The California Lumber Merchant - July 1925

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vol.4. NO.

I

JULY r, t925

THE CALIFORNIA LUMBER MERCHAN?

July 1, 1925 PHTL B. HART

THE CALIFOR}-IIA ";:H;;, LUMBE R ME RCHANT Murfin|| Edltor

San Francirco Ofice 91f, Matron Bldg.

Phona Crerfiold 500e

A. M. THACK.A,BERRY

Advcrtirlng

r.E.MARrrN

Mrr. su Fructaco ofnce

w. r. BLACK

/t:

J. c. Diouc,

J.::"*"k**kk

";."";:l5t;11,."X"1m-i::;:;*:;.1-."8.

Mar'n, scv.

3.s'ecENrRAL,i"!!lP-:'Hl*:.*{!"",::f:,entr,'-,#ldlr."U3..L*""1i

*

Lor Angeler, Cdiforrie, undcr Act of March 3, lt79

Mfr. Portl.nd Offic.

Subrcription Price, f2.00 pcr Year Singlc Copicrr 25 ccmtr crchr

.,'iri3"1r"t"ri",., Horton, Tcxar

*Northw*tcrnpf*: ";::X".:?.?;''o"' Advcrtiring Ratcr

LOS ANGELES, CAL., JULY 1, 1925

oa Applicatic

COOS BAY LUMBER CO. OF CALIFORNIA San Francirco Office

Los Angeler Office

100O Balfour Bldg.

806 Centrd Bldg.

Stearner COOS BAy (ca\acit! 4,000,000 feet) Ioad.ing at Marshfield.

Manufacturers of Douglas Fir and Port Orford Cedar.

Sawmills, Marshfiel4 Oregon Distributing Plants - B"y Point and San Pedro

Annual Production

200'000'000 Feet

DOUGLAS FIR LUMBER

J. FI. BAXTER & CO. CREOSOTED MA.TERIAL 1033 C-entral

Bldg.

TRinity 6332 LOS ^ANGELES

THE CALIFORNIA LUMBER MERCHANT

July l, 195

-ru., ";;*l,"oJ'ilT"'"'

?r't'92''

tii;$'-""r""J ?ln-i l,J d""t

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lir' 'fleever"'

..^* q,r%"""rrff

?$'*J;;-**;;";ffi * i*rt:ing*ttlt"i"":tt "$J"J$

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DI,G"!l

tuofiffi

THE CALIFORNIA LUMBER MERCHANT

Off and on through the years I get letters such as that reproduced on the page opposite. .A,nd that is what they all say: "The original roofing put on by you many years ago is still doing good service and looks as if it will gtve yearr more of satisfaction."

What could be sweeter? Believe me, the users of "Weavertt Roofing will go on singins its praiEer as long as I live . . . and tfien some!

You know-everyone knows-that my co-workers and I have giaen Southern California a splendid manufacturing business the result of more than twenty years of intense effort. Won't you aid the growth of this business?

You can well afford to do so. Because its very foundation stone is QUALITY. Because those employed in it are highlv skilled and conscientious. Because it affords employment for more and more Los Angeles people. Because it keeps money at work in Southern California. And because iu products are all of sterling merit-second to none.

Remember that when your customer lays t.Weavertt Roofing he will have a roof that witt defy scorching sun and torrential rain rqsf that will gr"e tfre satis-a factory service you promise.

Tfeaver

Manfr,f a"tur er s

2440 East 8th Street Los Angeles, California

THE CALIFORNIA LUMBER MERCHANT

A Re a,l Selling ldeq, There are lots of shabby frame houses in your town. Rebeautify them-give them new value-by putting Creo-Dipt Stained Shingles right over the old clapboards. Many lumbermen have doubled their business on these fine cedar shingles by selling this idea to owners of old houses. It's a new source of trade-and a mighty profitable one. send for our free booklet, "Giving the Old House a New Lease on Life."

Write fot free eolor pad and, Pottfolio of fifty large photographs of Creo-Dipt hontet designed by protninent architects.

CREO-DIPT COMPANY, fnc.

Los Angeles Ofrce, 902 A. G. Bartlett Bldg,.

General Offices, North Tonawanda, N. y.

Factorles: North Tonawanda, N. Y., Kansas Clty, Mo., St. Paul, Minn., Vancouver, B. C. Salee Ofrcee in Prlncipal Cltles

'CREo-Dlpr"

Leadlng Lumber Dealers Everywhere Carry Standard Colors ln stock

Stsined Sh insles cForSidmtalls andWoft

July l, 1925

THE CALIFORNIA LUMBER MERCHANT

HELP PREVENT IT.

75% of all fire losses are caused by SOMEBODY'S CARELESSNESS. t\AREI F-SSNESS in lumber yards con' V s;6 chiefly of dry graEs inside and

outside yard, rubbish, smoking, inattention to care and condition of fire fighting apparatus, the condition of vacant lots and premises immediately adioining your own.

l|\I ET the habit of giving your yard the once over frequently. If any of these

hazards exist, correct them promptly. The

chief hazard at this time of year is dry grasE. Clean it out of the yard and for ten (10) feet outside of fences and build-

ing lines.

I[IE vV

maintain a staff of men who are

fully trained in fire prevention.

These men inspect the yan& insured by.t" at frequent intervals and point out to tte ownerE any existing frre hazar&. They are always at tfie command of any policyholder on any cpecial problems affecting the fire risk. pays. It paid over vfAREFULNESS $3,fi)o,(XX) in dividen& to policyholders of the Northwestern and Assoct ated Lumber Mutuals in 1924. If you are not sharing in these eavings aren't you overlooking a bet?

' Notrthwestem" ' F€FE €=.SG==E€EE+F[ AND ASSOCIATED COMPANIES

Southern California DepL, 314 Centrd Bldg.' Loc Angelet

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TRbity 1057

Jtrly l, lYzS

THE CALIFORNIA, LUMBER MERCHANT

We cut a timber out of every log that comes into our mills.

T H E

This results in out-of-the-ordinary timbers; and exceptionally high grade lumber.

A

Our plants are equipped to cut long lengths, and we can give a true service to shipyards, dry-docks, and the structural industry generally, in any variety of hardwood

R

timbers.

K

We certify our pride in our lumber by putting our mark on every stick, and we desire not only your first order, but your second, third and tenth. We will operate for many years and you can be assured of a permanent connection with a responsible and friendly firm.

M

o F

o N E

v E

R

Y s T I

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Hillyer Deutsch Ed$rards, Inc. H^ARD}VOOD LUMBER Louidlns

O*drte Bnai$ Oficer:-4llcgo,23

Rdlvry Erchujc Bld3.

D.trlt, ff-a Crmrrrl Moton Bldr.

July l, 1925

EC L I PSE Vertical Flooring (cARGo) Available in Mixed Car-Lots Nos. l, 2, 3, and 4 Vertical Grain An unsurpassed &ade, carefullgt handled, bg our boats-long: etperienced in the handling of Cargo Uppers-and-

PRICED ON THE MARKET

FIFE BLDG. SAN FRANCISCO

CHAMBER OF COMMERCE BI-DG. LOS ANGELES

SI)ATTLE

E.TCLUSII.E CA LIFORNIA NEPNESENATIT/ES Eclipse Mill Co.

Everett, Washington

laly l, l9?5

THE CALIFORNIA LUMBER MERCHANT

BRADLEY

t|l{t0tt IUMBER c0.

Mcmbcrc Celifornia Rcdwood Arociation MILLS

Fort Bragg, cdif.

Adcqrntc rtoragc rtockr et

BRAND

Sen Pcdro, for

LOS ANGELES

your tradc.

Lenc Mortgagc Bldg.

Phone TRiairy 21182 SA,N FRANCTSCO Croclccr Bldg.

Phonc Suttcr 6170

HARDIlIO0DS Scientific Htn drying prerctYes

within our products naturetr

rturdy End beautiful qualitiec, while

Mod€m machinery and skilled human effort iuetifier our slogan

'If lt's Bradley's lt's Better" TRY OAK FLOORING GUM FLOORING WHITE OAK TRTM REE GI,M TRIM

CASING BASE

OAK WAGON STOCK BEECH FLOORING

"The Wooil of Ages"

US FOR AROMATIQUE CEDAR LIMNG RED OAK TRIM SAP GUM TRIM MOULDINGS GUM FURNITURE STOCK

Furniture Stock in Setr CUT TO SIZE R"ady to Acremble

REDWOOD lt0tilEs-EunEttl tuitBER G0.

Flat Surfacer Hardwood Tdm Sanded

QUALITY

BRADTEY TUMBER C().

IE-:_

SERUIGE ":=: :a-

OF ARKAI{SAS

WARREN

ARKANSAS

C M. Out, RQrcctdvc

La AngCc.

Cficr3o Ldcr Co. of Wr.L

Srn Frurdro

"Oun G$r0tEt3 ultt TEtt Y0u."

Npmbq Colilqalc Rfud

Ancia2loa

II

THE CALIFORNIA LUMbER UERCHANT

Erpressinns Frnrn Some of Our

CALIFORI{IA SUBSCRI BERS

We are very glad to ackuowledgc, with thanLr, your dividend chcck for $11632 ac-' cruing'fiom our Conpenration Policy with you. lVc abo acknowledge the Yery pronPt ind courtcour ecrvice wc havc receivcd t frorn your organization.

SAN FRA,NCISCO OFFICE 870 Monadnock Building

We acknowledge thc rcceipt of your divi' dcnd voucher for $93.6 for which we thanL

E. J. Brockmann, Mgr.

you.

lLumbetmen'

LOS ANGELES OFFICE 5i4 Central Building

T. W. Jacobs, Mgr.

I l&cciprorel flggoeiation GEORGE R. CHRISTIE, Ger. Mgr.

HOME OFFICE

IIOUSTON, TEXAS

"Goods of the Woods" Rough and Finish Lumber ||

tl

Large and graded sfocAs always on hand

tl Hardwood Floors ||

Quality sfocA and uell laid

tl

Breakfast Nooks ,sroc& atways on hand

||I

Plaster |||

H"rdwall-&udio CastingTMoulding and Finishing

a o. B. iorcity delioeryr-sach altou)ance

III

Sash and Doors f

ll

*-

ndMi*wo'rh

Metal Lath-Wall Boards-Nails, I

K 4701 Santa Fe Ave. Los Angeles - Office: AXridge 9054 CALIFORNIA YARDS AND SHIPPING POINTS:

Oakland Berkeley Huntington Beach Santa Ana

Los Angeles

THE CALIFORNIA LUMBER MERCHANT

Iu/ry l,1925

ffiis is a reproduclion, in a Scn Francisco Bay District home, of Cardinal Wookey's ilining room in Hampton Court palace near London.

The bqutiful panelled walls are our weII lTnown WYBRO Quartered OalT panels in lipht fumeil ^ Oaft ntaxed, and with graceful mouldings in appropriate finish,

desi[n.

Mauice C. Couchot and Jesse Rosenwald are the designers and architects; A. Quanilt & Sons I. H. Kruse; Cabriel Moulin, photographer, all of San Frcn-

painters and decorators; the millworft by cisco.

Fifth and Brannan Stneetr

San Fnncirco, Califotnia

l3

THE C]ALIFORNIA LLi\{B]IR \TtrRCHANT

t4

.J

July 7,7925

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l,l ,l i,

Any dealer can give

:i 1:

;ust as prompt deliverics on Anderscn Cellar Sash Frames as he can on Andersen Vindou' or Door

,ji :li ,ij

Frames.

Vrite for latest information on Andcrsen

Standard Frames, stating

whether you are an

architect, builder, dealer ol prospective home owncr.

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i .:r ' -r. /'r-,r "*\a)-\*:i*^ 6 \\' : i---' -

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..--:Errtr-:

!27,l/JJ-"\ 5+

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Blopin1 ;ills for:^ cbllaY frambs

Therc's no reason why ccllar sash

frames shouldn't l-rave sloped sills just like

window fr:rmes. This feature costs no more, and is valuable in keeping water out of the building.

All Anderscn Cellar Sash Frames are made with sloped sills. All cxposed portions are of genuine White Pine, hence will not warp, shrink, rot or crack.

Look for this tradcmark-it appears ()n cvery Andersen Frame.

Andersen Lumber Company Dept. A-7.

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Bayport, Minn.

a T

THE CALIFORNIA LUMBER MERCHANT

Ph ilippi ne

Lurnber Veneers

Panels

Flooring We have in our San Francisco yards 310001000 Ft. 5-B in. to 16-4 in. No. I Com. and FAS Bataan Mahogany Red Philippine Mahogany White Philippine Mahogany Lamao

Orion (for finish in place of Walnut).

Bagac (stronger and tougher than Hickory).

National Inspection. Facilities for Kiln Drying. Our grade of FAS is free from worm holes.

rlx2 and l3-16x2[ T. & G. Orion and Bagac Flooring

I [

Also 1,000,000 feet /a, /g and I 13-16 BUILT UP PANELS I Send for Stock Ust

J. E. HIGGINS LUMBER CO.

Sixth and Hanison StreetE

-

Let Ur Submit Quotationr and Samplea

SAN FRANCISCO, CALIF.'

July l,l9?5

For 18 Yeara ..CHICKASAW BRAND'' OAK FLOORING har been a etandard of

Grade--Quality-Manuf acture

The

Manufactured By

llemphis Hardwood

S. E. SLADELUMBERCO.

Floori ng Go, ilemphis,Tonn.

Extend Congratulations

And Distributed By

To The

E. M. SLATTERY BRoadway 1496

CALIFORNIA LUMBER

GEO. C. CORNITUS

MERCHANT

315 Produce Bldg., Lol Angelcl

Amer. Natl. Bank Bldg.

San Francfuco

SAMUEL R. NORTON

ffi

ffi

Henry Bldg.

Portland

& CHRISTENSON SUDDENLUMBER AND SHIPPING l'Dcrd.Gr Lunbor & llhailc Oo{ ltbcrdocD, Trslh.

Ancrlcrtr illU Oo' Aberdoen, Wa,ah.

Eollulrn Lunbct & thhalc Oo' Eoqutam, Trilh.

PFo.DGr tul Oo' Proslrsr, Oro. .We!h.

Reylrold L[ubcr Oo., Ra,ymond, Oolublr Eor & Lrnbct Oo.' South B€nd., Wash.

EutDGrt lfilll Oo.' Aberalo€n, Tresh. .w8!h.

Lcwl. UttI. & TlnDGt Oe- South Benal,.wa!h.

J. L lrc,rL tlltrrlc Oo.' South Bcnd,

6lO Arctic Club Bldg. llatdc

@ For Donlrcy Engincr

Scricr 5-D

-R

ATE.A'UERS

BFootltr CrtDGt Grrtr Errbor CrtlcrhG G. g1ddc! !.httr

6th Floor-Hind

llan Francirco

nltnolld Oiobi Ohrtlcr Olrl.tcuor Edu Oltbtcrtor Edr. 9OO A. G. Barlctt BHs.

l.or ABCG.

Prarcnt Forest Fires bY Installing

The South Bend Spark Arrester Derigned Rigbt for EFFICIENCY Built Right for SERVICE Sold Risht for ECONOMY Dcrigncd for urc on ell naLcr of rtcan'cngincr.

Ash for Terms and Prices

For Locouotivc

Enlrncr Scricr 5-L

The South Bend Spark Arrester Co. Office and Factory, 766 Savier St, Portlend, Orcgon

California Agents: W. H. WORDEN CO., San Francirco

(E@YitItB \t-t

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July l, 195

THE CALIFORNIA LUMBER MERCHANT

New Profits For Dealers PAUL BUNYAN'S California Pine Veneers open a new 6eld for the progressive dealer wherever located, in city, town or rural district. Acquaint the local architects, carpentercontractors and prospective builders with the advantages in using thie new material and there will be little difficulty in getting the businegs. For remodelling and redecorating jobs PAUL BUNYAN'S California Pine Veneers offer economy and results of unique beauty.

A surface that will not check, silk smoothness with very little sanding, freedom from acids and pitch making base that takes paint, varnish, stain and enamel with a lasting beauty.

Here are a few examples of the requirements best filled by thie light, strong, laminated wood.

Panelled Interiors

Signs

'Wainscotes

Window Trim Window Backs

Ceilings

Floats Cut-Outs

Cupboards Shelving Boxes and Bins

Screens

Mixed cars, with lumber products offer an excellent ofportunity to try out PAUL BUNYAN'S California Pine Veneers. What do you say?

"Producers of White Pine for Over HaIf a Cenrury"

The RED RIVER LUMBER CO. nailr. FAcToRIEs and sALES, WESTWOOD, CALIFORNLA Dirtributing Yardr, CHICAGO and LOS ANGELES Monadnock Bldg., Rcairtorcd

S^A,N

FRANCISCO

SALES OFFICES 360 N. Michigan Blvd. A. G. Bartlett Bldg.

807 Hcnnepin Ave,

MINNE.A,POLIS

CHICAGO

LOS ANGELES

Jaly t, 1925

THE CALIFORNIA LUMBER MERCHANT

K L D BRAND

"Philippine Dlahogany"

Marinwtn Bcauty st

Minimmt Cosl

We manufacture all well known species of Philippine Hardwoods, and distribute through reliable dealers only.

Findl.y Millar Timber Co. Kolambugan Lbr. & Dev. Co. Heed Office: Manila, P. I.

' Millr: Mrnila, P. 1., and Kolenbugan, P. I. U. S. O6cer:

2E0 Broadwar, N.

Y. - 910 Central Bldg" Lor Angcler, Celif.

W. G. SCRIM, U. S. RcPrcrcntetivc

.t.:

his farnous

w&ter test proves I two things a

Profess or Qrondal's cotic ustae

I

tests"of Laminex-' for warphg, swelling, slwinking, separ ation end str ength A FTER subiecring Lamincx doors to thrcc kinds of rigorous tcsts, Bror L. Grondal,

A tvt. S. F.,'direcior of theForcst Products laboratorybf thc Univcrsity of Washing-

ton, dcclarcd that Lamincx doors "ma1 bc cx?,crcd to uitbstand cocr, tcectr ttagc and tbat tbcy sborU gioc ttustallt satirfactory nnicc tndcr cxrnmc dimatic corditiottt."

Tk Wanr Ta.r{onsistins of z4 hours' soaking, showcd complcte abscncc of walping in all Lamincx dooi. All'parts of thc dodrs rcmaincd rigid and strong.

Tbc Hcat Tarr-Conducted in a commcrcial dry kiln, rcvcalcd that no shrinking, swclling or warping in Lamincx doors rcsultcd firom z4 hours in hcat of r85 dcgrces F. with humidiry of 3o pcr ccnt.

Stnngtb Ta.rr-Demonstratcd that Lamincx pancls in an Olscn tcsting machinc load of 9rz pounds without ruPrurc: would ltand an "v$agc

Why w@dshrinla

md-sqpells in width

but twt inlmgh

TN IIMINEX doors, wc build uP, bY a

I proccss of lemination, the parts that go

int6 thc consmrction of thc doors, using a

soccial Lamincr watcrproof ccmcnt and Gucczine thc wholc togithcr with trcmcn-

d6us hy&aulic prcssuri ifio enc solid piacc.

Thc icsult ig tivofold: Frtr-thc naiural cavitics of thc wood arg cJoscd up; Sccnd sraio of thc adioinine scctions is so -thc croascdthet it ccualiics all cxpansion and contraction and [olds thc wholc in chcck.

LIIMINF.:K STRENGfi{ TEST

Wood cannot shriok in lcasth and thc Lamincx ccmcnt is ttnsgcr thin thc wood.

Proued in &sco re of other tests!

in the fa*ous

Cumberland flood

I t

TN THE great flood at Cumberland, Maryland, on

I Uarch 29, r9L4,^ large sash and door house found

I

itself directly-in the path of the rising waters. All

I

I I

doors in the'basement stock and a griat nutnber on the ground floor were completely submerged for seveial days. Doors of many manufacturers wcre ..or.r.nt.i. Bat only Lami'nex door.r crme throuylt uitlrout corrugating, bl;.rftring, u,aipin!. or rtristinq. as did doors ol other nzaket!

- l_".,

"s&-',

--

.

.

' 4.

'.lF'/

& noael test conceiued by one of our distributors "pOR zo days," declared Lionel Ray, "we exposed to the weather I'a regular itock Laminex door. The June sun in Memphis is hot.

UntilJuly 4th this door underwent the test I Sun be at on iC during thc day-and rain zt night. To make sure , when there was no iain, wd laid the door doivn and soakecl it thoioaghj uith watr Jrom a hosc and allowed the water to stand in panels level with thestiles.

"Results?

"r. The door did not shrink. swell or warD. It came

rhrough as straight as the day it was madej "L. No open joints resulted. The waterproof cement held. "j. The surface did not peel or crack.

"To our mind, you have produced a hundred per cent door," declares Mr. Ray, who, bv t6. *"y, is secretarv ind tre"surer of

one of the leading millwork concerns in the South.

Ln& ",,"#

i'8, ,fr

T|HOUSANDS of doors of different mekcs, irr various rvoods, rvere in I thc fire of the Davis Sash a Door Company, Nashville, on rhe nighr of October rJ, rgz1,.

"The fire raged for five or six hours, with fifteen or eighteen srreams of water playing upon it. The intense heat from the fire rhat ate irs lvay through the rop flooring . . . Thc delu.ge of water. . . . . . .Laminex doors wcre sit'-ratcd so:ls to recc'ive as nruch heat and \\'ater as any doors in theplace --......Nar a sing;le one shoued thc slightett tigu ol giuing ua1 , blittering or backltng."

Thisisthclabel that oppearsin yellou, on euers

Laminex door

iI"AMHNEX Quarantee This Iaminex dmr, built by out excluive proers, is guamnteed. In es of failurc rct due to neglec or misu*, we will mplace it without charge.

TTIE VHEELER, OSGOOD COMPANY Tcom, Wchington, U. S. A.

l-aminex doors &r e m&de tn & wide a &rietry b eautiful s ty les I

"t

in a full and varied constructi can get the advantage of Laminex construction \fOU r line of beautiful doors-in both flat and vertical grain for interior and

exterior. On this page we show three typical patterns. Irading door iobbcrs carry these and many other popular designs. Ask your jobber-or wrlte us dircct-for catalog of the complete Laminex line.

Iannincr< Two-Panel Door This alluo-boncl Laminex is o

fawritziinalnr lrrriorcof ille

'r;cltnt'ry,.

$iles, raib and fr;rcls are Lomincx. brrih'"P coiltl'tc' tion"naAg with l-omhlex iwcr

fof

cr;nlrcnt

I rmineir Belle Porte

A sfr-ftonlc d*ign, wlth dl atld wils vrrtical d flat grain, buih-v| consrruction- I-amhux fu gcirptd. s4uarc ild;ns, fu$ doruueletl Stibs

Tnr WHnnlen, Oscooo CorrpeNv, Dept- T-tz, Tacoma, Washington

Gntlcmm: We arc intercstcd in Lamincx doors. Please scnd illusratcd cxplanation of Laminex construction in deail. Also scnd actual samplc of Lamincx wood so wc can make the Laminex

Lois

Frtoch Door lzmircxF.crch ilarsorrrr,in*ybs

watcr tcst oursclves.

for both inrrrtot

Firm

Eodr d. cdnd,rr

and cxtciot cntrarrc.s- All cm-

ail6altagcs of

Address.

Am intcrcsted as. -.

(Architcct, cootra.tor or rcail lumbcr dcelcr)

l'oanhlrr.@n$t-

ttm-

THE CALIFORNIA LUMBER MERCHANT

Iulv

Our Adve ft IS er:s o

7l Nicholr & Cor Lunber Co...... . ....... fsl Hart-'Wood Lunber Co. .... .....Insidc B. Cover Nickcy Bror., Ine I4,1, 145, Outridc F. Covcr .,....... 30 Harrch & Millcr 6:l Norrir, W. H., Lumbcr Co......

96 Hattcn, T. B, Co. . .... ..., ll7 Algoma Lumber Co. ...

7 N. W. Mutual Fire Arn. 15 American Door Co. .. . . . 133 Higginr, J. E., Lumbcr Co... * 45 Oregon Lurnbcr Agency Hcndrickron Lumbcr Co... ..

Anderren Lumber Co. . ,. . . . , .. ., 14 I Paci6c Coart Conmcrcial .Co..... '... . . 139 Anderron, H. J., Lunber Co. ...... . .. ..,.35 Hillycr-Dcutrch-Edwarde Co. .. . .... .. . . t7 ..55,56,57,58 Pacific Door & Sarh Co..

Arkanrar OaL Flooring Co.. . . .... ... .. 107 Hipolito Co. ... . . . lOE ..... 78 Pacific Lurnbcr Co. ., ..

Hofrnan Company, Earl ..

Bextcr, J. H., Co. 3 * * Holmer-Eureka Lumbcr Co. .. . .. ... .. . . 10 Paraffinc Companicr, Inc..... .

Bccbc, W. M. .

Pioneer Papcr Co. ...... 131 . . . . ll7 Hooper, S. C., Lumber Co.,.

Bcnron Lumber Co. ... . ... . ..... l?.0 Pratt & llfarncr. .. .Outridc B. Covcr ... .... .. . lll Birhopric Mfg. Co. .f36, l37 Hoovcr, .A,. L. . * Red River Lumber Co. .. .

17 Co...

Huddart, J. M., Lumbcr Blue Diamond Co. . ...

157 .... ...... lfE Booth-Kelly Lumber Co. . . . .Inside F. Cover Ivee, L. H., & Co. .. . . ... f53 Redwood Mfn. Co. Bradley Lumber Co. .. . l0 Joncr Hardwood Co. ... ln Reynicr Lumber Co. Lumber Co.....,.. . 155 Brown & Derry Lumbcr Co.....

67 ... ll7 Riehardr Hardwood Johneon, C. D., Lumber Co.. .

A Lumber Co.... .

Santa Fc Brown, Rollinc A. . . .. ll0 ... {' Lumber Co. of Calif.. ... ... . . 156 & Knifc Agcncy ..

Sinonde Saw Buswcll Lumber Co. . .. .......... l4g Kellogg * Lumbcr Co.. ,.. .. ....

16 Slade, S. E., Lumber Co. ...

Cadwellader.Gibron Co. .. . . 7E, 132 Knecland-Mclurg I . ....... 128 Kochl & Son, Jno, W. .. .

Smith, A. W, Lumber Co. ...

California Door Co. 85 l8 Snead Company, Juniuo Co. ...

Kolambugan Lbr. & Dcv. Co..

Calif. Pancl & Veneer Co. . ..

53, 109 ' Koll, H. W., & Co.. ...126, ltl South Bend Spark Arrertcr Col. ...... ' 16 California Rcdwood Arociation .. ... .. . 3l ilil Stanton & Son, E. J.... .. . . . 1{|}' l,|f Cal. Wh. & Sugar Pinc Mfrr. Aern....... tZg Lillard, Mark \f,f, Inc.....

66 Littlc River Redwood Co. .. . ....... 135 Strablc Hardwood Co. . . .

Celotex Co. ........;..

79 49 Long-Bell Lunber Co. ., .

16 ChrirtenroD .....

Sudden & Chamberlin & Co., W. R. .. ..

8S Veneer Millr . @ Superior Oak Flooring Co...,. ... lf3 Chapman Lunrber Co. ... ....,. 150 Louirville 1l Tacoma Planing MiIl .. . .. '.. .. 149 Coopcr Lumbcr Co., W. E... ... . .. , . 72" 147 Lumbcrmen'r Reciprocal Aesn. .

Lumbermen'a Servicc Asrn. ..

761 77 ..

Lumbcr . ..

Twohy Co. Cooc Bay Lumber Co,..... ..

3 ' .. 155 ... ... . 117 Truck Tire Scrvicc Co. ... .......155 Coor Veneer & Box Co. . .. .. .. 100 MacDonald & Harrington I Upron Co. * Maclcod, Macfarlane & Co.. .... 9l' 92 Cornitue, Geo. C. Pinc .. .

124 l0 Madcra Co. .. . , .

Sugar Union Lumber Co. ...

Creo-Dipt Co, ...

6 Marir, H. B. . . ..

95, f09 ... .

Creg,Jno.D..... .. f50 107 ,......

Van Aradale-Harric Lumbcr Co. ....... ' * Meanr, J. O. .. .. ... ll0 Warhington Lunbcr & Millwork Co.... 130 Crow'r Lumbcr Index .

Dimmick Lurnber Co. ... ........ 155 Mcrnphir Hardwood Flooring Co.... ... 16 'Wcaver Roof Co. . . ... .. 4 5 Guarantce Building Loan Dodge Co., E. J,. . . .. ... ll3 Metropolitan Webcr Auto & Trailer WorLr.. .. . .. ... 113 Arociation ... 143 Dolbeer & Carron Lumber Co. ......... 89 ... ltz Geo. F, & Co.. ,.....,.. 124 Weir, . Mcyer & Hodgc Eaglc Lumber Co. . ,., l2l Wendling-Nathan Co. Moorc Dry Kiln f58 Co. ... ......... * Elmcr, J. O. .. lA/eeteru Hardwood Lumber Co. . . ' ,.,. 125 ... . 159 Wertern Sarh & Door Co..

I Firchcr Brog. Lumbcr Co. . .... . 153 Moreland Truck Co. Morrill & Sturgeon Lumber Co... .....

94 ,..

'Weyerhaeurer Filron, C. C., Co.. .. .50' 5f Salea Co. .. . '.

Moulding Supply Co. ...

9t Fruit Growerr' Supply Co. ... , . 19r 2.O,21,2:2 Sz Wheeler-Orgood Co. Murry Jacobr Co. . . . ... t08 White Bror.

