TYWOOD

ciorvn the distribution line. On a 3/s" basiq the per capita consumption of fir plywood in the nation during the first quarter of 1951 was 16.5 square feet. But in San F'rancisco, the per capita consumption was 39.4 square feet-the highest in the nation. And in the Los Angeles area, per capita consumption was 29 square feet.

The reasons for California's leadership in plywood consumption remain the same-the state builds more progressively and hence is a larger user of plywood-an all purpose material particularly adaptable to new design ideas and advances in structural methods. Then, too, California can l:oast one of the most efficient distribution setups in tlre nation with plywood distriltution centers in every important trading area. Heads-up retailers who know the value of merchandising and tl-re profit possibilities in this versatile panel material complete the picture.

Over the years retailers and their salesmen have built up a profitable "balanced sales" program. That means simply that California plywood salesmen have learned how to sell all grades and thicknesses-the most efficient sales techniclue in this industry since specific grades are manufactured to meet individual requirements at rninimum cost to the user.

f OO% HOf PRESSED... Interior ond Exf erior f ypes

For uses requiring long durobility, for versotility in oll types of construction, ihere's no betfer product thon Douglos Fir Plywood monufoctured by the Coos Boy Lumber Compony. Here's o quolity plywoodo superbly processed product cut f rom the finest virgin timber ovoiloble on the Pocific coost. With yeors of Plywood monufocturing experience behind it, the Coos Boy Lumber Compony is prepored to meet your every need for plywood ond doors.