have been devoted to the development of Pioneer Paper Company's Super Quality products.

For almost two generations this progression has gone on. This building into the output of its factories the attributes of true character, has made Pioneer Paper Company products synonomous with super-quality.

This heritage of inwrought worth is your:s. The ever growing patronage of many friends has been our guarantee of satisfaction as it has been our justifiable pride of production.

PAPER CO. SAN FRANCI9CO u.- s. A.

LOS ANGELES

THE CALIFORNIA LUMBER MERCHANT

lulv 15, 1922

75'

The Glory of Cooperation A single 2x4 in your yard does not appear to have mnch importance-but IN THE BUIIJDING it is of supreme value.

That value appears only when it I/EAVES YOUR, YAED business organizations. and goes out into the world ancl DOES ITS REAIr DUTY. THE CAI/IFORNIA ITUMBER, MERCHANT is a firm beThe PIIBLIC recognizes the importance of that piece of liever in the necessity for men in the same line of business 2x4, and of WIIAT IT DOES, and however unimportant it banding together to improve their business conditions, and may Beem to one who sees it ON TIIE PIITE, it is ABSObetter to serve the public.

It believes that every lumberman should belong to his IJUTEIJY NECESSAR,Y IN TEE BUIIJDING. rightful organization or organizations.

Take it away and the building might collapse; it hos received a VALTUE; it is of IMPOBTANCE; it has beeome a It believes in the glory of being A PART. In the beginning we note a property peculiar to the PART OF TEE WEOITE. English language.

And you-you who occupy IN THIS INDUSTRY the same "A PART." Separate those word.s and we make an er- position as does tl'e 2x4 in the CONSTRUCTION-what pression which mean to join-"A PART." of you?

Bring them together aud. we separate the item of which You may think you are but a small man-you may think we speak-"APART." that you have but a small part to play-but-IN TIIE Perhaps it has been this peculiarity of our language that STRUCTURE OF YOUR INDUSTRY-in the BUILDING has caused. us to be, inclividually, "B part 8part" in the in- OF YOUR COMMUNITY-you are that very essentiel Civilization began when men began grouping together for mutual protection and safety.

The civilization of business lies in co-operatiou through

dustry-ever' man for himself.

We have, too many of us, kept too much within the four walls of our offices. 'We may have had our names on the rosters of our local or state or national trade association, but that was all.

'We have failecl sufriciently to realize that there was a great world. outside-a world in which we had a part-if wo wishecl to take it; and which we were eventually punished for not taking.

Our ruminations have been introspective-we have been prone to nagnify the PART at the expense of the WHOITE; a false mental attitude which has wrought great harm.

Strange to say, we have failed to take a lesson from the fundamentals of our business FOR THE SArrE of our

"2o4."

You have a most vital part-a most important role-and

if you take your proper place in the STRUCTURE OF TIIINGS as planned. by the Great Architect; if you -anfully hold up against the strains and stressos to which you will be subjected-then you will have the glory of BEING A PAR,T.

Your trade association is a very vital element of your industry; it is the sole means by which the thought of tbe industry can be expressed.; it is the sole means by which the beet ideas may be developed and the wrong practices eliniuated; it is the sole means by which the Government--in time of need-can call upon your industry for help. business.

The trade association represents even more than "publie 'We know perfectly welt that a builtling must be built opinion," for it can be made a governing power with the according to a well determined plan; we know that in itg right, d.elegated, to be sure, to reward and to punish. design so many pieces of structural timber must be placed The excuse some merchants give for not joining their to give strength ancl rigidity to the builtling. trad,e association-that they can't see where they get their A''d. there is uo need to say that we would. not think of money's worth-is a most humiliating eonfession of ignorattempting to guarantee strength to any builcting in whicb ance and of mental narrowness that they should be ashaned the general plan was followed but some of the structural timbers had been omitted.

Such a procedure would really be unthinkable IN our business-but FOR, our business, that is just what we have been doing for years-and, are still tloing.

ts make.

The trade association represents the power of nass-a power inherently impossible to individual units-and indeed the only power than can avail an entire industry.

The manager of a 5 and l0 cent store takes $2,000 worth of merchandis_e, displays it so thal it will look like $20,000 worth, and co that it largely sells itself.

The manager of many a lumber yard takes $30,000 worth of lumber and dumps it into stock in such a way that, so far as the public is concerned, it looks like 30 cents.

Is there a thought th.ere?

THE CALIFORNIA LUMBER MERCHANT

36

lulv 15, 1922

Interesting to California Lumbermen Facts Concerning South and West Timber Supply A well knowrr wholesaler of western wood.s in the Califorriia market, has asked us for facts concerning the timber supply in the South, and since we note much interest in this subject, 'we answer to all our readers, giving facts gathered from close observation.

J. E. Rhodes, of The Southern Pine Association, reeently estimated that production of Southern Pine for several years to come will run from 8 to 10 billion feet annually.

The high tide of Southern Pine production was in 1914 when 20 billion feet were manu-factured.

Mr. Rhodes estimates that there were 230 billion feet of Southern Pine standing in the South the first of the present year.

At the American I.rumber Congress in April, held in Chicago, a leading Southern Pine manufacturer predicted that in five years the Southern Pine production would be down to 6 billion feet annually.

'We

believe this to be an excellent estimate.

There are some interesting phases of this proposition well worth considering. The question really is NOT, how soon will Southern Pine be exhausted, but rather when will it cease to dominate the lumber markets of the country in competitive territory. The northern white pine is still far from exhaustion. However, many years ago it became a selective wood, and ceased its once complete domination of the conpetitive markets of the country.

Some of the biggest manufacturers of the South will be still cutting pine in great volume twenty years henee. They will be few, of course, but they will exist' But the number of big pine mills in Texas, Louisiana, Arkansas, Mississippi, and the other Southern States that n'ill eut their last log and d.isappear from view during the next five years, is a perfectly trenendous array.

Some time within five years from today, quietly and without a ripple on the surface of the Iumber river to marl< a really great epoch in the life of the industry, the domination of the consuming and. competitive lumber market of the United States will swing from the South to the 'W'est, there to remain uatil the "last grand stand." has also bowed to the ax and saw. Just a few years ago Westem shingles swept across the continent to the shores of the Gulf and the farthermost beaches of the Atlantic, and became a material of common usage even in the towns where wood.en shingles of other species once were made, so will Douglas Fir, some d.ay in the not distant future, sweep across the continent in like manner.

Not only is the production of lumber in the South going to reduce amazingly in a few years' time, but the consumption of lumber in the South itself, increasing by leaps and boirnds every day until it has become a distinct factor in the Southern Pine markets, will play a most important part in stabilizing the Southern Pine consumption of the future; and taking great prod.uction from competitive territory.

Texas, a great producing State for thirty years, consumes far more lumber than it produces, and the disparity grows with every year. Louisiana, the great timber State of the South, is filling up with retail yard.s, and the consumption of lum,ber shows Cteady growtrh. Mississippi, Alabama, Arkansas, Tennessee, Southern Kentucky, all great lumber prod.ucing States for the past generation, aro now becoming great lumber CONSUMING States, with retail lumber yards springing up by the score everywhere, and. retail lumber associations growing active. Farther east the situation is even more pronounced in that direction, retail yards replacing sawmills everywhere.