13 General Furniturc Co. ... . .... .. 95 Mclntoah, Cowan Co. . .. ?A Gcrlingcr Lumber Co. .. . . .. .. . . 153 Whitney Co. ... f00, l0l Willapa Lumbcr Co. ...

Germain Lurnber Co. ... , ...... . .. 156 .....,.. . 27 McCormick & Co., Char. R..

McCullough Lumber Co. ...

9 46 Glarby&Co..

60 Wilkinron, W. W. McDonald Lumber Co. ... ....,.. 117 Williamr & Cooper lS Golding Lumbcr Coo Frcd 97 ...... * Gripper, Jeromc C. .... ...,. .... ll7 Mclean, A. Wallace Wilaon, Wm. W., Lumber Co............ l3l) * National Ad-Art Syndicatc Hafcr, Edgar S. .... . .. . . . llE Witbcck, R. C. . . .. . 16ll National Hardwood Co. .. .

Hanmoud Lunbcr Co. . . ,. .. 12' 62 ..,.. 146 \f,food Lumbcr Co., E. K.. ....

99 Henawalt Spaulding Co. ...

73 .... fls Woodhcad Lumber Co. ...

6l National Paper Productr Co. Hanify Co, J. R. .. .. ll5 2S Ncttlcton Lunrbcr Co. ... . . ... ... 153 Zcllcrbach Peper Co. *Advertircment appcnrr in altcrnrtc ieluct.

Albion Lumber Co. .....

How Lumber Looks One of the trert poded lumberrnen in Southern Califonda,

Figuree from San Pedro Harbor rhow ttat up to the night of Jrme 25th, 125,fl)O,0OO feet of Fir and Redwood had been received, and the totdr for Jrure rhould bc right around 14Q(DOrOO0 feet. There are ten or twelve million feet on the dockr at San Pedro, a mighty improvement over tte volume of a few wcekr ago, and the clearing up ir continuing. With no more boatr in rcrrricc than there har bcen fact. for the put montt, and an increared demend, the dock June har not bcen an inrpiring mondr to the hmrbernrcn rituation will fart bccomc normal. of California, and e turn for the better would bc almort ar Rccciptr for thc yclr up to and including Junc 25th for ell wclcome right now, er it war a ycrr ago at thir tinc. the portr of Southett Celifornia, totallcd 733'(X)O,OOO fcct.

But thcre M a changc in right, and mort of thc lumbcr For thc ranc pcriod of lart ycar thc totrh wcrc 766rfolk erc fccling it drcady.

0O0,(XX) fcct.

and one who har proved in the part trhat hL opinionr are bred upon rnany thing! berider empty air, rayr thet the month of July ie going to be a good one from a wholerale lumber rnarket viewpoint in Southern Cdifornia, and ttat the volume of burines done tfiir month will fu rwparr tfiat of June. He giver many good relsonr why thir rhould be a

MAY HAD GOOD BUILDING RECORD

RED CEDAR SHINGLE PRODUCTION INCREASES

May building permits in 208 representative cities reached a-total_of $348,445,242, accordinglo F. W. Dodge Corporation. ft was thc second successive month showing a building gain o_v_er the corresponding month of last -year, the gain over May, 1924, beirig 12 pir cent. There d"" a sonal drop from the high record of April. During the past "."five months the gain in total construition volumi ovei the first five months of 1924 has been 4 per cent. Outside of the -city- of New York the gain has bien 16 per cent; New York-City'_s total permit viluations have deireased 2l per cent from last. year. There were l3l cities showing gains over. the previous May; and 77 showing losses fr6m the previous May. Considering the special list of 20 representative cities tabulated on this page, their May total $211,989,589, shows a,h per cent drop from the previous month, but at the same time an increase of 12 per cent over May 1924. The New York record continues io weight this toial so heavily that the figure for the first five months of this year is stitt a little behind the first five months of last yeir. However. at the end of April the loss was $50,000,000 and bv the end of May this loss had been reduced to 927,000,000. New York City's record for the past two months has shown a considerable pickup from the earlier months of the year.

At present there are still 10 of these cities ahead of last year and l0 behind. Baltimore was ahead on May I and has dropped behind. At the same time Boston's May record put this city ahead. Los Angeles has verv nearly caught up with its l9Z4 record. Chicago, Kansas City. St. Louis and Pittsburgh continue well ahead ol their 1924

According to the estimate furnished The California Lumber Merchant by the Shingle Branch of the West Coast Lumbermen's Association especially for this issue, the production of Red Cedar Shingles for the year beginning June First, 1924, and ending June First, 1925, is- approximately TEN BILLION SHINGLES. This they estimate.to be 9 per cent greater than the production for the previous year.

The estimates cover Washington, Oregon, and British

records.

The 20 cities in this special list are chosen as being representative of the sections in which they are located. There

are a number of other important cities which had substantial increases in building volume last month. Among them were Bridgeport. Washington. Miami, Louisville, Springfield, Camden, Jersey City, Portland (Ore.), and Houston.

fn general, building seems to be proceeding at a most

satisfactory rate with little evidence in sight of any appreciable curtailment of activity, except the usual seasonal falling off.

Columbia.

The past twelve months has been a better year for Red Cedar Shingles than the past two or three years, due undoubtedly to the increased and improved effort being made nearly all over the country to better merchandise shingles, and interest the public in better shingles, and therefore in more shingles.

VALUATION OF PERMITS IN TWENTY CITIES First 5

Months. 1925 New York .$385,889.861

Chicago ... 164.328,151

Los Angeles 67,869,941

San Francisco 22.556.617

Atlanta ....

5.936.551

Indianapolis 10,202,974 New Orleans 5,703.246

Baltimore ..

23,219,020 24,283,046 Boston I)etroit 72,443.108 Minneapolis. 11,227,200 16,994,710 Kansas 25,766,025 St. 10,519,449 Buffalo .

28.491.550 Clevetand. .

Philadelphia 74,858,065

.... ....

City Louis...

... .

Pittsburgh.. 19.620,311

Dallas .....

Seattle .....

14,256.858 16,420,360

Milwaukee.. 15.639.151

First 5

Months. 1924

May

1925 $487,103,469 $70,556,435 125,676,t20 42,051,450 68,536,196 16,602,502

22,258,296 4,047,811 6,954,6t0 1.300,358 10,397,610 2,06t,041 7,409,450 r,202,925 25,203,660 3.2$,mO 23,674,282 5,844,161 17.08r.757 '73,004,183 9,964,715 2,864,785 8,839,200 3,652,300 rs,3s2,792 4,78r,275 11,519,000 2,085,285 26,288,115 4,895,925 61,459,605 14,434,300 14.70r,494 4,600,713 12,8s6,792 3,804,113 14,798,600 2,580,825 r7,4s8,175 4,258,428

April 1925

$r02,44r,738

44.494,nr

14,498.031

6,102,731 854,939

2,817,zsr

r.u3,775 6.872,800

5,fl)9,563 17,493,276 3,435,405 3,342,170 9,088,785 2.594,559 6,696,475

2r.tr0,64s 4.885,039 3,343,282 5,593,820

4,3t4,930

Total ..$1,016,226,194 $1,043,396,464 $211,989,589 $266,434,095

THE CALIFORNIA LUMBER MERCHANT

July I, 1925

I RTFIDAYS THE CALIFORNIA LUMBER MERCHANT and

NETTLETON LUMBER COMPANY We join other lumbermen in California and the Northwest in wishing the California Lumber Merchant many h.ppy returns of this d"y.

Birthdays are significant. They mark a milestone of progress or retrogression.

Pride in accomplishment is a pardon4ble form of egotism. As we refect on this anniversary we take pride in our growth because we feel that it has been the natural result of high ideals in business.

Among our list of friends and customers we note a large number who started with us many years ago. There is undeniable satisfaction in the contemplation of this roll of customers and the remembrahce of years spent in its development.

THE SYilOilYM FOR TUMBER

TTTI.ETO MILLS PUGET SOUTID

San Fnncirco Oficc J. M. Hud&rt Lunber Co. No I Drumm St., San Fnncirco, C,aL

Southcm Sd€. Oficc 729 Bank of ltaly Blds.,

Lc Angele, C,aL GENERAL OFFICES Seattlc, U. S. A.

THE CALIFORNIA LUMBER MERCHANT

Three Years Old---And Still Growing Bg Jacft Dionne We spent a year debating whether or not to launch The Lumber Merchant in California.

And we have spent three years being grateful that we DID launch it.

We were convinced that California NEEDED The Lumber Merchant. Of course, California didn't rcalize such a need, because it had had no experience with Lumber Merchant magazines.

And we were in the fix of the colored brother who was being taught hypnotism. His teacher said: "If you look a lion right in the eye fearlessly, he can't bit you. You know it, and I know it." "Yassuh" said the colored one, "but does de LION know it?"

And that was one of the points we debated.

The lumber folks of California have proven by their interest, their faith, their cooperation, and their ENTHUSIASM in The Lumber Merchant that THEY also knew it.

On our FIRST birthday, we said that The California Lumber Merchant was the huskiest yearling in the history of lumber journalism. And it WAS. On our SECOND anniversary we proclairhed it the stoutest two year old. Likewise true.

And today we remark with pardonable pride that as a three year old this journal has set a mark for accomplishment and success never before realized.

No one ever accused us of being modest, and on this, our birthday, it is our business to talk about this journal a little, and we may be forgiven for bragging a little.

For The California Lumber Merchant toCay is by far the MOST ATTRACTIVE lumber journal published. (We haven't much competition there, for lumber journals have never been noted for their attractiveness in appearance, make-up, etc.)

In SIZE it is already one of the biggest lumber journals published, regardless of age.

And from a standpoint of popularity in its chosen field it has but slender chance of encountering debate when it claims to be second to none.

Its growth has been steady, continual, conservative, but irresistible. It has been no royal road, by any means. It has meant continual hard work, the solving of innumerable problems, the handling of scores of situations that required finesse and diplomacy, and the use of our full quota of enthusiasm and courage at all times.

There have been numerous changes in the building and lumber situation in California during the three years we have served this territory, but in spite of the ups and downs, the good and bad markets, the Merchant has continually striven to furnish the service, the information, the assistance, and the VISION that made it a strong helping hand at all times, regardless of conditions, until it has come to be looked upon as an integral part of the lumber industry in California, sharing with the industry its joys and sorrows, its feasts and famines.

That it will continue to be trrmittcd to do so, is our most sincere wish on this Ttr,ird Birthday of ours.

The succcss of The Merchant rcsts only partially upon Thc Mcrchant itseU. To the lurnbcr people of California who havc forgivcn our mietakcs, praiscd our cfforts, and co-operated unselfishly with ns ttrough good tirncs and bad, gocs the credit for our still being 'tn the ring."

From that mighty line "wherc rolls the Oregorl" down to Coronado's silvcry strand, thcrc kindly enthusiastlc, lovablc California lu,mbermen and lumber women have given us their spiritual and financial support, to the end that we might grorr, and develop, and become stronga and better able to fight thcir battler.

'We are deeply grateful. And we can only demonstratc that graftudc by further scrvice.

And on this Third Birthday of ours, we wish to rcncw our Crccd: Wc bclicve in thc high and mighty mission of the lumber industry as the homc builders of thc nation; wc belierrc that the Lumber Merchant-when hc understands and fulfiUs his mission fully-is thc nost important man in his town; we believe that he is the steward of a great trust and that it is his duty to see that evenr rnan and his possessions in every town is suitably houscd; we believe it is his business to carry the gospel of better HOMES and better BUILDINGS to every man in his selling territory, to advertisc, merchandise, and Sive building SERVICE; we believe in co-operation, that "God helps those who ';.hdp cach other"; we belicvc that your business will be largely what you make it by your own efforts; .. :wb''believe that '$usiness is good-we make it good" should be every lumber merchant's slogan; we believe that the health and wealth of the lurnber industry is up to US and not up to PROVID;ENCE. So let's keep on hustling, here in California-

Jttly l,1925

July l, 1925

THE CALIFORNIA LUMBER MERCHANT

Congrotulations Jack We are huppy to be included in this Anniversary Celebration.

M or. power to you.

I

[-,ike The California Lumber Merchant, we are growing, are prosperous, are adding to

our long list of friends and boosters and are always giving as you the best we have

-

to the lumbermen of are this great state.

GERMAIN LUMBER CO. Tranaportation Bldg.

LOS ANGELES

a

THE CALIFORNIA LUMBER MERCHANT

luly l,llI?5

California Lumber Production In 1924 Far Exceeds All Previous Figures Only two states in the union are showing an increase in their lumber production-California and Oregon. fhe production of lumber in Washington will probably show a decrease from this time on, while Oregon is show-

ing a continual development of product, and will prob-

ably do so for a number of years to come, since the greatest untouched stands of timber are located there.

The production of lumber in California has increased at a conservative and not an alarming rate, and the chances are that it will show a definite but not mighty decrease in the next few years.

According to the Government forestry figures there is standing in California today more than three hundred billion feet of virgin commercial timber. Naturally, there is a certain amount of that timber that is inaccessible. and will never be cut for commercial purposes. What that percentage amounts to, no one knows. Only time will tell.

But we do know that there is a huge quantity of accessible and valuable timber standing in California, and in years to come the increased value of the lumber will add to the accessibility of the forests.

There is more than a hundred years stand of timber in the state at present production figures. And California is doing more than any other state in the matter of regrowth

Here they are: California White Pine..

California Sugar Pine..

Douglas Fir

844,581,000 ft.

149,043,000 ft.

White Fir Incense Cedar

. 331,541,000 ft.

Total all Pine mills.

1,325,165,000 ft.

California Redwood (all mills). . . . 602,988,000 ft.

GRAND TOTAL ...r,9nJ53,000 ft.

This is considerably the largest production California has known, and, as stated before, is practically exact.

W. M. CADY LUMBER CO. SECURES FOREST

CONTRACT The Wm. M. Cady Lumber Company has been awarded the contract f.or 287,ffi0,000 feet of timber on the Sitgreaves National Forest.

It comprises a large area of standing and dead timber in the Deer Spiings unit, covering several townships.

The timber is practically western yellow pine, with a sprinkling of Chihuahua pine and Douglas and white fir.

JOHN G. McINTOSH, C. P. A.

c. s. cowAN, c. P. A-

and reforestation.

It is entirely safe to say that the forests of California will come nearer being a perpetual supply, than those of any other state.

With the present Redwood reforestation activities, Redwood will be with us in commercial quantities ahvays.

There seems no da,ubt about it.

And the interested and intelligent activities of the California pine people indicate that in this species also will the perpetuation of the forests being given skillful attention.

For California is profiting by the history and example of Michigan, Wisconsin and Minnesota; of Washington; and of all the Southern timber states.

The chances are that one hundred years from today California will still have great stands of commercial timber, and be supplying lumber to the world in large quantities.

The production of lumber in California for 1924 makes interesting figures. These figures are secured by the San Francisco office of The California Lumber Merchant in collaboration with the California White & Sugar Pine Association, and the California Redwood Association. While these figures are probably not absolutely exact, they are approximately correct, and as near right as can possibly be secured from all possible sources.

ff{Nrffinfmnw&Co GmmhnrAaonHm

LOS ANGETES 81O Locw'r Strte Building MAin 56&50iNl

Portllnd

Scrttlc Whit. Bulldins Elliott 24,16

Guco Buildin3

Mrin 5lll7

Mcnbcrr

Anrricrn lattituto of Accountrntr Nrtionel Arocirtion of Cort Accoultrntr

SU DDE]I SERUIGE

r[$Tr]rGUlsHEll

SERUIGE Three years ago in the first issues of The California Lumber Merchant we began talking to the trade about our "sudden Service.tt

Today that slogan has come to mean "Distinguished SerYice" to the dealers who have tried its qualityo

ST]ITA FE TUMBER Cl|.

Incorporetcd Fcb. 14, 1908

A. J. t'Gult' Rugelltr Outfit ANGETES J. C. Elli$ Agcnt LOS

60l A- G Bartbtt Bldg.

SAN FRANCISSO

St. Chir Bldg.

16 Californh St

THE CALIFORNIA LUMBER MERCHANT

July l, 195

Los Angeles Hoo Hoo Hold "Wives and Childrens" Day One hundred and seventv-five were in attendance at the First Annual "'Wives and ehildrens Day" luncheon, of the Los Angeles Hoo Hoo Club, on June 25th. It can truthfully be said that this party was the finest affair ever conducted by the Southern California group, including their ladies and children, and a great amount of credit has been given Brother Cliff Estes who engineered the program, and acted as Toastmaster.

The meeting had been widely heralded for days before the date, as it was necessary for the mothers to obtain excuses for the children from school on the dav before the closing.

President Phil Hart opened the meeting, welcomed the visitors, and stated that this meeting was the realization of a two years' dream, to entertain the wives, and the kiddies, at a noon day meeting. He then turned the meeting over to Cliff, who first requested Parson Simpkins to deliver a short benediction.

Frank Curran, Los Angeles Vicegerent Snark, welcomed the guests with well chosen words, and told them some-

thing about Hoo Hoo and its activities. . Mr. John Daggett, "IJncle John," the voice from "KI{J," The Times, Los Angeles, was introduced to the kiddies, and was given a tremendous ovation. He spoke to the children, telling them of the wonderful effect that radio was having, and predicted large things for the future, for the present younger generation, when they had reached the age of the present members of the Hoo Hoo Club. Ife referred to the

kiddies as the "Hoo-Hoo-ers" and to the wives as the "HooHoo-esses."

The Hoo Hoo Juvenile Orchestra made a big hit. It is composed entirely of Hoo Hoo children of Los Angeles and

was organized and rehearsed expecially for this meeting.

They played numerous selections during the luncheon.

Little Virginia LaFond, five year old star, entertained with a number of whistling selections that were truly remarkable. This youngster possesses a singular accomplishment in being able to corectly imitate all birds, and performs like a veteran.

Paul Kent, with the Osgood Lumber Company, 'and known as the Hoo Hoo Club's own tenor, sang several numbers, and was well received.

Little Pqggy Laughlin, eight years old, daughter of Mr. and Mrs. C. J. (Clint) Laughlin, of the Long-Bell Lumber Company, played the piano. P.ggy is an artist wel! known over the local radio stations, and she played wonderfully well.

The big hit of the meeting, especially for the kiddies, was the personal appearance of "Our Gang," the group of juvenile comedians that disport at the Hal Roach Studios, at Culver City. They were accompanied by Miss Edwards, who introduced each little fellow, including the one-andonly Farina, the little colored chap, and they sang "It ain't goin'to rain no more."

Jack Dionne, "THE CALIFORNIA LUMBER MER(Continued on Page 149)

TIEDWOOD

Jdy l, l92S

THE CALIFORNIA LUMBER MERCHANT

REDWOOD

PLANS

ff.,ffi #

THE NEW

PLAN BOOK Ready Soon

FLOOR PtAN

"*€

Here is a facsimile of the cover and one page-ril"i"a in iire-from our new book, "Redwood

Patrician Tlicahof e killient archit@al i&e. Wcll"P.tftiu" rv6 nigh oewlc b rFfrios. th.t r.hingd6 nd haw to b. rcddE ruh uffid @ qD6 ffi@.

P:intcd whiic, with gcn blildild Fy-Fn Airal6, (h3 hoq will grG eny ndghborh@d.

wtcltn, .bo, b an ilmGphct of d.lkrct :nd cfircmcnt. Compect, y.c with .3y circ-ul.tion thtoughouti .xaPtbnrllt .omPlGc s co hctinF, deB,l@ rna uxr.

For e 5o-ft. loti rqr$ctn cxpE 9Jr {. fc. go! pee.

Archi..s t co* 4imet. 535oo.oo

Home Plans by California Architects"' This book will be ofr the press within a few davs' Thereafter it will be available fo1 You and your rne uooti. will be s-old to vou .at less ;;;iil;;;. than actual cost. They will perform a hrghly pro-

fitable service for You. Complete plans and specifications for the-22 home d;;U;;-in'ttt. loot .ati b. promptlv secured thfough

us at a nomlnal prlce.

Write for full details.

Use Redwoo d. "it la,sts" California Redwood Association 24 California Street

San Francisco

Metropolitan Buildlng Los An$sleg

THE CALIFORNIA LUMBER MERCHANT

On Our Third Birthday Three years have passed; small time, in truth To claim for its maturity; Yet here stands one whose energy And merits far outrun its youth.

Years, in these modern times, bear not Tradition's seal. What has been done Counts less than what may yet be won.

Each day is history begot.

The goal we set-a life long guestStill holds its lure before our eyeE And gleams in California's sldes As bright as shines its Eastern crest.

Indeed, perchance a brighter glow Illumineg pageE written here; One sees no fall trees starlc and drear; No roads impassable with snow.

Not as an idle dream 'twas born; Not as a seed cast recklessly On untilled ground, with hope to see The ripened grain some future morn.

Here, in this climate of the Gods, Man lives and homes predominate.

He doeg not here pay toll to fate Nor play the seaeons heavy odds.

As sprung Minerva from the head Of Jupiter, full panoplied For battle or heroic deed, So of this print it may be said.

By such surroundingE we are blest And inspiration comeE apace So that, of all the thoughts we trace, The next one alwayE proves the best.

Ten years of searching toil were spent Ere we were ready to come West.

A decade, proving out the best, Before we crossed the continenl

To you who read this printed page We pledge, that, in the years to be, Its vigor, truth and loyalty Will parallel its added age.

What wonder, then, this babe should growl It did not need a swaddling age.

It had, by proxy, passed the stage That other printe must undcrgo.

To hold doft the torch of right And its companions-juetice-truth ; Ie that a token of our youth Unknown to a maturer eight)

If so, then let the world be told

Not ag a child did we appear; Not for careEEeE did we sue.

But man to man we spoke. We knew We had to say what you would hear.

We glory in our youth; and pray That there will never come the day When men will whisper: "He is old!"

Three years have passed. We can look

Preach better s€wice to mankindPreach homes, preach thrift, preach

back And call them fruitful. We would not Erase a word, nor cause a thought To swerve a fraction from its track.

honestYAnd of these an example beWhat goal more lofty could we 6ndl

THE CALIFORNIA LUMBER MERCHANT

WHOLESALE ONLY Fir Doors Gum Doors Philippine Mahogany Doors Screen Doors

Mark W. Lillard Inc. 6493 Stanford Ave. LOS ANGELES THornwall A4

Garage Doors

Gum Flush Doors Mahogany Flush Doors Panels

'Windows Sash

Southern California Digtributorg: NICOLAI DOOR MFG. CO.

Portland, Oregon WHITMER, JACKSON & CO, Albuquerque, N. M.

THE CALIFORNIA LUN{BER MERCHANT

lnly t,1925

Regarding Redwood

By R. F. Hammatt, Secretary, California Redwood Assn.

Redwood mills entered 7925 with the distinct expectation that business should average, for the year, 5 per cent better than during 1924.

For the first six months of this year that expectation has not been met-for orders booked (California Eastern and Foreign) is 2 per cent below the figure f.or 1924.

But it is 2 per cent only, and this difierence by no means tells the story for the entire year. There is still six months to go and the difference is so small that most of the Redwood mills believe December will show a difierent, and a distinctly more favorable, condition.

Examination of territorial figures-both for orders booked and for shipments-discloses the (presumably well known) fact that only in Southern California is Redwood business less than for last year. Northern California, Eastern and Foreign territories all show a healthy increase even during the first six months of the current year.

The six months just passed have been one of intensive preparation on the part of the Association. Much, in a quiet way, has been accomplished-work which already is beginning to bear fruit.

Our new booklet "Redwood Home Plans by California Architects" and each of the small, all-wood homes rvhich it illustrates-is (we have been told) "refreshingly new."

Certainly it-and the plans and specifications with which it is backed-are in great demand, though it is but just coming off the press.

And we have kept faith with those customers of our member mills who have asked for material to help stimulate the Farm trade, too. Within 60 days now our "Agricultural Series" bulletins will be ready for distribution.

Business might be better, surely. And it might also be worse-much worse. We don't expect it to be worse, and we shall "do our &-dest" to see that it is made better.

San Diego Concat The San Diego Brothers staged another unique Concat, almost the equal of the one put on by Fred Hamilton when he used a big log raft in the Bay two years ago.

Joe Restine, the wide-awake Vicegerent, arranged the afiair on the night of June 25th, at the old Indian Village on the Panama Pacifc Fair Grounds. Under a clear sky with the new moon and with this unique setting, a notable party was enjoyed.

Dinner at the Cabrillo Cafe preceded, with over eighty plates laid.

Musical entertainment and a program by the famous San Diego Official Male Quartet, was much enjoyed.

Many visiting Hoo Hoo were there, E. H. Lingo, No. 4471,

President and founder of Burton-Lingo, of Texas and Oklahoma, Arthur Deffebach, No. 4470, of the Lingo Company, Ft. Worth, B. R. Julian, No. 22382, F. A. Dernier, No. 30336, Herman Loehr of Anaheim, A. W. Donovan, of the Union Lumber Company, Ed Cunlan, Chas. R. McCormick & Co., H. G. Larrick, and many others.

The Snark called on the Parson, who introduced these visitors and presented the past officers, and complimented the Snark and tl-re Nine on bringing their District up to a 99 per cent standing.

There were nineteen Kittens and two Reinstatements. The Kittens were placed in buses at the Cafe, blindfolded, and taken to the Park.

The Junior Work was splendidly done and much Iun followed the serious part of the work.

The following officers confirmed the degree: Snark, Joe Restine; Senior, Herb Sullivan; Junior, C, C. West; Bojum, Clarence Jackson; Arcanoper, Chester Lane; Gurdon, Fred Hamilton; Jabberwock, Frank Parks; Scrivenoter, G. F. Huff and Custocation, G. E. Mattison.

The Kittens were: W. L. Zimmerman, Dixie Lbr. Co.; Orville B. Wilson, San Diego Lbr. Bo.; Frank R. Meyer, Hillcrest Lbr. Co.; Clitr E. Roberts, Benson Lbr. Co.; John F, Lupton, Western Lbr. Co.; Thos. P. Williams, D. E. Thompson Lbr. Co.; Thos. D. McFarlane, Dixie Lbr. Co.; Huntley A. Wark, Dixie Lbr. Co.; Seth H, Warren, Dixie Lbr. Co.; James C. Fraynd, Benson Lbr. Co.; F. W. Szalinski, Glassen Pl. Mill; Chas. E. Freeman, W. P. Fuller Sash & Door Co.; Bennet H. Seymour, Benson Lbr. Co.; Mearl L. Baker, Miller McDermott; Bascom S. Jones, San Diego Lbr. Co.; Robt. R. Hadfield, Glassen Pl. Mill; Frank S. Mason, San Diego Lbr. Co.; Alvin A. Maas, Lumber & Bldrs. Supply Co., Salina Beach; David E. Gibson, Jr., Gibson Lbr. Co., La Jolla.

Reinstates-Francis A. Clough, Albion Lbr. Co., San Francisco; Herman Leahr, Gibson Lbr. Co., Anaheim.

OREGOII PIlIE

WHITE PlllE IIARDWOODS PORT ORFORD GEDAR

H. B. iIARIS PA]IEI C|IiIPAIIY 735 Third St. - San Francisco Douglas 6406

"'Thanft gou lor the past gear's orderc," sags "Handg Andg."

"Sure," said H. J. Anderson, of Portland, when we suggested to him an ad in the Birthday Isue, "go ahead

it.

I ran one in your Second Birthday Numand run ber, and California has tr€ated me mighty kindly since that time.

"l just want to tell those live lumber people of California that I am deeply grateful for the business I have enjoyed down there, and to assure them that if they will let "Handy Andy" be their special representative in the north, they will never regret their supply or their

supply agent."

H. J. Anderson lumber Co. PORTLAND

Wholesalers and Re-manufacturere

THE CALIFORNIA LUMBER MERCHANT

July l, l!}25

The Sacramento Valley Lumbermen's Club

By President L. H. Chapman

Hand in hand with the progress of California and the development of the Sacramento \ralley, has marched the Sacramento Valley Lumbermen's Club.

Keen, indeed, has been the realization of the lumbermen of the Sacramento Valley, of the importance of the study of problems which affect them as a group and the need for unity in combating such problems.

Sacramento Valley Lumbermen's Club is purely a social

full opportunity to express his views on all matters. Under this policy the club has grown until its present membership includes practically everv retail lumberman in the Valley as well as a large percentage of the wholesale lumbermen who work the territory.

Many definite advances in trade practices trace their success to the co-operation of the members of the club.

Every member is proud of his membership and con-

siders it a real asset.

The club's social functions are the source of much pleas-

ure and good rvill.

Twice a year the club holds ladies' day and the program is for the pleasure of the ladies. Dancing always figures prominently on the program on these occasions. YOUNG men over FIFTY always enjoy ladies' day. They appear in their best dress and angelic smile, radiating an af,mosphere of "THE WORLD IS MINE." Therefrom springs the opinion that all lumbermen are PLUTOCRATS. Hou'ever this erroneous impression is' soon dispelled by the failure to take discounts and our true status is quickly re-established.

L. H. Chapman institution, yet the co-operative spirit which gives it life has been a dominant factor in eradicating many abuses which spread germs of discontent and ill feeling with all their destructive tendencies.

The Club holds monthly meetings on the third Saturday of each month. These meetings are open not onlv to the club members and the trade press but also to the lumber public and the public press. Open forum is held on all subjects that come before the club. Every one is given a

Secretarg

C. D. LeMaster

All these bad practices and misunderstandings are overcome by co-operation and we go forward as a happy family,

wishing the world HAPPINESS AND PROSPERITY.

Yesterday is a dream and tomorrow is a vision, but today well lived makes every yesterday a dream of happiness and every tomorrow a vision of hope. Look well, therefore, to (Sanskrit) THIS day.

