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GEORGE CLOUGH reA re re lt MBE R

This week we hcr,ve qnother long holidoy period-we celebrqte our Independence Doy-ond I, for one, crm goinq to spend it very quietly cnd lczily, bosking in the good old Colilorniq sunshine.

Speaking ol Calilornic Sunshine

I noticed the Hawcriicrn Islqnds were qnnexed by Uncle Som filty six yeors clgo July the 7th When we took over thot beoutiiul spot we onnexed plenty of sunshine olright, but think of crll the pineopples ond sugor cqne we got right olong with it. I know you cre wondering whcrt "sunshine," "pineoppies" cnd "sugor cone" hqve to do with the cost ol lumber, ond I recdily caree-nothing-but in the cose ol Hcrwoii rcrising the finest pineqpple, Colifornia (ond the west cocrst) grow the Iinest lumber. Thcrt is exoctly''where my soles pitch comes in"when you need thot GOOD LUMBER we'll ship the kind that will sell itsell."

An attractive pocketsized book for the home handyman has been issued by the Arkansas Soft Pine Bureau. The book has been designed for lumber dealer distribution in keeping with the do-it-youiself promotion of the lumber industry. The 8O-page book contains a wealth of information on the uses of wood, cafe and use of tools, and many "how to" instructions for different projects. Dealer inquiries should be addressed to the bureau at 805 Boyle Building, Little Rock. Ark.

New Hordwood Grqdes Proposed

Washington-New grade specifi cations for hardwood dunnage and vehicle stock are being developed for the Corps of Engineers at the research laboratory of Timber Engineering Company, according to C. A. Rishell, directolof research.

In addition, the specifications for three other lumber items are being reworked to attain their closer conformance to militbry requirements. Both new and revised grade specifications are being prepared in a manner appropriate for inclusion in the National Hardwood Lumber Association's official grading rules. The proposed grades will be submitted to the NHLA grading rules committee f or consideration.

7221 E. Fireslone Blvd., Downey, Golifornio TOPAZ r-1281

From loc Angeles Telcphones

ZEnirh 9771 (Toll Free)

Old Torfer, Websler' Johnson Site

Ar Delleker ls Now 'Ghost Town'

Delleker, a 240-acre town in the heart of the Feather River area, will go undet the auctioneer's hammer at 10 a.m. on July 27. The hamlet on Alternate U.S. 40 (former State Route 24) is two miles east of Portola, California, and is already practically a ghost town, with only ten of its one-time population of 250 still on hand, according to The San Francisco Chronicle of June 13.

This situation came to pass when the Tarter, Webster & Johnson Lumber Company, owners of the town and its lumber mill, decided last November to get rid of Delleker because the timber located close enough for economical operation had been cut out.

Delleker is divided by the highway, with the lumber operations on one side and the homes, dining hall, boarding houses and administration ofifices on the other. The auctioneer estimates the replacement value at between five and seven million dollars.

Industrial facilities include the sawmill, two boiler plants, a planing and moulding mill, box factory and drying kilns. The elevated tramways permitted winter operations when other mills were closed- The entire town will go on the auction block first. If no bids are acceptable, it will be ofiered in an industrial and a residential block and, if this doesn't draw, each building and lot will be put up individually.

Timber is available about 30 miles away. ,tata tt laa ta tra

Another advantage in the military's proposals is that their adoption will establish an official basis for NHLA inspection and certification of the military lumber items affected.

New Plywood Aids for Decrlers

(Continued from Page 47) rnanufacturers in the immediate future a ne\\r marketing plan designed to minimize or cure the proltlem of unbalance l>etrveen supply and demand.

All present officers of the trade association u'ere reelected to second terms during the sessions. These include, in addition to President Thompson: vice president, H. B. Garrison, vice president of Evans Products Co., Coos Bay, Ore. ; secretary, R. A. Neumann, president of Elliott Bay Mill Co., Seattle; treasurer, Arthur Berggren, general manager, Puget Sound Plywood, Inc., Tacoma, Wash.

