Remodeling of Foirfield Yord Lotest Step in Progressive Exponsion of Nooh Adoms Compony

A "g'r'ass-r'oots" r'enovation of the venerable Noah Adams Lumber Company yard at Fairfield, California, \4.as completed earlier this year and given full honot's and open-house treatment ln an all-dav grand opening.

Oddly enough. the company's Fairfield yard is both the oldest and ner,r'est in Noah Adams Lumber's string of five Delta Region lumberyards, oldest in years of opera- tion (est. 1913) and nern'est by r,,'ay of its complete rebuilding. Other yards include Walnut Grove (est. 1914), Clarksburg (est. 1926), Rio Vista (est. 1927) and Isleton (est.1929).

The first move on a master plan involving the remodeling of the entire Noah Adams Lumber chain began in Rio Vista during the Fall of '57 with the construction of a brand-new store and yard ( CLM 12/75/57). Fairfield is the seconcl in the chain to receive similar treatment.

Focal point of the new Fairlield installation is a 15,000-sq. ft. building housing both the company's new showroom and its store and dry lumber inventories. Shou'r'oom area takes up the front half of the br,rilding on IJnion street and can be entered from the front, either side, or through the rear storag'e area.

Doors at either end of storage area can be opened to accommodate "drive-thru" traffic; area also doubles as showroom for iarger displays such as garage doors, etc.

With the construction of its entire new operation, Noah Adams Lumber Company also diversified its merchandising to include a new built-in kitchen department. an unfinished frlrniture department and a greatly expanded appliance division.

Actually, M:rnager Veryl Bergstrom, who's logged some 10 years with the Noah Adams organization, is running both a lumberyard AND a department store in some respects.

Probably one of the flrst items that woulci catch an experienced retailer's eve as he enters the portals of the new showroom. a sight which might cause an oldtimer to snort a bit, is a, window display of Hoover vacuum cleaners.

This rvould begin to make sense, though, after he found out that they sold 30 of these rascals in the FIRST month following the grand opening!

Probably the most complete building ((rontinued on Page 55)