July 1, 1925

THE CALIFORNIA LUMBER MERCHANT

Douglas Fir in California

By Walter C. Ball, J. R. Hanify Co., San F'rancisco

_ Douglas Fir has played just as important part in the California lumber trade during 1925 ai this wood has enjoyed for many years; i.e. insofar as volume is concerned (both in_relation to mill cut and total lumber consumption in this State). The total shipments of Fir to Califbrnia have decreased only slightly from the volume of the first six months of 1924.

Notwithstanding the above facts, prices are today lower than during January of this year but slightly higher than during lune, 1924. There has been very little range between the high and low prices for the past year, yet 6n the whole, they were far below a satisfaitory- level- from the

concerned with the supply available in their own market, hence the surplus of tonnage has been a very large factoi

in-providing a slight over-supply of Fir in the"markets taking yllet delivery. This suiplus has made buying for future delivery unnec-essary except to a small degree" and held prices at unsatisfactory levels.

The Atlantic Coast has taken a large volume of the production of the northern mills but piices for shipmeni to that market have fluctuated in sympathy with California prices, while in times past, California has been compelled to pay prices more in keeping with the Atlantic trade.' This reversal has tended to lower prices in seneral.

With the volume sold in o[her mark"ets not sufficient to manufacturers' standpoint.

Mills in various sections have, at times, been favored with :.ause .a deciding balance in favor of orders over produc_ a greater volume of orders than other sections because of' tion, the immediate future does not point toward any relief tonnage arrangements for Atlantic Coast and foreign trade, for the producer .although only a slight increase in'orders thus causing enforced curtailments on the part.of less would improve conditions froni the mill to retailer not onlv favored mills. These curtailments have been more or less in California but in other markets where they are eniovinl spasmodic but nevertheless of considerable importance to a fair consumption. A firm or rising market il*ays redecti the industry as a whole (apparently being the factor which on the entire trade.

Mills will close down as usual over July 4th and some held prices from falling to the extreme low levels of last for a longer period (using the time to mak6 repairs). Tust year ).

The total lumber tonnage laid up at one time during the how much curtailment will result we will leirn litei al_ though it-a-ppears that we may expect a larger curtailment last year has varied between fifty-six vessels of a lotal than usual because of lack of incentive to resime operations. capacity of approximately 60,000,000 feet per trip to about It is presuming too much to forecast the future ,bui twenty-one vessels capacity of approximately 18,000,000 ft. believe it safe to say that prices are not. far from thg lbwest At present about twenty-seven vessels are tied up at San level we-.can expect until there is a change in the entire Francisco. ' cost of living. We must continue to meCt conditions as Buyers in any given territory are necessarily interested they exist knowing that the industry is sound in the relation of production and orders but more vitally return to a profitable basis through eionomic laws.and will

Eight Kittens Initiated at oakland Eight Kittens were initiated and two reinstatements made at the Bay District Hoo Hoo Concatenation held at the Oakland Hotel, Oakland, Saturday evening, June 20.

The Concatenation was held at 8:00 p.m., after which

there was an excellent bufret lunch served and a fine entertainment. The entertainment consisted of eighteen numbers and was greatly enjoyed by the large crowd in attendance.

The Nine in charge of the initiation consisted of the following: Vicegerent Snark, J. Walter Kelly.

Senior Hoo Hoo, J. E. Neighbor.

Junior Hoo Hoo, R. A. Hiscox.

Bojum, Albert E. Shallish.

Scrivenoter, Milton Hendrickson.

Jabberwock, A. B. Wastell.

Custocation, Earl White.

Arcanoper, James McNab. Gurdon, C. W. Muller.

The committee in charge of the Concatenation was made gp ai lollows:-General -Ch_{rmaq, Milton Hendrickson; Frank.Parker, Harry Call, Hugh W. Hogan, and Josefh Z. Todd.

P. A. Simpkin, -Hoo Hoo ,Chaplain, was present at the ^ Concatenation and read the Code of Ethics. -

The Kittens initiated were: Clement Frqser, Waddell Lumber Co., Alameda.

Arthur S. McCurdy, Neighbor's Lumber yard, Oakland.

B,en. Morrell, Melrose_ Lumber & Supply Co., OaUana.

M. A. Frertis, Smith Lumber Co.. Oililind.

C, W. !4rlory, Lannom Bros. Mfg. Co., Oakland.

1lenfy E. Buckland, California Door Co., Oakland.

Herbert A. Symonds, California Door Co., Oakland.

Hugh D. Cook, Western Door & Sash Co.. Oakland..

Reinstatements B. J. Boorman Lumber Co., Oakland. !._1.'Boorqan, Walter B. fnnes, East Bay Lumbermen's Ciub, Oakland.

38

THE CALIFORNIA LUMBER MERCHANT

July l,1925

San Joaquin Club Entertains Trip to Logging Camp Enjoyed by Members and Families of Central Valley and Sacramento Valley Clubs The San Joaquin Valley Lumbermen's Club held one of its most enjoyable meetings on June 19 and 29, wh_en the members and their guests, motored into the High Sierras to visit the Central Logging Camp. There were about 160 in the party.

The auto caravan left the Fresno Hotel at 1:00 p.m' on Friday, June 19. Frank Minard, Secretary__of the Club,

looked.aiter the arrangements at the Fresno Hotel and saw that everybody was properly instructed on the best roads into the mountains.

The destination of the first day's trip was "The Pines," a beautiful summer resort located on the shores of Lake Bass. about fifteen miles from the Central Logging Camp.

The iast of the party had arrived about 6:30 p.m., and after resistration, a Jplendid chicken dinner was served. After diilner, the party adjourned to the Clubhouse, where they were entertiined on the spacious porch by a three piece stringed orchestra.

At 8:30 p.m., adjournment was made to the Lake, where there was a large bonfire and an out-door entertainment.

Miss L. James sang se'tteral pleasing songs, and the San Toaquin Valley Lumbermen's Quartette also rendered several'excellent-numbers. Joe Cuneo, White Brothers, also sang a few of his famous. Italian songs.

Dancing was next on the program .and was continued until 1:0O- a.m. During the dancing intermissions, there was an excellent entertiinment given by Miss James, San Ioaquin Valley Lumbermen's Quartette, and Joe Cuneo, who att rendired several selections during the evening.

Music for the dancing was furnished by an excellent six piece orchestra. For those who didn't care to dance, cards ind card tables were provided for in the Clubhouse, and several games were in session during the evening.

guests of the Sugar Pine Lumber Co. During the luncheon hour, there was an oi.cellent program furnished by several local camp entertainers, together with orchestra selections

by the Central Logging Camp orchestra. F. J. Kenny

acted as the announcer. After the luncheon, J. C. Ferger, President of the San Joaquin Valley Lumbermen's Club, acted as master of ceremonies, and called on J. P. Hemphill

for a few remarks. Mr. Hemphill stated that their timber holding were originally taken up by Thomas Friant over fifty years ago. He gave a short description of the Central Logging Camp, which involved an inyestment of over $600,000.00 and included a general store, pool-hall and barber

shop, office building, machine shop, dining room, moving picture theatre, dance hall, eight dormitories, and a hospital.

He stated that 700 men are employed at the camp.

In speaking of the dormitories, Mr. Hemphill stated_ that every room is an outside rooni, equipped with two beds, hot ind cold water, electric lights, shower baths, for which the men are charged $7.50 per month. Men desiring single rooms are charged at the rate of $10.00 per month. He called the partyrs attention to the beautiful dining room, with a mission type interior, and the dining room menu for which the employees are charged $1'25 per day.

Mr. Hemphill said that the Central Logging Camp is-a strictly 100 per cent American camp. Flag services are held e.rery hay, when the American flag is raised every morning at sun-rile and lowered every night. He stated that the Central Logging Camp is patterned after Camp Lewis, and that it has ilways beeh the object of the company to make the camp attractive so that it will attract the highest type

oI men.

The start for the Central Logging Camp was made on Saturday morning about 10:00 a'm. The trip necessitated a drive of about eleven miles up into the mountains over an excellent road, from which a Eeautiful view of the scenic and.picturesque Sierras was had. The party arrived at the logging camp at about 11:30 a.m., where they were taken

In speaking of the company's timbel,holdings- and production, tre said that they cut about 75 carloads of logs e't ety d"y, which is equivalent to about 900,00q f.eet 9f lumber, ind these logs are conveyed by rail to their mill at Pinedale where they are manufactured into lumber. Mr. Hemphill concluded his interesting talk, by inviting .the memLers of the party to inspect the dining room kitchen where Steward F. J. Kenny u,iould show them their modern

in charse bv l. P. Hemphill and W. F. Baird. Until,l:00 p.m., a"geniril inspectibn of the Central Logging Camp was made by the members of the party.

At 1:0d D.m. an excellent lunch was served in the beautiful logginA' camp dining' room, where the party was the

and up-to-date kitchen, and also introduc-ed Charles Smith, Superintendent of the Central Logging Camp.

At the conclusion of Mr. Hemphill's address, President T. C. Ferser thanks him for the wonderful lunch, excellent "entertainf,ient, and the wonderful hospitality shown by the

July l,1925

THE CALIFORNIA LUMBER MERCHANT

the hosts, and called for three rousing cheers.

After the luncheon, the party was carried into the woods on a special logging train, where the balance of the afternoon was spent in watching modern logging electrically operated. All phases of logging was seen, and the different operations were described in detail by Mr. Hemphill. The logging train returned to the Central Logging Camp at

P. C. Hansen, Centerville; Mr. and Mrs. D. C. Desmond. Fresno; Mr. and Mrs. George W. Kennedy, Fresno; Mr. and Mrs. White; Harvey Isenhauer, Sacramento; R. P. Turner, San Francisco: M. Orton; J. G. Martin, Fresno; Mr. and Mrs. O. H. Carter. Fresno; P. C. Thompson, Los Angeles; Mr. and Mrs. W. B. March and daughters, Venice Hills; Mr. and Mrs. O. L. Russum, Stockton; O. A. Bonner, San Francisco; Mr. and Mrs. H. Sigmund; Mrs. Medarv5r, E. M. Tilden, Oakland; Robert Inglis, Stockton; W. H. Falconbury, Stockton; T. H. McPherson, Escalon; C. R. Buchanan, San Francisco; E. M. Ruse, Stockton; Mr. and Mrs. A. E,. Johnson, Layton; Mr. and Mrs. J. C. Ferger and daughter; F. K. Prescott, Fresno; F. Dean Prescott, Fresno; E. M. Prescott, Fresno; Mr. and Mrs. J. J. Siegfried; R. O. Deacon, Fresno; Mr. and Mrs. H. C. Kafoid,. Caruthers; George Weir, San Francisco; F. A. Warren, San Francisco; J. E. Higgins, Jr., San Francisco; W. R. Chamberlin, San Francisco; F. W. Burgess, San Francisco; Ray Shannon, San Francisco.; O. V. Wilson, Stockton; Mabel R. Jamson; Mr. and Mrs. D. A. Williamson; Mr, and Mrs. C. A. Minard, Sacramento; Charles B. Cross, Merced; J. U. Gartin, Modesto; R. B. Gartin, Modesto; W. O. Washek, Modesto; M. G. Payne, Modesto; H. C. Ilenry, Modesto; Mr. and Mrs. J. R, Neylan and son, San Francisco; P. C. McNevin, San Francisco; L. A. Morrison, Sari Francisco; H. P. Aldeman, San Francisco; R. H. Hamilton, San Francisco; E. D. Anderson, San Francisco; Mr. and Mrs. George Good and sons, Tracy; Mr..and Mrs. W. B. Gray, San Francisco; Mr. and Mrs. Martin, Udall; Gene Jeivett, Fresno; Ed. Florin, Fresno; F. Weisert, Fresno; J. B. Natta, Mr. and Mrs. Truman Hart, Fresno; Howard Ederling, Fresno; Miss L. James, Fresno; Mr. and Mrs. O. L. Everitt, Miss M. James, Fresno; A. L. Porter, Spokane; and

J. E. Martin, San Francisco.

A few of the ladies attend'ing tke party.

5:30 p.m., where the delightful two days' session terminated.

The Committee of Arrangements in charge o{ this interesting and enjoyable meeting was made up of the _following: R.-O. Deacon, R. O. Deacon, Inc., Fre_sno,,General

Ctiairman; Sam Kellner, Kellner & Son Lumber Co., Fresno; J. G. Martin, Fresno Lumber Co., Fresno; J. G.

Ferguson, Shaver Lake Lumber Co., Clovis; Frank M!n11d, C. S. Pierce Lumber Co., Fresno; F. Dean Prescott, Valley Lumber Co., Fresno; W. F. Baird, Sugar Pine Lumber Co', Fresno; Virgil Routt, Routt Lumber Co., Fresno; and J. C.

Ferger, Swastika Lumber Co., Fresno.

The officers of the San Joaquin Valley Lumbermen's Club are: President, J. C. Ferger, Fresno; Vice-President, Elmore King, Bakersfield; Secretary, Frank F. Minard, Fresno I Treasurer, J. G. Martin, Fresno, The following registered at "The Pines": Mr. and Mrs. S. P. Ross, Hanford; Mr. and Mrs. Dallas Gray, Hanford; S. B, Kellner, Fresno; J. G. Ferguson, Clovis; A. W. Anderson, Fresno; G. Rober; Mr. and Mrs. Everett, W. B. King,

Bakersfield; Mr. and Mrs. Roy Hills, San Francisco; Mr. and Mrs. Charles Schafier, Kingsbury; V. G. Schoeneman, Selma; Mr. and Mrs. W. F, Baird, Fresno; Mr. and Mrs. C. M. Cross, Merced; Mr. and Mrs. M. B. Cross, Merced; Mrs. G. X. Wendling, San Francisco; Mr. and Mrs. Frank Harris and daughter, San Francisco; Mr. and Mrs. Joe Cuneo, San Francisco; C. W. Bingham, Fresno; O. L. Everts, Fresno; Mr. and Mrs. F. R. Lamon, Fresno; Mr. and Mrs. Irwin Frane, Reedley; Mr. and Mrs. Earl Eyrnann, Reedl.ey; Mr. and Mrs. R. T. O'Hara, Fresno; J. H. Stutz, Fresno; Arthur H. Kelly, Visalia; P. T. Burns, Bakersfield; Harry K. Stone, Taft; Mr. and Mrs. A. J. Lucas, Fresno; Earl A. Carlson, San Francisco; R. O. Cheatham, Fresno; W. M. Hallowell, San Francisco; Mr. and Mrs. J. P. Hemphill, Fresno; Mr, and Mrs. S. A. Horton, Fresno; Burton Boyle, Coalinga; M. D. Johnson, Fresno; Mr. and Mrs'

Tzao of the boys improving their tirne.

LOG RATE CLOSES CAMPS Raymond, Wash., June 9.-All logging operations shipping by common carrier on Willapa Harbor are either down or closing at once on account, operators declare. of log tariff rate 29 which would place an increase of about $1 per thousand feet on the cost of logs. 'Approximately 500 men are thrown out of work. Operations down include Sunset Timber Co., Raymond Lumber Co., Lewis Mills & Timber Co., the Trap Creek Logging Co., and other smaller operators.

40

THE CALIFORNIA LUMBER MERCHANT

ltly l, 1925

If California Used Better Shingles She Would Likely Use More Shingles

By Jack Dionne Three years ago you could ask any shingle man in the Northlvest what states lvere the great consumers of thin, lolv grade, rvooden shingles, and he would promptly reply ..CALIFORNIA AND TEXAS." That was three years ago.

Today you ask him that same question and he answers

_..CALIFORNIA.'' For Texas has seen the light of better materials and

better merchandising, and has gone out of the Star Shingle column, never to return.

Two months ago at the annual convention of the retail lumber dealers of Texas, a dealer made a talk on selling wooden shingles, and during his talk he asked every dealer in the audience who did NOT carry thin shingles in stock or sell them any longer, to hold up his hand. And two thirds of those present held their hands up.

Three years ago every man in the room would have had to answer that he DID stock and sell them.

So much for the change in a short time. And the result is that in Texas the demand for and consumption of wooden shingles is INCREASING, while in California it is diminishing.

If you will ask me why, I say it is because the building trade of Texas has found what a splendid thing a good shingle roof is,'and have had no trouble in convincing their customers that a thicker, better shingle, is cheaper than the thin and poor ones, and that these good shingle roofs can be sold successfully in competition with many roofs of greater weight and cost, whereas the thin shingle fades out in the face of such competition.

I have no quarrel with the thin shingle maker. Some of my very good friends are making them. But I think the 6 to 2 Shingle is a mistake from a roof building standpoint, and that the producer who makes them and the dealer who sells them, are both making a mistake.

Nor am I declaring that the State of California should immediately discontinue entirely the use of the thin shingle.

That is too much to expect all at one time.

But I believe that the thinking dealers of California should give this matter their serious thought, should stock and display high grade wooden shingles, should call attention to their merits rvhenever they sell a roof, and should preach better roofs to the trade, and understand what they are preaching about.

There are scores of lumber yards in Texas where the dealer has a shingle rack for display purposes. On this rack he lays panels of shingle roofs, a panel for each kind of shingle he handles and carries in stock.

I have talked to dozens of dealers in Texas who employ this method of showing their customers what they get

rvhen they buy shingle roofs, and in every single case without one exception, these men tell me that when they show a section of a Star roof and a section of an 18 inch 5 to 2r/4 Perfection shingle roof side by side, THE BUYER TAKES THE BETTER ROOF EVERY TIME. WhCN the dealer quotes him on the FINAL cost of the two kinds of roof, even the small home builder discovers that he can cover his home with this thick, beautiful, clear shingle for very little more money than he has to pay for the thin and far less impressive roof, and he buys the good roof every time.

And when you sell a man the material for a home, and help him to decide upon the best possible roof, you have done for that man a great favor.

I do not contend that you should sell all your customers Perfections. I only mention that grade because it is an exceptionally fine shingle, and because a great nurnber of Texas yards have built up a big business in Perfections who in the past never sold anything but thin Stars. I was much impressed by this fact.

If your trade knows nothing about shingles except the thin shingle roofs they see about them, it is not surprising to find them putting some other material that the dealer probably does NOT sell, on their roofs.

I am hearing of late in California the wail that trouble with the lumber business is that too much building is being done of materials which the lumber dealers do not handle, and which the mills do not make. And the figures and facts seem to indicate that such is the case without a doubt.

And it is a moral certainty that the kind of wooden shingles that are sold generally in California has had much to do with the roofing of homes with other materials. No doubt on earth about it.

The sloppy or disorderly

man is a distinct liability to any $ood business institu-

tion.

The other day I looked at a string of beautiful new homes near Los Angeles. Out of seventeen in a row, sixteen were roofed with slate and tile. The seventeenth, a house that

cost about $35,000, was roofed with Star shingles.

The sixteen showed lack of enterprise on the part of the lumbermen. The seventeenth showed lack of brains on the p.art of some lumberman. It isn't much worse to prlt

luly l,1925

THE CALIFORNIA LUMBER MERCHANT

no shingles on sixteen homes in a row, than it is to put Star shingles on a beautiful mansion. Both cases show the trouble with the shingle businesq in California.

There is only one way to sell better wooden roofs. You must stock them, study them, display them, and merchandise them.

With high grade shingles, properly merchandised, the wooden shingle business could be increased fully fifty per cent in the State of Califorhia.

About Stained Shingles Three years ago Texas bought a lot of stained shingles.

No selling effort was put behind them, and they went dead on the hands of scores of dealers.

And you could hear machine stained shingles "cussed" right and left among the lumbermen of Texas.

Then along came some enterprising folks that knew their business. Clever, men, with a kit of samples under their arms, called on the better class of architects, the better class of home building contractors, and lastly on the retail trade. They were selling machine-stained high grade shingles. And they SOLD them. And they MOVED them. And the dealers found themselves re-ordering them to meet their demand. And others got into the game. And they had the same experience, because they put the selling push behind the stained shingles.

A Bay Lumber Notable

4l

And today the stained shingle business is booming in Texas, and there are a number of men in the state who do nothing else but display, and show and talk, and sell stained shingles. And the stained shingle thing is no longer a question. It is a cinch.

And other territories also. There are lots of districts in the middle west today where the average dealer carries most of his stock in high grade stained shingles, and only a few unstained shingles in his stock, and you will find lots of progressive dealers who carry practically no unstained shingles in their sheds.

Such is the sweep of the stained shingle business. If anyone tries to tell you that the stained shingle business isn't a complete and thorough success and certain as to both the present and the future, you can just laugh up your sleeve, for you will understand that they just don't know.

In stained shingles also California has lagged-and she shouldn't.

Let's make California a better shingle state !

It CAN be done ! There's no doubt about it !

But seeking the line of least resistance won't accomplish it. You have got to spread the gospel of better wooden roofs, and you have got to be ready to visualize rvhat you are talking about.

What say? Let's give shingles a ride for the next year!

They are walking mighty slow now.

ALL WRONG! Roy P. Hunter, manag€r for the Sterling I-umber Company, Oroville, is all mad up over a well intentioned report contained in the June 15th issue.

Sorry Roy, and mighty glad to reestablish you, officially, in your job.

Here is his letter: "Calif. Lumbcr Mcrchant, Los Angclcs, Calif.

Gentlemcn: "Your issuc of June l5th on pagc 16 rcads that Mr. Edgarc Reesc is to managc thc Oroville yard of thc Stcrling t rrnls1

Co. Wherc did you gct thc dope, how did you get it; you "I am still manager that I know; at lcast, I arn still recciving my salary. Pleaec makc a correction on that. Mr. Rccsc is to managc thc salcs yard of the Sterling Lumber Co. AT a16 all urrong once twicc and thrce timos yes.

PALERMO.

Here is a very good likeness of no other than Frank O'Connor. Frank is noted for a great many things, chiefly for being a very prominent Hoo Hoo in the Bay District, is President of the Douglas Fir Club, President of the Ship Owners' Association, and represents the Donovan Lumber Company.

HOWELL BAKER ON LONG VACATION Mr. Howell Baker. head of the California Panel & Veneer Company, "Panel Headquarters," Los Angeles is on a month's vacation trip.

'With Mrs. Baker, and their two children, he left San Pedro on the 15th of June, on the "Kroonland," with Havana as his first stopping place. At New York he will receive his new Marmon car, using it to tour the state.

They will return to Los Angeles about the middle of Julv.

Yours vcry truly,

STERLING LUMBER CO. Roy P. Hunter, Mgr."

DEAN PRESCOTT SILENCES AL PORTER Those that know A. L. "Algy" Porter, of Spokane, well know of his beautiful and oft-used tenor voice. They know of Al's dependableness when song is needed, and in cases, when it is not.

At the recent jinx in the Sugar Pine mountains, when the San Joaquin Valley Club entertained their brother lumbermen so royally, Al was being driven over the rough curves into the hills by F. Dean Prescott, of Fresno, in company with Frank Harris, of San Francisco.

Al's sweet voice was heard ringing through the mountain stillness, sweet in tone and mighty in volume.

On one sharp turn Al suddenly stopped, causing anxious inquiry from Frank and Dean. "Why the silence, so unusual?" they asked.

Al had bare breath to answer, "You scared all the song away when you negotiated that last curve, on two wheels."

Frank muttered an "Ameh."

July l, l'

THE CALIFORNIA LUMBER MERCHANT

Los Angeles Building Statistics Their Relation To The Market You hear a great deal, nowadays, about the relationship between the market for lumber, and the building permits, particularly in Los Angeles and vicinity.

The lumber market gets bum when the figures show that building permits are high, and it seems difficult to reconcile the two apparently diametric propositions.

In May, this year, the building permits in Los Angeles boomed up to nearly seventeen million dollars' Yet the demand for lumber was generally reported to be very bad.

whv?

Perhaps the reason is in the details of the building figures. So, for the benefit of those who like to give such propositions more than casual attention, we are reproducing

herewith figures furnished us by the Chamber of Commerce of the City of Los Angeles on the building situation within the limits of this city. There are a lot of interesting figures here.

The fellow who feels inclined to do a little "digging"

may find out a lot of interesting truths.

For instance, in 1920 we find by dividing the total amount of dollars by the number of permits, that the average permit was for $2,348. In l92t it amounted to $2224 per permit. In 1922 it was $2,559. In 1923 it was $3,199. In 1924 it was $2,936. But for the first five months of 1925 th'e average was $3,534. They were getting bigger right along, per permit.

Why ? Maybe there are lots of reasons for it not shown on the face of these figufEs. But anyway, you will find that the Class A, Steel frame and reinforced concrete buildings, for the first five months this year totalled $19,023,700, as compared with a total of $24,196,587 for that class of buildings for the entire twelve months of. 1924. Which is why the average this year is growing so rapidly.

Maybe YOU, if you are interested, can dig up many other illuminating facts from these Los Angeles figures.

Trv them. Here they are:

941,qU Building Permits of Los Angeles City, 1920 to date July .. 80q ?,11!,513 921,149,806 Aus. . . 979 2,407,188 ll7 1922 tgzt 1gzo Mo. 969,812 Permits Value Permits Value Permits Value Sept. . . 1,214 3,061,022 136 1,100,505 2,878,389 r2r Jan. .... r,928 $4,186,266 1,87r $3,301,714 3,416 $7,975,!q8 Q.t. . . I,lq1 q29,!q2 \ 2'465,!:29 ll7 959 1,887 3',131,670 3,131,670 2,842 7,579,798 Nov' .. 959 3,236,415 t,SeZ t,Ste 3',236',415 Feb. ... . . . 1,518 1,2.99 642,250 2 34,400 Mar. . . . l',4s5 3',076,763 2',911 6,915',216 4,241 10,964,829 Dec. . . 920 2,403,703 81 Ap'. .. , | 475 3,874,472 2904 7.250,571 3,983 r2'952'6,q6 Miv . . . 1,373 s',r63,042 z,azq 7,433,260 4,02,4 9,q?7,5_9! Total .13,376 $31,468,411 1,316 $10,631,739 4 $47,100 Double Houses-1924 June . . . 1,691 6,610,681 2,712 6,269,546 3,751 10,652,265 Jutv '... ?,\r1 t'l?l'0qq ?'7-r-7 !'igq,qqq q'q?q -q,9q1,glq 2 story 3 story ' r Story q'M 7'91!,99L 4'?2!

Ar'e. . .. 2'Q!1 Lte.

9frruv,&vv

L

Yvrvvrr,

- |

ll't?9,q21 Permits value -Permits ---i/q;qll 9,279,3r?

7,,2.37,440 3,e31 8,303,66s 4.,?Z' 19,?97,q2! sii u". ...-$r,sio,srs ',i"czi"+1i e-,7.qry_z!

6:;,!91_,6q ... !,e.t\ l\,18_9,!?7 \!9eaa ssc h;b. . .

Qit. . .. 1,4\0^ !,9\!

U,lll,Zl9 t',8s2,137 80 . . +:s M;;.

No'. ?"'9!9 9'297'999 1,?t4 9,99r,72t 3,613 8,955,597 Ip;. .. too Dec. . . t',913 3;803,838 ,3,364 9,168,851 -. r"30g"3g2 69 Z.I|" 2l;2;,216, lt Gn.^stt,rrr,*' or,* .srrtl*,*'SXi rotar .. zs-sss :: ^$60par00 t925 L92+ Q.pt. . , . .

1923

Mo.

.. t9qg"-i]:$g,ttt- t,1qq \1,\1s,s.?9 q,?qq---it,li+$? .. lig 2ii',229 i;q: reu. .. !,r,0-! z0 iot,rzr # l?,qry;q+q s-,M \9,09q;!\? q,qqq 19,9S;?11' ';lll.

S;;1. . 2or Mar. . !,!!q ?b\#;9e7: ,,?s.6. \7^,?7\Zs,q 4.,?6.! \!,2,*W4 b;1.' .'. 2og r,'ri;6sa 34 --

.

.

..

Value PermitJ Vilue $zif,soz ',se+"200 44z,z4s 444"600

fit:i|i 3li:i:r8 46s',s36

sls',zoo

2ss,6r4 +z 173 zzi',i20 M"v .. . s;r84 l8;e26;qql- 3-,q\7 -9,7V,21? 3,6s2 t6,602,s02 Dec. . .. r28 4s 346.,400 Osi,Aes 10,292,s42 3,387 .

15,074,446 . .

5,094 Juni r^l'991,?71 Jurv ....!'7^??

1'11? !1,122,79? rotat .2,802 $u,e88,880 66r g4,tlr,48t Aus. . . . 5,932 22,249,262 3,8q5 13'893'095 Houses-le25 r3,osg,!g74,553 !;";1 :'.'. i',268 i+ioss,lss D---:.Permits .r^Si'"t" value- Permits value Permits value oct. ...6,632 20,541,872 4,312 !1,057,277 -g',ii'+',1ga 3Storv 2Storv lStorv Nov....5,59s tt,stz',68 i;6i8 t'3i3 $?33',?!:, J"X?. $2:,h?1X1, ii;;. :.... +',i21 zo',iit',igi s',ie6 i',bli',go\ .. $rq,q00 15'500 889'446 r uar. .. !;lQg 3^,r^15,309 rr2 Total . .6r,548 $200,133J81 51"134 $150J47J16 24'0W 1,066'592 2 2;889;091 116 . . |,046 Building Permits of single and Double Dwellings, segregated by Apr. 1,003'777 2 - 22'500 2,365,571 113 Miv .. 871 stories, for the ycars 1924 and 1925,' by months Double Houses-1925 Single House*L9?4 Permits Value Permits Value Perfnits Value Z S-i*y I Story 1 Stp,ryl 3 Story permits -Value PermG - Value Permits I Story, , Vilue .-2 Story-- 4-2 $19\'11?

