nnual M eeting

of the Douglas Fir Plywood Ass'n

Iteviewing plyrvt-rod's role in the defense effort where the panels are used for hutments, bridge pontons, crating, field kits and thousands of miscellaneous jobs, Schrader pointed out that a high volume of America's busiest building material is available for normal civilian uses. He added:

"L-rdustry output this year may lvell be 10 per cent higher than last year's record 2,500,000,000 square feet and barring a major emergency, approximately two billion feet of plyr"'ood should be available to civilian distribution channels for use in homes, farm buildings, pleasure boats and industry."

Keynoting the theme of the meeting-Sales Make the Lathes Go Round-Arthur A. Hood, editor of the American Lumberman and chairman of the board of the National Sales Executives, urged the panel markers to continue "creative selling" techniques to assure the future of the industry. Hood told the manufacturers :

"You har.e a terrific underlying potential for consumption of plyrvood in seven great markets-home building, home construction, fabricating, light industry, defense, home remodeling and farm."

Elected to serve as vice president of the trade promotion group r,vas Eberly Thompson of Portland, vice president and director, M and M Wood \\rorking Co. Charles l\L Duecy of Coos Bay, Ore., treasurer and general manager, .Nfenasha Plyu'ood Corp., North Bend, Ore., was re-elected as secretary. Re-elected as treasurer was J. P. Simpson, vice president and general manager, Buffelen Manufacturing Co., Tacoma, Wash.

Trustees elected at the meeting vrere S. R. Black of Olympia, Wash., and Portland, vice president, GeorgiaPacific Plywood Co.; J. H. Gonyea of Tacoma Wash., president and general manag'er, The Wheeler Osgood Co., Enar

Erickson of Port Angeles, Wash., general manager, Peninsula Plywood Corp., and Harold R. Jones, president and general manag'er, Western Veneer Co., Lebanon, Ore.

Ner,"' subscribers to the association during the past year included Everett Door and Plywood Corp., Everett, \\"ash.; Industrial Plywood Corp., \\rillits, Calif.; Lake Pleasant Plywood Co.. Beaver, Wash.; Multnomah Plyu'oocl Corp.. Portland, Ore. and Mutual Plyrvood Corp., Eureka, Calif. Also included, although the plants are not in production. are: Astoria Plyrvood Corp., Astoria, Ore. ; Edrvard Hines Lumber Co., Westfir, Ore., and Interstate Plyrvood Co., Bandon, Ore.

U. S. Plywood Corp. si'r

Producing Novoply

Production is now underlvay at the neu' Nor.'oply plant of the United States Plywood Corp. at Anderson, Calif. Novoply is a laminated product, made from wood waste and resin under Su,iss patents. It is claimed that panels up to one ancl a half inches in thickness can be made by this process.

Improved Ccrlilornicr Plywood Plant

The Coast Plyr,r.ood Manufacturing Company, Capella, California, has added many improvements to its plant during the past year, and now produces 2,500,000 square feet of boarcl monthly. W. S. Henson is manager.

JUSTAREI,IINDER...

For Qucrlity Douglas Fir

PTYWOOD ond IUI$BER

Coll

Peter J. Von Oosting Or

Russell A. Price

Phones CHopmon 5-3312 -8179

P. O. Box 444, Glendqle, Colifomiq

Emsco Plywood

WHOLESAIE DISTRIBUTORS

Fir and Pine Plywood

Fir and Hardwood Doors

KEllog 6-4733

922 l9fh Avenue Ooklond 6, Cql.

(At the foot of l9th Ave.l complete stocks - fast deliuery

Hoving troubla with your woods? f%!@l

Don't putter oround. Fill your PLYWOOD needs ot Diomond "W." They corry o complete invenlory, consistent with condifions ond ovoilobility.

Rely on Diomond

BETTER WHOLESATE SER,VICE

FROIT IHE NEW WAREHOUSE OF

NORTH.ROBBINS PIYWOOD INC. IN

SALINAS. CATIFORNIA

Seruing Northern California lIORTH.ROBBTlIS

What are you doing with cut-off pieces and ends ? If you haven't been paying much attentiion to them, you may be overlooking a chance for extra profits and goodr,vill. Some dealers sell plywood cut-ofi pieces at the full price per square foot for a standard 4 x 8-foot panel. Others get an extra markup by selling odd pieces to tl-re customer who feels a small size is more valuable per square foot because it meets'his specific requirements and eliminates the necessity of buying unneeded material. Either way, these oddsizes and ends can mean new and profitable business.

An outstanding example of this kind of merchandising is the depression-born "odds and ends" shop operated by Crolvn City Lumber and Mill Co. of Pasadena, Cal. Owner Lathrop K. Leishman says the idea came to him back in 1932 "when we were scrambling around for anything that would create some consumer interest." Today the idea has gro\\rn into a sidewalk "help-yourself" building material shop that brings in the customers by the hundreds.

Leishman fills the shop rvith odds and ends from his sasl-r and door and cabinet shop and from his routine retail business. Plenty of ends come from the mill. Ancl of course, when a retail customer wants several pieces cut up for him, the yard is prepared to give him what tre wants. The remainder from the cut-up process is then sold through the "odds and ends" shop.

All the material is stacked in full view of the customer and scattered around outside the buildine on the sidewalk.