In another two, three, and at most five years, the lumber industry of the South will have to be entirely re-charted to cover these new and rapidly d.eveloping conditions.

Washington still has 334 billion feet of virgin timber, which it cuts at the rate of about 4,000,000,000 feet annually.

This production may increase some, but not greatly.

Oregon has the big stand, the latest Government estimate being 493,000,000,000 feet in that State, and the recent years' average cutting a little over 2,500,000,000. This prod.uction rate will increase mightily, it is certain. Oregon will probably be cutting 6 billion or more annually in another five years, as she is called upon to replace the Southern Pine supply in general territory.

The Unitecl States Forest Service estimates the standing co-n"ercial timber of California at 313,000,000,000 feet, and. this state has never yet cut more than L,500,000,000 annually.

There will be a huge increase here. Big mills are being built at present, and enormous mills are in prospect. This will be a big mill State, on account of the very nature of the situation. The prod.uction in this State might easily be doubled, and leave a hundred years' cut ahead of the mills then.

MAR.rET EFFECTS have been asked the question: "-Won't the local consumption of Southern Piue in the South take care of the Southern Pine output in a few years?"

'We

R. M. SMITH Lumber and Shingle Company LOS ANGELES

@

Manufaalurett o,

RED CEDAR SHINGLES Fir - Spruce - Cedar Lumber Whoksalets of

Rail-TrCargo

THE CALIFORNIA LUMBER MERCHI\NT

lulv 15, 1922

fuIr. Lumber Dealer:

Fire Insurance We Offer: t. Sound INDEMNITY; a protection against Ioss which is as good as can be secured from any company an5rwhere.

A policy secured by cash resources equal to five times the average probable losses on all policies in force.

Allied with the Northwestern Mutual Fire Association are twenty-five strong Mutual companies with cash resources of more than TWENTY-FOUR MILLION DOLLARS. 2.

An Insurance SERVICE, not infallible, but conscientious.

3.

A SAVING to our Policyholders, which, at the present rate at which we are returning dividends will amount to ONE MILLION DOLLARS for the yeat 1922.

This means a saving in insurance cost on your property of from 25% to 40% of the premium.

The Northwestern Mutual Fire Association and allied companies haue returned to their Policgholders ouer FORTY-FM MILLION DOLLARS in diuidends and sauings.

Make your Insurance Premium Pay Dividendr.

]{(|RTHWESTERI{ M UTUAT ilRE ASS0CtATr0l{ HOME OFFICE

SEATTLE

No. Don't get the distribution idea wrong in your head.

THAT isn't the way the thing works. Southern Pine will tlo just exactly what Northerg 'White Pine has d.one. It will become a selective wood, for specific purposes. As a matter of fact, Northern White Pine came to be used less and. less in its local territory as its prod.uction reduced. In Michi' gan and Wisconsin the local hemlock, Southern Pine, with some western lumber, have entirely replaced. White Pine for general construction purposes.

Five years from now the better grad.es of Southern Pine will have found their channels. Western woods will enter all the competitive territories just as Red Cedar Shingles have done. Low grade Southern Pine will be sold locally, with, of course, a certain amount of the better grades. But the competitive markets wilt demand and. secure certain items for certain purposes, and will pay the price for them.

Western lumber for general builtling purposes' will enter all the markets of the country, just as western shingles do today; just as lumber from Washington and. Oregon enters California today, while California ships its white pine and redwood. to the whole world.

IIERE'S A SWEET LITTLE SCIIEME FOR, LISTING IIOME BUILDING PR,OSPECTS

A lumber firm that makes a business of builcling.homes com,plete and then offering them for sale, reports a plan for securing a live list of home building prospects that might well be used by any home building merchant or- real estate thinker.

When they complete an attractive home, they advertise liberally the date on which the home wiII be open for inspection by the publie. On that date there is a good gladhand man or two on the job in the home, and the visitors are asked to register if they are interested. in any way in a home. Thus this flm secures by direct effort from the people themselves a fine list of people who are interested in homes, and from such i prospect list there are ffne chances for development.

This is a modern way of doing business that appeals to the publie, and works fine for the home builder.

Furnished Homes Much interest always centers around the home that is built, finished, and then completely furnished and ofrered for sale. Advertising a public opening and inspection of such a house always attracts a large number of the better class of people. It afrords a ffne way of interesting people in a home, furnishing them the place ready to move into, but it is good advertising for the furniture and rug and drapery people, as it gives the visitors to the house new ideas along those lines.

And since all these things work together to sell people on more and better homes, it all helps in the right d.irection.

Southerri California Departrnent, 825 Central Bldg., - Los Angeles Central Cdifornia Department, - San Francicco Sheldon Bldg., Arizona Department, Phoenix Bldg., O'Neil

t7

Put your trust in God and look out for the Gasoline clause in your insurance policy.

\

38

THE CALIFORNIA LUMBER MERCHANT

IUIV 15, 1922

HOO.HOO '

DOINGS and SAYINGS of TOI{ BEDIICED N,ATES FOB EOO.EOO ANNUAL Application, for red.uced rates to the coming Hoo-Hoo Annual Meeting in Detroit, September Z-8-g- has been granted.

The fare will be one and one-half for the round. trip, on the certiffcate plan, provirlecl 2b0 attencl-with ce^.tifidates.

This concession applies to all Hoo-Hoo meurtrers an,il their families and dependents. ft is anticipated at this time that the uumber who will attend will greatly exceed. the required,250. trIeurt_,ers are daily _advising National Eeadquaiters of their plans to attend.

BIc CONCAT WILL BRING U/A,NY NOTABLES TO satt FBANcIgco, AUCUST I

. Plans for the big concatenation at San Francisco are set. well under wiy and August g has tentatively Ueen'set fing pside

as the date. /_ Arrangemj.nts are in the hands of an able local committee, . / headed by II. B. Maris, vice gerent snark of the clistrict.

V It is intended to bring together for the occasion a number I

of shining lights in Ho-Hoo land, including the Snark of

the lfniverse, Major Everett G. Griggs of Tacoma. IIoo-Hoo from Northern California, from Southern California and from Oregon and Washington are planning to have important business in San X'rancisco about that time.

A great many stray kittens art being rounded. up. There ought to be fun and good fellowship galore.

One of the important items of business at this meeting will be the California excursion to the annual conventiou

at Detroit. A big delegation is expected. to go from this state, to be joined somewhere en route by a similar party from the Northwest.

SAN FBANFISCO DISTBICT IS ONE OT MOST ACTIVE IN BI,ACE CAT'S DO}IAIN One of the most active districts in the entire d.omain of the Black Cat is that of San Francisco, presided. over by Homer B. Maris. A complete set of offieers has been fune-. tioning there through the entire year. These men have ofriciated at the various concats and have handled the business of Hoo-Eoo for their jurisdiction.

The district is distinguished by the circumstance that it is the home of two past Snarks-R. A. Hiscox and Frank 'frower. Another active participant in all the functions of the Order is Theodore Lerch of .the Albion Lumber Company, who never is too busy to take ofr his coat and hustle

for Hoo-Hoo.