1lq J:1. . .. lqq $q21,95q gg .'.': .. l,i6i- $3ps6p37 $qqQ,9gq r"'. '$Z;8qg 4.s.9,7,1Q 4ee,!70 Feb. . . rrz ro, 1,038;6q i.J. i;j4a 3',404',46r r,4 Mar. .. 148 620.;,7\9 6,5^ flq,qlq |a"'. :'. 1',szi l,o+i,ooj '$0;800 Apr. .. 9q r22 636',72e 1',1* 2',iei',1is A;;. :'. ''sai Y!,919 .64 t1 tgl'tql s00'6s0 3e0,63s Miv .. el Z,ooo',ss2 st il,t!; :'. guiiaing in Los Anselcs; bv Apartments, Flats and of Permits I s50,330 $7,500 fi;'. :: 856 1',911',121 i0

A-pr. . .- t0-24. \r,3^9W 1,1!! ry,4!'Vq 1'9!9 11'1?S991 Nov. .

,

I

133

r

THE CALIFORNIA LUMBER MERCHANT

July l,1925 Months, 1920 to date

February

Class A. Steel Frame

July .

Permits Value 14 $160,850 6 99,778 6 90,000 122,250 10 245,675 t4 7 95,000 13 145,200 ' t2 221,000 6 77,300 149,000 10 122,500 9 162,100 t2 119 $1,690,653

Value

Jan. ..

Feb. ..

Mar. ..

Apr. ..

Mav ..

June ..

9

6

$244,500 240,000 258,500 174,500

aA

68,000

9 5

174,500 635,000 I l r,000

9

1

t2

l0

8

.

Aug. ..

Senf

Oct. ..

54,500 I 15,600

6

Nov. ..

Dec. ..

172,435

5 J

59,300

86

Total .

$2,406,835

t92L

Apartments

Mo.

Permits

Jatt. . ..

Feb. ..

Mar. ..

I

Apr. . .

May ..

June ..

Flats

Permits Value 4 $37,000 82,700 7 24 303,200 43 512,352 32 388,250 25 315,700 2s 273,750 45 516,650 64 788,462 80 970,275 756,204 63 65 798,375

Value $12,000

5

I 1 1,000

10 9

254,495 214,500

8

r77,r00 72,500

Julv ..

Aug. ..

Sept. ...

2

I 15,000

l3 t4

214,000 469,500 474,700 207,750

Dec. . .

23

505,300

Total .

r27

19

Oct. ..

Nov. ..

402,100 3,215,100

6

872,000

Class A. Steel Frame

I

r87,000 695,085

Class A. Steel Frame

z

840,000 381,000

20

475

$2,827,845

Reinforced Concrete

March Class A. Steel Frame

Reinforced Concrete

April

Class A. Steel Frame ' Reinforced Concrete

May

Reinforced Concrete June

Reinforced Concrete Julv

Permits

Value

9 2?

$3s6,900 266,000 485,230 668,500

June ..

24 24 22

Aug...

3l

981,688

JJ

r,260,48s

Sept. .

27

983,600

36

Nov. ..

3l

2S

1,065,300 1,083,900 783,000

300

$9,219,260

l5

..

Feb. ..

Mar. ..

Apr. ..

Mav ..

T,,1,,

Oct. . .

Dec. . .

Total

.

30 59 52 52

569,600

44 30

715,057

Jan. ..

Feb. ..

Mar. .. .

Sept. .

Oct. ..

Nov. ..

t923

Flats

Total

Mar...

Apr. . .

M"y ..

June ..

July . .

Aus. ..

Sept. .

Oct. ..

Nov. . .

Dec. . .

$1,111,380 1,4r3,000 4,429,192

62 49 83

47

1,288,250

88

$706,6s0 533,900 905,r22 1,0r9,872

58

2,704,300 2,206,800 r,560,235 3,042,020

95 82

96 118 95 83

........ 803 9l ......... 109 .......

130 92

46 46 70 56

976,189 893,220 937,050

I

1,920,022

8,000

4,305,536 2,185,438

30,000 5,545,500 2,002,000 815,000

Class A. Steel Frame Reinforced Concrete

440,000

November

Class A. Steel Frame

Reinforced Concrete

9

1,581,510

Reinforced Concrete

3 3

1,107,200

December Class A. Steel Frame

r,728,000

Total for Year 1924-Class "A" 89 $24,196,587 Building Permits, 1925, January to Date-Class "A" Only January Class A. Steel Frame S.cinforced Concrete February Class A. Steel Frame

Reinforced Concrete

March

Class A. Steel Frame

Reinforced Concrete

April

Class A. Steel Frame Reinforced Concrete Class A. Steel Frame

Reinforced Concrete

Total to Date . .

No, of Permits

Valuadon

4

$1,778,000

I 9

1,000,000 1,937,000

I l0

500,000 2,380,000

I

200,000 3,144,000

10

I

1,650,000

t2

6,454,700

49

$19,023,700

Dislbyalty to one's business associates is closely allied to desertion in the army.

1,880,600

620

$28,046,773 L924

$7,098,303

t925

Apartments

states that their new Panel and Top building is all on one floor and is equipped with new modern woodworking machinery. He stated that their Panel output will be greatly increased in their new plant and that they are now able to

1,739,620

946,000

7l

1,281,592

1,216,916

General F'urniture Company Purchase Emerwood Panel & Top Co.

Permits Value 56 The General Furniture Co. of Seattle have purchased the 47 $1,205,750 r,057,447 1,499,800 76 Emerwood Panel & Top Co. of Portland, and have moved 1,432,150 60 the Emerr,vood operations to their new plant in Seattle.

1,308,750 48 R. C. Anderson, President of the General Furniture Co.,

$r,805,500 3.495.453 2,627,250 2,266,800 970,650 1,099,200

65 54 57

1,073,500

1,297,t00

.......887 Total . $19,819,581 Building Permits, re24, lawaty

ri:.3r$*,ttr.

-Tanuarv Cliss A. Steel Frame .

Reinforced Concrete

I,r 18,300

80 80

APartments Permits Value

Mo. Jan. Feb.

Value

39 37

8

October

May

Permits

/J

Dec. . .

$6,296,820

VaIue

45

.......

JJ+

Permits JI

Apr. .

May ..

June ..

Julv . .

Aug. ..

49

364,200 750,075 595,718 620,930

30 65

800,000 1,449,092

Reinforced Concrete

575,167

Apartments

Mo.

Value $428,600 378,700 633,280 569,450 564,050 489,750 s26,900

I 11

Class A. Steel Framc

$s,742,918

Permits

4

September

Flats

Apartments

Mo.

Class A. Steel Frame

Reinforced Concrete August Class A. Steel Frame Reinforced Concrete

1922

J4rr.

2 8

Flats

Mo.

I 6

"o"

fjl1,.n $182,000 594,000

give excellent service to their Californii customers. Mr. Anderson was a recent California visitor, where he spent about three weeks with his California representatives calling on the California trade. The H. P. Maris Panel Co. of San Francisco are distributors of the Emerwood Panel in the San Francisco market. F. P. Baugh is their Los Angeles and Southern California representative.

THE CALIFORNIA LUMBER MERCHANT

Jaly l, l9ZS

The Central Valley Lumbermen's Club

By President W. H. Falconbury My observation for the last several years of the work of our lumber clubs has convinced me that there rvas very little efiort put forth to do anything constructive for the lumber industry.

The main purpose seemed to be to furnish a means through whicfi th1 dealers could keep in contact and continue -their acquaintance and friendship with other dealers and also meet nerv lumbermen. This I believe would justify maintaining a lumber association. But I do not believe

PrcsldalW. H. Falortus

Secrclary Lestq Elkat

these to be the main objects for which lumber associations were created, Being convinced that the lurnber clubs have

a more important purpose, I suggested at the close of last year that during the present year, our club endeavor to do some real constructive rvork.

I happened to be elected President this year, and immediately went to work to try to put into efiect my own suggestion. The discussion at our first meeting was in the naiure of a program for the year's rvork. Robert Inglis, one of the loyal members of our club, led the discussion and suggested that we make our work educational and constructive. That we discuss questions which were vital to tis in our every day business. He suggested that we take up such questions as Trade Ethics, particularly between wholesaler ind retailer, Credits and Collections, The Lien Law, Signing Contractors' Bonds, Selling the Complete House, Co-operation, etc.

Up to date we have only discussed Ethical Practice and the next subject will be Credits and Collections.

In the past, "Codb of Ethics" had been a very dry and uninterestiing subject rvith us but in this case it #as so interesting that the subject rvas discussed at four of our meetings,lnd not by just a few of the members but every member pr€sent had something to say. This subject was treated from the angle that to be able to accomplish anything it must be through the co-operation of all lines of the induitry. So many times in the past when lumbermen have tried to do arrything along this line it has been a onesided proposition wh'ere only the retailers were considered.

But we have proceeded upon the theory that the mills and

better wholesale firms are just as much interested in the industry being put on a high ethical standard as the retailers and that ihiy will be inxious to co-operate with us in work of this kind. As far as we have proceeded developments have proven our theory to be correct. There is a very fine spirit of co-operation between the wholesalers and retailerl and we are looking for great things to be accomplished along these lines.

The only way in which we can accomplish very much is by appoiniing i committee to handle the diffe-rent problems t6at arise in our business and then keep everlastingly at it.

The trouble is that talk is the cheapest thing in the world, we all like to tell about what a bad man the other fellow is, but no one wants to pay - the price and do a little work to make conditions better. We Lave the remedy for most of our troubles in our own hands but are just too lazy to use it. We have started this work and are going to keep at it for a'while at least, and when we get tired, as in the past, and conditions become bad again, let's not kick at ihe other man but look for the trouble right at home.

The other subjects in our program, lve are goilg to take up one at a time and when the year is ended, I -hope we cin look back upon it as having been a profitable period in the history of our club.

In order to broaden the scope oi our activities and usefulness, we have appointed a committee of three, consisting of Robert Inglis, eliairman, R. F. Wells, and Geo. A. Good on a commiitee known as an Inter-club Relations Committee. At our request the Sacramento Club has also -apoointed a similar iommittee and we are asking the San ioaquin Valley Club to do the same. The reason for this is aiparent. it tne three lumber clubs in these two great Valieys all co-operate in helping to solve our problems, they will be a great influence for good.

I hope that every Club in the State will make a check-up to see-if it is reaily trying to do very much to help the lumber business and if not, will outline a program as we have done and then go to work.

FRED GOLDING LOSES DRIVING CROWN Fred E. Golding, of the Fred E. Golding- Lumber Comoanv. Los AngeleI, has lost his crown, as champion driver lrorir'porttattd to Los Angeles, according to a report let

loose last week.

Fred's record, made last summer, -rvas thirty-six hours, actual driving time, between the two cities, and this mark has bebn unbioken since Fred hung it up last year' Now comes one H. G. Clark, of Seattle, stating that he made the trip in an hour and a half better time, thereby that his ;;;id Fted mu.h mental anguish. Clark state and one-half ;i-; iir; Fortland to Rosebeig was eleven tto"ir, from there to Woodland, twelve and a half and but ten ana one-half from Woodland to Los Angeles' Wonders never cease.

July l, 1925

THE CALIFORNIA LUMBER MERCHANT

"Big Tree" Shingles and Shakes Made From the Finest Virgin Timber in Humboldt County

New Mill-New Machin.ry-Perfect Manufacture

We Believe

Immediate

we have

Shipmentr

The Bert Redwood

of

Shingle on the

Both No. 1 and No. 2

Coert

"**#t'i1f.Ittl"""?"""

We are in poeition to rhip mixed cars of shingler, eplit or tawn rhaker, pocte and grape rtakes.

Try one car and youtll come on steady.

We can ehip to San Pedro by boat-we underutand Los Angeles territory ie open for a dependable rhingle and rhake-we rolicit your kind inquiry.

HENDRICKSON LUT}|BER COMPANY Exclusive Agents

' W. P. Mclntyre and Son

L B. Menefee Lumber C,o.

Milwaukie Shingle Co.

ll2 Market SL

Redwood Shingles Fir and Univerrity Cedar Shingler Cedar "Perfect" Shingles

-

San F nrqrco

46

THE CALIFORNIA LUMBER MERCHANT

l:uly l, L925

History of the Wholesale Market in Southern California An Analysis of Market Conditions and Price Fluctuations during the past year.

By T.B. Lawrence, Hart-\|/ood Lumber Co., Los Angeles eight hour capacity for the entire field. As result of this curtailment and the steady laying up of more tonnage, price moved up in

:, As the title suggests, this article is intended i;to give a history of wholesale market condii:tions in Southern California during the past ,year from July First, Nineteen Twenty-Four, 'to July First, Nineteen Twenty-Five. We will try to follow the fluctrration of lnarket prices 'and bring out some of the conditions that ..caused price changes and conditions that rer;sulted therefrom. i : To get the right background to the picture ' let us go back to the early part of 1923 when ''the lumber available for coastwise shipment from the combined capacity of the Northwest ..cargo mills rvas hardly enough to supply the demand in Southern California. Everv kind of ship was pressed into service and every efiort made to s_pegd up p-roduction until in May 1923, the mills were pro' ducing I4O%! of their normal eight hour capacity and 9n9ggh ships were in coastwise service to put ovei 200,000,000 feet per month into Southern Califoinia.

This was a little more than enough as we all remember.

'If you will refer to the chart below, you will note how the .,large amount of lumber receipts in June 1923 affected the 'prlce.

The market for the balance of 1923 was irregular in '',pric-e but good for volume. The effect of the Jap earth'lquake is shown by the price line in September and the re. sulting slump in the Fall, due to the large receipts in Octo- ber and November. The December price line shorvs the results of abnormal buying before inventory. Southern ;.California buyers at that time were anticipating a volume : similar to that enjoyed in L923 and were making the 'necessary purchases. . From January l}th, 1924, to the latter part of May, there was a gradual decline in price and also in volume as is '"reflected by the line showing low receipts. The receipts, ihg-wever, do not tell all of the story regarding the falling off in volume, as by the middle of April lhere had accumu-ilated at San Pedro about 20,000,000 ieet of unsold lumber. lWhen this fact became generally known it added to the jimpetus of the price decline. . rr About this time the Ship Owners, of San Francisco, de. icided that the over abundince of tonnage was one of the :lg_ain contrib_uting factors to the falling market. During iMarch of 1924 most of the regular coastwise lumber car-tiers were in operation, This, of course, did not include and o{shore steamers such as were used during the D1r1g.-r iL923 boom. During April the Ship Owners commenced to gO-.tript ilay up. tonnage u"i Uy ttre miaati of May "Uo"i tled up. .lwere About May 15th, 1924, prices on consignment-lumber at ,i lSan ;San Pedro hit bottom. Now if you will refer to the chart, the influence of the mills'-curtailment on price. Ai ;n_ote 'the beginair-rg of t924 the mills were cutting about 125/ot normal eight ho-ur capacity and by May fi}st they were ;of i down to about 103/ot and by May 31st, only 69/o- of. the lpittr were operating and t6ey were cutting SOi" oi tii.

Southern California about $3.00 from May 15th

to June 15th and remained firm until July

First.

One Year ago today July lst, 1924, we had the following situation: Mills cutting 80701 of normal eight hour

capacityFifty-two steam schooners laid up at Oakland CreekLumber receipts lowest for two yearsPrices firm with upward tendencyBuying inactive.

By the First of August the mills' production_had come- up to g5% but the steamers laid up increased to 55 in number.

The building permits were showing a steady,increase each month sincJ May. These facts caused the Southern California buvers to realize that conditions were sound and prices in no condition to weaken; They started one of their periodical orgies of buying which lasted thirty days and ihereby moved prices up about $3.00. This buying coaxed sixteen steam schooners from Oakland Creek to make deliveries.

More buying continued in September which helped to get the mills' production up to 9O/o for the entire field and got the cargo up to tOO/o normal eight hour capacity and it was necessary to take out 11 more steam schooners to make delivery.

October saw a slight break in the market due to the fact that deliveries were being made in such large volume that the yards wanted to see what they had before buying more. Prices went off $2.00 in October only to come back $1.00 in November and hold firm until December First.

During December the buyers started another boom which mbved the price up $1.50 to the high point for the Year.

-

The situation at the half way point December 24th, L924,

(this date given instead of December 30th on account of

annual shut down) was as follows: Mills cuttinC lO0% of eight hour capacityTwenty-one steam schooners laid up in Oakland Creek(Most 6f them unsuited to compete ft going freight rates.)

Lumber receipts at high point for the yearPrices at high point with nothing in sight to keep thern firm except a possible hard winter in the north.

The hard winter came with a vengeance. The North had not had such storms and low temperature for many years.

They were grand old storms and the wholesaler was happy for he had speculated freely during December and had bought much more lumber than he had sold. The wholesalei's joy did not last long however, as by the Tenth of January when it was time for the loggers to come up for air and to go back to work, the weather cleared up and the industry started ofi the year of L925 with a bang. The wholesaler's speculative stock commenced to pile up at San

THE CALIFORNIA LUMBER MERCHANT

Jtuly l,1925

17

Z.t 2,O lqtutol{

15 MILION

ro t{[LloN eoo Mrrlldrl r50 xrtuoN

too Httllotl

30 15

20

l5 First section, building permits at Los Angeles; second, recipts at San Pedro; thiril, prices at San Pedro, rough randoms.

Pedro until by the latter part of January there was again a capacity load on the public docks at San Pedro of about 22,000,000 feet.

The wholesaler prayed for snow, ice, wind, fire or anything to stop lumber from coming south for the winter.

Crow's Index for January printed the following poem to express the wholesaler's sentiments.

Come, Boreas, raise your bewhiskered head and give us the blessing of your frigid breath. Drive the warm Chinook winds back to the South Seas from whence they came and transform the pattering drops of rain into drifting fakes of

snov.

Sing your cheerless song of frost through the moaning firs and make the woodsrnan huddle by his fire, Crystallize the silvery surface of the pond and in your cold embrace hold the logs from the folly that threatens them.

Like a tottering baby that depends upon a faithful mother to catch it when it falls, rre stagger 9n to ruin, praying for the fury of your wrath to check us.

Come Boreas, raise your bewhiskered head and give us the blessing of your frigid breath. Drive the warm Chinook winds back to the South Seas from whence they came and transform the pattering drops of rain into driftine flakes of snow and-

BLow' BrOW; BLOW.

STEAMERS LAID UP AT OAKLAND CREEK

1924

1925

... 52 January . . .... . 44 J.tly .

August .......55 February ......35 September ..... 39 March ........32 October .......4 Afril . ........30 November . .. .. 2l M"y . ... 29 December . .. .. 2I Tune . .. . 28 Carl Crow didn't seem to have very much influence with

Mr. Boreas as after the one set of Holiday storms the

Northwest has seldom seen such an open winter.

The Shipowners were the first to come to the wholesalers' rescue, which is natural as in many cases they are one and the same firm. In January there were forty-four steam schooners parked in Oakland Creek.

During January the wholesalers were given courage by the rapid dropping off of receipts due to the laying up of -att -auiing steam schooners *hich held the price firm January.

During February, however, the wholesaler decided it was better to have dollars in the bank than lumber on the dock and followed this decision up by selling lumber which r-noveq the price down $2.50. The extremely low receipts in February enabled the wholesaler to clean up the doiks at San Pedro in pretty good shape.

It was in February that the great curtailment movement in the Northwest was started. In January, due to good weather and heavy December buying, the mills were going

full tilt and by the latter part of the month the entire field was cutting lO5/o of capacity and the cargo mills were up to about 123/ot This was due to the operation of many extra shifts in the cargo mills. Several meetings were held in the Northwest during late January and early Feb-

ruary at which the problems of the Industry were discussed.

It was apparent that too much lumber was being produced, much.more than there was any possible demand for and to continue to produce at this rate would be ruinous.

Each mill operator. went back and tried to work out some way to curtail production. The result was by February Fifteenth, L32 mills were operating only five days per week, cutting production down to about 85/o of. the normal eight hour capacity. This curtailment was reflected by an increase in the price of consignment stock at San Pedro of $1.00 and a much more radical increase in the price of special cutting.

The stock on hand at San Pedro continued to decrease during the Spring until by the first bf June, there was no surplus on hand. At this time we seemed to have struck a very happy balance. Lumber was being consumed as fast as it arrived and the price remained very steady. Much tie business was taken on from the Railroads during the spring, the delivery of which took up much of the tonnage that would otherwise have been given to unsold lumber.

This helped to keep the surplus at San Pedro down to a mlnlmum.

About the middle of June the mills did not seem to have enough ties ready to fill the boat space provided for them and many undesirable items of unsold stock were substituted therefor. This has somewhat weakened the wholesale market at present. The weakness, however, is not general .on all items, but seems to be limited to the particular items which the Atlantic Coast has not been ible to absorb readily. This brings us up to the present time when the situation seems to be about as follo*s: Mills cutting lW/o of. normal eight hour capacitvTwenty-eight steam schooners laid up in Oakland CreekLumber receipts in line with consumptionPrices about the level of one year ago with no immediate strength in sight. fn connection with the number of ships now operating it: must be noted that these have not brought the San Pe-dro receipts up as high as would be expected. This is because of the fact that this summer many bf ttre ships formerly in the coastwise trade have been chartered out for tripi to Alaska and Honolulu and in addition to this the whole-, (Continued on Page €.)

Jnly l,1925

THE CALIFORNIA LUNIBER MERCHANT

48.

(Continued ftom Page 47)

make a broad study of the petroleum industry with a view

saler sold considerable lumber for railroad construction in Mexico which is being freightcd by water from northern ports to Guaymas.

Reference has been purposely omitted to the influence of the Export, Atlantic Coait anil Middle Western demands.

The Cilifornia market is undoubtedly the largest single consumer of Pacific Coast Forest Products and for this reason our market has not been influenced to anv great extent to these other consuming fields. With us it is pretty much a straight matter of production and consumption or supply and demand.

Let us consider one thing-here we are engaged in one of the largest industries in the world. We are harvesting a crop that has taken from 200 to 1000 years to.grow and a crop which certainly cannot be replaced in our generation or the next.

For the past twelve months we have all rvorked hard and diligent af our business and we have nothing to sho-w {or ourilabor. 'The industry as a whole has not been profitable during the last year. Let us figure o-ut some way to make some money out of this business before our crop is gone.

Just recently President Coolidge created a federal oil coiservation bbard. That it is an important committee is evidenced by its personnel, namely, the secretaries of War, Navy, Interior and Commerce. The board was formed to

To prevent periods of over-production To reduce excessive stocks cdrried in storage To better leasing and royalty practices To eliminate unnecessary waste in drilling, production

to accomplishing the following things:

and transportation To increase efficiency of refining operations To improve the methods of consuming the finished production

Conservation of proven reserves Exploration but not exploitation of new territory w6at more could we ask than to have a committee such as the above to do something like this for our industry.

We hope that the time will come when the executive department of our government will realize that our trees, our limber resources, rank in importance with our petroleum resources and will try to help us to keep from throwing away the only timber crop we will have for several_generationi. TherC is no doubt but what we need guidance of some kind.

Autho/s Note:-The wryiter does not utant to hang if sonte of the figures given are oft a few dollars or feet. They are giaen for the purpose of comporkon and most of thern como from records kept by the writer. Thanbs for part of the data giaen is ertended to "The Colifornio Lumber Mercha,nt," Crow's Inder, Paul Hallingby, the oracle of Ahmeda Street and Uncle Hank Riddiford the statistician's friend,.

Comparative Twenty Weeks in Northwest Lumber Wbst Coast Lumbermen's Association \l'eekly reports on production, orders and shipments, for the first twenty weeks of the past six years, are as follows:

Production Orders

Yumber-feet Lumber-Feet

.. 1,991,n2,ffi7 2,On,D0,487 1924 ... ... . r,976,627,439 1,890,051,466 1923 ... . . . . 1,934 Jm,767 2,119,346,V)O t922 ....... 1,578,363,106 1,61r,248,161 t92l ....... 924,433,N 1,038,771,386 9n ... ... . 1,615,m7,961 1,315,143,534

1925 .. ...

Shipments

Lumber-Feet 2,043,494,N3 2,049,088,076

2,179,6L0,n3 1,5?p,832,968

1,64,743,83 1,4ffi,98r,123

From the above it will be observed: l. Production for trventy rveeks in I92S was .757o

Phonc TUclcr l/61

greater than for the same period in 1924; 2.96% greater than in 1923;26.17% greater than in 1922;115.42/o greater than in l92l; and 23.42% greater than in the first twenty weeks of. 19fr.

2. Orders, thus far this year, have been 6.89% greater than in 1924;4.67/o'less than in 1923;25.39% greater than in 1922;94.49% greater than in l92l; and 53.62% greater than in the first twenty weeks in 1920.

3. Shipments, thus far this year, have been .27/s less than in 1924;6.24/o less tlan in l9?3;34.37/o greater than in L922;103.38% greater than in l92l; and 39.11% greater than in the first twenty weeks of 1920.

Cergo or Rdl Shlpncntr

VY. \M. WILKINSON Prcific Coast Lumbcr Productr

Phom TUckor l,lll

Rqrtcrcntlnt

GERLTNGER LUMBER CO.

L. B. IIENEFEE LBR. CO.

l2lrl lnrurancc Erchrngc Bld3, Lor Angclcr, Crl.

Ora3on Plnc

Roprorcndnj

Crllfonh Whlts Plnc Unlv*dty Brrnd Shlntlol

MORRILL & STURGEON LBR. CO. Gnyr Harbor Yollry Flr Puclr

Lrrch, Hcnrlock or Ccdr Novclty Sldnt Mlxad Cen Yerd St*h Rell thlpnrnt

Rcpnmtin3

Vcrdcel Grdn Ycllov Flt ltor.

Grngc Don

AMERICAN BRAND Sandcd Fldrh

ldy r, 1925

THE CALIFORNIA LUMBER MERCHANT

Plans for Small Homes Reteil lumbet declen know thc vslue of practical home buil& ing suggestiona as e gales aid.

It wag for thct purpocc the

l,ong-Bell Plen Service was originated and developed. To-

day thic sctvlcc, containr e vadcty of planr for small homee,

farm buildingg barnyard furnl. ture, barn equipmcnt end other cpccial plan fcrturca This oer.

vlcc ic cxcludvely for lunbct dealere. 'Write for 4ctdlcd ln, formrtion

Elrd's Bgc oico of thc Long-Bcll Matutaaudng Pbsts at Lotgvlcu, Wanhlngtot, ohcrc Dougbs Flr lcnbcr ls |mdtnd

Soft, Old Growth

Yellow Douglas Fir

FINISH Beautiful Oak Flooring Therc is setisfaction and prof,t fot the reteil lumber declcr in handling Long-Bell oak floot-

ing. It is well manufactured;

and for that reecon, iseconom-

ical to lay end 6nish. It buildr bceutiful, dureble floorc. Your contrectors will fnd l,ong-Bcll ttadc,mctLcd oek floorlng tcg. ulatly dcpcndebla

The Long.Bell Lumber Company is featuring vemical grain Soft, Old.Growth, Yellow Douglas Fir in B&Btr. grade for interior trim whcre only the best is desired. This lumber is also manufactured in factory thicknesses for sash, door and other factory uses in B&Btr., Select, No. 1, and No. 2 shop grades. Gratifuing effects can be obtained from the choice of verdcal, slash or mixed grain as desired.

LongBell trade-marked Douglas Fir is equally excellent as interior and exterior finish for all building purposes. The "C" grade can be furnished in mixed grain where a lower grade of 6nish may be used. As a means of identification, the trade.mark is on the end of each piece.

THE LONG.BELL LUMBER COMPANY

R. A. Long Bldg. Ltmbrnct Sitcc 1t75 Kanrar Clty, Mo.

CaliforniaWhite Pine Doore LongBell all-California.whitepine doorc, mede throughout of Celifornie Vhite Pine, give universsl aetigfection Thcy ete

bceuttful ln rppcerence-tekc

enyfnbh-do not chcclcor spllt

colt lcs to fit, mortisc -end end heng. 'Vritc uc for funhct lnfotmetion"

KNOIUT THE

Uta*,k'"r -

L U M B E R"

DoqLons bobarpdTlnba; Sourhcm plnc Lumbcr rnd Tlnberl qco.oa.d b*trTinbcr, por*f polcr,fic+ Gurd,ndl pocr, piltrti'Sourfc.i tt Jr..a G-iciia Tbbaq ()rf ftdhs Cdt6mh Whltc

ntaLuobccr SrA.Ed Doc

L UMBER

YOU

BUY

THE CALIFORNIA LUMBER MERCHANT

A view of part ofthe operations ofthe Bonners Ferry Lumber Company, Bonnere Ferry, Idaho. One end of the eeasoning yard ie i:o the background. The planing mill, where the Bon

July l,1925

ners Ferry stock receivee that famous sat'rny finish, is in the fore. ground. The covered loading shed is also ehown. In the circle insert ia a cloaeup of a few fine pieces of Pondoea Pine finieh.

What Proper Btyitg Connections Mean to the Lumber Dealer retail lumber dealer who has 'TiHE gained the confidence and steady I

patronage of the local lumber buyers has more to his business methods than clever salesmanship.

Clever salesmanship has landed many a first order but it takes more than "first orders" to keep a business going along

profitably.

The retailer who holds his customers year after year does it by taking uniformiy good care of their requirements. By giving them prompt service on the types and kinds of lumber they want and have been accustomed to using, with a good

measure of fair treatment and square dealing thrown in. ' It isn't at all strange that retailers who operate on this basis expect as much from their buying connections as they give to their own contractor and carpenter customers.

