u!e newsan wevs

by BOB McBRIEN executive vice presideni of the Lumber Merchonls Associotion of Norlhern Colifornio

1T HAS OFTEN been said an association lives on meetings and I I am beginning to believe it. Traveling around northern Cali' ^ fornia and Nevada in the past few weeks I have had an excellent opportunity to attend numerous gatherings of lumber dealers and discuss their problems. In each instance, one dealer or another has commented on the tremendous change taking place in the retail field and how hard it is to keep pace with new developments and ideas.

Really, this is an excellent situation. It not only shows that the dealers have recognized that changes are inevitable, but also that they are willing to take part in them. This hasn't always been the case in the lumber dealer industry, as men who were once lumber dealers can tell vou.

IHE T()P Management Conference scheduled for September at Lake Tahoe by the association is discussed this month.

LMA is pleased to report that its dealers are quickly adapting to changes required by their customers, No longer can most be accused of hiding their heads in the sand while discount houses, chain stores, and others walk away with the dealer's business. The strength of dealers is growing and the best is yet to come.

Top management of LMA firms will gather at Lake Tahoe on September 7 and 8 for a special conference designed to provide them with the latest information and techniques in cost reduction, financing, advertising and merchandising, theft prevention, pension, profit and insurance programs.

This 2-day Top Management Conference at the Tahoe Alumni Center will also give dealers an opportunity to join in extensive "bull sessions" which so often resolve problems which have been gnawing away at a firm for months on end. What's troubling one dealer today probably troubled another dealer a month ago and he has the answer he is willine to share with his fellow-dealer.

Speakers at the Conference will include: Arthur Masters, gen. eral manager, King Lumber Co., Bakersfield, "How to Mainnin a Constant Cost-Red,uctinn Program W'ithin Your Own |'ard"; McCready S. Young, Peat, lVlarwick, Mitchell & Co., San Francisco, "Financia,l Managernent Workshnp",' Steve Copeland, Mercantile Systems and Surveys, Mountain Yiew, "Prio-ate Inaestigating"; and Joseph F. Schram and Associates, Los Altos, "Aduertising and, Merchandising-Whn Need,s It?"

Plan now to attend. If you aren't a memtrer of the Lumber Merchants Association, now would be a good time to join and participate in this program. You wili gain much from it.

The familiar LMA logo which appears at the top of this column will soon be popping out of advertisements on many pages of Calilornin Lumber Merchant. Mats designating membership in LMA are being sent to supplier members for use in their trade advertising to advise our dealers they support LMA activities. We appreciate this support and are pleased to work with these firms in improving our industry.

needs 2Vz million feet of lumber

per month on a year 'round basis

ltust Be Green Douglas Fir Cut To Size in a Standard Grade. You May Quote on All or Any Pafi.

l " Lumber Moy Be 5-l -S2E Or 5-4-S.

7/8" lumber Moy Be S-lS-tE or 5-4-S

2" Lvmber Must Be S-4-S.

3" Lumber Must Be S-4-S x 36" x 38" x 40" x 42" x 44" x 46" x 48" x 50" x 52" x 54" 6 6 6 6 6 6 6 6 6 6

{

6x36" 6x40" 6x42"

{ Lumber rnust be mqrked os to quontity ond length

Lvmber musf be bundled for iork truck unloadin-g

Mqy be shipped trvck ond qroiler, IIot ccrr or by water

| 235 E. 223rd Street, Torronce, Colif ornio between Avolon ond Wilmington Boulevord

PHONE: (Areo'C;ode 213) SPruce 5-2544 or TErminol 5-5671

Call

U COLLECT witb Your Offerings!

FOR CREDIT REFERENCES CHECK

*Coos Heod Lumber & Plywood Co., Wilmington, Colif.

*United,Stotes Plywood Coqponyr Los Angeles, Cqlif.

*Weyerhoeusbr Compony, [6s Angeles, Colif.

THE FOIIOWING:

*Crocker-Citizens Bqnk

Seujh Gors (Colif.) Bronoh

Phone: (2131 582-0661