New Profit$ New Sales ldeas NEW PRODUCT$ New Literature

G-P M,ODEL HOME PROMOTION TO AID DEALERS AND BUILDERS

the lawn of each home and special in-home displays aid the real estate or builder salesmen to explain qual'ity features to viewers and customers.

New, Small Boat Line Quality Item for the Retail Lumber Dealer Matzley Corporation, of San Francisco. has received the first West Coast shipment of a quality small boat line manufactured in Japan. A new import item for the established import house, the firm is highly optimistic about the new line, called the "Imperial," in view of the favorable comment received from boat enthusiasts up and down the Coast.

The new line, manufactured in a variety of different models (custom-built boats to order) ranging from l4-foot runabouts to 21-foot cabin cruisers, is very reasonably priced in comparison with domestic craft of equal quality. Constructed from only the finest Philippine mahogany marine plywood, complete with Fiberglas bottoms, the initial shipment included two cabin cruisers and one runabout, all fitted out for outboard power.

According to the Depart- rnent of Commerce, the small boat industry mush-

Kaiser Gypsum To Market Fiberglas Insulation Line

Kaiser Gypsum Company has been appointed distributor in the 13 western states and Texas for the full line of Fiberglas residential building insulation products of ,Owens-Corning Fiberglas Corporation. The agreement, announced in Oakland, California, by Colin L. Campbell, general sales manager of Kaiser Gypsum, was effective June 1. Fiberglas now ,has four glasswool manufacturing plants in the United States, one of which is located in Santa Clara, Calif., for supplying rnarkets in the \Vest.

l9-fi. "lnrgeiol" Rud@l roomed to better than 2.5 billion dollars last year. With this thought in mind, Matzley Corporation is currently looking forward to establishing lumberyard distributors for the new "Imperial" line in active coastal and inland, small-craftminded areas throughout the state.

Portland, Ore.-Two hundred model homes will be opening around the country from midMay on as part of Georgia-Pacific Corporation's spring program to aid dealers. Keyed to a "Make Your Home Say YOU" theme, the ,program has the additional mission of inducing builders to offer quality ,brand-name custom features in theit homes to provide added sales impetus.

Each of the model homes are using Georgia-Pacific "Family- Proof" hardwood plywood paneling in one of the eight species currently produced by the company. "Make Your Home Say YOU" site signs appear on

Paneling is purchased from local lumber dealers by the builders and inquiries about paneling or other wood products are referred back to locd dealers.

A number of aids back up the model home builders. Among these are direct help from Georgia-Pacific warehouses and their specialty men and a "Make Your Home Say YOU" advertising push reaching better than a five-million-person audience th.rough shelter magazines. T,he latter is supplemented with local newspaper and other advertising in each area.

Early indications are that this program will have greatly beneficial effects for everyone involved, says Georgia-Pacific. They indicated that, since announcement of the program, some builders have been contacting G-P warehouses and distributors to join in the promotion.

NU-TREND ALUMINUM SPECIAL PRODUCT FOR BUILDING MATERIALS, LUMBER YARD MARKET

Lumber Kilns featured in the new Moore Dry Kiln Co. prefabricated Bulletin 5906. vantages of prefabrication type aluminum kiln buildings which are already in wide spread use in the South and East.

Ready-to-erect metal insulated prefabricated lumber kilns-the most recent advancement in lumber seasoning equipmentare featured in a new four-page brochure being offered free for the asking by Moore Dry Kiln Conpany, North Portland, Ore.

Actual photographs of various sizes of prefabricated kiln installations, together with cross section line drawings showing the revolutionary "Wedge-Seal" panel joint construction incorporated in the Moore Pre-Fab Kiln design, are included in the recently printed circular. In addition. the new Moore Facts Bulletin 59)6 contains complete information about the special ad-

"The Failure Record Through 1958," a l5-page analysis of business failures in the United States, has just been published by Dun & Bradstreet, Inc. This covers business failures and resultant creditors' losses analyzed by location, by industry, by age, by size, and by cause. Single free copies of this booklet are available from the Public Relations and Advertising D,epartment, Dun & Bradstrect, Inc., 99 Chuch Street, New York E, New York,

"Se1f-Instal" a pre-hung, full-inch, extruded aluminum combination storm door, is the new product being introduced in the building materials market by Nu-Trend Aluminum Products Corp. of Syosset, Long Island. "Self-Instal" makes it possible for "do-it-yourselfers" to install, with only a screw driver and a very simple instruction sheet, a combination storm door, equipped with every expensive custom luxury. Full inch extruded aluminum guarantees "sell-appeal" appearance and long distance durability.

Manufacturers offer to all dealers who order "Self-Instal," full merchandising kit and service, including attractive '{s'hopperstopper" display, point-of-sale and direct-mail consumer literature, full product guarantee, newspaper mat service and advertising aids. Every "Self-Instal" door is individually packed in an "easy-to-carry, you-cantake-it-with-you" package.

(TeU them gou saus it in The Califomb Lumber Metclwnt)