These dealers long ago discovered the value of being rated as a good customer by a few responsible mills. That is why

they are not half so much interested. in "transit cars" and "cheap prices" as they are in the concern that can supply them at the right time with uniform, saleable lumber.

THE CALIFORNIA LUMBER MERCHANT

luly l,1925

\I

fEYERHAEUSER men are aware V V of the obligations they owe to those

dealers who look to Weyerhaeuser Mills as one of their major sources of lumber supply.

As evidence of this is the insistence bv

Weyerhaeuser officials on uniformity, higfi quality of manufacture, promptness in all transactions.

The dealer who buys Weyerhaeuser lumber is entitled to receiv e L00% saleable stock.

Every man in this organization knows that it is his business to see that these policies are carried out.

The Weyerhaeuser salesman puts you in personal contact with this lumber service.

He has the whole hearted backing of 15 mills cutting 15 species and shipping from 17 enormous stocks. He is the personal representative of Weyerhaeuser officials and he takes pride in the fact that his mills will back him and his customers to the limit.

He isn't picked merely because he can sell, but because he knows the lumber business-because he is qualified to help you.

If you want to hnow what this service means try out your local Wbyerhaeuser man with an order the next time he calls.

WEYERFIAEUSER SALES CO. Disnibutors of

WEYERHAEUSER FOREST PRODUCTS General Offices:

SPOKANE, WASHINGTON Branch Ofua

ST.PAUL CHICAGO BALTIMORE NEW YORK 2694 Univercity Ave. 2OE S. La Sdle St. 812 Lexington Bldg. 22O Broadway The Veyahausq Sales Company k the combined selling organQation of the folloaing Veyethaetset Milk and Distribtting Plants CloquctLuberCo. . . . Cloqrct,Mim. HubirdlumberCo. . . . . . . . . Soadpoint,Idaho ThcNorthenlumbcrCr.doqrct, Mim Edwad R.udedge Timber Co. . Coqrd'Alene, Idaho

Johruoa-Ventrcrth CL . Ooquet, Mim. Boacn Fcry Lubcr Co. . . . Boanen Ferry,Ideho Vod Convenio Co. . . Ooquct, Mim. Snoqualmic Falls Luber Co. Snoquatmie FaIb, Voh. Pothtch L'-ber Co. . . . Pottatch,I&ho VeycrhaucrTimbcr Cp. .

Everctt, Vob. BoircPrycttclubcrCn...Boirc,ldaho WayerbrorctTimberCo........Baltimrc,Md. Velrcrbocurcr Tinbcr Cq . . . , St. Paul, Mim.

AT the Emmett plant of the

.fL Boise Payette Lumber Com-

pany you will find many reasons

for the fame and excellence of Boise Payette stock. Four sub-

stantial reasons are shown above.

From left to right:JohnAtkins, Yard Superintendent; E. H. Barton, Plant Manager; H. Inman, Green Yard Foreman; Richard Johnson, Dry Yard Foreman.

All of these men are experienced, practical lumbermen-the type of men who are satisfied with their work only when it is well done.

Below is shown an alley in the "Skyscraper" seasoning yard at the Emmett plant. They take great pride at this plant in the seasoning of their lumber, knowing as they do that proper seasoning is a vital necessity if a good product is desired.

<)

July I, 195

THE CALIFORNIA LUMBER MERCHANT

The Value of Trade Papers to the Industry (The following addrcss was delivered !y Gco. B. Hcckel, Editor and Publi-shcr of "Druss. Oils & Piints," at thc Con' fercnce of Paint & Varnish Advcrtising Managers, in Pitts' burgh, Pa., June 2,1925. Its text was with rcference to the paint industry, but that was because it was lxcscntcd at a ineeting of minrbcrs of that indgsqy. Substitute the word "lumbei" whercver thc vord "paint" appcars and thc entire thought would bc as thoroughly applicable"<r, for that matter'

to any other industry.)

Trade papers, as f see and understand them, do not admit of classification under a single heading. They vary as the individuals who edit and control them vary. They reflect, from mechanical make-up to the punctuation of sentences, the individualities of wh-ich they- are the expression; and hence they refuse to be catalolued, listed and classified like the ordinary products of trade. Each publication is.an original package'and must be considered on its merits, wiihout referenle to the merits of the rest. They are alike to serve the in only one quality,-the desire and necessity-this service is industiy, and the freasure of their success in the meisure of the value to the industry of each and every one of them.

From the point of view of the Advertising Manager,-they refuse to classify with ordinary advertising media. NoL" of them in any important or direct way r&ches the ordinary consumer, and the standards by which ordinary advertisi;e media are judged and rated, do not apply to them in any farticular. They can be fairly judged only by radically different standards.

Nor can they be regarded as advertising media. pure and simple, on the basis of so much circulation so much value.

A flw of them-a very few of them-going esllecially- to the distributing trade or to painters, have advertising va-1u9, on that score,- in proportion, first to the extent of their circulation, secondly to the basis on which the cirt:ulation is obtained and maintained, and thirdly to the interest which thev excite in those who read them; and the most important of all these considerations is the t15l-"1strdg1 interest."

One publication will make its appeal, of course, to one class of readers and another publication to another class.

Some aim to be informative and helpful, other to be interesting and amusing. Some specialize iq prices current-. others in technology, others in personal trade news and gossip, others in pr-actical selling Ldnice, and still others in iomment on broad general practice and principles. They find preference with-readers according to the predilections or interests of the latter.

But once more I 'vvish to insist that they cannot be compared on the same basis with general advertising media and in the main must all be regarded from the inside as it were, rather than from the outside. One and al! they are Striving to be helpful to the industry, and considered from that manager knows that they point of view every advertising-ideas, usually presented in ire invaluable. They furnish a new way, useful as suggestions for practical utilization.

One and ail they stand fol the best ideals and highest principles and' in disseminating these ideals and principles they .promote the advancement of the industry.

I do not believe that any one of you would for a moment deny that this is a real service efficiently rendered and deservlng recompense. Well, there is only one way in whic-h this selvice cin be r€compensed and that is through advertising. The possibility of direct return from -a prepared paint advertisement read chiefly by paint manufactttrers is

remote; but if you as a manufacturer of prepared pailtts constantly receive frorn that particular publication service of high qirality and great value how, save through advertjsing aie you g6ing to pay for that service, and by paying insuie its-continuance? I gave up this problem long agoperhaps you can solve it.

Perhaps the success of the great cooperative movements which, during the past few years, have so greatly benefitted have cast a new light on the trade paper this industry may-were first in this cooperative field' At a problem. They lime when there was no cooperation elsewhels-whsn q6operation between competitors seemed as illogical as cooperation between enemies on a battlefield,-the trade pipers lifted their voices impartially for the advancement

Horses are scarce, but $ood old-fashioned horse sense is just as valuable as ever. and improvement of the industry as a whole' - They kner' neither-Greeks nor barbarians. To them a paint man w a member of the family, to be cheered, encouraged, admonished or advised, but always as a friend, and never as an outsider. It is not too much to claim for them that but for the trade papers there would have been no associations, no Clean-Up-and Paint-Up Campaign, no Save the Surface Campaign, and no Advertising Managers Council.

Like the early apostles these pioneers of the tracle press went forth on their mission carrying "neither scrip, nor purse, nor shoes," and whatsoever city they entered that received them, they ate the things set before them and healed the sick that were therein; and whatsoever city they entered that did not receive them, they also went their ways, but did not wipe the dust off against that city but went, saying cheerfully "better luck next time."

And ai w"as said to ihose early missionaries, so I say to advertising men, "the laborer is worthy of his hire."

-you And to my blrethren of the press I say, without a blush, "You earn all you get and, generally speaking,-much more though-lvha[ you get is not ahvays paid for the serv-even ice which earned the pay-go to it !"

Fruit Growers

Supply Company Manufacturcrr of

Crlifornie WhftG and Sugpr Ptnc Lumber Milb d Surenvitlc end Hilt' C,eL I5O,(XX),(XX) FGGI Ailu.l Gprtity

B. W. ADAMS, Mgr. Saler Dent . San Franciro

Firrt Nationd Banh Bldg.

Jrly l,1925

THE CALIFORNIA LUMBER MERCHANT

Walnut

Quartered Red Gum

Tobasco

Unselected Gum

Mahogany

Quartered Oak

Bataan Mahogany

Plain Oak

Duali

Birch

Oregon Pine

Elm

Commercial

Basswood

and Furniture Plywood

PANEL HEADQUARTERS

DoU", for dollar value

combined with our well

known poli"y of Square

Shooting-our Central Location, and the ldnd of senrice that you demand-

WITH ALL THE ABOVE, HOW CAN WE HEIP WARRANTING YOUR PATRONAGE?

Ll'e carry the largest vaiated panel stocft West of Chica1o.

CAtlF0Rl{fA PAI{EL and VENEER C0.

955 ro 965 So. Alrncde St.

P. O. Bor 103 Arcrdc Strtion

Lor An3olcr

THE CALIFORNIA LUMBER MERCHANT

July l, l/25

California White & Sugar Pine Outlook for the Coming Year

By Edw. P. Ivory, Manager Trade Extension, California White & Sugar Pine Manufacturers Association

California White and Sugar Pine has an excePtionally bright outlook for the coming year. Every indication points to the fact that demand will be sustai!ed and prices improved. Boom conditions may not exist but good substantial business at profitable prices is bound to prevail. prices ate comparitively low,. but the heav-y Present day -small stocks of lumber on hand, the wide demand, the distribution and greater diversity in California Pine products, as well as tle improved tone in market conditions of other species, give substantial ground for optimism.

stalled all over the resion and large quantities of molding and trim are being pr6duced. Many inills which formerly considered there ivis no common in their logs, are now segregating and selling a large volume. of it. Su-g-ar Plle .oir--on is"being sold Jeparat. fto- white pine. White Fir is being manufaltured into boards and dimension and sold througtout the United States. The total volume of lumber shippEcl out in the form of yard stock this year-is sufficient to iiave a very beneficial efiect on the market for the shop and select grides of white and sugar pine.

The explanation for the present low- rarrge in prices. is all species. during very little stock was cjrried over into the new operating largely irr the tremendous production of This was whole. a as States year in the United the-past hand on seaion from the previous fall. What little is still and exten last the in production year's is that which rvai cut late in the year and is ortly now su-f- gr.rt"t than any past five the foraverage the feet seveial'billion by E""aea ficiently dry fc^ the market. Furthermore, comp.aratively trethis by prices affected have been little unsoli stock has accumulated since the beginning of vears. All lumber and White for California de-"nd *hile and mendous cut operations in April. While the majority of the large m.ills prices paid have the still maintained, been Pine has So*i smaller of the many capacity, have been operating to normal "necessity been in line with, or slightly above rvhat the mills have closed down. Fresh cut stock that has been put of be obtained for in other species' This situacodld lumber mills at just and condition shipping getting-bulk in in the pile is however, and the market for such species ttut changed, iio" of ihe stock has been shipped operating ary t;tni the rectified itself. There has been a large tras FIr Douglas as year, prevailingJast out as fait ai produced. The condition in the fir region during the past production in of heavy accumulation all through the sp-ring and summer curtailrient present'time iome mills are shut the at and months few months, is not now to be found at the mills.

This is bound to bring of Fourih the after July. down until Demand throughout the spring has been exceptionally a healthy tone in the general lumber market' good and it is difficult at times to reconcile it with the low In view of these circumstances it is felt that the next frices. Furthermore, there seems to be no let-up in this t"*--onlttt are bound to see higher prices for white and demand. along with a demand that will be, not products, iugar pine ' Building conditions in the country as a whole are good. only sirstained but augmented.

Some few-cities report a decrease, but this is balanced-by increased activity in other regions. Larger cities reporting tfrat they are oier-built find that the surplus of dwelling accommodation is largely in the apartment house type.

There is still a shortage of homes for working men in practically every large community. Those in close touch with the situation report there will be no lowering in the cost of building for the next five years.

The past year has seen the widest distribution of California Wt-ritej and Sugar Pine ever known. Many new markets, such as Florida and the Gulf States, have been opened Seattle Hoo Hoo volume of lumber has gone into them' uo ancl a large -oldet markets which previously have taken Notable Furthermore. onlv selects and shop lumber have been buying large quantiti6s of common. Ihterest in California Pines is evidenced bv dealers and wholesalers throughout the United States, bn interest developing largely from the extension work now being carried bn.- Many lumbermen who have never before tra"nated our products are now carrying them, and this number is increasing dailY. Mr. Alvin Schwager, President of the new Seattle Hoo Another healthy sign is that California Pine mills are Hoo Club No. 34. diversifying their'products. Many mills which previously Brother Schwager, besides being very active in Hoo Hoo, cut only piank for the facto.ry and box trade, are- now delutge yard trade.- Planing mills are being in- is Vice President of the Nettleton Lumber Company. "etopi"'g " Compared with last year, and several preceding years'

A

Eland ScreenDoor,r

enbody eaerytlting lou

exfect in ,screett,f-

LIIPOLITO Stock Size Window Screens are made in f. f. over 150 stock sizes from which you can ht 90% of all window openings.

It's just as logical to use stock size factory built screens as it is stock size sash.

And remember-the quality of materials and workmanship is regularly maintained at a standard of excellence that has become a byword in the building trade.

Only the best quality selected, air-cured California Sugar Pine is used. The double galvanized screen wire cloth held {irmly under even tension adds to the strength and general high quality.

All Hipolito Window Screens and Screen Doors are finished sanded ready for the painter-another

time saver,on the job.

Yet with all these points of quality and superiority we are able, through standardized methods of manufacture, to offer

Hipolito Window

Screens at a price to meet comDetltlon.

The Corners of Strength The picture to the right shows detail of the corner construction used in Hipolito Window Screens. It is the time tested, tried and provcn corner of greatest strength for windcrv screens. The wire cloth is held under even tension in the concealed groov€ beneath the flush moulding-a neat, durable form o{ construction.

xsturdg (

oilolt -hioh F, tlr:e -b'est

Like the famed Hipoli

Screen Doors embodv featu long their service, give grei plify the best variety of de

They too have special cornel lons tests-had shown this type to b undbunging that keeps up as long

Here's What Dealers Say and Users r#;ffi,"*,"#rrn wu. J.

co.,

Design No. 900

After using your screens and screen doors at our line of eight your 1,ards, we are very well pleased with the service rendered by Co-puny and feel that we have given our customers the best there is in this line.

wM. J. BETTINGEN LUMBER CO.,

By G. H. Cesr-nn, General Manager.

WurrrNc Mnep CoueaNv, Los Angeles, Calif.

We have been handling Hipolito Window Screens and Screen

Doors for a long time now. They give us every satisfaction both as to quality and price. I hope to have many opportunities of repeating our last order.for 1000 doors.

ING MEAD CO.,

By H. L. Enurtau, Manager Sash U Door Dept.

i '|1

Nonrox Pnnr,ps Lurvsnn Co., Las Gatos, Calif.

We find that the satisfaction and durability of the Hipolito products have greatly -increased our sales of this line as well as adding to our general business.

NORTON PHELPS LUMBER CO:,

By E. H. Nonron, President.

me lettqs aplenty -there like that in our files.

HrPo LrTo Manufacturers of the famous Hipo,

Design No. 500

Twentv-first and Alameda Streets

eenDoors 'truction

tnoteriaLs efilgnA s '/ indow Screens, Hipolito f construction that pro-

trength and yet exemI in stock screen doors. itruction-decided upon after thstand the frequent slamming screen door is in use.

Examine the detail picture closely. These rhite Maple dowels are set in the best im-

orted waterproof glue. They are long

nough to hold, big enough for the required trength and yet not so big as to lessen the trength of the door itself. Made exclusively f California Sugar Pine and screened with ouble galvanized wire cloth. Note wire loth rolled into groove under even tension.

Read T hes e Specifi.cations These are our standard specifications for all Hipolito Screen Doors.

Lumber Air-Cured California Sugar Pine.

Stiles.

.3slinch.

Thickness . ., . rllinch.

Can furnish either 14 or 16 Gal. or Copper Screen Wire.

Furnished with r4 Gal. unless otherwise specified.

Writefor our big catalog ol alltypes of screen doors andwindow screens. ,,1

IoMPANY dout Screens and Screen Doors

Los Angeles, California

Design No. 1100

eo ers ,-(L feu typical letteY,s

es,

.,jlri'.i.iriiil;fiiri ic lto!

WTIITING -MEAD-GO.

7491

N ortorvPhelPs*Lumber

Co'

+I5 EASI NINIH

I Flffiffi

3IREEI

Los.Lrcnr,rrs

CO.

LOS GATOSLUMBER

@ €9

.UTANUEAGTURERS iM J{)BBERS OF BUIIJ}ING I}TATERIALS

LUMBER & MTLLWORK

T'lal#' l@ LOS GATOS' CAL'

llay 2811996.

AP!iI 24th 1925'

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1i3?'i'irlitnux"'. ", I,os Angeles ' CaIif. Dear Sirs . - ^-i r,,rability of the ];lpo1ito and durabi: satisfaction tbe that I'ine' as well as Ve find our gales of this incteased' greatly products haYe -':::|]',":"T'i"''"'""" to stock onrv tbis eeke ror **:".

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businegs of our

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YourB ver'y t}'uly'

Norton-Pirelps

Lurlber Cor'pany'

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Pasadetra,Catifornia I/ra,t' 26th 1925.

centleoen: *"t"*l' preasl tt* "-::,:^:"tJ"t":: E:ne1o6ed vo'rr qrtte a -Y;"", "' 1161 ror

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-r,,r"r,r",'""' te oo" has yeat thtrd veat ':.1::;;;t"" Deltvet ,:." the l" t"^"";;", saY M entlte s€ plea.ed to are gtving sPsr dgots':; dootsr a.te spec are randteal 15696 bandteal 1':_"" o* .* "o"torr"e re flno tefactlonr arr'l ing tbeu' youls,

to""" trrese at t*.

Slncele1y

I{ipolito Screen and. Sash Conpa.try, zlst a1ld Alarneda Sts.

Los AneeLes, CaLif. Gentlemen:

-

Alter uslng your screons anal screen itroo$ llne of €igtrt ;rartts, *e-ar" pl.oas€d. wlth :,:_":: ,an(t EIe aorvlce renaler€d. by your cornpany ""rY-*"ri feel that we bave glve:l to our customors the bgst iirere fe lr,-tnf, llrre.

Yours tru\i, v/M.J.llETtrl:@N trnaER @MPAJVI

OIIC:ML

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July l, 1925

THE CALIFORNIA LUMBER MERCHANT

A POLICE PUN The policeman had a gambler by the arm and was waiting for the patrol wagon to arrive. "\Mhat are you doing?" asked a friend of the officer.

"I'm holding a card party" replied the cop.

*** NO USE The day was cold and wet, and the owner of a certain small car of well known make, had put a blanket over the - hood of his car to protect it, and had started off, when the small boy, grinning impishly, remarked so all the passersby could hear: "Oh, you needn't try to hide it ! f know what you've got under that blanket."

THAT'S HOvt/ Those whom the Gods would destroy they first make mad-about a woman Then SHE finishes the job.

*** SMILING There is no room for sadness when we see a cheery smile; It always has the same good look-it's never out of style.

It nerves us on to try again when failure makes us blue; The dimples of encouragement are good for me and you.

It pays a higher interest, for it is merely lentIt's worth a million dollars and it doesn't cost a cent. **:F

:F**

SIGN ON THE BACK OF FORD "For spare parts-follow me."

** KING HASSAN King Hassan, well beloved, was wont to say When aught went wrong, or any prophet failed; "Tomorrow, friends, will be another day !"

And in that faith he slept, and so prevailed.

Long live this proverb ! While the world shall roll, Tomorrows, fresh, shall rise from out the nightAnd new baptize the indomitable soul, With courage for its never-ending fight.

No one, I say, is conquered till he yields; And yield he needn't while, like mist from glass, God wipes the stain of life-old battle fields, From every morning that He brings to pass.

New day, new hope, new courage! Let this be Oh soul, thy cheerful creed! What's yesterday?

With all its shards and wrack and grief, to thee?

Forget it, then. Here lies the victor's way.

Buckham. r*{.*

-James

DIDN'T LIKE COLLEGES Sometimes men who differ radically on one subject, are very close together on another.

Take the case of Robert G. Ingersoll and Rev. Sam

Jones, the first, the great and most eloquent of agnostics, and the latter the greatest divine the South has produced.

Both gave colleges fits whenever opportunity arose. Ingersoll once referred to colleges as "places where pebbles are polished and diamonds are dimmed."

Sam Jones used to say that he would not send his sons to college because he would prefer to have them "reading the alphabet in Heaven than reading Greek down in Flell."

WAS SHE RIGHT?

Little Marion and her next door neighbor Donald, were

engaged in an absorbing conversation.

"What are anarchists?" asked little Marion.

Then Donald swelled with wisdom.

"They want everything anyone else has got, and they never wash themselves,t' he replied. "f see," said little Marion; "they is jest little boys growed up."

***

INCREDIBILITY "Of all the weaknesses which little men rail against, there is nohe that they are more apt to ridicule than the tendency to believe. And of all the signs of a corrupt heart and a feeble head, the tendency of incredibility is the surest.Bulwer-Lytton. !t*tf

.4.BIT ORDERS'' "Said the Mickle to the Muckle: It's a pretty how-do-do That it should need a lot of ME To make just one of YOU."

"The proverbs hold you in the light An ideal to be reached And your desirability Is praised and likewise preached."

"Yet you could never be yourself If it were not for me, Without the drops of water, there Could be no mighty sea."

"The little jobs, when treated right, And oft enough are rendered, Will keep the big job well in sight And to you 'twill be tendered."

THE CALIFORNIA LUMBER MERCHANT

July l, 1925

Decision of Supreme Court in Maple Flooring Case Great Help to Trade Associations The most important decision ih rec€nt years as affecting the status and activities of trade associations, is that of the Supreme Court of the United States just rendered in the "Maple Flooring Case" as it is called-the case of the United States versus the Maple Flooring Manufacturing Association.

The Association and its members was charged with being

in restraint of trade because of the securing and distributing of information concerning past sales, past sale prices, stocks on hand, volume of production, etc. The decision of the Supreme Court in the cases of the Hardwood Association, and the Linseed Oil Cbmpany, had for the past several years seemed to indicate that such association activities were looked upon with condemnation by the Government, and the late Atty. General Daugherty had openly ahd decisively condemned them on every occasion.

The Supreme Court, in the Maple Flooring Case, in a majority opinion of six against three members of the court, decided in favor of the defendants, holding that the securing and distribution of such information is not in itself illegal, unless is it used illegally, which is the way Secretary lloover is knowh to feel about such.matters, and the way all leading trade association thinkers have always

felt. That part of the decision which covers this final decision, is as follows:

Viewed in this light, can it be said in the present case, that the character of the information gathered by the defendants, or the use which is being made of it, leads to any necessary inference that the defehdants either have made or will make any different or other use of it than would normally be made if like statistics were published in a trade journal, or were published by the Department of Commerce, to which all the gathered statistics are made available? The cost of production, prompt information as to the cost of transportation, are legitimate subjects of inquiry and knowledge in ahy industry. So likewise is the production of the commodity in that industry, the aggregate surplus stock and the prices at which the commodity has actually been sold in the usual course of business.

We realize that such information gathered and disseminated among the members of a trade or business may be the basis of agreement or concerted action to lesseh production arbitrarily or to raise prices beyond the levels of production and price which would prevail if no such agreement or concerted action ensued, and those engaged in

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Glasby&Companv ; "l :

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GI6SS, FRAMES, SASH, DOORS and CABINETS 2120-2130 East 25th Slreet Los Angeles

Many Southern California Dealers Are Profiting by Dealing \Mith LJs. One of The Most Complete Wholesale Sash And Door Stocks in The State.

July l,1925

THE CALIFORNIA LUMBER MERCHANT

commerce were left free to base individual initiative on full information of the essential elements of their business.

Such concerted action constitutes a restraint of commerce and is illegal and may be enjoined as may any other combination or activity necessarily resulting in such concerted action as was the subject of consideration in American

Column and Lumber Co. vs. United States, supra, and United States vs. American Linseed Oil Co., supra. But in the absence of proof of such agreement or concerted action having been actually reached or actually attempted, under the present plan of operation of defendants we can find no basis in the gathering and dissemination of such information by them or in their activities under their present organization for the inference that such concerted action will necessarily result within the rule laid down in those cases.

We decide only that the trade associations or combinations of persons or corporations rvhich openly and fairly gather and disseminate information as to the cost of their product, the volume of production, the actual price rvhich the product has brought in past transactions, stocks of merchandise on hand, approximate cost of transportation from the principal point of shipment to the points of consumption as did these defehdants and who, as they did, meet and discuss such information and statistics without, ho'ivever, reaching or attempting to reach any agreement or any concerted action with respect to prices or production or restraining competition, do not thereby engage in unlawful restraint of commerce.

The Best Investment The best investment on earth is a NECESSARY BUILDING. Its life is very great, as compared with the large majority of things which money buys nowadays.

Its depreciation is very small by that same comparison.

Its ownership is always the means of improving your CREDIT, both moral and financial.

There are worlds of everyday investments of today, of which only the opposite can be said.

The man of family who erects a necessary building, has proven his judgment to his associates, and to his banker.

The one who buys a car, when he needs a building, has given ample proof to all interested, of his business incompetency.

A necessary building will last a lifetime, and during all that period it offers to mankind and his possessions some or all of the fundamental attributes of shelter, protection, insurance, safety, reliability, comfort, convenience, satisfaction, health, luxury and financial balance.

What other investment can offer as much?

There is never a time, regardless of season, regardless of high or low market price, when a NEEDED BUILDING is not a better investment than 99 out of every 100 things for which human beings pay out their money.

Isn't this a good selling argument?

THE CALIFORNIA LUMBER MERCHANT

62

luly l,1925

Perhaps You Would Like to Know About the'\ry. H. Norris Lumber Company

By Jack Dionne There are some kinds of advertising that money cannot

buy.

This is one of the kinds.

The other day I was talking to George Jacob, Vice President and Manager of the Wholesale Department of The W. H. Norris Lumber Company, of Houston, Texas, an intimate friehd of mine of many years standing.

We were talking about the West Coast, its lumber products, their advent into the Southwest Territory, etc., and George remarked:

"We are doing so big a business in West Coast woods now, and undoubtedly will do so much larger a business, that I wish the trade on the Coast could know the W. H. Norris Lumber Company like they do in the Southwest; it would certainly facilitate our business dealings out there."

So the thought occurred to me to return a thousand favors of many years standing by telling the Western lumber folks a few things about the W. H. Norris Lumber Company. Such telling belongs not improperly in such an issue as The California Lumber Merchant annual, because this concefn and its personnel typify wonderfully many of the theories and examples of business character th.at we .continually preach in this journal, W. H. Norris, an old and valued friend of mine, created the concern nearly a generation ago. And he built into the fiber of the concer'n his own splendid ideals of business, business obligations, business integrity, and business performances, that remain there unchanged to this day, and carried forward as firmly by the men to whom he entrusted them as he could have done himself.

Mr. Norris has been dead many years. His right hand man at the time of his death, and from the inception of the company was N. C. Hoyt. And when Mr. Norris died he entrusted in the youthful hands of this lieutenant of his, the job of carrfng through to greater success and volume, the business he had established, and which had come to be successful, financially and otherwise, during his lifetime.

He left George Jacob as Mr. Hoyt's lieutenant. Mr. Jacob is Vice President, while Mr. Hoyt is President. And the Secretaryship of the firm remained and remains in the hands of W. E. "Billy" Black, of Dallas, who covers North Texas for the concern, and has ever since anyone can remember.

So well has the business been conducted that todav it is an $800,000 corporation, all paid in, and one of the most useful, most dependable, and most respected wholesale lumber concerns in the world.

Besides their wholesale business they own a big string of retail lumber yards in Texas, about twenty-five in all, and this is a very prosperous department of their business.

For many years the concern sold Southern Pine and Southern Cypress in large quahtities. At one time they operated mills. They do so no longer. Their Cypress business has been exhausted for some time. Thev still do a large volume of Southern Pine lumber business, and now they are doing a huge volume of West Coast business.

They handle exclusively some of the largest and best Red Cedar Shingle accounts in the Northwist, and do a tremendous shingle business, shipping both rail and water.

They have a very active trade developed in Fir lumber and shingles, and this department is grorving fast.

Just a little over a year ago they began selling White and Sugar Pine, and today they sell more California Pine in Texas and Oklahoma than any other concern. ahd that business is developing very rapihly. They expect and hope to remain the premier shippers of California Pine into that territory, and to that end have been extending their search for dependable and quality supply.

They cover Texas, Oklahoma, and Louisiana with their fine sales organization, the highest type of salesmen calling on the trade. They carry and finance their own accounts, and do business on a caih basis.

So much for the physical department of the W. H. Norris Lumber Company.

But what I rvould like to impress upon my western friends with rbgard to this cohcern is its ftvenesi. its safeness, its splendid integrity, and its thorough dependability.

It is one of the most on-the-job and'punchful lumber organizations anywhere. It is out after business all the

time.

But it is out only after the riguLt kind of business.

The word of this organization is as good as its bond.

Any:contract,they make, the}l will'fglfill.

Any obligation they assume will be faithfully performed.

They do what they say, they represent only what they can perform, and they demand that those who do business with them follow the same principles.

Any square shooter will delight in. doing business with :

these men.

The other kind will only do business with them once.

For a selling department in the Southwest, they cannot

be surpassed.

Mr. Hoyt, Mr: Jacob, and their gang, represent the best there is in the shape of lumber folks.

And that is saying a great deal.

E. K. lVood Lumber Co. N. lV. Bank Bldg.

Porthnd, Orc.

