SIERRA RED\TOOD CO.

Keeping Tclly

One man when he has done a service to another is ready to set it down to his account as a favor conferred. Another is not ready to do this, but still in his own mind he thinks of the man as his debtor, and he knows what he has done. A third in a manner does not even know what he has done, but he is like a vine which has produced grapes, and seeks for nothing more after it has once produced its proper fruit. As a horse when he has run, a dog when he has caught the game, a bee when it has made its honey, so a man when he has done a good act does not call out for others to come and. see, but he goes on to another act, as a vine goes on to produce again the grapes in season. Must a man then be one of these, who in a manner acts thus without observing it? Yes. What more does thou want when thou hast done a man a service? Art thou not content that thou hast done something comfortabl'e to thy nature, and dost thou seek to be paid for it, just as if the eye demanded a recompense for seeing, or the feet should demand a recompense for walking?

-Marcus Aurelius

The Morcrl ol a Lecning Tree

There was a tree well rooted in the ground, Though rocked by winds had stood for many years, Its rustling leaves had played to many ears, And of all trees. this made the loudest sound.

One day it fell, and this is what was found: It fell to where it leaned; but then who cares, If but a tree has fallen unawares ?

Yet, many trees were bruised that stood around.

This is the moral: Man is like a tree, For as he leans he's very apt to fall. He boasts of strength, and yet he cannot see How habits form the leanings of us all. Good habits make us straight as men should be. The tree that fell began to lean when small.

-Peter Alfred Peterson

Didn't Need It

A salesman stopped at the house and tried to sell Grandpa one of the new hearing aid devices.

"Don't need it," Grandpa said. "f hear more now than I can understand."

Advice

f lay very little stress either upon asking or giving advice. Generally speaking, they w,ho ask advice know what they wish to do, and remain firm to their intentions. A man may allow himself to be enlightened on various points, even upon matters of expediency and duty; but, after all, he must determine his course of action for himself.

-Wilhelm von Humboldt

Not Understood

Old Gaffer Muggins met the vicar as he was strolling down the village street.

"Ah, Muggins," boomed the vicar, "there's spring in the air,"

"What's that you say?" asked Muggins.

"I said spring in the air," thundered the vicar.

"Why should I?" snapped the old *"r._"*"hange

Sucess

No one has success until he has the abounding life. This is made up of the many-fold activity of energy, enthusiasm and gladness. It is to spring to meet the day with a thrill at being alive. It is to go forth to meet the morning in an ecstasy of joy. It is to realize the oneness of humanity in true spiritual sympathy.

-Lillian Whiting.

Ritzy

Customer (from the sticks): "I'd like a dollar dinner, please."

Ritzy waiter: "Yes, sir, on white or rye bread, sir?"

Spectccles

f have told you of the man who always put on his spectacles when about to eat cherries, in order that the fruit might look larger and more tempting. In like manner I always make the most of my enjoyments, and, though I do not cast my eyes away from troubles, I pack them into as small a compass as I can for myself, and never let them annoy others.

-Robert Southey.

A Little Fellow Follows Me

A careful man I want to be, A little fellow follows me, I do not dare to go astray, For fear that he'll go the self-same way.

I cannot once escape his eyes, Whate'er he sees me do, he tries, Like me he says he's going to be, The little chap who follows me.

He thinks that I am good and fine, Believes in every word of mine; The base in me he must not see, The little chap who follows me.

I must remember as I go, Through summer's sun and winter's snow, I'm building for the years to be, The little chap who follows me.

-Lee Fisher

t-

Quality Milling And Drying

ONE PIECE TO A CARLOAD

DOUBTE END TRilnMING STUDS $5s per M

5HED SPACE S & S TUMBER COMPANY 5PUR TRACK AND DR,Y-R,ITE KILN CORP.

Phones: I3i# l-lYt|

Cooprn.lttoncAN

Americqn Bonk Bldg., Portlqnd 5, Oregon

Phone BEocon 2124 Teletype PD43

Purveyors of Forest Products to Cqliforniq Retoilerc

FIR-SPRUCE-HE'ITIOCK

CEDAR-PINE_PIYWOOD

Represenling

Frosl Hqrdwood Floors, lnc. in the ond Sqn Jooquin Volleys

FROSTBRAND FTOORING OAK-PECAN-BEECH

Roy Barto \(/ill Spend Summer On Hoods Canal

Jim Kirby \(/holesale Lumber Opens Office in San Francisco

Announcement is made by Bert D. Campbell Co. of Portland, Oregon, of the appointment of Jim Kirby Wholesale Lumber, Los Angeles, as exclusive representatives in California of their wholesale lumber business.