Trustees re-elected include Monford Orloff, general manager, Mt. Baker Plywood, Inc., Bellingham, Wash.; George D. Jaynes, general manag'er, North Pacific Plywood, Inc., Tacoma; Robert Beggs, president of Humboldt Plyrt'ood Cor,p., Arcata, Calif., and executive vice president of Roddis Plywood Corp., Marshfield, Wis., and F. L. Foval, manager of factory sales, Long-Bell Lumber Co., Longview, Wash.

Plyu,ood firms elected members of the association included Centralia Plywood, Inc., Centralia, Wash.; Medforci Veneer & Ply'rvood Corp., Medford, Ore.; Willamette Builders Supply Co., Aumsville, Ore., and Western States Plyu.ood Cooperative, Port Orford, Ore.

The private land owners sponsible for about 80/o of planted in 1953, according and forest industries were rethe 715,548 acres of new trees to the U.S. Forest Service.

Art Evons Joins Honsen In Southern Gqlifornio

Arthur D. (Art) Evans, for the past three years identified with the Humboldt division of Roddis California, Inc., in charge of the San Francisco territory, has been appointed to head the sales department of }lansen Wholesale Lumber Corporation in Southern California, with offrces at 12206 Ventura Blvd., Studio City. His territory also includes Arizona. Nevada. Utah and Texas.

llansen Wholesale Lumber Corporation distributes throughout the u'est the products of llansen Pacific Corporation, with mi1ls at Fortuna, Calif., manufacturers of Douglas Fir, shipping direct to retail dealers.

Art Evans brings more than 25 years of lumber sales experience to. his new position, having spent several years in Honolulu and over 15 years with the Diamond Match Corp.

Bqck Tours the Orient

J. \\rm. Back, pioneer Los Angeles plywood and lumber distributor, returned last month from a five-week business and pleasure trip to Hawaii, Japan, Hong Kong and Manila. Mrs. Back accompanied him to Honolulu where the couple spent two weeks on the beach at Waikiki. Follorving the vacation period, Mr. Back left for the Orient, where he arranged for importation of Japanese and Philippine lumber and plyu'ood to the tvest coast. The trip /wa-s made by commercial airline and he flew more than 16,00{) miles before returning to Los Angeles.

Olympic Stoined Products, Fisk & Moson Host Deolers

The Olympic Stained Products Company, Seattle, played host to Southern Oalifornia dealers stocking its products at the Terrace Gardens of the Green Hotel in Pasadena the evening of June 1O. Retail lumber dealers who came from as far as Santa Barbara and Redlands heard Stain Sales Manager Eric Carlson say the dinner meeting was called to present them with a "powerful sales tool"-the company's $50,000 promotion and publicity contest in 11 western states. Fisk & Mason, the local distributor of Olympic products, rvas co-host at the dinner meeting.

The sales manager said the new Olympic stain is to be approved for use on Redwood soon. He also said they worked with the Douglas Fir Plywood Association on its new Texture 1-11.

"Switch from paint to stain" is the therne of the current consumer contest. On display at the dinner was the new Nash car which is first prize for some dealer's customer, while the winning dealers (three) n'ill be given u'rist rvatches. There are 29 other prizes, including a Delta \\'orkshop, Toro power mower, Argus C-4 camera, electric broiler, etc. The consumers entering contests at lumber yards will r,l'rite in 50 word or less, "Why I switched from paint to stain."

In addition to the local cooperation of Nash distributors, the contest will be plugged in three issues of Sunset magazine, building material trade papers, etc. Newspaper acls will appear in the Los Angeles Tirnes and others. In newspaper advertising, the participating dealers will take one ad and Olympic the next. Also augmenting the contest is a new display piece for yards which costs the manufacturer $18 but which it is making available to dealers for $8.50.

Forrest Wilson, district manager for Olympic. and Lynn Eccleston, sales manager, specialties division, of Fisk & Mason, Southern California distributor, arranged the excellent dinner and meeting. It was concluded by a question-andanswer period following Mr. Carlson's talk.

Harry Bremner, Sacramento lumberman, \vas a recent visitor in Southern California.

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