We Specializc in

Graye Harbor OLD GROWTI{ YETLOW FIR FinLh and Vertical Grain Ftooring.

If you like extn good qudity Rcd Ce&r Shinglcl wc crn furnidr them.

If you lvant to sell in the Southwest

Oklahoma-and Louis-

iana through an old established, well financed, and thoroughly active wholesale lumber firm with an excellent sales organization, We Would Like to Serve You W. H. NORRIS LUMBER CO. HOUSTON, TEXAS

THE CALIFORNIA LUMBER MERCHANT

The Retail Lumberman And His Advertising

By Mrs. Adeline M. Conner, Sacramento

A peculiar question foats about in the realms of lumberdom pathetically pleading for an ansiver. One- hears it uttered in plaintive tones wherever tuto or more of the blessed fra-

ternity are gathered together, it is discussed learnedly aqd at length in convention t'alls, and

writtin of eitertaininslv in our lumber iournals. "\l[fhat is the matter with the retail lumber

business?" That is tfre question, and ii sounds worthy of every lumberite's earnest and prayerful consideration.

Not being a psychoanalyzer, I shall not attempt to solve the riddle in its entirety, for-it probably has-as iriny ramifications as an octopus hal_ tentacles; but- from my seat on the ;'side liies," (no punintended,) like Truthful Jimes "f rise to remark agd my- language i: plain," that abveitising is not creating misery- for the retail lumber business, for the retail lumberman does not advertise.

Of course that is a sweeping assertion, and I willingly admit that a few of us can point with pride to a lumberman icquaintance who DOES advertise intellige,ntly-and eff-ectively.

I knolv such an one myself ; but he's a rara avis anyway, quite capable of running in a delegation by himself, like Paddy's rooster, so I look upon him as a notable exception that provis the rule, and thank a swarrn of heathen gods that my name is on his mailing list.

Several years ago the advertising manager of a large department store -said, "I never knew that there wai anything to advertise in the lumber business." Amused and surprised at the time, I have since regritfully come to the conclusion that lumbermen themselves are of the same opinion,-that they either do not find anything in their wonderful industry.t-o write about, oi are too indifferlnt to create from the wealth of advertising material with which they are endowed, a powerful and valuable selling aid that is daily proving its worth in other lines of human endeavor.

The genuine, aged-by-wood Mr. Pips are now almost as rare in California as snakes in Ireland; 6ut their antiquited ideas still haunt a few dark corners, tenaciously whispering the obsolete and silly phrases, "it does not pay to advertise,-we do not believe in advertising." Perhaps thit is why the average lumberman's advertising gestures are slip-shod, half hearted, and generally futile.

The Tale of three advertising Lumbermen, which I will now relate is not an epitome -of extreme cases; but just an everyday example of lethal publicity which seems popular at the present time.

Once upon a time a bright and daring would-belumberman i! an'up state" town broke away from lhe traditions of his earlier youth, and making, as he th-ough!, a tremendous concession to the fads and foibles of these jazzful days, purchased a four by five space in the local newspaper, sent a few dignified and carefully chosen sentences to the editor, and rarl the modesl ellort weekly for over a year sans change of any sort or shape. At the end of that period of time, having proved to his entire satisfaction that "advertising- does not-pay," he canceled his contract wftL the newspaper's advertising department, and slipped back into the old rut, remarking piously, "the old ways were good enough for dad and_ they are good enough for me." His little WEAKLY ad was never missed-even by the editor.

Another man in another "up state" town produced a much more elaborate advertising feature. His was an illustrated-ad-a well balanced bit of chiaroscuro. A Colonial lumber mill belched astonishingly black smoke from a convincing chimley, and agains-t- this background were depicted twb neat and well tept piles of lumber. In the middle distance one Jaw several hus-Iry lumber jacks vigorously manhandling a symmetrical l/a x 28-16S.P.-it might have been Redwood, one could not determine exactly. Under this work of -art appeJred a gentle appeal to the HOME builder, the firm's name, and- teleptone number. It ivas a fairly good-ad take it all in all; but it too, was immutable-changeless as the Pyramids, and static as the Sphinx.

But lumberman number three I you will at once perceive that his was a masterly effort, the result of mental concentration and possibly real physical labor. He had made an important discovery-he had learned why cows leave home. He had g-rasped a _tremendous idea-a mighty thought. Probably it was more than he could bear for after doing it into

July I, 195

THE CALIFORNIA LUMBER MERCHANT

July l,1925

an ad he ceased to function, and up to date no other thought has escaped his mighty brain and pen. He prepared or caused tb he prepared, an- etching representing several fine, well prese:rved,-On smiling cows, standing under the sunny ,skies with never a fence or shed to hem thJother side of islanting line posed a number of smaller, seriously devitalihem in. ized bovine creatures protccted by a noble barn, a Leaning-Tower-of-Pisa-like silo, and a little church on a wooded hill.

Now the evidence was all in favor of the homeless, unprotected cows. As exhibit A they presented a convincing argument in favor of the great open !pac,es, the- call of the wild, the-telring down of restricting walls, the casting ofr o! ties that bind. This was, however but mere detail and our inspiied friend ignored them in lordly fashion. He boosted sheds and barns and cooped up st-ock until one was led to believe that cows would last forever if only they might live and moo and have their being in_ the protective environment of barn, silo and churih. He urged the advantage of buying "materials at rock bottom price," and gener.ously added, "OurJree advice may be helpfyl." But would one not fear the non-diverJity of advice furnished by a man who, after buying expensive newspape_r- space proved too fill it each week with fresh and thought provoking material?,-weary-to Thise unemotional, immovable ads perform but one service to the public in general and the lumber business in particular; they help the law of the survival of the fittest to do its perfect work. No other iorce of creation or destruction is touched pY them, and- the departinent from which they come, instead of beinga powerful and creative force in the otgani",,ation will die of its own inanition just as every other department would if subjected to the same neglect.

On the other hand the lumberman who realizes the dignity and importance of his position, has grasped the beauty and glory of his daily tasks, and who f-ully appreciates the duty of service-wtrilcfr he owes to the community upon which he depends for the success of his efiorts, recognizes the fact that well planned, and purposeful advertising may become a very vital and productive factor in the scheme of his business affairs.

He has the finest and most inspiring business in the world; for there is nothing so so joyous, and so soul-salisfying as the creation of homes-beautiful modern thrilling, -*itt homes lfriit comforts, convenienieslnd beauties-and the protective remodeling, and regeneration of old ones.

- There is an inexhaustible wealth of advertising material within the lumberman's doors, and he who fails to mould it to his use is discarding a golden opportunity, restricting his own outlook, letting business slip by him, depriving himself of contacts that make for mental and moral development, and at the same time cheating and defrauding his patrons.

The successful lumberman will not always stress the query, "what will advertising do for me?" he will consider at all times the more important questions "what can I do for others thru the medium of my publicity? How can I best give to others the benefit of my experience and instruct them in the use of modern bui!!!ng materials?" IIow can I make my offices attractive ports o' call for perplexed home builders?" And in wo-rking out these problems he enjoys bpportunities for character building that are rarely afforded by other lines of industry.

Thru well directed advertising the lumber merchant may inspire those about him with a deeper love and appreciation of home, instill in careless minds lessons of thrift, create desires for the bettei and more enduring things of life, awaken ambition, quicken sluggish minds, fight the forces of improvidence, neglect, and decay, lrrge the duties-of rebuilding, remodeling, and repairing, teach an appreciation of the beauties and uses of wood and other building materials, and taking his rightful place at the head of the procession, lead the march at all times and in many ways. of progress If you will do all that, Mr. Doubting Thomas Lumberman, You'll get over that silly nonsense that keeps you back and learn much to your surprise that it DOES pay to advertise.

Every home ybu sell is a source of future business if you will but suggest Some_ improvement which will add to its attractions; so advertise a sleeping porch for the kiddies, an ironing board for Mary Ann, or at least a kennel for Fido. Every customer who.comes and goes away (satisfied) will surely come another day and bring another with him. Get your ad on "Thrift" out before the bank publishes one on the same subject and ten to one Mr. Waverer will buy a house bill of you instead of putting his surplus cash in the bank at 4/o. Advertise until the people of your town or city cannot even think of lumber, building, wall board, or shingles without seeing every letter of your name face to face. Give of your best and a whole flock of bests will come swarming back to you.

Let's awake from our slumbers deep though they may be, shake off the inhibitions that are an inheritance from the mouldy past, swing into line with the Spirit of Progress, get a wide awake advertising complex, drive the poor drones from our advertising departments, and when we hear that old spook question, "What's the matter with the lumberr business?" answer it with a loud and cheery'IT'S ALL RIGHT! IT IS! GOD LOVE IT!"

RNIA LUMBER MERCHANT

Three Musketeers

Here, ladice and gentlcmcn, arc three very good eramplee of the hardy, healthy, hungry, types of pulchritude in the lumber game, in Los Angeles.

We preccnt their pictures for no particular reaEon. The firet, Fred Golding, head of the Fred Golding Lumber Company, ie noted for two things. He is a dcmon golfer, wielding his sticks with glec at the California Country Club, between trips to Portland, in hia Studebaker, whcn he always lowera hia driving record by a few houre. Fred ie a good fellow, and mighty well liked by the Southcrn California bunch.

Then we come to Jimmie Chase. What Jim lackg

in height he makes up in rotundity. Good natuied, always on the job, a good busincaa man, and above all, the begt Committeeman that Hoo Hoo has ever had. Jimmie ie hailed far and ncar. Hc doce not uae Sta-comb. Jim ig Sales-Manager for thc Wood-

head Lumber Company.

The aober vieaged gent ie Clint l.aughlin, in case it ia neceecary to introduce thig famoua guy.

Clint looka after the affairs of the Long-Bell Lumber Company in Loo Angeles, wina a lot of money at the Jonathan Club, at dominoes, eingr a mcan basE at thc Hoo Hoo Club afiaira, and rccommendg the beauty parlor at Bullock'a for marcclling.

Good company pays, for by contact with men of wisdom, power and nobility, we may become wise, strong and noble.

USE REDTY@D

"it lllr,"

Hurtoldt's Softest Clear Redwood A"s ttdth

@

Ang qurrnlity

Tne Lnrta Rtvsn RsowooD Co. STEAIENS

SAN FRAT.ICECO

TAXAI'AIS

LOS ANGELES I3O BARTLETT BLDG

WASHINGT'ON Mcmbcts of Califonia Rciluooil Assochtiol

THE CALIFORNIA LUMBER MERCHANT

BROWN (o DE,RR.Y LUMBER CO.

Also Hardwoods!

Berider the very high

grade stocks of Pine,

and other roft woodr, we want you to know that we are gtocking a complete

line of HARDWOOD

LUMBER, both &mestic and imported. The trade of Southern California is invited to make use of our

California White Pine (all grades) California Sugar Pine " " California Red Fir " " California White Fir " "

Fir Panels Spruce and

HARDWOODS.

super-quick-cerice de parhnent.

2055 Eagt Fifty-Firct St.

Los Angeles

DElaware WO

BROWN (s DERRY LUMBER CO.

a

THE CALIFORNIA LUMBER MERCHANT

On to Spokane Spokane, Washinglon, with its immenee lumber operations, unrivaled rcenic beauties, and hosta of other attnctive features, invites the lumber world to the 34th An nual Convention of the Concatenated Order of Hoo Hoo, September l4th to

r7th.

Many California lumbermen have already planned to attend tfre Co'nvention, according to Secretary lchetavood. A special train will leave San Fnncirco on the l2th, and it ir poesible that a cpecial car will be taken from [.og Angeler, to be attached to the San Francisco delegationc Gonveyancc.

The millr, wholesalers and retailerc of Spokane are dl combined in a desire to entertain, and they are looldng for the largest attendance in history.

Sixteen Committees have been appointed; they are busy with their work, and above all, according to D. C. Spoor, Publicity Committee, tihey want a large delegation from California. Brother Spoor'r address is 508 Sherwood Bldg., Spokane.

Supreme Gurdon Dave Woodhead, Los Angeles, Past Snark of the Universe E. D. Tennant, Part Vicegerent Hetman Rogcnberg, and a number of otrherc, in [.os An-

geles, have signified their intention of

mfing the trip. Brother Dave will be glad to receive inquiries from any C-ate that are intererted.

July l,1925

July 1, 1925

Louisoille Veneers and Plywood are each doy mahing the Heirlooms ol Tomorrou)

LOUISVILLE Veneers Westenn sALEs REPRESENTAT|VE PActFlc coAsT coMMERCIAL co.,4616s. MAIN STREET Los ANGELES cAL.

't

THE CALIFORNIA LUMBER MERCHANT

July I, 1925

Tremendous Production Southern Pine Mills Disappear In Last Year It is a well known fact that during the past eighteen months western woods have been going into what is generally referred to as "The Southwestern Lumber Territory" Texas and Oklahoma and adjacent territory-in -namely quantities never before known, and that the flow of western lumber into that territory has been rapidly increasing up to this time.

Many conflicting reports have been issued during the past year concerning the production of Southern Pine in the South, how long it will last, replacement of present mill production, etc., and many entirely misleading pieces of information have gone into print that would tend to muddle the mind of the student as to the real facts.

The fact is that western lumber has been flowing into Texas and Oklahoma as well as Kansas in remarkably increasing volume for the simple season that a huge production of Southern Pine that enjoyed short rates into those territories, have cut their last logs and retired from business for good.

And it is likewise a fact that so far there has been utterly no replacement whatsoever of this reduced production. In the far eastern part of the South, which was the original Southern Pine territory, during late years many mills of the smallest possible type have gone in, cutting small patches of timber wherever found.

But in the territory adjacent to Texas there has been absolutely no activity of that sort. The following is the best possible proof of the above statements. It is a list of mills secured by THE GULF COAST LUMBERMAN, of Houston, Texas, of mills located only in the three states of Texas, Louisiana, and Arkansas, which have cut their last log and gone out of business permanently .since the first of the year L924. The list shows the name and location of the mills, and their daily capacity. It shows that in the short period of time mentioned mills cutting a total of 2,505,000 feet EVERY DAY, have gone out of business.

This is a list only of BIG mills as will be seen. fn answer to the question-"f{2vs not a lot of small mills started in that same territory during that time?"-the answer is small mills have gone out of business in that ter-"1\l[61s ritory during that time than have started during that time."

Just facts. The few small mills that have started will not cover the loss in production of the small mills that have gone. But the list of small mills that are gone is not included in the figures given. These are only large, well equipped milling plants.

Every one of these mills enjoyed short lumber rates into the Southwestern Territory, and every one of them shipped as much lumber as possible into that territory, naturally.

Texas and Oklahoma have always been the Mecca of the Southwestern mills, because Texas buys better lumber than the northern competitive markets, and pays a better price for it, and every mill that can ship into Texas does so in preference to meeting every sort of competition in the northern and eastern markets.

So it is that this entire huge quantity of lumber has been removed from Southwestern competition. And therefore the deficit has been filled in with woods from the west.

More lumber has been shipped into Texas from Arizona and New Mexico during the past year, than in any ten previous years.

Likewise more California Pine, and Douglas Fir. Texas is replacing Southern Pine shiplap and boards of common grades, with common White Pine, and doing it with much success. It is chiefly used for sheeting, and the carpenter likes its lightness, its easiness to saw, nail, tack, dress, and work, so that its popularity is growing. There hasn't been a week in the past year when California Pine has not gone into some Texas or Ollahoma town where it was never seen before.

Also its use for finish, moulding, and factory stock into this same territory has increased mightily Texas continues to consume more California Pine doors than any other state-more even than California, and this volume is likewise growing.

Douglas Fir is sweeping into Texas and Oklahoma. It (Continued on Page 72.)

AI.BION LUMBER CO.

REDlvOOD FT,'LL STOCXS GREEN LUMBER

COMMON AND UPPERSi AT MILI.s.

AIR DRY UPPERS AT SAN PEDRO Mein Srlcr Officc Hobert Bldg.

SAN FRANCISCO

Lor Angeler Oficc 397 Pacifc Elcctric Bldg.

Phonc TUcLcr 5?9

Metnberc California Reduood Association SAN DTEGO 320 Sprcckclr Bldg.

Main 2015

laly l, |VZS

THE CALIFORNIA LUMBER MERCHANT

lcel

a -tltat really seraey

theLumierBayerOur rervice begins up in the logging carnpc and ends only with the actual delivery to you.

\ile own our own timber, railroads, toggit g camps, mills and 9 rteamers-the latter built for the lumber trade. They give us a dependable trinsportation service from millr to our docks at the outer harbor Los Angeles. There we have room to unload 4 shipe

at once and carry on the dock a large stock of all standard items

of boards and dimension, Iath and shingles.

With this service you need not speculate-most of the lumber we offer is either in transit or on our wharf at San Pedro, assuring immediate delivery of just what you want.

This service has been developed in our 2O years of serving the California lumber trade. It is at your command.

STEAMERS "Claremont" "Solano" ttHartwood"

"Willapa"

HartilbodlunberCo. Manufacturers and Dealere in Fir and Spruce Lumber Cargoee Cut to Order

"San Diego" .ttAvalon"

"Quinault"

"Point Loma" "Point.A.rena"

Fife Bldg., San Francicco ll23 Pacific Mutual Bldg.

MEtropolitan 2217 Kearny 2225 Los Angeler

Gaaco Bldg., Portiand

Illy l,1925

THE CALIFORNIA LUMBER MERCHANT (Continued from Page 70.) began with railroad and heavy construction timbers, and now there is a lot of yard and shed stock going in. Dimension is getting very popular, edge grain flooring has a good market, moulding is in big demand, timbers of all sizes, wide dimension, wide common boards, etc., afe becoming everyday sellers in the Southwest.

Redwood has long done some business in the Southwest, and has picked up a great deal in the ldst few months.

Redwood siding is particularly suitable for the severe climatic tests of the Southwestern territory, while outside trim is also a good seller. They are stocking Redwood trim and siding in many places in the Southwest and South today that never heard of Redwood up to six months ago, and the thing is increasing.

... 75,000 West Lumber Co., Connell, Texas. ..140,000 Germain & Boyd Lbr. Co., Atlanta, La.... ...125,000 W. R. Pickering Lbr. Co., Cravens, La.... ...100,000 Saner-Ragley Lbr. Co., Carmona, Texas.

125,m Kirby Lumber Co., Call, Texas I25,W Kirby Lumber Co., Browndell, Texas .125,000 Long-Bell Lumber Co., Bonami, La.. .....200,000 Forest Lumber Co., Oakdale, La.. .....130,000 Central Coal &Coke Co., Neame, La.... ...125,000 Freeman-Smith Lbr. Co., Millville, Ark.. ....'125,000 Eagle Lumber Co., Eagle Mills, Ark...

60,000 Trinity River Sawmill Co., Leonidas, Texas. .150,000 La..

Industrial Lumber Co., Oakdale, . '100,000 Anacoco Lumber Co., Grabow, La..

Figure it for yourself. Take a daily production of

2,505,000 feet of lumber out of a local territory, and it means

a mighty opportunity for someone to build new markets.

The needs, uses, peculiarities, and trade practices of the lumber trade of the Southwest should be carefully studied by the western producers, for there is a mighty opportunity for creating new business thereThe following is the list previously mentioned' of mills that have cut out and gone in Texas, Louisiana, and Arkansas since the first qf 1924: ...300,000 W. M. Cady Lumber Co., McNary, La....

125,000 W. G. Ragley Lbr. Co., Ragley, La.... .145,000 Alex. Gilmer Lbr. Co., Remlig, Texas .100,000 Lock, Moore & Co., Westlake, La.... ....130,000 West Lumber Co., Milvid, Texas.

URGES TARIFF Spokane, Wash., June lO.-Speaking at a meeting of more than 100 business men and legislators in Spokane, Roland H. Hartley, governor of Washington, said that the lumbermen of this country should have the benefit of a protective tariff on Canadian logged timber.

"We are facing hard and unfair competition," he added, "because Britistr Columbia lumbermen are logging their timber with foreign-born laborers and operating a l6-hour day, while we are working on an eight-hour basis. t'There should be a duty on Canadian timber shipping into the States. And I tell you there is plenty being shipped in. I have seen train loads of Canadian lumber passing through Everett that compelled the power of four engine-' to move them. Still we have no protection against such practice."

USE Cooper Hardwoods in California Homes

\M. E. COOPER LUMBER CO. Wholcrelc end Rctail 20:35

Ed lr}|b Sr

Lor Angclc.

Phonc HUmbolt 1335

THE CALIFORNIA LUMBER MERCHANT

BUYS THE BEST Woody buys only Standard and Recognized Brands. Woody's stock of Hardwood Floorirg is carefully

selected for accuracy in manufacture, perfection of finish, and care exercised in grading.

When you bry Hardwood Floorirg of Woody, you know you are getting, not only GOOD Floorirg, but THE BEST OF THE GOOD.

HARDWOOD FLOORING DEPARTMENT

Member Builders' Exchange of Los Angeles 5720 So.

Mfi

Phonec A)f.. 5722-A]f- O24l

THE CALIFORNIA LUMBER MERCHANT

lulv l,1925

of Hoo Hoo At the Helm Los Angeles in

VlcGaorcnt Fnnk Curran.

Gcncrd MrnrScr, E. K. Wood Lumbcr Co.

Paet Snark of thc Uni-

vcrrc, E. D. Tcnmt.

Sccy.-Mana3cr, Ld A!gclee Dirtrict Lmber-

Put

Snark, Hcrn.! L. ol thc Hlpollto Co.

Rorcnbor3. Onc of tbc headr

men'r Club.

Junior Hrc Hm, Fruk Wirc. Saler Mamger' Patten & Davicr.

Bojum, Jack Rca. Mua3cr,

W. R. Chrmbcrlin & Co.

Lor Auclcr'firrt Snerk' R.

A. Fonythc. Now In tbc bln|rlng budnctr.

IJ

THE CALIFORNIA LUMBER MERCHANT

July I, 1925

Jabbemock, Jack Ellir.

Muager, Suta Fe Lumber Co.

Scrivenoter, Andy Donovan.

Saler Managar, Union

Treaaurer, Ed. Houghton.

Char. R. McCormick & Co.

Golf Committee. Frank Connelly. Hardwood Manager,

Wodbead Lumber Co.

Lumber Co.

Precident Ho Hoo Club, Phil B. Hrrt. He vorkc for Jack Dionnc.

Director, Cliff Estee. J. O. Meanr Co.

Reccption Committee. Harry

Hanson. Secy., Calif.

Panel Co.

Vice Preeldent, T. B. Lawrence. Mam8et, Hart-Wood

Dlrector, Gur Hover. A. L. Hoover, "Ltd."

Blg Brother Committee, B. W. Byrne. Secy., \ restern Hardwood Co.

Secrctery, W. B. Wlckcrrhan. Chu. R. McComlcl & Co.

Collector Internal Revenue, Haruey Bowler. Long-Bell

Lrmb*

Co.

Keeper of Rclicr, Rollin .A.

Brown. Superlor Oek Flg. Co.

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THE CALIFORNIA LUMBER MERCHANT

Jrly l, t92S

MY FAVORITE STORIES By lack Dionnc

AEe not guaranteed-Some I have told for 2O years-Some less.

That's Who He Was He was,a new nigger in coon town, and he was sitting on a bench in the park, holding handr with Sam Johnsing's girl, and making desperate love to. her, when she remarked: "Yaller boy, you bettah not let Sam Johnsing ketch you rrrid me."

And he replied: "Sam Johnsing doan mean nuthin' to

rc, see? Ahse e ha'd niggah, Ah is. Cums dishere Sam

Johnsing foolin'roun'wid me, Ah jes nachally dulls a razor on his wind pipe. Ah simply knocks hiryr fum amazin' grace into a floatin' oppo'tunity. Ahse a ha'd niggah, an

Ah doan mean perhaps. Ah jes' knocks him fer a two

weeks furlough, Ah does. Ah slaps him t'sleep, and if he wakes up agin, Ah digs him a home. See?"

About that time a gigantic black swung on this yellow boy from behind, floored him, ficked him up bodily and swung him high and dry into the center of a thorny rose bush. Then he sat down by Liza"Niggah, who is you, anyhow?" asks the injured one, crawling out of the embrace of the rose bush.

"I'se de gentl'm'n you wuz jes tellin' Liza'bortt," replied the black one.

Many men, like motors, need more horse power and less exhaust.

"Magnetic" Lumber

t'l

q

Richly grained, graded not according to the laxer Philippine standards, but according to the severe rules of the National Hardwood Lumber Association for African and Mexican Mahogany. Our (Trcdemarhed)

Bataan will prove a magnet for drawing more trade and more dollars your way. Let us tell you morc aboul it.

C

adwallader- Gibson Co., f nc.

Owning anil operatkg our oun Mills in Luzon, we guarantee uniform quality.

PACTFTC COAST HEADQUARTERS

e,

Ivh

819 East 59th

St.

-

[.os Angeles, Calif.

July I, 1925

THE CALIFORNIA LUMBER MERCHANT

ttYoul^ sales ef-

forts have cel^tainly brought

tls resultstt

The H. H. Giesy & Bros. Co., Columbus, Ohio, have sold Celotex Insulating Lumber for over two years now.

And their sales are constantly increasing.

They attribute this success largely to the selling and advertising help which all Celotex distributors receive.

But there are .other reasons, too, why Celotex is an unusually profitable item in their yard-why it would be in yours.

You can sell this one material for fine dif.ferent uses.

Celotex is the ideal material for sheathing, for plaster base, for interior and exterior finish, anil insulation. Used in any of these ways, it gives both structural strength and insulation, at almost no extra building cost.

Thus a small investment in Celotex turns over quickly and reduces the amount of money tied up in five other items.

A generous margin of profit on every quick sale, ease of handling, low storage costs, and an extensive advertising campaign to your customers--these are other reasons why Celotex is unusually profitable.

Send today for the Celotex Volume and Profit Plan book. It will tell vou more about Celotex and give you the detiils of a unique plan to help you sell it. Just use the coupon

Celotex in the yard of The Bishop Lumber Co., ^_Stacking- Celotex Chicago. is light in weisht.-inea3y to handle.

Waterproof, it can be stacked rig-ht tlie open, like orolnary tumDer.

b&n$ilew'ntofuo.h

@go

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,la baa b.an our n Li dilta! yoE tld tb b tlu Eottboub. lpr;aaa dl| [bJ ot c.lold tD tb Colrb.a to t.!rlb-?.- f .t tbl. rrltiB tb.t oalot.r ta @?tu rtth nE lbl tlttt aoltoltatlo!.. rh. &D!al r[5& ...-'b la eU oo lta ua 1! h- ooiltEogo. u nll ESil othar DuFaar. Da aiba attorta uail dr.rttl!3 too h.y. tlrm tt Ir thla t.rrlbr t! tbc lrt ti t.rEr hr. o.ltalnv brqht !.airlE la flhd .leat .rrt Cry .d Dr {r b *lol C.lot.t hd b.! Dut ud ti!!. ...il to b. n lbt! to frloh lt 6a b. w.d. b ttil lt biu il.t tor nrlou hhbtllt3 DuF.... b tha tds.trlil ltQa, e{ ua Dla th! pbsaa b airtr out raLa r la!.strt &i n .ra rtl. to l!t.F.t tstou ooB.D bt'at ltri tnrt.il lt rltb llttl. tnt.t.rfi It th Elb!. Fr@llr. Lr. b IrtL . lE. h llr.t o[lil.Fds b rtn ac o.bt[ b $l tt. u.. Frrtlt b -uli bor oo-teottol Ou or9ey b b.o tFrttJ' .ild Q. r.b-. .fo!b- ut .ar.rtt.t!3 oa tcs Ft3, !!fq!4 tot Uch E rld to th.l! toE l. tR.i iht. tnioDtto! rUt t. ot ra ..N. .t ou t!U..t @rstt!!tfg.-tc D Ftgg lo! srcta mt tor toq tev,

tll && ollll.r tnc. 0q

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below.

THE CELOTEX COMPANY CHICAGO, ILLINOIS

r

MILLS: NEW ORLEANS, L,{.

I

Branch Sales Offices: (See tclephone boohs for aililresscs).

Boeton Detroit Cleveland

Datla8 Denver

Miaml Milmuke

New

York Satt Lake Citv

Kanns City Philadelohira San Franci*ri Iandon (Eng.) Minnepolis Pittsburgh Seattle

1

THE CELOTEX CO., Dept.907 I 645 N. Mich. Ave..

I

I

I

Chicago, Ill.

I Ptease send your book, Volume

and Profit for Lumber Dealers.

I

I

LoeAngeles NewOrlaru Portland,Ore. St.Ijuls

I

Camdiran ReDremtatlves: Ale:ander Munav & Commny. ii;kHf Montteal Tororto Hallfa: WimtpeC - Vancouver

I

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" There ls a use tot Celoted in evety bulldlng"

I

I

I

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I

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!

J

80

THE CALIFORNIA LUMBER MERCHANT

July l, 1925

California Pine During the past year, when California pine -lumber has been pou"rine into the Southwestern territory of Texas and surrounding country in steady and corrstan-tly in-creastng .tnolonl", the" California White & Sugar Pine Manufacturers Association. its member mills, and the salesmen who repre-

sent them, have been constantly ansrvering t-he many questions that the trade wahts to know about these trvo great sDecies of California Pine. ^

And because these questions have become so numerous as to almost overrvhelm the salesmen themselves, this article is printed as an educational effort for the benefit of the lumbei dealer who wants to know' He wants to knorv why, and what, and where, and how, etc., about these trvo species of trees. 'sreat tn"'sierra Nevada Mountains from the Oregon line south, are heavily timbered, clear down into Southern California.

