A C00L $lh MlLLloN to jack-up your H(lT WEATHER SALES of profitable FIR PHTW(I(ID!

ADS IN 1,626 DAITY NEWSPAPERS!

The biggest, most extensive and most concentrated newspaper campaign in the history of building products sales promotion! Six salesstirring ads in I,626 daily papers-aimed right at your customers.

ADS IN NATIONAL MAGAZINES!

Full-page ads in Saturday Evening Post, Life, Pathfinder, Popular Mechanics, Home Maintenance magazines. All tuned to bring you immediate sales of fir plywood-the most profitable item you can stock!

ADVER.TISING MATS FOR YOU!

Yes-tie-in ad mats so you can feature fir plywood in your own dds while this big sales drive is on! Watch for the special mat-service in your mail-or write Douglas Fir Plywood Association, Tacoma 2, Washington-NOW!

STOCK.UP-TIE-IN !

Be sure you have adequate stocks of fir plywood-both Interior and Exterior-type. See your jobber now and get a balanced inventory. You'll be ready for the biggest July-August plywood sales you ever had.

ASK F(IR DFPA.INSPECTED FIR PLYW(I(ID

<-These registered lrcdemorks ore you. poritive identificotion

I. E. MARTIN Editor qnd Mcncrger

M. T,DAMS Asiglcrt Mqnsg€r

OI^E MAY