The complete line-up of ofricers at the present tiure is as follows: Viee Gerent Snark, E. B. Maris, 1503 Chronicle Bldg., San Francisco.

Senior Hoo-Hoo, A.'8. Shallish, E. K. 'Wood Irumber Co., Oakland.

Junior Hoo-Ifoo, Frank B. Macomber, Macomber-Savidge I-rumber Co., San Francisco.

Scrivenoter, 'Walter Kelly, Chas. R. McCormick Co., San

Francisco.

Bojum, Will Woocls, Coos Bay Lumber Co., San Francisco.

Jabberwock, Henry Fall, Hammond Lumber Co.

Arcanoper, Carroll Faucette, Sunset Lumber Company, Oakland.

Glurdon, Robt. Gardiner, Buehner Lumber Company, San Francisco.

Custocatian, James El. Peggs, W. R. Chamberlin Co., San Francisco.

Pianist, Rod.man Eendrickson, Ileudrickson Lumber Co., San tr'rancisco.

A WESTERN UNION MESSAGE FROM THE PARSON Portland, Ore. 6-30-22

Jack Dionne,

los Angeles, Cal.

'

Ifs fine to have a trade paper for the lumber interests

of mighty California. Surely, in the most active center of American construction and export, all men will welcome the Lumberman.

Knowing its editor, I am convinced it will make for sane and just solidarity and service.

Peter A. Simpkin

lulv 15, 1922

THE CALIFORNIA LUMBER MERCHANT

Random Items-Mill Run LUMBER}I/AN-GOLFEB VISITS SAN FBANCISCO L. V. Graham, vice-president and general manager of the Chicago l-rumber Company of Washington, visited his San Fraqcisco ofrice early in the month and conferred with Frank B. Macomber, the local manager. He also found time to play a few rounds of golf. Back in Kansas City where Mr. Graham makes his home he long has been one of the leading golfers among the lumbermen. He also visited his offices in Portland and Seattle before returning home.

MR. AND MRS. RICEARDS START ON TRANS-CON. TINENTAL AUTOMOBILE TBIP, VI/A, POBTLAND U. G. Riehards, veteran San Francisco lumberman who retired from the E. K. 'Wood organization last spring after 25 years of active service, has started on an automobile trip 'With Mrs. Richards he will drive across the continent. first to Portland and thence start a leisurely journey to the Eastern Coast. They wiII return to California via the Southern route and wiII be all summer and part of the fall on the way.

Mr. Richards'many friends up and down the Coast hope that he soon will alter his decision to remain permanently out of business. They figure that he is too young a man to retire. Mr. Richards has h'ad an extremely interesting and useful eareer in the lunber industry. He came to the Coas about 25 years ago and sesured. a position as assistant superintendent at the Inman-Poulsen mill in Portland with the avowed purpose of learning the lumber business from the bottom. Later he represented Inman-Poulsen in San Francisco, but after a short time became conneeted. with the E. K. Wood l-:umber Company. He remained steadily with that concern and aided miaterially ilfits growth and development until he retired early this year.

SAN PEDR,O IIAR,BOB TO EAVE MODERN SAW. Mrr,L, usrNe Loes BRouGIrr FRoM B. c.

Substantial progress has been.made in the last few weeks toward the proposed merger of interests of the Iros Aageles Shipbuilding & Drydock Co. and the Massett Timber Co., I-:td., of British Columbia, looking toward the construction of a modern sawmill at San Pedro harbor.

Tentative plans provide for the transportation of rough, green timber, either in the log or squared, from Graham's Island in British Columbia to San Pedro harbor, where it is to be finished in accordance with the needs of the trade.

The Massett interests, it is understood, own the logging rights on more than 100,000 aeres of heavily wooded timber Iand. This stand consists mostly of hemlock and. spruee with some fir and cedar. It is proposed to cut the timber and load it onto vessels that, incidentally, are to be built at the shipbuilding plant at San Pedro, and carry it to the saw mill. These same vessels then would be used in distributing the finished lumber, if necessary, but it is believed that the Southern California market would. absorb about all the lumber and by-products that the mill would. turn out. fnasmuch as the tinber runs heavily to spruce and hemlock, it is proposed to construct a modern box factory in connection with the plant, and. cater to the box consuming trade of the southern end of the state.

Arno Mareen, for more than 20 years iclentiffed with the C. A. Smith interests in Minnesota, Oregon and California, has aecepted the position of mill manager and will superintend the construetion of the new mill at the harbor.

Mr. Mareen directed construetion of many important parts of the C. A. Smith plants at Coos Bay.

rBANT }IULCREW TO EANDLE PI'BLICITY IN CAMPAIGN TO SAVE SEINGLE8 X'rank Mulgrew, a well known newspaper mhn of long experience, has been engaged. by the committee of lumbermen in charge of the anti-shingle referendum to handle the eampaign for the lumber industry preparatory to the November election.

Head.quarters have been establishecl in Room 310, St. Clair Building, 16 California Street, San trlraneiseo, a'!d. Mr. Mulgrew will go to work at once to give the voters of California the truth regarding the anti-shingle provision in the housing code which they are to vote upon in November.

A tremendous lot of work remains to be done to reach all the voters. It is apparent that few persons outside the lumber business are aware that, as the measure now stands, they would be prohibited from using shingles on their houses even in the rural and. non-congested districts. The referendum which was invoked last year, just in time to save the law fron going into efrect, alone makes it possible for Californians to eontinue to exercise their own judgment in the matter of choosing their roofing materials.

The committee first hopes to impress the retail lumber dealers of the state with the seriousness of the situation and enlist their aid in the campaign to edueate the rest of the voters.

TRY US FOR

SERVIGE and QUALITY DOUcLAS FIR and REDWOOD

Also HEMLOCK and SPR0CE. We Sell Lumber. Shingtes, piling and Ties Cutting Special 0rders

is our Long Suit

w. R. CHAMBERIII{ & c0.

Balfour Bldg., San Francisco, Cal.

J"ry tlr t94

THE CALIFORNIA LUMBER MERCHANT

[Jsing Punch in Salesmanship

By JACK DIONNE

Tha ure of that development of modern ttncr which ir

tive, intererting and forceful way in which they are "pnt

re3r IuGCGIc-HONESTY, DEPENDABtrUTY, AMBITION'

The fellow who looks upon himself ar unfortrmately lacking in "PUNCHT" and sees other folks who aeem to be freely endowed by Providence witrh plenty of it, rhould keep the thought foremoet in hir head that wordr, and phraser, and acte, that have a noticeable "kick" in them, are certain ar the Lord rnade little green apples to be the rerult of thoughtful preparation and intelligent application.

The other fellow may have a natural penchant for "pull' ing" that kind of rtuff, but if he is getting away with tomething that ir really good, you can gamble that it didn't ttjurt happent' that way. You are safe in asruming that the line of action or arggment that attrac{r yorn attention was charted, blue-printed, and prepared for market.