The Government timber sharps figure that there is about 320,000,000,000--not MILLION but BILLION mind voustanding in this region. Of course, a lot of it is difficult of access, ind perhapi a lot of it will never be cut, but there is a huge quantity of accessible timber.

You Jan figure ii this way. They have been cutting lumber in Texas"on a large scile for sixty years. Yet there is more. virgin timber itanding in -California today -FOUR TIMES 6Vnn than there rvas in Texas before the first sawmill started to grind.

In this great Sieria territory it is estimated that there is

approximately THIRTY THREE BILLION of SUGAR PINE and ONE HUNDRED SEVENTY BILLION of WHITE PINE. The remaining timber is of the various Fir groups, with some cedar.

Let's talk about Sugar Pine first.

It is called the Pinus lambertiana.

The old Michigan and Wisconsin pine is called the Pinus strobus.

The California White Pine is called the Pinus ponderosa.

California White Pine is white, soft, light, free from resinous substances. and partaking very closely of the qualities of the old Michigan and Wisconsin pine. It is smaller than the Sugar Pine, contains a far smaller percentage of clear lumber, and is not quite as soft and cheese-like in the quality of the wood as the Sugar Pine.

Sugar pine stands on an average from 150 to I75 feet in height, and from three to ten feet in thickness, although individual trees often grow much higher and thicker than that. It is clear of limbs to a great height, and therefore clear of defects in the lumber to a great height, and is unusually free from blemish and disease.

For-those reasons it is possible to cut Sugar Pine boards and planks any width and thickness, and get soft, clear lumber such as no other pine can produce. It cuts like cheese, either with or across the grain, and is wonderfully rvorkable for any purpose. It is free from resinous substances, has no raised grain in the wood, and is a marvelous rvood to work, to dress, to paint and enamel, and for

Typical Stand of California Whitc Pine

July 1, 1925

THE CALIFORNIA LUMBER MERCHANT

arly rlse to rvhich so wondrous a soft wood can be 1tut.

The present production of Sugar Pine is only about 250,000,000 feet annually, so that the present stand of 33 billion feet will last for more than 130 years. At the same time reforestation work and regrowing of Sugar Pine is occupying the direct attention of the lumber and timber men of California at the present time, and it is believed that Sugar Pine will be grown to such an extent as to give it fully two hundred years life, which is what White Pine possesses.

California Whrte rrne is being cut at the rate of about 900,000,000 feet annually at the present time, so that the stand of virgin timber is about sufficient for 2OO years at the present rate of cutting.

White Pine gror,r's in the same stands with Sugar Pine, and in the same territories, on both the eastern and rvestern slopes of the Sierras. pines thrive in high altitudes, the best stands being - Theseanywhere found from 3,000 to 9,000 feet above sea levei.

The weight of dry Sugar Pine is exactll' the same as that of the old Michigan and Wisconsin White Pine.

Southern Long Leaf Pine r,veighs 50 per cent rnore than Sugar Pine when kiln dried, and 51.7 per cent more when air dried.

California White Pine is slightly heavier, and slightly stronger as to breaking strength, than Sugar Pine. -The shrinkage of both White and Sugar Pine is very, very light. as is also the tendency to crack and warp.

California White Pine, like Sugar Pine, can be had in boards of great width as well as thickness. Wooden counter tops are frequently made from White Pine. The entire freedom from smell, resin, raised grain, etc., make the California- Pines desirable for such purposes.

-particularly California White Pine grows on an a.reragi frbm 125 to 175 feet in height, and from 3 to 8 feet in th]ckness. While

California White Pine Tree

8l

it stands with a great trunk free from limbs, it does not, in this regard, compare rvith its Sugar Pine brother.

California Pine timber often averag€s 50,000 feet to an acre, while 25,000 feet to the acre is about the average in

good stands.

They use both Sugar and White Pine for the same endiess variety of uses that they used to use the good old Michigan White Pine, the physical properties being almost identical. They use White Pine for almost the same things that they use the Sugar Pine, but for many exacting uses the Sugar Pine has the preference.

Both are incomparable for pattern stock.

Both can be used in a thousand difierent ways in factories and planing mills. For every place where a soft, easiiy worked rn'ood that shrinks little, is very light, free from resin and smell and discoloration, the California pines rnay be used.

The Sugar Pine is softer, lighter, richer rvood than the White Pine. But you can do nearly everything with White Pine that you can with Sugar Pine, and the iost is much less, because the supply is much greater.

You can build a house from roof to foundation with either White or Sugar Pine but for floors that will be subjected to heavy use, they are not recommended.

Falling Sugar Pinc

82

July I, 1925

THE CALIFORNIA LUMBER MERCHANT

These woods are easy to handle, light to lift, easy to.nail, easy to tack, easy to saw, easy to split, are straight-grained' coniain no subsiances that interfere with paint or varnish'

The early efiorts at sawmilling in California were naturally crude,-but in the last fifteen years the sawmilling-and logging business in California has come to a very high polnt oi perfection. There are no finer sawmills on earth ihan theie are in California, and they have worked out their methods of logging and manufacturing to the N'th

the wooden matches of the world are made from it.

degree.

and are a delight to the carpenter, the mill worker, and the painter.

White Pine is so straight grained and soft that most of

ealifornia Pine is perfectly manufactured, dried, dressed, From both these California woods they make sash, doors, prepared for mirket. Its method of production, and and trim, finish and fi'nish, exterior interior mouldings, trim, columns, paneli, frames, ceiling, partition, sheathing, forms, condition of delivery, is easily on a par with the beauty furniture,-bee-hives, factory stock of all kinds that require and value of the r,r'ood itself. The very light weight of the lumber enables the producers to deliver this stock into terlight, 'rvhite, soft, easily worked woods.

Sugar Pine is used extensively in piano and organ build- ritories far and wide, and no species of lumber in the ing, most piano keys being of this stock. It makes an in- country has spread its consuming markets to a greater dein the lait several years, than the California Pines. comparable drain board, as it has no smell, no sticky sub- gree The lumber dealer who buys California Pine, either warp, etc. swell or stances, no raised grain, does not stock that comes up to the best It is one of the best known -woods for ship decking for White or Sugar, receives in quality of manufacture, and used he has ever Iumber these same reasons. pleasing facts that has caused this prodof the is one this rvould Pine and Sugar To enumerate the uses of White There is nothing crude about rapidly of iate. spread uct to be too great an undertaking. There are thousands of items. pine fashion. in any California The production of California Pine began in a practical way about fifty years ago. Previous to that time the earlv Californians soon discovered the value of the pines because they lvere so easily cut and worked, so easily handled. and made such splendid homes for the mining camps. Most of the old mining camps of the Forty Niners were covered with pine "shakes,'r and they lasted two generations in many cases, effectually resisting weather and storm.

A Sugar Pinc'Trce

July I, 1925

THE CALIFORNIA LUMBER MERCHANT

A Long-Train Loaded With Sugar prir'.-This Rclnesents thc Contcnts of onc Trec

rip cRrrpoRNIA LUMBER MERcHANT

84

Most of the leading California pine mills are equipped with kilns, planers, sash, door and millwork departments. box factories, and in many cases still other manufacturing departments.

While many of the mills are located in the mountains where the timber is, a greater number are located on the flats or in the valleys, and the logs are brought down for manufacture.

Several of the California mills are the biggest in the world from a standpoint of money invested in the mill properties themselves.

With no effort to give the grading rules for these pines' the following are a general description for the White and Sugar Pine grades, rvhich are maintained in most efficient manner by the California White & Sugar Pine Manufacturers Association : YARD GRADES-For the "yard" class of lumber these grades are: B Select & Better-a nearly perfect grade o{ lumber, suitable for the highest ttses to rvhich lumber can be put.

C Select-a class of lumber only slightly less perfect than the B Select and suitable for the finest painted trim or, if the occasion demands, for natural finishesD Select-a class of finishing lumber well suited for any kind of work that is to be painted over.

No, 1 Common-a high quality common grade containing small, sound and tight knots. This grade is oftenldescribed as "rvater tight,":1p'd used in,l many cases for exterior.trim .. , .,'..

No, 2 Common-:.a class of luiiiSm eontaining larger knotsl than the No. 1 Common but' still suitable for manyl high class uses such as shelvint or barii'.6oaf$s.

No; 3 Q6666n-a high class sheathing lumber i5r concrete floof material possessing numerous khot and other defects with occasional loose knot or knot hble.

No.l"4 and 5 Common-lower common grades hqving many uses for construction or rvhere they are to be cut rtp as in the manufacture of boxes.

In addition to the above Association grades, there are various local grades under rvhich this lumber is sometimes sold.

Jttly l, 1925

FACTORY GRADES-The so-called factory grades are determined by the ability of each piece of lumber to produce a certain percentage of clear, sound cuttings' These cuttings must be of the size and quality used in door manufacture. No. 1 and 2 Clear is the highest grade lumber, admitting very few defects. The grade of No. 3 Clear must contain 7O/o or more of door cuttings; the grade of No. 1 Shop 50% to 7O%. No. 2 Shop from 25/o to 50/o, and' the grade of No. 3 Shop all lumber of cutting type below the grade of No. 2 Shop.

The sizes to which California White Pine lumber is dressed conform to American Lumber Standards. Both standard and extra-standard thicknesses are available' A force of Association inspectors maintains the grades of lumber on a highly uniform basis among the mills.

The California White & Sugar Pine Manufacturers Association has its offices in the Call Building, in San Francisco. It is one of the nlost emcient of manufacturing organizations, and its members produce about 85 per cent of all the pine cut in its trade territory.

The Association is doing the very best of organization rvork, handling the grading and inspection of their lumber, working for ancl creatinq efficiency and uniformity in the production of their lumber, the gathering and distribution of useful information concerning their lumber, as well as a trade extension and market promotion and advertising department that is doing some very fine work indeed in spreading the gospel of California Pine; and last, and most imporfant, the work of wise reforestation.

C. Stbwell Smith, the Secretary, is an old Southern Pine Association man, and well gifted and experienced for the work tte is doing. The other officers of the Association are: R: D. Baker, President; G. D. Oliver, Vice President; E. H. Cox, Treasurer'; A. S. Titus, Traffic Manager; Austin L. Black, Advertising Manager; E. P. h'ory, Manager Trade Extension,' This associbtion is ready all the time to give anyone a helping hand that wants to knorv anything about California Pine.

Try them out !

j, ..,

.'Fr,]...

'si

A Typical Cali'ornia Pine Sawmill

THE CALIFORNIA LUMBER MERCHANT

July 1, 1925

quality

Trrn Cel,rnoRNrA DooR Coupexy

W

"See yonr ,rcarest lumber dealer, specify our products" 237-41 Central Ave.,

Los Angeles

TRinity 7461

t

and wholesale

m anu tacturers distributors

Sash

Doors

Glass

BIinds

distributors:..AMERICAN CABINET BLUE RIBBON LINE"

Built-in Fixtures anil Ironing Boarils

and

THE CALIFORNIA NO WEIGHT WINDOW SPRING

MEMBER

TRUCK OR CARLOADS

THE CALIFORNIA LUMBER MERCHANT

86

July l,'1925

The Tragcdy of

Anddll the woes of many years Se\ilr piled upon those two.

I hear$Dad say: "So it appears", AndiErandpop: "Can't 'oe- true "That the Lumber Yard is rnoving up to Main Street".

t\

"And in my recollection', Answered Daddy, with a groan'

"l can still see the selection

Which you asked for, as a loan,

Of a shingle for correction.

Said Grandpop: "l remember It was sixty years ago, Bout the middle of November,

You could hear my anguished tone From the Lumber Yird the whole way up to Main Street'

Or within a weck or so, That I first became a member Of the Yard Gang. Kids, You know.

And the Lumber Yaid was quite a ways frgm Main Street'

"But do you think it was just right

I

'lwe used to run away from school And hide among the piles.

t

The ends made caverns dark and co<il And we were mileq and n

"You saw a pile of boards and lath

Away from any growh-uP's Those stacks were PjrggPs In the Lumber Y

For you to shingle me When you had been in that same plight) Well, we will let that be.

Both you and I have seen a sight That Johnnie 'll never see For the Lrrmb.t Yard is tnoving up to Main Street'

from Main

All open to the air And had to wade an old cow Path When you wished to get therc.

You had io brave your parents' wrath But never did you care, For the Lumber Yard was very far from Main Street'

"l saw a somewhat different state' I saw them build a shed

And then a fence and then a gate

With 'KEEP OUT' overhead.

And still we'boys would tempt our fate And dodge the foreman drcad, f"iift. L"tiU.t Yard was still quite far from Main Street'

".t,rf^ i? Y,.Ltt.

\''

il*

"But John will never have the chance

To do the things we did.

He'll get no splinters in his pants.

He'll not lie safely hid

From pirate Blac*beard's cruel glance.

The poor, unlucky kid!

For the Lumber Yard is moving up to Main Strcet."

July l,1925

THE CALIFORNIA LUMBER MERCHANT

OOREP

Ios

w

87

Iluilj r,1925

THE CALIFORNIA LUMBER MERCHANT

88

The Builders' OpportunitY

By David Woodhead, President, Woodhead Lumber Company, Los Angeles.

Builders and building material dealers have made the mistake of paying too little attention to the making of the laws under which they must do business. Too often they are unorganized, and leave these matters to others.

But the time has come when they should and must seriously consider the various taxes that are levied upon them indiscriminately. They should consider whether they should line up with constructors, or with speculators.

The average contractor and building material'merchant has little appreciation of the influence of taxation on the building industry. The power of taxation, wisely used, tends to build up a community and make it prosperous.

The same power, unwisely used, can depress trade, inflate speculative values, and reduce an 'intelligent citizenship from prosperity to poverty.

A man may carry a l00-pourrd sack of plaster on his back with little discomfort, but if it be tied to one of his legs he will be seriously inconvenienced. This is true of taxation. To tax homes heavily and autos.'not at all will depress home building and stimulate auto buying. If factory building in Los Angeles be heavily taxed, and those in Vernon be exempt, factories will tend to locate in Vernon. Were the owner of a vacant lot taxed the same as the owner of an improved lot he would seize the first opportunity to build, or to sell to others who would build.

New York City met the housing shortage following the war by exempting dwellings from taxation for ten years.

The effect was so pronounced that when the time for complying with the law expired it was immediately extended. Now that the laSt extension has expired there has been a sharp falling ofi in that class of building.

Pittsburgh, Pa., adopted a law in 1913, reducing the tax on improvements ten per cent every three years. The result has been so satisfactorv that the chamber of commerce and -strongly endorse the idea. the business elements Florida, realizing that taxing capital drives it away, advertised to the world that it would tax neither inheritances nor incomes. The effect has been to make that State

attractive to men with capital, and to draw a large stream of - tourist travel. has decided to assess securities of other Oui own State States at only 7 per cent of their value. This was done in Itt" intet.tt 6t fints and rich men. But why should not our legislators do something for those who are t-rying to gain a"foothold and establish- a little home or farm ? " This is the purpose of the Tax Relief Amendment put out by the Tai nitiei" Association of California.- The propor.d'amendment exempts from taxation $2,000 wo:th of impiovements and all personal-property. It takes effect at thd rate of 25 per cent a year, in oider not to disturb business. It is haid to conceive of a measure that would have a more wholesome efiect on home building. And who, after the owner, has a more legitimate interest in building homes than builders and building material men ?

A home owner means a fixed resident, with a keen interest in the welfare of his community. The home owner may be sanely progressive, but is- rarely insanely radical' Toiexempt the frrst:$2,000 invested in a home, and change the prese?rt tendency'of Los Angeles from tenancy to homeo*tiing, would soon put us at tfie-head. of the home owning cities.-'The stimulaiion to the building industry and to manufacturing that would follow as a result of exempting from ,taxation- stocks of goods and machinery, wo-uld be the one thing to keep our present land values from a heavy slump.

The proposed exemption would undoubtedly increase to .o*" .itent the tax on the site value of land. But it is easv to see that realtors of this State would be ahead of those of every other State in advertising the advantages of California to manufacturers, merchants, and home seekers. It would turn the tide of immigration this way again.

Some say building has reached the point of saturation.

That may be true oT luxurious apartm€nts and hotels. It is not trire of modest homes. More than half our people are tenants, and the percentage is increasing. If we must reverse that tendency, and make this a home-owning nation.

As the national government exempts small incomes,. so the state government should encourige home ownership 'by exempting $2,000 worth of improvements.

W. R. GHAISBERLIil & GO. GARGO and RAIL Opcrating Stcarmcrr

Dbtributing Agcnb for

W. R. Cbrnbcrlin, Jr. Drn F. Hrdon Mrry Hedon Phyllir

ClrrL-Niclcnon Lunbcr Coo Evcrcttr tVuh. Daprcy Lunbor Coo Teconr, lVreh.

Ds6rncc Lunbcr Coo Tecoun Werh.

Forrrr Brlcr Lurnbcn Co, Evcrctt, Weth.

Littlc Rivc Rcdwood Co' Humboldt Bry.

PORTLAND 909 Porter Bldg.

Steawood

Bcrtio Hulor

Berbrrr C

SAN FRANCISCO 1200 Balfour Bldg.

LOS ANGELES 1030 Bardett Blds.

)uly l,1925

THE CALIFORNIA LUMBER MERCHANT

89

GOOD-W[LL We value the good-will of our customers as our biggest asset.

GOOD REDWOOD Our customers appreciate the high standard of our grades and the care used in the manufacture of our product. Their many repeat orders assure us that we are renderirg them satisfactory service. You, whom we may not have had the opportunity of serving in the past, will be just as well satisfied as the numerous dealers who have been favoring us with their business for many years.

DON"BEER & CARSON N"I.INfrBER EO" Quality

REDWOOD Since 1863 MILL AT:

SAN FRANCISCO:

724 Merchantr Exchange

Eureka, Humboldt Co.,

LOS ANGELES: 41O Pecific Mutud Bldg.

Kearny 5O7

TUcker 7654 Menrbers California Redwood Associatiort,

90

July l, 1%5

THE CALIFORNIA LUMBER MERCHANT

IIoo Hoo HOO HOO CONCERNS THE RETAILER "Thc corner grocer would uot rurvivc long without thc confidcncc of neighboring hourewivcr. Thc

lumber rctailcr murt bc cquallY cateemed, and therc ir but one united voice giving thc mcragc of that ir Hoo-Hoo. Bclumbcr ridcr providing e conlnon grcund for all branchcr of thc lndurtry, thc Internetionel Ordcr rnd itr locrl clube havc dircct contact with thc public, etriving continually to win thc fricndrhip and confidcncc of thc wood-uring public."

HOW HOO HOO CONCERNS THE LUMBER MANU. FACTURER 'llandr of thc arcet lunbcr indurtry erc ticd by indccirion rnd leck of co-opcntion whilc orgenizcd wood rubrtitutcr intclcrtr con-

tinuc dccp inroedr into lcaitinetc wood burinor. Hoo-Hoo, through

itr intcrnetionrl novcmcnt and locrl clubr, oFcrr e round rgcncy for unitcd voicc of lunbcrdorn, in thc protcction end pronotion of thc lumbcr indurtry productr."

HOW HOO HOO CONCERNS TTIE WOOD SHINGLE MANUFACTURER "No onc ir in bcttcr porition to apprccietc nccd for co-opGrrtion in dcfcuc of wood productr in tbcir lcgitimrtc provinccr tlan rhin3lc mcn. Advcrrc dircriminrtory lcairIrtion rnd unf;rir propagudr hevc donc incrtiurblc injury to tLit indurtry. Hoo-Hoo rtrndr uneltcr. ebly end unfrltcringly for Wood Suprcnecy. lt ir to thc prrcticrl ar wcll m thc rcntincntd intcrclt of rhinglc rnen to rtrnd with HooHoo in dcfcnrc of wood productr.

It offcrr pcrnrncnt worLinS forcc for lVood Suprcmecy."

ANOTHER SUGGESTION TO THE INDUSTRY IN ITS ENTIRETY "Forked roedr lic jurt ahcad for the Lumber Indurtry - one ir thc Hoo-Hoo road to I unitcd, ptro.perour end rccurc indurtry through confdcnec rnd co-opcretion, end thc othcr r rough treil bcrct with thc rutr of indccirion, thc cobblcr of mirundcrrtending, erd hillr rurrnounteblc only by co'opGrrtiotr."

ANOTHER SUGGESTION t\lfood productr cenaot rtrnd egrinrt poicrful or3rniucd conltctition whcn thclr dcfcadcry rtrnd ia locrl or lirnitcd nrtionel group..

Hoo-Hoo ir thc oaly intcrnrtionel dcfondcr of wood productr eld rtrndr dctcrminodly for \f,food Supr.lnrcy; Hoo.Hoo agcncy for dl Lumbcrdom and of no cliqucr. - lt rhould.bchoovc dl lunbormcn to pronotc itr wclferc to thc utmorl Tho Hoo-Hoo Club ir thc comnon rnccting ground for lunbormca ud rfrordr thc privilcac rttd opportuDity of e voicc in civic rnd indurtrirl nrttcit.tt

ANOTHER THOUGHT 'TLc Lumbcr Indurtry crn 6nd no bcttcr egcncy for'thc dcvclopmcnt

of hcdthy rclrtiou lnonS it.

mcnbcrr rnd fricndly contrctr witb thc public thrn throu3h Hoo-Hoo

clubr. Mcnbcrr rnd cligiblcr uurt

not conridcr Concetcnrtio!. our only ictivity. 'Wc uc en or3rnin' tion of co-op.rrtion rnd Jorvicc.o

:;'a

Upron Board can make more rnoney for you Wise dealers are doubling wallboard earnings-are joining the ranks of the "Up With LJpsons" a.t

)UCCnSS creates enthusiasm

!

Consider yourself-good business spurs you on; bad business pulls you down.

Take the business of selling wallboard.

If your wallboard sales have been satisfactory' you are enthusiastic about the wallboard you handle. If your experience "hasn't been so good," you are not very keen about it.

Invariably, the few dealers who do not believe that good wallboard is the nearest perfect wall and ceiling lining, have been prejudiced because of their experience with undepcndable wallboards, Or, they haven't been shown how to obtain attractive installations.

Llpson Board means more wallboard sales-because lJpson Board is depend.able!

One good job generally sells another ! And Upson Etoard has made good in every State under every condition.

Lumber and building material dealers who do not push wallboard, have never sold Upson Board. Upson Board is difrerent!

Certified tests by impartial laboratories prove it is harder, stiffer, and nearly twice as stron! as ordinary

The Upson Co. 632 Upson Pt. Lockport, N. Y.

wallboard.

They prove that it will not buckle if properly applied; they prove that it resists hard knocks-heat colodampness; they prove that it saves from $5 to $15 a room in painting.

Actual service "on the wall" gives Upson Board the

What you say looks good to me, please send me complete information.

Name..

Address

remarkable record of less than one complaint to every 8.000.000 feet sold and used.

The new lJpson Blue Book doubles your field of LJpson Board sales You have heard of the remarkable newBluePrint and Decorative Service, already in the hands of many Upson dealers. It contains forty "detail" blue prints, a wealth of paneling and painting suggestions, pages of photographs showing possible Upson Board results.

This new service will help you. With it you can sell fine Colonial or Queen Anne living rooms for new or old homes. You can sell beautiful tiled kitchens, laundries, baths.

You can sell jar-proof partitions in factories or mills, Upsonized interiors forbarbershops, gift shops, churches, lodge rooms, auditoriums, department stores, clothing stores, shoe stores.

You can be a leader or an "also,rantt page may decide which!

-this

In every business a few are leaders-and those few reap the rewards!

The Upson Board sales we have described won't roll

themselves into your lap; but they are there-waitingfor the man who Eoes after them.

Other dealers, no better situated than you, are getting them and increasing their wallboard profits; ten, yes,

twenty--thirty per cent.

Why not clip the coupon; mail it; get the facts' It does not obligate you in any way. Lct us tell you how Upson Board can increase your profits.

,coupn b-daq

Jaly l,1925

THE CALIFORNIA LUMBER MERICHANT

Central California Lumbermen's Club Discuss Credits and Collections The following registered at the meeting: The regular monthly luncheon and meeting of the Central Califbrnia Lumbermen's Club was held at Stockton W. H. Falconbriry, Falconbury Lumber Co.. . . . . ' Stockton on Saturday, June 13. President W. H. Falconbury pre- George E. Ground, Modesto Lumber Co.........Modesto

'Escalon T. H:McPhearson, Escalon Lumber Co.... ' ' "Oakdale luncheon, the subject discussed !y tfte W. H. Besecker, Tilden Lumber Co.. .

Following the 'Stockton Club was -"Credits and Collections." George Ground, O. D. Ruse, Tilden Lumber Co... ' . . . San Francisco Modesto Lumber Co., Modesto, lead the discussion. Mr' Ralph Turner, Buchahan & Russell . Modesto Ground read an instructive paper on the subject and dur- Muiray G. Payne, Kewin Lumber Co. ' . . .. . .Tracy ing his discussion spoke on Credits, Collections, Promis- George A. Good, Cash Lumber Co. Sacramento soiy Notes, Forcing Letters, and Out-Lawed Accounts. G. R. Bleecker, Eagle Lumber Co. Francisco .San Lumber Co-.

Bay Coos Stutz, by Jerry Foliowing his addrJss, there was a general discussion Francisco Co.......San Lumber Bay h.

Coos W. Glenn, matter. on'the members the Club ...

Co....

Lumber Gartin, Stanislaus U. 'Modesto J. George Thompson, United Lumber Yards, Sacramento, -O. ....Stockton Central Lumber Co.'..

U. Wilson, was a guest of the Club, and gave an interesting talk on Earl White, California Door Co. ... 'Oakland his experiences on the subject while he was Manager of W. M. Casey, Redwood Manufacturers Co the Thompson & Co., Inc., chain of retail lumber yards George H. Pleufier, Twin Harbors Lumber Co...Oakland Kennlth Smith, Long-Bell Lumber Co......San Francisco in the Northwest.

D. A. Williamson, Midvalley Lumber Co. .. . . . . ....Galt Ralph Turner was elected a member of the Club.

Lockeford B. A. Nixon, Nixoq Lumber Co.. ' ' The next meeting of the Club will be held after the vaca. .Stockton Lumber Co....

Pacific Farley, J. J. ...Lodi tion season at Stockton on September 12. President Fal- Leiter Elfiott, Valley Lumber Co...' . . . . the Yards Sacramento at Lumber IJnited to be discussed Thompson, the subject G. conbury announced that J. E. Martin, "California Lumber Merchant," San Francisco.

September meeting rvill be "Cartage."

sided.

How The WilshirelCountry Club of Los An$eles Paid for Itself We have all heard wonderful tales of miraculous ad-

vancement in the value of California real estate, and of "killings" that have been made by investors during the past few years.

Of course, some of these stories are exaggerated, but thousands of these cases are easily authenticated, even though they sound like fairy tales.

But the best example of picking up a fortune in California real estate that has come to our notice in some time fell to the lot of a bunch of people in Los Angeles who five years ago decided to organize a Country Club and Golf Course. They created the Wilshire Country Club, right in the heart of the present residence district of the city.

They leased 103 acres of land, and on it built a beautiful country club and golf course. And in the past two years there has sprung up all around that golf course one of the most wonderful residence districts in the United States, composed of hundreds upon hundreds of wonderful homes.

It rivals the finest districts in Pasadena for splendor.

That was five years ago. Their lease gave them the privilege of buying the land whenever they got ready, at

a stipulated price. Remember, there was 103 acres in the plot of ground.

Now comes the d6nouement. Across from the Club House they established a parking space for members' cars, covering an acre and a half. Comes now the man from whom they leased the 103 acres, with a proposition. He asks for the lot now used for a parking place, and another acre and a half a block away in the corner of one of the fairways and on the boulevard. And for these three acres he agrees to give them the other hundred.

The land in that immediate vicinity is selling freely at from $12,000 to $30,000 per acre for home sites, and the owner, knowing that they have made a great fortune on their lease with privilege of buying, offers to let them keep 100 acres, and for the original 103 acres he takes'those two lots of three acres total, and gives them a quit claim on the other 100.

They have accepted the proposition, of course, since it permits them to buy their property without putting up either money or paper, and the refinancing of the Club is now being perfected.

How is that for a true California real estate story?

THE cALIFoRNIA LUMBER MERcHANT

luly l,1925

Los Angeles District Lumbermen's Club

By Mr. E. D. Tennant, Secretary-Manager

Since the last Birthday issue

California,s own Lumber -lrad.e Paper, the_ mem-bers ofofthe Los Angeles District

Lumbermen's Club have steadily maintained' their policy of using -constructive educationai methods toward itipto.,ning merchandising conditions in the Los Angeles district.

That their efforts are influencinE better conditions is proven ly ttt. fa-ct that in spite of-over-expansion in the lumber business herg !y reasbn of a surplu3 of yards and a lessening demand- from the peak voiume of previous years, the majority of the yards aie carefully watchinE their costs. of doing business and have establish6d a sales"policy

which under present intense competitive conditions ,iturr,. a small profit or at least assures-them their cost.

Their efforts would have been' even more decidedlv successful than _they are, but for the hampering, destructiv6, misguided methods of a few dealers who, Ty reason of their neglect. in. keeping accurate cost recoids, and urged on by thetr deslre for more and more volume of business. dre.persistently.following the wornout policy of selling lumber on no other basis-than that of always irying to bi lower than their competitor, using the old-timej prTmitive cut-price, auctioneering and barga--ining method'o^f selling, apparently,- never realizing thai they-are actually killin? their own business and helping to t6ar down and destro] the confidence and respect bi t-tre entire communitv in the Iumber industry.

