Open House "Jubilee" of Yl/. F. Rugg Lumber Co. Brings Crowds to Uplqnd Yord From Trode Areo

Thns read the announcements that went out this Spring from the retail yard of the W. F. Rlrgg Lun'rber Con-rpany, Upland, California.

And the 2-day Jubilee event u,as srrccessfrrl even beyond the high r.atings set in the yard's first sr.rch shou' in 1959. Hunclreds upon huncleds of srlre-enough shoppers came to brry t.he yat'd's store bargains from 8:00 a.m. to g:00 p.m. on the Friciay lir.stday, and from 8:00 :r..m. to 5:00 p.n-r. on the clrsing Satrrr.rlay.

The drau'ing for. the excellent prize aw:r|ds $'as at 4:00 p.m.. that Satrr|rtal- (and they st:rrted gathering for. it at 3:00 p.m., even though they dld not ha,ve to be present to q.in), q'ith a special D|ar.r,ing. for the children.

Also listed on the oversize mailins card rtele a feu' of the "Jrrbilee" specials, srrch as: 4'x2' genuine Masonite peg-boarcl. 39c each; 50' good quality Plastic Garden Hose, $2.29; Ironing Boar'<i Pad & Cover', onlv 77c: Parrl Bllnvan Rec.ln-ood Finish, g2.3-9 gal.; :rll-aluminum Scr.een Doors, complete. $11.49 each, 3',X6' on Sale Davs oniy.

"Free Gifts Refleshments prizes Bargains," continued the mailet. zrnd ,,Free 1 Set of 4 Libbev Safedge Beverage Glasses Limit 1 Set per Familr'." the carcl said, conchlding $'ith the ',r-ot.ding: ,,Follo.,v Orrr Nervspapel Aclvel.t isements."

And those full-page aclvertisements in both The Uplancl Neu.s :rncl The Ontar.ioUplancl Dail5r ftsp611 on the Thur.sclay before the "Jubilee" opening Frid:r.y morning. c:arried even mol,e "dra.\\'ing. calris" that $'ill appe:rl to the trade of everv Cirlifornirr |eta.il ya|d. such as: Gtrrden lakes, leaf rakes, wheelbalrols. liir,l.nmou'et's; Armstrong linolerrnr tile: bamboo shades. ptrlley shades; r'eed fencing, slat fencing; bit br.ace, paint br.ush; swing spouts, sprinklers, shoq.el heads, toilet seats; galvanized pails, household sponges; kitchen ventilating hood; Peg-board, pegboald fixtures, Peg-boat'd frames; br.rlletin board. Spacemaster door, Paint roller ancl tray, step-stooi, staple gun, Kor.dite sheeting, Celotex Hushtone ceilinq tile. etc.

And the Lumber bargains includeri so"X72" clear dry Redn'ood bevel siding at $9.95 per hrrndred sq. ft.; 4XS 1i" tacquer prefinished mahoganv pl1'rvood V-groove at $5.95 per sheet; 1:r; "X10', select Recl Ceclar Totem Siding at 919.9r per' 100 sq. t't., etc.

And the Prizes in the ne$.sJrape1's' pages listed a 19-in. pou'er mo\\'er s.ith 2-H.P. engine, pail of impotted 7Xir0 binoculars, t$-o r:" electlic drills, "Enorrgh J-M Terraflex Tile for a 10'X12' room you choose the p:rttern," "!)nough \Vevelh:reuser genuine Iciaho \Vhite Pine \\':r11 paneling to iinish a, \\-all in yortr kitchen, den or familv

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As a matter of fact, the Rugg retail yard could have taken two pages in the newspapers to list all the attractions of its "31st Anniversary JUBILEE Sale.,'

There were, of course, many manufacturers and suppliers, representatives personally on hand to demonstrate their companies' fine products and assist the retail yard's own store personnel in welcoming the crowds of buyers.

These included R. J. Williams and Ross Rasmussen of-The Weyerhaeuser Company, Don De Armond from Cresmer Manufacturing Co., Jerry Westphal and NeiI Mashburn from Inland Lumber Company, Joe Kady from tr'ilon Corp., Dave Witherell from Porter-Cable, Gary lVlinnis from De- Walt Division of Union Hardware, also represented by Harold Hoehn, Mr. Lee from

Behr Brand, Dale Conklin of Treasure Tone, and representatives from JohnsManville, Kaiser Aluminum, Masonite, Armstrong, U. S. Plywood, etc. The everpresent yardsticks, Kaiser Cap 'n Wrap foil, balloons and samples generally found at retail lumberyard events were in ample evidence and eagerly accepted by the crowds.

And if there's still any doubt of the popular magnitude of this Upland event, let it be known right here and now that the retail yard ran completely out of the Libbey glasses giveaway on the ..one-set-to-a family" registration and was frantically sending'pickup trucks from the yard to a Los Angeles warehouse for more ..ref,lls.,'

The Rugg yard's regular sales and service staff was augmented by three attractive local Junior College g.irls, who assisted in the Registration and ,,poured" the refreshments (Pepsi-Cola and cofree).

The yard's regular "crew" consists of 11 members, all of whom have been with the W. F. Rugg Lumber Co. from 12 to 1b years.

There were at least 2,400 invitations to the "Jubilee" mailed to the yard's own regular mailing list, and the response, as may be noted above and from the photos, was "terrific."

Crowds were at the yard and store edrly and late, both days, Contractor sales and lumber pickups went on as usual, of course, during both days of the event.

Although flnal fi.gures had not been tallied when the photos were taken near the close of the second "Jubilee" day, it was a cinch to surpass the first event, last Spring, when the first Annual Jubilee Sale soared paint and hardware sales, for instance. to (Continued on Page 30)

Left: The brand-new 15,000.sq.lt. snowroom-warehouse. Yard was es, tablished in 1913 in same l0cation. and some of original sheds are still in good use in yard behind new structure. Large, paved park- ing area is to rear of bujlding, in addition to non-metered paiking (in this day and agelJ on street.

Rjght: Crowds thronged the store all day during the Grand 0oen;ng and besl ol all they really ,n- spected and bought the store,s me rcha nd se.

Left: Mitch Landis ,center. assistant general manager of the Noah Adams chain, prepares to announce another lucky winner as Bob Adams (left), general manager of the 5- yard chain, and Fairfield l\4anager Veryl Bergstrom watch the proceedtngs.

Right: Frjendly competitors the Derrs and the Adamses during rne opening, Left to Right: Bob Adams, H. J. Hague, Mrs. Derr, Gerald Derr and his wife, George Adams and Homer Derr of the J. r,4. Derr Lumber Company.