I know a man who, when he ir out on businesr, carrier with him into the office of every man he callr on, A PUNCHFI.'L SPECIFIC THOUGHT TO SELL THAT MAN. Underctand, the man visited doee NOT know that he ir the object of a definite IDEA-SALE. The viritor aimc to ro act, that when he has gone, that rpecific THOUGHT of a pleasing or intererting<r BoTH<baracter remainr clear in the mind of the other fellow.

The man with "PUNCH" does burine$ that way. He selectr the thingr to ray, and he urer hir intelligence, experience, and judgment to apfr the proper rort of "kick" to them, to give them color, and make thenr rtick The recognition of the value of "PUNCH" ii becoming daily more general in the world of relling. That it will become rtill more ro ir abrolutely certain

wdl known and underctood rmder tbe cogrotnen of oyer.tt That "Mute, ingloriou Milton" might be the author "PUNCH'' ir one of the nety great elernentr of rclling. of rome of orr "bert rellercr" had he not lacked ttat one While I believe that dl of the great ftndamenflb of hd- estimable and inrnluable as$t which we arc now dircuuing. vIsIoN, cCIuRAGE, ENTHUSIASM, ENERGY, PUNCH, AND STICI(TOITMNES$-are A]TAINABLE to the avcrage man who wfuhes to rucceed in busineu, I am inclined to believe that the guiltty of "PUNCH" ir perhaprranking with VISION-the moet difficult of ettainment to the man who reemr lacking in that department to rtart witb.

"PUNCH" meanr to do thingr, and say thinsr in eo vigorour and effective'and virile a way ttat they IMPRESS the other fellow arilornatically. It ic "PUNCH," you might lan that gluec. YOUR act or argument in the bther fellow'r mentdity. When you hear it raid that a certain man har "PUNCHrtt you intuitively lnow that he reyr and doer thingr DIFFERENTLY frorn tfie way in which thingr are generally raid and done, and that that difference ir largely the addition of an intelligent rprinkling of toba,rco.

"For ttPUNCHtt is the tobasco of the bucinesr argument or act.

You ftnowIt irntt ro much what you do or say, Ar the way in which you do or say it For what would the egg arnount to, pray, ' If t[e hen got up on the rooct to lay it?

The fellow who hasn't that great asset called "Ptntch"

miy have frne qualitier, aplendid thoughts, excellent ideas' br* failr to t'pu,t hir rtuff overrtt on account of that very

lack.

C'ray's famour "Elegy in a Country Church Yard" referr

ro feelinsly that all the thinking world har pondered radly over the thought, to the fact that men of -ighty thoughte and power go beneath the rod without having been recognized. Think of his "Mute, ingloriour Milton t' and otbcr potential yet undircovered notabler. Every word of that beadifiil "Elegy" is trrre. Yet the great poet might have ended hir beautiful them+had he been practically inrtead of poetically inclined-by rimply raying in cloring rome rucb doggerel ar thir: Yet all the trouble with thir famour brmch, War gimply that they l,acked the "PUNCH." It ir a fact that great truth: are often lost entirely to view becarne of the spinelecr character of their prerentation, nrtile commonplace thinge are emblazoned by the attrac'

!'i rrirr!|l||r i||iair nir |lii:l| tfl|lll li ll| |l l| [ [l| [ I [ i ][ i i[ i i[ i i[ iI[rr[iI[ir[rr[i: ti

= i-=

Wendling-Nathan Co. Cd. nOS Lumbermen'r BIdg. San Francirco

=

=

=

=

$j:":""ltuMBER

and Redwood Shingles ; Cedar fier Staks tolit

= irtlttitl

Redwood Postr,

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When you're going up hill in business, use the greatest acceierator on earthFAITFI IN YOUR-SELF. When you'rethreatened with a sudden coast down the other side, apply the brake--COMMON SENSE. If, 3d{9d to_ this, yo_u use the lubricatittg oil- of FAITH IN YOUR FELLOW MAN and burn the fuelENERGY-your business will never be a FLIWER.

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July 15, 1922

THE CALIFORNIA LUMBER MERCHANT

Now for a Jingle: l{s16'1i6;-

If Delaged Stock Makes You Neruous TrA Our Right-It{ow-

SUDDEN SERVICE Not Bad, Eh?

There waa one itern we forgot to mention last issuFREDWOOD. We furnish Redwood for rail shipment with the same enthusiasm that we do Douglas Fir and Red Cedar Shingles. Some items are hard to get, and we don't pretend to do the impossible (although we often DO things in a SERVICE way that folks say can't be done), but our service in POSSIBLE THINGS is mighty keen.

We put the good old PERSONAL EQUATION and INTEREST into every order we get. And don't forget; we've put an office in L. A. to give Southern California the SUDDENEST SERVICE.

SAI{TA FE TUMBER O(l.

(Gus Russell's Firm) Loe Angeler Office: 8O8 Central BIdg. A. O. Nelson, Mgr.

San Francirco, 16 California Strcet

THE CALIFORNIA LUMBER MERCHANT

42

Julv 15' 1922

A HOME BUILDING TIP FROM ANCIENT GREECE

rtringsd inttf,umentr" "I cannot play upot any..h*

I can tcll you how raid the wLe Tbcmirtoclcr, to MAKE A CITY GROVY." F'.npircr harrc rircn and fdlen into the durt; dynarticr havc rpnmg into arogance and powert end fallcn inlo dirrre and decay; nationt have comc and gone end bcen lort in thc dtuk of the perg rince Thcnirtocler trod the grar of Mother

Edh.

Do lou know this corner?

This is the famous Hipolito corner' used on all Hipolito Stock Size Screens.

It's a profit maker for the Dealers

knowledgp?

Pctepr tho t{ire man of old raw in hir prophetic cyc thc'coming of tbc Celifornia bungalow type of honc, which home type har doae more to make thc hurnan "mouth walert' tban any other reridence rince Adan war "rhell roadedtt otrt of Eden" lfiaybe. ]Vho knorvr?

SETAIL DEAI,ENS ARE I'BGED TO CABBY

Lumber dealers all over the West are malcing good, steady profits through selling Hipolito Stock Size Window Screens. They 6t all standard size openings.

Write for our plan

If you are not now handling these Screens write us for information

about our plan for lumber dealers.

Just a line on a post card or clip this advertisement and mail it with your letterhead, we'll know what You want.

\.

HIPOLITO SCREEN 3f'" Co.

2ld, Alameda and 22nd Str.' PHONE, SOUTH 4260

And durinc dl thet time men have cearched for thc thing thet the Grcck regc raid f,3 fues-fierv to nakc e city grow.

Br* today' h hudnedf of citier of thir land' ttcrc arc mcn rvf,o are entturiarticdly engaged in thc work sf "pdring citicttt grow via ttre moderrr honc bdldhg route.

Wondcr if TH.A,T wer wha,t Themirtoclq war tdHng aboril when he boarted of hir hoard of

LOS ANGELES

STOCKS OF EAR.DWOOD Retailers ought to cany more hardwood lumber in stock, said I-.,eroy Stanton of E. J. Stanton & Son, hardwood distributom, at a recent Hoo-Hoo luncheon at the City Club in Los Angeles.