Jim Kirby Wholesale Lumber has established an office at 420 Market Street, San Francisco 11. This office will be run by Walter G. Wood. The telephone rlumber is SUtter 1 -8854.

Walter G. Wood was formerly connected with the Schaecher-Kux Lumber Company in Arcata, Calif. He is rvell knorvn as a buyer in the Northern California area.

In commenting on the above announcement Mr. Kirby said : "On account of the large volume of lumber shipped by the Bert D. Campbell Co., our organization will concentrate wholeheartedly on this account."

Pcrbco Products Introduces New Siding Mctericl

San Francisco, June 17,tgl2-Salesmen for Pabco Products, Inc.'s Building Materials Division are showing, for the first time, samples of a new line of Pabco Insulated Siding.

8oy Bcrlo sciling his new boct in Los Angeles Hsrbor

Roy Barto, president of the Mahogany Importing Co., Los Angeles, and Mrs. Barto, rvill spend the summer at Potlatch, Wash., on Hoods' Canal.

Mr. Barto recently completed construction of a new sail boat, "The Bataan," at Long Beach, the lumber in the boat being of selected Philippine hardwoods. The boat u'as transported to Seattle on a coastwise steamer, and Mr. Barto sailed it across Puget Sound to Potlatch. They will return to Los Angeles in the fall.

Moves Los Angeles OIIice

The West Coast Lurnbermen's Association is moving on Jtrne 30, 7952, to Roorn 400, Statler Center, 900 Wilshire Blvd., I-os Angeles 17. The telephones are \{Ichigan 1429 or t420.

The new siding is constructed of heavy cellulose-fiber insulating board which has been waterproofed, then coated with iive asphalt into which are embedded ceramic granules. To further the decorative effect, the whole surface has been deeply grained. The separate shingles are 15"x48"; have a ship-lapped joint which enhances the appearance while making the installation impervious to moisture. This siding is resistartt to rot and termites; reduces fuel consumption; needs a minimum of upkeep.

Pabco Insulated Siding is available in four popular "CaliIornia Originals" colors: Sierra Silver ; Coronado Green ; Sonora Tan; Shasta White.

Fire Dcrmqges Millwork Plcnt

Fire damaged the millwork plant of Oliver & Sons at San Carlos, Calif., on May 22 with an estimated loss of $31,250. Allen Lumber Co., who leased storage space on the property, lost lumber valued at $4.000.

Representing

Fairhurst Lumber Co.

ln Northern California

Ilarle D. Bender at 2959 Carlsen St., Oakland, is norv the Nortl-rern California representative for Fairhurst Lumber Company of California, for vr''holesale sales of Douglas fir, redrvood and ponderosa pine.

NIr. Bender was born and raised in Oakland, and has been in the lumber rvholesale business for the past seven years. He r,vas also formerly associated with Trinity National Lumber Company as sales manager. He is assisted by Gordon R. Saunders, who calls on the trade in Sacramento and San Joaquin Valleys and portions of the North Coast area.

By Ed Nofziger

Construction Activity in May, 1952

Expenditures for new construction rose to $Zfi blllion in May 1952, setting a new record for the month, according to a joint report of the U. S. Labor Department's Bureau of Labor Statistics and the Building Materials Division, U. S. Department of Commerce. During the first five months ol 1952, total new construction outlays amounted to $11.9'billion,3 per cent more than the total for the corresponding period of last year.

Seasonal advances in most types of construction in May maintained total construction activity at a level moderately above a year ago. Expenditures for private residential building were about the same as in May 1951, and factory building was still substantially above last year despite recent declines. Most other types of private non-residential building activity were below year-ago levels. Public utility construction shou'ed a moderate increase over the year' Total private outlays for new construction amounted to $1.8 billion in May, bringing expenditures for the first five months of 1952 to $8.1 billion.

Public spending fo: neu, construction continued its upward climb, reaching $947 million in May. An increase in highway work, although less tban usual for this time of year, was an important factor in boosting this total. Federal expenditures for military, atomic energy, and defense plant facilities rose more than seasonally. Total public outlays for new construction during the first five months of 1952 exceeded $3.8 billion, 25 per cent more than during the corresponding period of 1951.

Mcrsonite Brochure Highligrhts Scles Supports For Decrlers

Masonite Corporation's 1952 advertising program is interpreted in terms of sales calls on potential customers in a two-color, 16-page brochure which highlights sales supports for dealers handling the company's line of hardboards. The trademark figure, ri'idely known as the "Masonite Man," is personified as a "million-dollar salesman" who can be hired to build more hardboard profits for the dealer.

