Sterling Lumber Remodels Their Oroville Yard

TUST a year ago this issue we brought d you news and picture coverage of Sterling Lurnber Company's new Chico yard. Now we find we're doing the same thing all over again, same company, but this time it's Sterling's Oroville branch.

Although Sterling eventually plans to either remodel or completely rebuild every one of its 16 retail buildine material outlets, the Oroville yard took preeedence because all yard facilities, except the store, were destroyed by fire a little over a year ago. Although most of Sterling's recent yard remodelings have incorporated the popular combination showroom-warehouse design, management decided that in Oroville's case they'd do just what the fire did leave the store alone and build one big sales warehouse for everything except store items and yard lumber. Future plans do include a new showroom at this site, but it will remain detached from the bie new wilrehouse.

Probably the most interesting part of the new building is the fact that it can, and will, double as a salcsroom for heavy building material and lumber items. Skylights and regular lighting provide exceptionally good illumination for a structure of this type and wide aisles and two large en- trances allow the customer to drive risht in and load his purchase {afrer checking out up front in the store, of course ! ) Sterling Lumber Company, known as Adams Lumber Company prior to 1916, is headed by Sabin Carr, former vice-president and veteran stockholder in the firm.

H. C. Edmonds is vice-president, and Lloyd Carter succeeded Fred Sayre as secretarytreasurer and manager during the early 1960s.

Sterling outlets which have been remodeled or completely rebuilt in recent years include Redding, Red Bluff, Chico, Roseville, Folsom, Placerville, Oakley, Los Gatos" Mountain View" Santa Rosa and now Oroville. This leaves only Morgan Hill, Hollister and Petaluma on the drawins board -but by the time those three yuid. ut" updated, Sterling management will probably start its remodeling circuit again. A{ter all, progress, or call it obsolescence if you wish, is a continual thing-and who should know better than the management of a firm which will celebrate its 50th anniversary next year.