A few well arranged specimen panels of hard.wood. flooring and finish frequently will help a retail dealer in selling a complete house job, declared Mr. Stanton. Many of the progressive retailers now are camying stocks of hard.wood. flooring, and reeently more of them have begun to carry hardwood finish.

"The averege home-builder," he explained "wants hardwood in at least two of the rooms-the living room and dining room-and the dealer who would cater'to the wants of his customers is going to stock up with the goods to meet this demand."

The average dealer or wholesaler handling only softwood. stocks knows little of the perplexing problems that oonstantly confront the hardwood specialist. The big harclwood yards in San F ranciseo and lros Angeles c-arry as matry as 25 tlifierent varieties of wood in stoek. Some of them are not ealled for nore than once or twice in a year, but the progressive dealer must eany them all the same.

Ilardwood is a slow-moving commodity, compared with the soft*oods. The first eosts average substantially higher.

It must be earried in stock longer, hence a heavier investment. As the turnover is less frequent than with the softwoods, the costs naturally mount hishe-1 As most of it is shipped a long distance the freight is a big item. - These are some of the things that enter into the cost and keep the hardwood dealer constantly explaining how he determines his priee.

THE CALIFORNIA LUMBER MERCHANT

laly 15, 1922

Sometimes it's worth while to know what they think of a ntan in lhis home town

UNI TED STATES DEPOS|TARY Gt Y M. ERYAN,Acrrv:Vrce-Pnastocxr C.S. E. HOLLAN D, Acr rvE VrcE-PREgreENr H M. GARWOOD,Vtce-Pnestoenr

S. F CARTER,PREstoENT

R.F. NICIIOLSON, Cesrran

J A.FITE,Assr,Cesnrca

l.l. J. BERNARD, Assr.Cesruc.a L, R. BRYANTJR, Assr.CA$trEr

YtA,l O.CLEVELANO, J R., Vrcc-PREsroEMr

The Lumbermans National Bank of Houston,Texas, lpy 16th, 1932.

To WhoDr It Uay Conoetn3

I an advlsedl that t[r. foQ.Dloure, of thls the establlslu€nt ancl publloatlon conteuplates 0lty, of a lunber Jarrnal on the Iaolflo Coast, sald publloatlon to be slnllar to the Gulf Coast Irrnbennanf now ownetl andt publlshed by lF.Dlonne ln thls City. t have for the pst thlrty years or rbr€ kept ln close touoh wlth the dlfferent lunber publlcatlons of tho country, anil foel safe ln saylng that no perloalcal of thls oharacterr North or South, has sornrecl the lunber

lnterests more lntelllgently and offoctlvely thau has the Gulf Coast trumberman, referrecl to above. Mr.Dlonle has for a number of years ftlled acceptably the posltion of Secrsta.ry of the lumberrens Assoclat ion of Texas, ls now Presldent of the Lurnbernans Club of t{suston, and atands hlgh tn our comnrnlty as a cltlzen. Ho ls the best all around. ttlumbor nevrspaper man" I have evor'lotown. In fact, he ts a llve wlre In that Ilnc, aggfessive yet practlcal, a olose stud.ont of lurnber condltlons anl unusually acqrrate ln hls concluslons. t thtnk the lurnber lnterests of the Paclflc Coast fortunate ln the fact that Lir. Dloturo haa deoldedl to ostabllsh the publloatlon referred to.

Siuoh oourtesles es nay be ertentled lfr.Dlonno

w111 be .appreclated by hlnselfras rreIl as the rrnderslgnett.

Xgqreotfirllyt

S$Co..,tr' Precldentr

.L2

THE CALIFORNIA LUMBER MERCHANT

44

luly 15, 1922

Rondom Items-Mill Run SUSANVII,LE HAs ONE OT MODEL SAWDIILL PI.AI{TS TN CAIJFORMA The Fruit Glrowers'Supply Company is very proud. indeed of their big white pine mill at Susanville, California.

The mill itself has been in operation for some time, but the details ancl high lights of the plant and town are still

being completed.

For instance, they have just completed the handsome and commodious Club House for their employees which is doing much to lend interest to the lives of their employees and their families. In this CIub House there are a danee hall, billiard rooms, library, reading rooms, etc., all clelightfully fitted up and equipped. The employees themselves ofricer and operate the club.

They have likewise recently completed for their employees four attractive apartment houses, diviclecl into three and four room apartmnts; a spacious dining hall seating 400 men; four men's d.ormitories of 28 rooms each, and other modern conveniences.

In the woods operations the men are fed in well equipped dining cars, and the woods crews also have the special convenience of cars equipped with shower baths ready for their use when work is over, This mill has its own dairy farm, the products of which the employees have the beneffts of, the ranch having a splendid herd of Holstein cows to furnish milk and its products.

The sawmill itself is one of the finest in the country. It is

equipped with two bands and two gangs, and cuts 120,000,000

feet of lumber annually. A big box factory is acldecl to the thoroughly mod.ern and complete milling, dressing, drying, and shipping equipment.

The general office of the Fruit Growers' Supply Company is in Los Angeles, and the general lumber ofrices are in San

Francisco.

X'. B. Hutchins, of Los Angeles, is General Manager of the 'W. Adams, of San Francisco, is Manager Company, and B. of the Irumber Department. '

DISIDITERESTED MFORMJA,TION Country Boy-It's about fifteen minutes' walk from here.

Mr. Eomeseeker-Fifteen minutes? 'Why, the advertisement saye five.

Boy-'Well, you kin believe me or you kin believe the aclvertisement, nister; but I ain't

"t'1*H.Ji"";_X"t#"

E. N. STRAWN BACtr IN CAME E. N. Strawn, for many years a well known retail yard operator in Southern California and for the last few years engaged. in other activities, has returned to the lumber game and. recently took over the Ilyde Park I-rumber eompany.

The company has been reorganized with Mr. Strawn at the head and is doing a good volume of business.

Weaver Roof Gompany Now is Operating What is Assefted to be Most Etficient Plant in U. S. The roofings comprise plain or smoot\ sanded, red slate, (Extract from Los Angeles Times, June 18, 1022) green and. asbestos. Slate shingles, in both the red production with the firgt unit of and slate, Jrut rounding into full greeq the are made of the same mrterials; building of Elauson svenue and insulating also the new plant -street,at the northwest corner paper and saturated felts also in large quanthe Weaver Roof Compann presided over and Iron titieg.

Annual is well above $1,000,000 in these turnover 'Sleaver, president year's of the Chamber last

by Sylvester conmodties, vrhich is distributed through the lumber and of Commeroe, &nnounces its readiness for corylete service, building trades to all the Paciffc States, with good begrnits partial siuce flre deotroyed service a after maintaining nings of huge with South and Central Amererport business downtown plant last winter. ica New Australia. and ilexico, Zealand and full occupied and in opersIte ffrst unit new building now The ofricial gtafr of the Weaver Boof Company comprises: tion, is 300 feet long by 60 feet wide; is of cgncrete, stee-l and L. TVeaver, president and general manager; W. B. Sylvester hollow tile construction; has monitor roof, concrete floors, and with its equipment of new maohinery Mr. Weaver de- Koehler, vice-president; C. A. Aikins, secretary-treasnrer; clares it to be the most mod.em and nogt efricient rooflng E. F. Boesche, sales manager; \ililliom Fletcher, superintendent of production. The ofrices of the company will plant in the United States.

