California Building Permits lor M.y

Western Pine Announces Appointments To Forestry Staff

Portland, Oregon, June 11.Two appointments announced today by S. V. Fullaway, Jr., secretary-manager of the Western Pine Association, are said to complete the staff expansion planned in the 1943 program of the Association's forest conservation department.

George H. Schroeder, added to the staff on June 1, came from Corvallis, Oregon, where he was associate professor of Forestry at Oregon State College. He also received his technical training in forestry and logging engineering there. As district forest engineer for central Washington, eastern Oregon and southern Idaho, he will make his headquarters in Yakima.

On July 1 Curtis E. Price will assume duties as district forest engineer for southern Oregon and northern California, with headquarters at Klamath Falls. Mr. Price, too, is a graduate of the forest school at Oregon State College. Following an extended period with the U. S. Forest Service in ldaho, Utah and Wyoming, he has been managing a timber property in whi,ch he was interested in the vicinity of Eugene, Ore.

The Association's forest conservation department under the direction of Stuart Moir, forester, has two other district forest engineers-Stanley lfodgman, of Missoula, Montana, whose district includes Montana, northern fdaho and eastern Washington; and C. Y. Zaayer, of Sacramenfo, California, whose assignment covers central California, Arizona, and New Mexico.

Through this forestry staff the Western Pine Association is assisting its members in many ways under a program approved by a forest conservation committee, on which each district of the Western Pine region is represented. fn turn, district forest practice committees formulate plans dealing with conditions prevailing in each section of the twelve western states where Idaho White pine, Ponderosa Pine and Sugar Pine forests grow.

The district forest engineers, as a service to members, are assisting them in seeking ways to avoid lowering the forest practice standards adopted by the Association, to avoid needless destruction of young growth and standing timber, and to leave the lands in such condition as to produce another forest crop, without imposing handicaps to the maximum ,log production needed to meet the great demand for lumber for war purposes.

The extension of the West'ern Pine Tree Farm program' is another important activity undertaken by the forestry staff. Certified Tree Farms in the Western Pine region now embrace more than 950,000 acres of forest lands.

A major 1943 project for the forest engineers is to help develop a forest operating plan for each member company. As worked out cooperatively with the management, each plan (covering an initial period of five years) includes such subjects as (a) protection, (b) logging operations, (") forest practices, (d) taxation, (e) utimate handling of harvested lands.

This expanded program of forest conservation on private lands bespeaks of the deep interest held by timberland owners and lumber manufacturers of the Western Pine region in the future of this industry.

Amendment 6 to MPR No. 186---Western Wooden Agricultural Containers

Washington, June l8-Through issuance of a correction of a typographical error in a price regulation, producers of agricultural shook in the State of Washington west of the crest of the Cascade Mountains have been authorized to use Portland, Oregon, maximum delivered prices, the Office of Price Administration announced today.

The new correct delivered maximums for agricultural shook are base prices, f.o.b. mill, plus a freight differential of $4.50 per 1,000 board feet, compared with base prices plus a differential of $3.75 in effect by error since April 5 last, or an increase of 75 cents per 1,000 board feet.

Shook is lumber prepared for assembly into wooden containers.

The higher maximum prices are authorized in Amendment 6 to Maximum Price Regulation No. 186 (Western W'ooden Agricultural Containers), and become effective lune 23, L943.

The Amendment, in other changes in the Regulation (l) incorporates Wheeler County in the State of Oregon into the Northwest container pricing area, and (2) substitutes for the present adjustable pricing provisions the OPA standard adjustable pricing provision.

New Roofing Booklet

A new kind of roofing booklet, designed to present asphalt shingles in the same kind of glamorous settings that Ziegfeld used to glorify the American girl, is to be pu,blished by The Celotex Corporation, Chicago.

To stress the wide variety of colors, textures and styles of shingles in its line. Celotex has even employed an illustration containing three stage beautiesa blonde, a brunette and a redhead.

The sales reasoning behind the glamour approach, as explained by Henry W. Collins, Celotex vice-president in charge of merchandising is this:

"'We have known for a long time that purchases of roofing are strongly influenced by the color, texture and style of shingles-emotional qualities that enter- into the selection of a roof just as they do in the purchase of an automobile. Therefore, our aim is to develop a booklet that will include as much color and drama as possible in its appeal-that will make the selection of a new roof a matter of style as well as utility.

"To help buyers visualize how various shingles will add to the beauty of their homes, we have gone beyond the old technique of merely reproducing shingle colors, and shown roofs under the varied light conditions of morning, afternoon and evening in spring, summer, fall and winter."

The unusual illustrative technique and copy approach for the Celotex catalogue were developed by Howard W Rapport, Celotex art director.

"fn working out this booklet," he said, "we have applied a little of the movie and stage technique of exciting design and exhilarating color to commercial advertising. We have tried to use backgrounds, just as the stage does, to establish a mood that will arrest attention and stimulate interest. This approach should also help to fix a favorable ,impression of the product and its qualities in the prospective buyerls mind, memorable enough to influence his decision at the point-of-sale."

lfPB Construction Report for Aprif, 1943

Total 'construction volume in the United States during April amounted to $746 million, the War Production Board announced. This is a two per cent drop from March and over a quarter less than the same month a year ago, and only about half the peak volume reached last August. May figures when prepared are expected to show a five per cent decrease.

During April direct military construction continued to drop, especially in the category of military housing, although there was a slight increase over the month in airfields construction. The Navy, which has been showing slight monthly decreases, dropped more sharply in April than did Army military construction. Military gonstruction, as a whole, is expected to continue its downward trend, and to drop more steeply in the third and fourth quarter of the year.

There was little change in civilian war housing. Privately-financed housing was up slightly while government-financed housing dropped. Over the year the volume of government-financed housing is expected to exceed privately-financed housing. These figures reflect the value of work put in place rather than value of projects started or completed.

Expansion of government-financed industrial facilities (including deliveries of machinery and equipment) continued to decline. This decline is expected to continue.

The sharpest drop came in ordnance plant construction. Aircraft plant construction fell oft while raw material plant construction showed a one per cent drop. Gains in construction occurred in the important synthetic rubber, nonferrous metals and lO0-octaine gasoline categories.

Machinery and equipment deliveries to synthetic rubber plants fell off in April after a series of sharp monthly increases. As expected, machinery and equipment deliveries to ordnance plants dropped sharply, with milder decreases in deliveries to shipyards, iron and steel, and nonferrous metal plants. Deliveries of machinery and equipment to aircraft plants and lO0-octane gasoline plants increased over the month.

It is expected that trends discernible in April will have continued in Mav.