Distributed to rvholesalers and their salesmen, the brochure depicts the "Masonite Nl[an" as averaging more than 300,000 separate calis every rvorking day, through advertisenrents in an impressive list of consumer, shelte:, farm, building, business and class magazines. He is shown as "the No. I sales winner" in the hardboard field.

Among the services the personified man performs for dealers are rvidespread publicity in nern'spapers' magazines and radio, and providing more than a dozen sales promotion aids.

Among the latter are specification l>ooklets, mailing folde:s, handyman plans, farm plans and folders, samples, advertising mats, movie trailers, how-it's-made exhibits, windorv and interior displays and television playlets.

The folder \\'as prepared by the Buchen Company, advertising agency, under the supervision of Masonite's sales promotion manager, Bradley P. Williams.

Sugor Pine

Douglos

Quality

We

Ponderoso

SATES G(IiIPA]IY

P. l /. CHANTTAND AND AssocrArEs

Since

We

Wood Laminating Course to Help Peoples Lumber Company Purchaset Meet Manpower Needs Citizens Mill a Lumber Company

Washington-To help meet the need for more men, trained in the use of modern glues and gluing techniques required in the constantly expanding field of wood laminating, a special summer course of instruction in adhesives and laminating methods will be held here, August 4-8, at the research laboratory of Timber Engineering Company, affiliate of National Lumber Manufacturers Association, according to C. A. Rishell, director of research.

Many key personnel, now engaged in the construction of laminated wood parts used in the Navy's current minesweeper program, have attended one of the Timber Engineering Company's 14 glue school courses and received special training in marine laminating.

"Since this program of glue courses for industry and government pe:sonnel started about two years ago," said Mr. Rishell, "many changes have taken place. For instance, the use of edge glued white oak laminates is increasing; steam bending of laminated material is another recent development pioneered by Timber Engineering's research leboratory.

"We have demonstrated to the Bureau of Ships that red oak lumber can be impregnated with approved p:eservatives, then glued to produce excellent bending timbers. The techniques involved in these and many other new developments," Mr. Rishell pointed out, "will be included in the glue laminating course at our August glue school."

An added feature of the summer cdurse will be a field trip to a modern laminating plant near \A/ashington, and a visit to a shipyard on Chesapeake Bay where some of the Navy minesweepers are under construction.

Applications for enrollment are being accepted now for' the wood laminating school that opens at 8:30 a.m., Monday, August 4, and continues through the following Friday. As in the past, the size of the class will be limited to assure maximum attention to each enrollee. Further information and application blanks may be obtained from Timber Engineering Company, 1319-18th Street, N.W., Washington 6, D. C.

Sawdust contains easily digested cellulose but is urade useless for food by indigestible lignin.

ENOTHEN NEMJNDEN..-

The purchase by the Peoples Lumber Co., Ventura, of the property, equipment and business of the Citizens Mill & Lumber Company at Ventura was announced on June 2 by B. W. Bartels, general manager of Peoples Lumber Company, and Robert L. Smith, president of the Citizens Mill & Lumber' Company.

For the present time, regular retail lumber sales and operations will be continued under Citizens' name at the same loca' tion, however, in the near future all retail operations of Citizens lvill be transferred to the eight Peoples' yards in Ventura county.

The Citizens' property will be used for operations of the Ventura County Wholesale Supply Co., a wholesale firm or' ganized several years ago by Peoples Lumber Company.

Earney Thompson, present manager of Peoples' Oxnard yard, will become sales manager of Peoples Lumber Company and Ventura County Wholesale Supply Co., effective July 1, a-nd will have his offices at the present Citizens' offices in Ventura. J. W. Rau, chief clerk at Peoples' Ventura yard, will succeed Mr. Thompson at Oxnard as yard manager. Pat Deardorff, Ventura yard superintendent, lvill become Ventura retail yard manager.

All Citizens' employes will be retained by Peoples Lumbet Company, Mr. Bartels said.

Mr. Smith, Citizens' president, will not be associated with Peoples Lumber Company, but will continue his work with the Wine Institute.

Sierrcr Redwood Co.

Hcrs New Phone Numbers

Sierra Redrvood Co. has new telephone numbers at their office at 7053 East Firestone Boulevard, Downey, Calif. The nerv numbers are TOpaz 2-3008, and TOpaz 2-9797.

Distribution Ycrrd Pcrved

D. C. Essley & Son recently resurfaced and paved, for better and more efficient operation, their distribution yard at 7257 Anaheim-Telegraph Road, Los Angeles.

The shingle mqrket is showing more signs of strength ond prices con eqsily soor bqck uP to record- l95O leveli-now is the rim-e for ordering yord stocks before the ponic buying spree begins cgoin. Don'l deloy onother doy-oct now.