- Itis building comprises the machine room, wa,rehouse a,nd remain at the old location, 3:19-41 East Second street.

Mr. Weaver declares that Los Angeles is now equippe{ facilities will be buildingr and which other for other uses provided from time to time, on the couervative basis of re- through the new plant of his compann with facilities for -invested ea,rningt. Thu investment in the busircss at the rooffng manufacture superior to any in the United States, present time, in-buildingt and equipment is obout $200,000. in both quality of roofing and efriciency of production, and hmployment is given to 110 peoPle. th&t \rith his return to aotive participation, after giving the Iihe new mtchinery, largely automatic, turns out o perfect city a year of his life as president of the Ghamber of Comroll of felt roofing every twelve leconds, or cbout 1,600 rollr nerce, he proposes, jointly with his associates, to toke every a day; a roll being three feet wide and tbirty-si: feet long. advantage of the great developnent of domegtic and foreigl Besiids this roofing output a carload per day of felt building trade facilities, in building up a rooffng manufaature that will reflect the imprtance of the industrial and maritime p&per also i! produced, and other products such as felt rhin -gles ana asbegtos materialg. nscendrncy of Lor Algeles md Soutbern Oolifornio.

July 15, 1922

THE CALIFORNIA LUMBER MERCHANT

45

Own A Home The man who travels all around And ne'er acquires a foot of ground, Or from the town that gave him birth, Goes forth, and visits all the earth, WilI fincl, when at his journey's end He hacl no time to make a friend.

Ancl all alone must ope the gate, Of life's last dr.ror, and face his fate.

Ancl likewise whose money's spent, For other people's homes, in rent, Ile, also, is as insecure, Ancl finds elsewhere as great a lure, As he who travels on his way, Here yesterday, and there today.

But you will find in every town,

That those good men who settle dowu Anal build a home and keep a pup Are always those who settle up And pay their bills right on the dot, And keep a lien from house and lot.

'Ihat man's a citizen worth while, The banker greets him with a smile, The butcher cuts a chunk of wuerst And. says: "Just pay me on the first."

The grocer sends him sack and can His bill is good with such a man, And favors he will always show To hin who owns a bungalow.

The moral of this little pome Is that it pays to own a home.

The lumber industry has much to be proud of for what it has DONE; more to be proud of for what it is DOING; but MOST to be proud of for what it is GOING TO DO in the future. /

O'M.A,I,LEY CO. BIIYS PROPEBTY IN EL PASO The I just O'Malley Lumber Company of Phoenix, Ariz., has purehased property in EI Paso, Texas, to be occupied. / V by the Southu estern Sash & Door Company of EI Paso, - rvhich is eontrolleti by the O'Malley interests.

I

COBLETT PLANT AT NAPA SOLD e Corlett Planing Mills at Napa have just been purcfased by Fred W. and CarI Jaekle of that city. The new ners, who are well known in their comm\rnity, already ave taken possession and are making plans to continue the business with energy and enterprise. The Corlett plant is one of the oldest manufacturing establishments in Napa, having been started more than 40 years ago.

ANCIIOR, LUMBEB CO. AT LONG BEACII The Anchor Lumber Company is the newest enterprise to establish at Long Beach. The concern has leased the property of the Craig Shipbuilding Company. The company will specialize in the manufacture of stueco lath.

HAMMOND YARD AT EUREKA LEASED The Hammond Lumber Yards at Eureka have been taken over by the firm of Jacobs, Ackerman & Crozier, contractors of that city, rvho are installing mod.ern planing mill machinery. They will manufacture sash, doors, m'ouldings and other planing mill prod.ucts for the trade of Eureka and vicinity.

1922 SEOWS GREAT IDIPR,OVEUENT OVEB 1921

FBOM EMPLOYME}IT STANDPOINT There has been a wond.erful change in the lumber situation of the Unitecl States since the first of JuIy, 1921. At

this time last year production was at a low level, the market was sickeningly weak, most mills in the country were running at a loss, and. there were three-quarters of a million men out of work in the lumber industry alone.

Totlay the mills are running at top speed in every district of the Unitecl States and in every species of lumber, and in many places there is a decided scarcity of labor. The production of lumber for the first six months of 1922 will rival the best years the industry has previously known, and it is unquestionably true that more wood.en HOMES have been built during the first six months of this year than in any other six months in the history of the nation.

EUTCTIINSON BOX TASTO&Y BI'ITNING

The box factory of the Hutchinson I-rumber Company's -operanew mill near Oroville now is practically in complete tion. Three saws now are running in this part of the plant alone. ft is estimated that nearly 100,000 feet of lumber are run through the box factory every day. The entire uew plant, which began operations late in May, has been running successfully from the start.

The finest way on earth to show what one man may do, rs to show what some other man HAS DONB.

46

THE CALTFORNIA LUMBER MERcHANT

J.ul.v 15, 1922

Man and His Shelter K. V. Eaymaker, of Michigan, came to California last month to talk to the real estate and other business men of San Franeisco and 1-,,ss Angeles on the vital subject of home OWNING rather than home RENTING. THE CAI.,IFORNIA ITUMBER MERCHANT heartily ind.orses the work of Mr. Haymaker. One of its chief works will be the proaching of the home owning idea, and its relationship to the lumber industry.

'We believe that more home owning, and less home renting are our very greatest national needs, and that the lumbermen have taken all too small a direct interest in the work of seeuring homes for people, and we are told that this is true in California as elsewhere. It is reportecl that many times in this good state, the local lumbermen have been the last to join "Own Your Own flome" campaign movementg.

Antl yet,-the dearest thing to the heart of every right made man or woman-next to cherishing each other and the little ones that Providence has sent them-is the desire for a home. It is a charm that creeps into the hearts of rich and poor alike; a bond of kinship between those who labor and those who are blessed with this world.'s goods.

To own a home ! To say as you return from your day of toil, whether it be from, the field of waving corn, or from mahogany desk-THIS is MY hearthstone-is a sentiment so filled with goodness, and so free from alloy, as to deserve the name of blessed.

The ancient love of man for his shelter has gone down into song and story from ages that are dim with the dusk of the past. The HOME that holcls for woman all the tJeasures of her mind., her heart, must continue to be the guiding star of the wise-men of the future.

To be PEDDITERS OF BOARDS is a little thing, un-

touched by sentiment and unsoftened by the imagination, To be HOME BUILDERS is a title that knows no peer.

I-TUMBEB makes no appeal. Nor does any other raw material.

But in its completed, ffnished state; in the things it will MAKE and DO ancl CREATE, it possesses a charm that lentls itself wonderfully to the advertiser and the salesman.

"Own your Own llome" is a slogan that grips antl sttraets.

LIIIIBEBMEN'S BECTPROCAL ASSOGLA,TION OPEBATES SAN FBANGISCO OFFICE

The Lumbermen's Reciprocal Association, of llouston, Texas, is now operating a California ofrice at 476 Monadnock Building, San Francisco.

This organization was created in Texas a number of years

ago at a time when the rates charged the sawmills of that state for liability insurance were prohibitively high.

