GALENDAR

JUtY

Los Angeles Hoo-Hoo Club 2July 11, Golf tournament and dinner, Palos Verdes country club.

American Institute of Building DesignJuly 15-18, Fifteenth annual convention and suppliers display.

Dubs, Ltd.-July 16. Annual Election Tournament, Peacock Gap Golf & Country Club, San Rafael, Bob Kilgore sponsor.

San Diego Hoo-Hoo CIub 3-July 18, annuai golf tournament, Bonita Valley Golf course. Guests welcome. Starts at 9 a.m.

Western Wooden Box AssociationJrtly 22-23, membership meeting, Mark Thomas Inn, Monterey, Calif.

Black Bart Hoo-IIoo ClubJuly 23, Annual Swim and Barbecue at Bill Moores' residence, Ukiah.

AUGUST l)ubs, Ltd.-August 20, Monthly tournament, Silverado Golf & Country Club, Napa.

Los Angeles Hoo-Hoo Club 2-August 12. Fun cruise and dinner aboard the S.S. Princess.

LMA-August 26-27, "Dynamics of Selling" program, San Jose, meeting place to be announced.

Shorp Increqse in Home Building

Home building made increased contributions to the gross national product during the first quarter of 1965. A{ter three quarters of decline, residential construction outlays rose in the January-March period by about $1 billion, at seasonally-adjusted annual rates, to record one of the sharpest gains in the four-year business uptrend.

expanding whotesate progr3rn

READY l|ilrrc

Doors

l.& (The comptete Door.and.Frame packageo unit) ,g are notT aYailable to

READY HUNG ..DEALER HELPS''

As orre of oul dealers. 1'orr rvill rec'cive the follou'ing coolteration:

. \btrl name, rvith othcrs. rvill lte maile<l orrt on in<lrrilr.

\\'e <';rn inclrrrlc votrr name in our contlactol arlvelt ising.

. \\te lrlovirle -\'ou u'ith stufTerrs.

. \\b plor,irle frcc ne*'slra1ter mals ffiffiEVERAL HUNDRED years before the Christian erao s$g Themistocles lived. He was a statesman and soldier, and :Km also something of a philosopher.

. \\'c provirle t'or,tnter literattrre.

-O,oe day in a great gathering of people, many had hken turns I entertaining the crowd with musical instruments. Finally they ,asked Themistocles what he could do to entertain. And hear what -'he'said: "I cannot play upon any stringed instrument", said 'Themistocles, oobut I can tell you how to make a city grow".

';,Unfortunately, the writers of old went no further with the story.

, .Whether or not they took the great man up on his ofier, and what he said if they did, is lost in the dark clouds of the past.

'Too bad some enterprising journalist could not have been there

,.to take down the notes, and leave to posterity the secret of city building Themistocles said he knew.

, One man's guess on the subject is as good as another's. We will never know what Themistocles thought he knew. But my guess : is that he was simply going to tell them THIS fact: that men grow from within, and not from without. And a city, being simply r a group of men, does the same, and grows the same way.

The citizenship should not get the bad habit of being too well satisfied with things as they are, willing to let well enough alone; or to assume that the future of the town depends on the winds of 'chance. It is true that the Bible says that "the race is not always

BY JACK DIONNE

to the swift, nor yet the battle to the strong", but some modern wisecracker says he still recommends them as the best bee. Godlike resdessness is what makes all the progress of the rvorld. The universe itsell seems to be the result of God's unrest. Had he been satisfied with things as they were, He would never have taken the trouble to make it.

Someone asked the great electrical wizard, Steinmetz, how a young man might best work to achieve success' and he replied: ooDo not try to see how fast you can make your machine run, but try rather to see how perfectly you can tune it and line it and make it operate; then the speed will take care of itself".

Just because your town is outstripping my town, or my town is forging 'ahead of your town, does not necessarily mean that tle faster growing one has any particular geographical or other physi' cal advantage. It usually means that the fast growing town has a cooperative citizenship who love and believe in it, and have the courage to put their shoulders and heads together to work out their own problems.

The ancient Romans built the world's first great road "that men might meet".

A great Frenchman said: ool-anguage is given us that we may say pleasant things to each other".

Wood Mqrketing Group Forms

A new national promotion organization, which will carry on the rvork of thc now defunct National \l'ood Promotion Proeram. has had its first meeting and has laid the ground rvork to expand wood usage in general and its suhscriber's output in particular.

was discontinuetl lvhen NLIIA changed its name June I to tlrc \ational Firrest Products Association.

Ccrtain individual producers, some 95 in all. representing ovcr 7 billion feet of production, who are convinccd that rr-ood can be succcssfully promoted against so-called "substitute" materials, determined at a San Francisco meeting June 8 and 9. to form a stock corporation for that purpose.

A board of directors oI twenty-five with a corresponding number of alternates, was elected. This group elected Leonard K. Floan, vice-president of Potlatch Forests, Inc. as chairman; William Swindells, president of Willamette Valley Lumber Co. as vice-chairman, and appointed a seven man executive committeeconsistingof Floan and Swindells, plus Gene Brewer, president, U. S. Plyu-ood Corp.; Tom P. Gallagher, president, New Mexico Timber. Inc.; Charles Grey. president, American Forest Products Corp.; Elliot Jenkins, general manager, wood products, International Paper Co.; Lowry Wyatt, vice-president-wood, W'eyerhaeuser Co., and M. E. Jones, vice-president, Diamond National Corp., to handle incorporation details and set up a plan of operation.

The temporary name "Wood Marketing, fnc." nas given the corporation, subject to a study for a permanent name and seal. Offices will be maintained in the Chicago area with incorporation in Delaware. A paid president will be selected as soon as possible, as chief executive officer. An experienced staff oI former NWPP men is available to the new corporation.

W'ood promotion services will be offered on a contractual basis to prospective stockholders. A first year budget of $850,000 is anticipated. l-ormulas for stock purchase will be rvorked out with various groups within the industry for manufacturers. wholesalers, remanufacturers, retailers and others, so that all interested in the program can actively participate.

The big news is in the program and the method of operation. The program contemplates regaining and maintaining lvood markets lost to competitive materials by means of field contact with specifiers, architects, designers, engineers, etc. To do an active 1'ob, the corporation will work very closely with, and enlist the active support of. the man at the point of salethe lr-holcsaler and retailer. That this is {or lumbt'rmen a revolutionarv conceDt of reaching the ultimate consumer via the established channels tf di.t.ib,ttion is fully recognized b,v the organizers and will ,be implemented in the operating budget.

The next t'xecutive committee meeting was set for Junc 29. when morc ,.pecifir: plans will be announced.

Reno De<rlers' Code Meeting

Formation of a local organization of building code officials and building inspectors in the Lake Tahoe area is a direct result of a Lumber Merchants Association-sponsored meeting held in Reno on June 2. Other anticipated results are expected to include a better working relationship between local building department and lumber dealers.

"This was a most fruitful meeting," commented LN'IA President Charlie Dart, "for it brought together the men responsible for enforcing local building codes and the men who supply the materials and products upon which the codes depend."

Seventy people from Carson City, Reno and the Lake Tahoe area attended the meetine which was emceed bv Hudson Lee of Lee Lumber Co. in Renol D"alers brought local building department officials and inspectors as their guests. Savings and loan and bankine officials also attended.