A Fireplace That Vill Help Builders and Dealers Sell Homes

The kind of lumber you put into a building undoubtedly helps to sell it. But more important as a sales promoter is the general design, the equipment, and nowadays particularly, the new and unusual features that bring convenience and comfort and attractiveness to the home owner.

An auto sells today, because it embraces this or that new idea-new gearshift, sealed-beam headlights, controlled ventilation-each of these has a separate, special influence in making a decision for the purchaser. He doesn't just buy an auto.

Neither does the prospect just buy a house. It must be something more than four walls and a roof and a floor and a ceiling. Every house has these. Something addi- tional must be offered, something a little unusual, something newer and different, something practical and useful, and at the same time eye-appealing.

Can you think of anything that will sell a prospect more readily on home ownership than a fireplace like one of those shown in the accompanying photos, Can't you picture the man---or woman-saying, as they view them, "IIow I'd love to have a room like that in my new home." Without question they have an irresistible appeal. And it is this factor that lumbermen in the business of. sellingl 7 homes can use more effectively in their sales program. U

The pictures of actual interiors here shown afe from the booklet of Superior Fi uth fornia. There are t pages containing views of fireplaces, all different, each distinctivedesigns for large homes and for small homes. Superior Fireplaces have a number of outstanding advantages, among these being listed; easy to build; long years of service; suitable for any room; deliver more heat and reduce heating costs and cost but little more than the old fashioned fireplace.

The booklet contains charts and cross sectional views showing how these fireplaces are constructed, arrangement of heating chambers, placing of air intake and outlets, resulting in equal distribution of warm currents-and gives a world of other information on the use and value and installation.

There is a market not only in connection with new construction, but old fireplaces in existing homes can be remodeled so that one of these modern fireplaces can be installed. Which brings the dealer an additional product to sell with any remodeling job he takes on. The Superior Fireplace booklet can be obtained by writing to the company at the above address. It will be a valuable service factor in any dealer's office and display room.

wILSoN vrsrrs NoRTHwEST oN BusTNESS AND PLEASURE TRIP

O. V. Wilson, president of the Central Sto&t6:n@fig-m pl ete d a bu si rt6 from Stockton to Sacramento, where he joined his old friend, B. H. Smith of the Long-Bell Lumber Company, and together they motored to Weed, Doris and Klamath Falls where they were shown through the large mills of the Long-Bell Lumber Company. Mr. Smith returned to California, but Mr. Wilson went to Portland to visit S. H. Rothermel, for eighteen years his business associate in the Central Lumber Company at Stockton. edrenewforests

Mr. Rothermel is now retired and living in Portland and Seaside. From Portland, he drove Mr. Wilson to Longvierv, Wash., and they visited the Long-Bell and 'Weyerhauser mills; then returned to Seaside where they spent severa days at the Rothermel summer home.

CAUF. WHNE PINE NTWLONDONENDOOBS

This cttrcctive qnd practiccrl double will provide cr comlorlcble home cs well cs a nice income. It wcs desigrned lor cr ncrrow lot cnd the compcct crrcngement ol ecrch unit shows by ccrrelul plcruring how much recl home ccm be incorporcrted into cr smcrll spcce.

The complete working blue print plcns lor this double cqn be secured from the E. M. Dernier Service Burequ,3443 Fourth Avenue, Los Angeles, Ccrlifornicr, whose plcnning depcrtment is under the direct supervision oI Wm. E. Chadwick, Registered Structurcrl Engineer.

Revised Lumber Standards Now Available

The latest revision of the simplified practice recommendation on lumber has just been printed, according to an announcement by the Division of Simplified Practice, National Bureau of Standards. The new edition is identified as Simplified Practice Recommendation RlG39 Lumber, American Lumber Standards for Softwood Lumber.

This recommendation sets forth the classifications. nomenclature, grading provisions, sizes, measurement, tally, shipping, tion provisions adopted by marking, and inspecumber industry as the basis for individual grading y'les covering the various species of softwood lumber.

The recommendation first published in .1924 as a result of the deliberdti f four general conferences held in 1922,1923, and, I 1925, 1926, and 1928, it was revised and enla he provisions covering shingles and mouldings were in 1932 and published in a supplementary document Ift 1933.

In the new edition, the basic provisions are in general strengthened and clarified, those governing the selection and inspection of softwood lumber stress-grades are thoroughly revised in accordance with up-to-date information on the effect of quality on the strength of lumber. The sections on shingles and mouldings are added in their proper place. .A brief history of the recommendation's development is also included.

Printed copies are on sale at the office of the Superintendent of Documents, Government Printing Office, Washington, D. C., at 2O cents each. A 25 per cent discount

Named Sales Manager of Rossman Yards

general manager of Lumbe has announced the appointment of .les manager of the yards in WilBeach.

Mr. Turner has been th the company for the past thirteen years and has manager of the Long Beach umers Housing Guild," which yard since 1932.

Mr. Turner operation first in Long Beach, will be ex the other branches. He will make his