A number of the biggest and nost aetive mill men of Texas grouped themselves together and created. this reciprocal organization for the purpose of inter-insuring one another.

At first it was eonffned to the many big mills of its creators.

Then, by virtue of the splendid service given, it spread to Louisiana, then Arkansas, and then to all of the other Southern States, where it has built up a magniffcent reputation as an insurer of lunbernen for cost only.

It now has invaded the west and has some splend.id aceounts in the state of California. It hopes to become as big

in the West as it has been in the South: Its entire personnel is of the highest and ffnest character, ancl it is an organization in which any lumberman may safely repose his confidence.

George R. Christie of Eouston is Cleneral Manager.

Show your trade that even in the most humble cottage, a little professional understanding, a little taste, and a modern plan IDEA, can make attracative what would otherwise be only a shell of boards.

COUNT US IN on the WELCOME ToIACKDIONNE AND

"The California Lumber Merchant"

Trower Lumber Company ftvHoLESALE) San Francisco ll0 Market St. Represenuns_ffi ,;qru,fi r#**.

Fruit Growers Supply Company

.

Manufacturers of

California White and Sugar Pine Lumber Millr at Suranville and HiIt' Cd. 15O,(XX),(XX) Fcet Annud Capacity B. W. ADAMS, Mer. Sales Dept.

San Francisco lst National Bank Bldg.,

THE CALIFORNIA

July 15, t922

MERCHANT

An Institution For Lumbermen Only YOUR INSURANCE is carried as an act of self preservation.

Its cost is an item of considerable importance to your business.

DEPENDABILITY is your first consideration; COST-your second.

THE INTER-INSURANCE PLAN, under which we operate, affords the most DEFENDABLE insurance available to you and at actual cost as measured by the fire losses. The saving is your profit.

THIS PLAN eliminates the SELFISH interest in loss settlements.

Our account with you is individual and separate. Our transactions are several as to each subscriber and not joint. It is this important distinction between Inter-lnsurance and any other form of insurance that makes it the most equitable plan and the only one under which indemnity ii provided at ACTUAL COST.

Let us tell you about it.

RESOURCES AVAILABLE FOR PAYMENT OF LOSSES CASH ON HAND AND IN BANKS HIGH GRADE BONDS AND ACCRUED INT. INSURANCE IN FORCE

$ 1,703,658.85 1,184,535.23

| | | ,555,839.26

I-J. S. Epperson [Jndenvriting Co.

PORTLAND, OREGON 701 WILCOX BUILDING

KANSAS CITY, MISSOURI 3rd Floor-R. A. LONG BLDG.

48

THE CALIFORNIA LUMBER MERCHANT

Juty 15, 1922

There is no alibi for the lumberman who sees the changes that are taking place in the world, in the needs, desires, and thoughts of the people, and yet does nothing to change his methods of doing business so as to keep up with the procession.

OEAMBER,LIN VISITS SOUTHER,N OFFIGE W. n. Chamberlin of 'W. R. Chamberlin & Company took a trip to Southern California early in July and visiterl with J. J. Rea, man&ger of his Los A-ngeles office. Mr Chamberlin's family accompanied him and they enjoyed the ocean breezes of Long Beach for a week or more.

W. R. Chamberlin & Company maintain connections with some of the largest mills on Puget Sound and on the Southern Paciffc in Oregon. They are handling a large volume of both rail and water shipments.

NOBTEERN BOX llL,AN VISITS CALIFOBNI/A, TRADE 'W. C. Strong, manager of the C. M. Post Lumber and Box Company of Seattle, has been in California for the last two or three weeks looking into the local market for box material. He says that a considerable volume of spruce and hemlock box will come into California this year. Mr. Strong formerly was manager of the box department of the 'Wesl Coast Lumbermen's Association at Seattle.

BENSON LOG R,AFT STAR,TS FOR, SAN DIEGO The first of the Benson Lumber Company's big log rafts for this season left the Columbia River early in the month for the company's mill at San Diego. It measured. approx-

LONG-BELL MrLL AT KELSO, WASII., UNDEB WAY It doubtless is of interest to California lumbermen to learn that the Long-Bell Lumber Company is going ahead steadily with the construction of its big mill at Kelso,'Wash., down the Columbia River about 40 miles from Portland. A dock, 500 feet long ancl 48 feet wide. now is under construction adjacent to the uill site. Machinery and supplies for the new mill will be unload.ed on the Oregon side of the river, at Rainier, and brought across on a ferry.

I,eMASTEB R,EPOR,TS NOR,TEWEST IVIIIJS BIt![NnfC, BUT MiA.lfY LOGGING CAIYIPS DOWN "Mills in the Northwest are running full speed-many night shifts are working,,' reports Chailes D. LeMaster oi Fresno, who has just returned- from a trip to Portland and o_ther important lumber-produeing points in Oregon and Washington. "f talked to loggers, manufacturers and wholesalers and they all agree that, as a whole, the lumber business is thriving. T-heye was the usual shuLdown over the Fourth, but rtlost of the big operations started. up again within a few days.

"Some of the logging camps are going to remain down for three or four weoks. It is very clry in the woods, as imately 6,000,000 feet, including deck loads, consisting of they have had no rain for more than six weeks, so many-a ced.ar poles. It is understood that only two more rafts will loggers are going to stay down until after they have had rain to reduce the ffre hazard. be sent out of the river this summer.

"This 1glurally wil] curtail the log supply, which, of couroe, will be refleeted in lumber.', L. A. CATS FINE TAR,DY

MEMBER,S' AND USE IVIONEY FOR EOSPITAL Tardy members at the l-.los Angeles weekly lunch meetings are going to pay for a bed in the Orthopedic hospital of that city.

For several weeks now the Cats there have been lcvying a fine of one cent a minute on every man who is late in. arriving in the private dining room at the City Club where the luncheons are held every Thursday. Soon a substantial sum was accumulated. Then arose the question, rth rt to do with the 'Woodhead, money?

David vice gerent for the district, who presides at the meetings, sugigested the idea of a bed. in-the hospital. That's all there was to it, and the boys now pay their fines with a smile. It will take about 9125 to equip a bed and at the present rate it will take about a year to pay for it. iltlltlllllfllt lllllttl ttll it tl ll lt tl lr lt lt rilr|lrllt|ltil !I iltilt l|[ ttt tt| [ [r ilr tr tt tt [ [ i I i ut t It i t it it It iri I

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Wholesale Forest Products

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Lumber and Shingles nail or Cargo Shipments

H. A. BROWNING

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California have become somewhat alarmed over fhe threatened depletion of the supply of .timber suitable for box purposes. But the policy exercised by the Fruit Growers' Sup-

ply company indicates that they have nothing to woriy about on that score. In additior to the tract just sold, th-e government has many acres of pine available for box manufacturing. It is the expressed. intention of the forest service to dispose of this as rapidly as the demand persents itself.

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SCANLON INTERESTS BUY IVIILL

The Brooks-Scanlon interests of Minneapolis have bought the property of the Massack Timber and Lumber = =

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t"tephone Pico 3233

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FBIIIT GROWERS'SUPPLY CO. BUYS BIG TIMBER TR.ACT NEAR MILL AT SUSANVILIJ With characteristic foresight toward a permanent future timber supply, the Fruit Growers' Supply Company has just lglqht a tract of government timber, aggregating 1,000,000,000 feet, adjacent to their miII at Susanville.

'With this large tract available the Susanvillg plant is assured. of timber for at least fifteen years to come. A railroad eonnects the mill with the outer edge of the tract. It is understood that the tract consists of nothing but mature trees-trees excellently adapted for boxwood.. _ !q the last few years some of the citrus fruit growers of

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Co_mpany at Massaek, Plumas county, and, it is understood,

will begin operations on a large seale. The property consists of valuable timber land., together with a sawmill and logging railroad. {he M. J. Scanlon Lumber company has been formed to take over and operate the business. tU. .f.

Scanlon, who spent several weeks last spring in California 'looking over various pieces of pine timber lands, will be the active exeeutive of the organization. While most of the timber consists of white pine, it contains some stands of, fine fir.

THE CALIFORNIA LUMBER MERCHANT

Iulv 15. 1922

19

Rondom Items-Mill Run |

IraRDwooD ExErBrr arrBAcrs lvtrlry vlsrr4 A. ORS-IS EDUCATTONAL AND ATTRACTTVE I

I j / Scores of visitors continue daily to inspect the exhibit of I f the Los Angeles hardwood distributors in the Metropolitan Fifth and Broad.way. \.1/ Building, This exhibit was installed last February by six of the I

leading wholesale ffrms of Los Angeles, and has been a mighty big success from the start. These ffrms are: E. J. Stanton & Son, C.'W. Bohnhoff, W. E. Cooper Irumber Co., Western Hard.wood Lumber Co., American Hard.wood. Co., and the California Panel & Veneer Co. It is in charge of F. C. Cook, an experienced hardwood. man who explains the numerous attractive details to the visitors.

The entrance to the exhibit is through an imposing doorway of old, black walnut from Tennessee, with ornamental pillasters and panels of the sane aristocratic wood.. The room itself is finished in panels of Central American and Philippine mahogany, with a fine display of doors and. panels of quarter sawed oak, straight grain oak and Southern figured gum. AII doors and panels are of natural or standard sizes.

The ceiling is paneled. in birch with a mahogany finish.

The floor is of lr/2-inch quartered oak, with parquetry effect, caused by a l-inch strip of walnut set 12 inches apart for a bord.er. This is intended as a hint for usage in dining rooms or living rooms with or without small rugs.

A convenient raek contains 80 panels of various species of commercial hardwood.s, showing the possibilities of the painter's brush. For example, some of the mahogany is finished Iike maple, some like fir and so on.

The exhibitors invite retail lumber clealers visiting in Los Angeles to call and look it over. Nothing is sold there, and no prices are quoted. It is instructive and. educational entirely and is doing a lot to interest people in hardwoods.

Architects, engineers, contractors and prospective homebuilders also are invited.

MATToNDY VISrr. rNG CARGO MrLLS OF NORTITWEST Andrew F. Mahoney, well known San Francisco ship operator and. Iumber wholesaler, left a few days ago, by automobile, for Portland. Ile also will visit other lumber centers of the Northwest. Mr. Mahoney is one of the important factors in the cargo movement from the Northwest to California. It was one of his vessels, the Rose Mahoney, that brought into Los Angeles harbor last spring, the record cargo for size. It measured. 3,000,000 feet and was distributed. in Southern California and. Arizona by Fletcher & Frambes, his LoS Angeles representatives'

EARDWOOD MAN BACK FR,OM IIIIDDLE WEST E. C. Gearhart, nanager of the hardwood department of the Ilammond Lumber Company, has returned from'a trip to Memphis and other hardwood centers of the Midclle 'West.

He visited some of the prineipal hardwood mills in Louisiafi6Fkansas and Tennlssee and reports stoeks at most of them short with logging operations tlifficult on account of last spring's floods.

SEND

0REG(IJ{1il11",, We carry a Full Stock all $rades and sizes of

WOCO QUALITY 3 Ply Oregon Pine Panels in our Los Angeles warehouse.

Quick service in carload lots from the factory at Tacod Wash., also at your servide.

THE WHEEIER, (|SG|I(|D G(|. of California LOS ANGELES 16th and Long Beach OREGON MIttS DESTROYED IN tr'OBEsT FIRES Fires in the Northwest already have done much d.amage to camps and mills. The situation is serious. Without a quenching rain soon, billions of feet of timber will be destroyed, as well as many mills. Among the mills already destroyed are those of the Booth-Kelly Lumber Company at Wendling, Ore.; Cameron-Hogg Lunber Co., at Bull Run, Ore.; Murphy Timber Co., at Banks, Ore.; Delta Shingle 'Wash., Co., Florence, Ore.; Faulconer Lumber Co., Skamania, and University Shingle Co., Portland., Ore.

MoGULLOUGII AND FAGAN TR'ADE PLACES A. R. McCullough and H. J. X'agan of the McCulloughFagan Lumber Company, have ehanged. places for a month, Mr. McCullough going to Portland and. Mr. Fagan to San Franeisco. In this way each gets some first hand knowledge of som.e of the other fellow's grief and can call it a vacation if he wants to. Mr. McCullough is taking advantage of his presence in the Northwest to visit some of the mills in Oregon and'Washington.

$2.00

tr!{:rxtf,

THE CALIFORNIA LUMBER MERCHAM

Julv 15, 1922

Shingle Sales Service Equipment

Here is the selling case for Red Cedar Shingle Salesmen now being furnished by the Shingle Branch of the West Coast Lumbermen's Association, the pictures showing it opened and closed.

WANT and FOR SALE AD DEPARTMENT Beginning August first issue, this page will be used for want and for sale advertislng.

Adveitisemdnts for help, for employment or for sale can be run in reading form. The rate on this advertising will be $2.50 per column inch.

BIryER-SALESMAN SEEKS POSITION A capable lumberman, with experience in both buying and selling, open for position; intelligent, good personality; knowJ lumber, and available as buyer, salesman or ofrice manager. Ad.dress FX, care CALIFORNIA LUMBER, MER,CHANT.

EXPERIENCED LUMBER'DIJA'N WANTS CAIJFOBMA POSITION Lrumlberman with experience in all branches of industry

for twenty years d.esires position. Married. Best references. Address Fred L. Jones, P. O. Box No. 8. Oklahoma City, Okla.

RETAIL BOOKKEEPER-SALESMAN WAIITED Wanted, competent and experienced man to hanclle bookkeepi:rg and retail sales in excellent Central California lumber yard. Address "triBs", care THE CALIFORNIA IJUMBER, MER,CIIANT.

CALIFORNIA

REDWOOD LUMBER

Sidins

Si/o Stock

Finish

Sguores

Ceiling

Shop

Millwork

Flitches

Finished Tanks

Timbers

Tank Stock

Ties

Sawn Telegraph Poles

Union Lumber Co. Crocker Building - San Francisco Los Angeles Merchants' National Bank Grand Central Terminal McCormick Building - Omaha W. O. W. Building - California Fort Bragg