-.-In destructive -spite, however, of the above ill-advised, unbusinesslike, competition, steady progr€ss is being made so that ev:ry- indicalion points to'cbntlnued impro?ement whereby the legitimate, wide-awake merchant wilt be able to establish and maintain his btsiness on a basis which

will assure a square deal to both dealer and buyer and give the dealer a fair return on his investment.

Advancement has also been somewhat held back bv the attitude of some who believe in refusing to co-operaie or join in any movement for the bettering of trade conditions, preferring to stand aside and reap the benefit of the efforts of other dealers, keeping themselves free to slip under the other fellow when the occasion offers, forgetting that but for organized effort on the part of the broadminiied, rightthinking lumbermen, they would today be facing conditions of absolute demoralization in the retail lumber business of Southern California. 'It is a pity such dealers are not able, or are not willing to realize the position they occupy.

It is certainly no1 an enviable on-e, and if tfey reaiiy are desirous of creating a business of real service to the community, the lumber industry and themselves, they will join in with their fellow lumbermen who are earnestly endgavoring to overcome present difficulties.

The lumbermen of the Los Angeles District rvho are striving to put the retail business on a sound basis, fully realize that the day has passed when slipshod, old-time methods, whereby each man digs in for himself regardless of the welfare of others, can prevail. The boom days are over, and the only road to permanent success is one by which all those engaged in the retail lumber business can conduct it with mutual regard for the rights of others, and a firm determination to secure the confidence and respect of the buying public, by letting them know that the lumber business is not a hit or miss auction market, but a business where the buyer will realize that he is paying a fair profit in return for real service, honest grades and a square deal for all concerned.

Panels

Doors

M0RRlt[ and STUR6[0N tUMBtR 60.

Porthnd, @egon EXCLUSTVE CALIFORNTA SALES AGENTS FOR

HARBOR PLYWOOD CO.

KNOX & TOOMBS

Hoquian, Warh.

Menufacturcrr of (Greyr

Hoquiam, Warh.

Menufacturerr of Vcrticel Grain Fir Doorr

Hubo/'Yellow Fir Laninetcd Panclr

Can Make Prompt Shipment Straight or Mixed Can

of Panelr and Doorr Also Fir, Hemlock, Spruce Lumber

\M. VIT. WILKINSON 1214 Innrrance Exchenge Bldg., Lol Angelee, Repreeentative

luly l,1925

THE CALIFORNIA LUMBER MER.CHANT

ANNOUNCING the purchase of the

EMERWOOD PANEL & TOP COMPANY By the

GENERAL FURNITURE COMPA,NY

The General Furniture Co. of Seattle has purchased the Emerwood Panel & Top Company of Portland. The entire operation has been moved to Seattle, where an entirely new panel and veneer plant, equipped with the latest and most modern machinery, has been constructed.

This unit will be devoted entirely to the manu-

facture of High Grade Hardwood Panels and Tops. Our increased production of 100% will enable us to make prompt shipment for special work.

CALIFORNIA REPRESENTATIVES Carrying Warehouse Stocks For Immediate Shipment.

H. B. MARIS PANEL CO.

F. P. BAUGH

735 Third St.

819 EaEt 59th Street

San Francisco

[.os Angeles

96

THE CALIFORNIA LUMBER MER]CHANT

July l, 1925

Millwork Institute Meets At Fresno Adopts Advertising Campaign

Sixty-five members of the Millwork Institute of California attended the Quarterly Session held at Fresno, at the Californian Hotel, June 12 and 13.

The meeting had been postponed from May, due to a number of causes, accounting for the sfnall number of members on hand at the opening of the meeting, called to order by President Harry Gaetjen. He told of the very favorable reaction of the members of the Pacific Northwest Association and the Millwork Cost Bureau, to the insignia adopted by the California Institute, and predicted that similar action would be taken by these bodies, in a

short time.

In his report, Secretary Didesch commented on a recent decision affecting trade associations, saying: "One of the best things for association work generallv that has happened in a long time is the recent decision of the Supreme Court in the cases of the Maple Flooring Manufacturers and the Cement Manufacturers Protective Association. The Supreme Court has actually reversed itself in its idBas as to trade associations. Heretofore, there was a stigma in their minds merely in the fact that such an association existed. The way they looked at it, everything pointed to collusion, price-fixing and so on and they even w-ent so far as to say it was illegal to issue prices subject to discount; that you could not agree as to costs and all sorts of things like that. Now, they haven't said now that you can fix prices and agree as to costs, but they have taken a more liberal view and say it is not illegal for trade associations to compare statistics bearing on cost, production, sales, profits and all things of that kind. As you all know, Herbert Hoover is verv strons for the idea and has done a lot of wonderful work in his deoartment

and has invited us now to participate in what they term simplifica-

tion. Now that is incorrectly called standardization and usually it is understood to mean that everything, our whole product, would make an attempt to standardize it. That is all wrong. but what they aie after is to eliminate, or have less standards but have those

standards of the same kind."

I\{r. Wm. Lucas, Secretary of the Eastern Millwork Bureau, spoke at the afternoon session, telling of the otganization, foundation and the functions of their body.

After considerable discussion, pro and con, on the proposed $60,000 advertising campaign as worked out by Hammel-Sutphen Co., Inc., Los Angeles, the meeting went on record as being in favor of its adoption, for one year.

This rvill mean, if the majority of the members concur, that the Millwork industry of California will receive the benefit of thousands of pieces of advertising matter telling the general consuming public of the aims of the industry, and will increase the use, it is predicted, of custom made millr.vork, against the material that has been heretofore made up on the job.

Mr. Arthur Brenhauer, of Fresno, spoke of "What are the Three Most Glaring Causes of Loss of Profit ?" In part he said: "I don't know how we are going to confine this to three. The causes of loss is an easy subject to talk to, but to tell you how to eliminate them is not so easy. In any discussion along this line, we always thing of cost-finding which is fundamental and we have had so much talk on that, I am going to leave that out of it (Continued on Page 98)

T. B. HATTEN CO. 1600-1610 E Warhington S|rect .

Lor Angela HUnb'blt 5992

We Stock Hardwood Doors

THE CALIFORNIA LUMBER MERCHANT

G

olding's

ton-the-dockt

L

umber

I

n most cases, with

N LOS ANGELES 608 Central Bldg.

eedless

Grier' I,UMBER C().

THE CALIFORNIA LUMBER MERCITANT

98

(Continued from Page 96) practically. We are looking for a profit but we don't know where we are looking; don't know where the profit should be.

"One reason I think the planing mill faces tremendous losses is the way wi make bur bids. Most planing mills have estimating departments where men put in from 2 hours to a week's time in compiling an estimate. They go into a lot of trouble; thev figure the footage on the job; estimate the labor; they use their past

,

experience; if they don't have a cost finding system, they use horse sense and get together a figqre on the job, representing a fair amount of profit. But, that subordinate don't have the authoritv to 'make a bid. He takes it to the manager. Business is pretty rotten;.

the manager is not feeling very good; the job figures up 920,000 and the manager says that the bid on that job will be gl8,@0.

He don't know why; don't know whether there is 92,000 or $5,000 profit in the job, but he can't believe that it would be possible to sell the job for what the figures show. So, through habits acquired through a period of years. r "It isn't because we don't know, but I believe that somehow. some way, the planing mill operator gets by and has some fair conception , of what the cost should be as shown by these records here, tiking consideration the firms with complicated cost finding systems; --./into others with no cost finding system, and yet the average was the same.

"It isn't because we don't know, but because of that haphazard

' '

'

.

method of making bids. If business is slow and we have tb go after the business-I am not here to tell you that we are going to sit by and say if we can't get this business, at our price, we won't take the business. If you take a job too cheap, you lose money; but if you don't take it at all, you lose money too. There is a breaking point somewhere on volume that we have got to have. A lot of us don't know enough about that and are taking jobs too low to increase volume, where we would be better ofi if we didn't increase it.

"If you are going after business on a low cost basis. there is only one way to do it and that is to analyze every figure on the estimate and get that down to the lowest possible point and then have nerve t-g^pa!e that your bid. That will help to eliminate that particular difficultv.

"Another item that enters into our loss and not usuallv discussed are our Selling methods. We give credit to people not entitled to qdit. The-only reason that we have to justify that action is that ff6 afraid that ouf Sre are alrald our competitor will get the job. We don't don't real:;ze that we are helping to put the legitimate contractor out of business-the man that is willing to pay a fair price is either compelled to quit business or to shop around, peddle bids and do evervthing else to try and compete with this irresponsible contractor that_ you -and I_ are keeping in business. That same thing applies to the wholesaler and I have told several of them a eood manv times, whenever a wholesaler sells a planing mill whose credit doei not justify such purchase, he is hurting the entire business. I am not difierentiating between the large and small concerns, or the large and small contractors, because I believe the smallest planing mill can be operated on just as firm a financial basis as the bie one, if assets and liabilities are in proper proportion. We should have a credit standard to go by; should refusC to sell people that are not responsible; make collections promptly and in that wav cut

down losses, which will increase our profits.

"The losses through the giving of credit in my mind should never exceed gnore than one per cent of the gross sates and it should better be one-half of one per cent or sometimes even less than that. isn't because we don't know again. We do know and know when we are taking chances, but are so anxibus to get the business that we let our judgment slip and take these accounts that we can't collect.

"Another reason for loss of profit is lack of organization, or improper orga.nization. Too many ptaning mills think of three units, the ofrce, the general superintendent and the emplovees. each one trying to function separately. In my opinion that is absolutely impossible. Those three units make up a planing mill, directed by .o.ne head, all striving for the same purpose and unless we can put 'that over to the superintendent, to the men in our mills. we can't have the right kind of an organization. If the superintendent of an organization says that the office has made a promise of detivery on this job at a certain time and if they think I am going to break my neck to fulfill that promise, they are mistaken and he tries to hold up the order, it is impossible for a mill under those conditions to give any service. It is true that the man that sets these times of delivery, or dates of time of deliveries should consult with the superintendent, and not arbitrarily try to force something through the factory, but when that word is once given out. it shiruld bind that firm ind.everybodv ind.everybody in that organization should strive to meet lhat obligation, just the same as if when I attend this meetins and anc Ir put rfy my nrm firm on record for tor any subscription suDscrrptton or any obligation, obligatron,

whether my partners think that is right or. not, that binds the Fresno Planing Mill Company. If thea have any objections, they can takelit up with me afterwards. The same in taking an order,

loJy l,1925

if delivery is promised in ten days, it is up to my company to make d.elivery and up to everybody in that organization to make it possible to make delivery, whether I was right or wrong, and fhen within the organization let's have some other procedure, if there is any conflict.

"The men have got to be made to see and they can be made to see.through education that every time'they co-operate with the management to procure an extra order from some competitor, they are just insuring their employment that much longer and whenever your men see that, they are going to be just as anxious for these

jobs as you are. I can go through the plant and the men know some of the jobs we are figuring on and they are more interested to know whether we landed them than I am, because they know it means employment. That holds good when there is low volume. and when things are going.good. You should develop plant loyalty and co-operation between different departments. If your lumber department is trying to see if they can cut the sash and door man and hold him back by not supplying material-why we would fire any and every man that won't co-operate with everv othbr man. In running a detail plant, we have to overlap from one department to another. Our machine for cabinet work is in the sash and door department. Not long ago I went to the sash and door foreman and asked him about a certain job and he said he couldn't get anything through because the cabinet men wanted to use the machine all the time. I told him that the cabinet department was furnishing the cabinet work on the same job that he was furnishing the doors and the contractor didn't care anything about the dispute. What he wants is the work on this job and that it was just as important that he have the cabinet work as for him to have the doors. and that it was up to those two fellows to co-operate. They came through, and I believe that is possible in any organization. It takes somebody at the head of things. Nobodv can make deliverv on certain days, by turning a hundred orders out into the mill and letting every man in the mill decide which should be made first. Somebody has got to route that stufi through the mill.

"Another thing that happens in some plants, in lhe smaller olanls *they don't have enough office organization that can deal with trade over the counter and thev send the contractors. into the mill and let'them talk with the benclr and sticker men, tryirtg to find out when work will be out. No contractor goes through my plant. He gets his information over the counter for two reasons. You send a contractor out in the factory; the superintendent is a little bit grouchy and he insults the contractor. An office man is trained to take that shock and we take a lot of abuse that we don't like to take. We go out in the factory and tell the superintendent he has to have the stuff. He blows up and says it can't be done. I keep talking to him until he decides it can be done. The contractor don't know about that conversation, AII he knows is that he has my word that the stufi will be delivered at that time.

"Organization has a lot to do with efficiencv and profits. We say cost systems are too complicated, but this isn't complicated and we can use horse sense. When I had my first cost system put in, the accountant said that he didn't want to put in any system that would interfere with the way I had been running, because he said I had been running on judgment and horse sense and that he would have to tie into that, or else I would be floundering around, and he did that thing.

"I could give you three or more points, but those three things do cause tremendous losses and can be eliminated without verv much trouble."

Mr. H. L. Martin, of the Mortgage Guarantee Company, Los Angeles, spoke on "Ethics."

The next meeting of the Institute will be held at Oakland, on Thursday and Friday, Thanksgiving week. '

2$T E>(PO. BLVD.

ilou tDlltG SU PPtY

I.()S ANGEITS

A WHOLE. SALE SERVTCE

G0, lrner MOULDINGS FINISH SPECIALTIES

CAIVT

FRAMES

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DRAWER, ST(rcK FIR COLUMNS

BE

July 1, 1925

THE CALIFORNIA LUMBER MERCHANT

YouCan Draw on

HAMMOND'S Tr emendous Res erue Sto ch HY not take advantage of Hammond Seruice? Call on Hammond for help anytime. Remember there are literally miles, acrer and tona of Hammondts huge stock of buildingmaterialr. . . . Ever5rthing hardware, hardwood, foor-lumber, ing, insulation, paintr, sash and doors, roofings.

Then there is Hammond's Special Mitl Work Department-probably the most complete in the Southwest. Its great facilities are always at your disposal.

Many dealers in lumber and other building materialr ure Hammond as their rererve supply depot. So can you. Dontt pass 'up the big orders.

Call Hammond. You'll profit!

HAMMOND LUMBER CO. Main officer, ralcr and dirplay roomr at 2010 So. Alamcde St.

Lor A,ngelcr

Phonc: HUmbolt l59l Bran,ch Yords in Principal Soutkern California Centers

THE CALIFORNIA LUMBER MERCHANT

McC0RMICK We are continually improving on our McCormick Service.

Our mills, our creosoting plant, our splendid purchasing and producing department in Portlatd, our great and growittg fleet of lumber-carrying ships, and our California distributing, selling, and serving departments, are like the California Lumber Merchant-^Be tter aII the time.

SERVICE

SATISFIES

CHAS. R. ilIcC(}RMICK & C0.

Los Angeles

San Francisco

THE CALIFORNIA LUMBER MERCHANT

July 1, 1925

fr r'l

\H v- -t III III

101

YICE

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toz

THE CALIFORNIA LUMBER MERCHANT

laly l,1925

California Redwood The other day at the Southern Pine Convention in New Orleans, a group of lumbermen stood in the lobby of the Roosevelt Hotel talking about interesting things in the lumber business, and one wholesaler who lives in New Orleans said the most startling thing that had happened to him in a long time was when he had phoned a local lumber yard and ordered some trim to make outside porch repairs on his home.

"What do you think they sent rne ?" he asked with a sheepish grin.

"California Redwood," he declared, "and that was the first knowledge I had that Redwood had crept into the headquarters of Pine and Cypress."

So that rs one ot the intere ting developments of the times. New Orleans retail lumber "yards ha've been ""tiying and selling Redwood siding and trim for uses wheie it will be exposed to the y"ThT.

And because Redwood has been spreading, and will spread much more rapidly in the near future than in the past, into the lumber consuming territories of the South,

Southwest, and Middle 'West, the retail lumber trade of these territories, to most of whom "Redwood" is but a name, will undoubtedly be interested ih learning something about Redwood, its location, its timber, its production, and its wondrous uses.

It is often said in discussing Redwood that its uses and characteristics more clearly reJemble those of Cypress, than any other wood. Because, like Cypress, it iJ used for everything in the building line with the exception of flooring, dimensioh, and timbers, and also because it is well comparable to cypress in the fact that it is impervious to moisture, does not rot, is more fire resistant than anv of the pines, and is of particular value for use where it w;tt Ue exposed to the weather.

Timber, Location, etc.

Look over the map which accompanies this article, which _ shows the location of the Redwoods.

All the Redwood in the world grows in three separate tracts in California.

T!r.y are the largest of all things that groly on the face of the earth.

They are the oldest of all living things. _,Whgn Jesus Christ was preaching HG doctrines in the Holy Land, the same Redwood treei that are being manufactured into lumber tgday, were standing in their majesty on the- slopes of the California hills. They are the mojt beautiful and majestic of trees.

And right here let the fact be injected into this story (because there is something almost sacrilegious about -the thought of into commercial timbir these mighty monarchs of-cutting the forest that have stood for so long) tht

A typical stand of California Redwood

July l, 1925

THE CALIFORNIA LUMBER MERCHANT

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Map of California Rcdwood locations

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fact that the greatest reforestation work that the lumber industry knows is being done by the Redwood people, many trees are being planted for every tree that is being cut, and that Redwood is being and will be re-grown. Let it be known that there is second growth Redwood timber in Californra today J0 years of age that will cut 100,000 feet to the acre right now. And let it also be understood that many of the loveliest Redwood stands are being set aside as parks and protected from commercial use, so that !!r-ey will stand there for more thousands of years to come.

The Redwoods are NOT being exterminated by any manner of means. More will be said on this subject farther along in this story.

As stated, there are just three Redwood groups. One is not commercial, and will probably never be. That is thc Sequoia Gigantea, or the "big treCs" of the Sierras in California. There are comparatively {ew of these huge trees standing in almo_st inaccessible portions of the hig[ mountains in eastern California, and they will probably never be anything but park trees. They are largel in siz-e than the commercial Redwood, all of which grows on the Coast of

California.

The second area of Redwood is l,ocated south of San Francisco, at Santa Cruz. This is a comparatively small patch, but it is the commercial Redwood, the Sequoia Sempervrrens.

The great stand of Redwood commences on the Coast above San Francisco, and extends in a narrow strip north to

the Oregon line, where it stops abruptly. The commercial Redwood on which the world will depend is in this third strip.

There is in this strip about seventy billion feet of Redwood. It does not grow in the high mountains, as does other California timbir, but rather o"n the hill slopes, the Pacific, where the fogs of the ocean have watired "l,otrg it foi thousands of years.

The timber does not burn, as do the pines, which likewise acco_unts for its long life. There are no gales that harm the Redwoods. They are truly monarchs ofall they survey.

The fire resisting qualities of Redwood are well and practically illustrated by the fact that when Redwood luinber stand,c piled in the lumber yards in California, together with pine lumber, the basic ihsurance rate is a littlJmore than one-half that of the pine rate. Further evidence of this characteristic is the fict that in the Redwood timber dis. tricts there are innumerable small houses that have for their chimney-s nothing _less than Redwood pipe, and many of these wooden pipes have carried the smolie and spark-s up to the open air for a generation.

At the present time the production of Redwood is.a little less thah 700,000,000 feet annually. At this rate of cutting it will require 100 years to cut the virgin Redwood of California. And with the reforestation work now being done in-California, and the wonderful rate of growth shown by this species on the cut-over lands that have been cared foi. it may be practically stated that the Redwoods of California will absolutely be perpetuated for commercial use.

In another ten years the Red Cypress of Louisiana will be all gone, and the Cypress of Florida mostly gone. Yet the virgin Redwoods, the only commercial wood'that practically replaces Cypress in all its special uses, will be m-anufactured for generations afterwards.

And what are those uses ? To enumerate them would make a tremendous list.

At the present,time most of the Redwood being consumed in the South, Southwest, and Middle'West, is siding outside trim, tahk materials, and factory stock. Redwooi siding will never rot, wrap, shrink, or change.in any wty.

Redwood trim for the exterior of homes and other builiings, is the most practical of wood. It will nevgr need to

104

THE CALIFORNIA I-UX,II}}'R I,IEITCHANT

View of Redwood Mill and Log Pond

Cutting onc

Redwood Monarchs,

fine specimen

Jrrly 1.1925

July l,1925

THE CALIFORNIA LUMBER MERCHANT

be replaced because of decay. Redwood for porch building

is ideal, for the same reasons. . Redr,'r'ood lends itself to sawing, nailing, dressing, working, painting, and staining better than almost any other wood that can be named. Free from resin, free from heavy grain rings, beautiful as to color (it is light mahogany in color) it makes beautiful paneling, interior trim that adapts itself to marvelous finishing effects, etc.

For lawn furniture, for beautiful fences, etc., that will stand the weather permanently, Redwood is wonderfully adapted.

For tank building, Redwood is incomparable;, because there is no rot, warp, or check of any kind in a Redwood tank. In the west it is used to build wooden pipe lines, some of them of enormous size, to carry water forlriigation, or to industrial plants. It is used to build wooden ditches for carrying irrigation water. It is used for tanks to holcl chemicals. It is used for ice houses, ice storage rooms, refrigerator cars, flumes, railroad ties, vats, irrigation boxes, gutters, coffins, burial boxes, green houses, bird houses, pergolas, bee hives, silos, incubators, mouldings, pattern work, chests, boxes, park equipment, ice boxes,- etc.

For home building it is adaptable for every single use except flooring, although it is not generally used for timbers and dimension because less valuable stock is usuallv used for these purposes. For making beamed ceiling it is incom-

parable.

In recommending wood for use in home construction the rot and fire resisting qualities of Redwood are generally taken into full consideration.

In the mill Redwood can be handled more economically

and works with less waste than almost any other wood, and

does wonderfully when worked into frames, doors, windows, mouldings, columns, newels, balusters, rails, spindles. battens, etc. In California some of the most beautiful mantels in the most beautiful homes, are made of Redwood.

They alwavs hold their joints, and decorative work such as carving, high polish, or sand-blasting, can be applied in

Preparing ground for planting of Redwood scedlings

highly satisfactory manner. The natural surface of Redwood is such that it takes and holds glue with a tight grip, and so appeals to the factory man.

Redwood columns, for insta4ce, never leave their alignment. There is no shrink, 1yarp, or swell in them, for either interior or exterior use.

According to the reports of the Forest Products Laboratory at Madison, Redwood is less dense than any of the Southern Pines, and about the same as mouhtain type Douglas Fir. It is listed as "Medium Light," "Very Smill" as to shrinkage, first class as to workability, first class as to 4uing properties, first class as to durability, ranking with Cypress and white oak in this respect; and first cliss for railroad tie use.

Re-Growing Redwoods For--every Redwood that is being cut into lumber - California today, tentree in Redwood trees .are being planted and protected by the Redwood owners and manufaiturers.

Not all of the Redwood people are yet practicing practical forestry with their timber, but SEVENTy pEn CENT

Onc of thc forcst nrrccries whcre the yormg rcdwoods arc grorn

106

TIIE CALIFORNIA LUMBER MERCIIANT

OF THEM ARE, which of course far surpasses any reforesting efiort of any other lumber people.

TherJ are ten practical foresters devoting all of their time to reforesting Redwoods in California.

There were 3,250,000 Redwood trees growing in the Redwood nurseries at Scotia, Fort Bragg, and Caspat, in 1924, Of recent date, 3,800 acres of forested lands had been replanted in Redwoods. This year will see 6,000 additional acres so planted. They plant 500 trees to the acre. The planting ls done just as carelully as the setting out of strawb e rrY Pl ants ttil"iJ"lT'il"rn, There are nine parks now existing in California in which Redwood groves are being protected and perpetuated, that total 15,515 acres in all.

There is a great rnovement on foot in California to "Save The Redwoods," and the lumbermen have been doing their

Jnly l, 1925

part to see that mahy of these wonderful groves remain intact.

And, at the same time they are doing their part to see that fifty years hence there will be new and mighty Redwood forests ready to be made into commercial lumber.

Redwood Tree Sizes The Redwoods grow so large and in many cases in such dense groups, that a single acre sometimes yields more than 1,000,00O feet of lumber. They seldom grow more than fr miles from the ocean, mostly in the three counties of Humboldt, Del Norte, and Mendocino.

The Redwood forest is one of the sublimities of nature.

The massive trees, with their straight trunks covered with cinnamon-colored bark and fluted from the base to the apex of the tree like a Corinthian column, are as impressive as the cold, silent walls of an ancient cathedral. They grow from 5 to 25 f.eet in diameter. and from 75 to 30O feet in

Showing sizc and big, cound bodiot of California Rcdvood trce

THE CALIFORNIA LUMBER MERCHANT

Jtoly l,1925

height. The great size and height of these trees can best be appreciated when it is known that if hollowed out, one of the large Redwoods would make an elevator shaft for the famous Flatiron Building in New York; in height it would tower 50 feet above the torch of the Statue of Liberty in New York Harbor ! They are so large that a single lree has produced enough lumber to build a church aa Santa Rosa, California, that will seat 500 people.

The enormous logs make it necessary to use the most powerful and expensive logging machinery. Many of the

large logs must be split with gunpowder before they can be handled on the saw carriage at the mill. It is not uncommon for a butt log (the first cut above the ground) to weigh from 30 to 5O tons, according to the diameter of the tree. The butt cut is usually 16 feet in length.

The Redwood manufacturers of California have grouped themselves together in a very energetic, practical ind thoroughly useful and educational organization called the California Redwood Association. It is located at 24 Califoinia Street, San Francisco, California, and the offices are preljded over by a very excellent gentleman, Secretary R. F. Hammatt. J. M. Hotchkiss is its president, H. P. Piummer is vice president, and these gentlemen with F. V. Ifolmes, P. C. McNevin, and W. R. McMillan, are its directors.

And while this article is not an association production, its sponsors are members of the association, and feel safe in saying to all lumbermen who may be interested in further information concerning Redwood and its uses, that the California Redwood Association will gladly mail them any literature or information they may desire, on request.

Prompt Delivery Added equipment no{v enabhs us to guarantee full shipmente of Perfection

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Make Your Office Attr*tive by Dirplaylng

Photo

Enlargcmentr of

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Logging Scencr or Saw Mill Views. lae Fir, Cedar, Sprucc, Hcm-

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Mailed on Approval to Responsible Lumbermen JOHN D. CRESS, l3im sevenrh Avenue ttForest Fotografertt seattte' waehington

The more you are adver-

tised the more business you. $et. The more business you

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The demand for Perfection has increased so rapidly that for the past season $'e have been scarcely able to keep up with this demand.

This growing popularity of Perfection can only be due to the perfect matching, uniform grading, and our national advertising in the leading home magazines.

We have some attractive folders and a new bautifully illustrated book which we will supply for distribution among prospective home buildeis. Ask for samples and full information.

ARKANSAS OAK FTOORING COMPANY Pine Blufi, Adraruat

UPERFEE]rI9N' BRAND OAK FLOORING

l

,rl

THE CALIFORNIA LUMBER MERCHANT

July 1, 1!125

Why Sell Redwood? n NE of our good dealer friends in a recent letter jokingly

\.,f remarked that from his standpoint one of Redwood's big disadvantages is itq permanence-its great durability maker replacements unnecessary. Nothing short of a cyclone will destroy Redwood. Fungus does not rot it and worms and insects leave it alone. It is a slow burner. Thoroughly painted, it looks well a long time. Even unpainted' it still resists decay. A Redwood house needs little repairing.

But this dealer keeps right on or&ring Redwood. He finds that telling tfiese sad facts about Redwood to his customers

San Francisco

Hardwood Market

does not drive them away.

Sometimes he evea ventures to remark that according to the U. S. Government Report entitled "Phgsicol, Mcchanical ond Chemical Properties of Reilwoot' therc isn't any other wood, either soft or hard, that averages as high oo, d*tabilitg, lach of shrinhage, strength as o beam or post, ease of glue.ing, atorhabilitg and ability to "stay put."

SAN FRANCISCO Robcrt Dollar Bldg.

3ll Crliforaia St.

LOS ANGELES

Standard Oil Bldg" llhh rad Hopc Str.

M enb er CoJif orni'a Re darood A sso ciation

By C. H. White of White Brothers, San Francisco

The hardwood business in San Francisco is running slightly under in volume what it was last year; however, there is a great deal of optimism and altogether business seems to be steady enough. There have been several recessions in the price of hardwood but it is thought that the bottom has been reached, although of course no one can tell this definitely.

As regards market conditions, however, there is apparently no cause for worry as the underlying factors all seem to point toward good business. Even the business now being done would four or five years ago have been considered very good.

One of the things to be remarked in hardwood circles is ..HTLKE''

BY HAND OR BY the growing use of Philippine woods. Heavy importations

A Quertion of Murcle or Machine In every progressive industry, muscle is giving way to machinery and profits are grow' ing as a result.

No manufacturer nowadays can afiord to stick to old, cgtablished methods just be' cause they are old and established, without investigating the grcater profits which may be poseible by adopting the modern mechanical way of doing, things.

The Hilhe Lumber Piler brings efficiency to your yard just as modern equipment brings it to your mill. It affords DUtn€tous savings in labor, time, expenEe and damage to your product.

An outstanding event is the purchase by J. E. Higgins Lbr. Co. of the stock of Cadwallader-Gibson Lbr. Co. and also of the stock of E. F. Niehaus & Co' This amalgamation should tend greatly toward the stabilizing of conditions in the hardwood business, especially in Philippine woods.

Ted Higgins is to be congratulated on his move.

White Brothers have recently enlarged their' yards and are bringing in heavy shipments of Philippine hardwoods to'take care of the demand.

Lillard Opens New Warehous€

Artr for catrlog ud lct ur rcnd you full particulan.

MURRY JACOBS CO. Dirtributorr 4ZZ Monadnock Bldg.'

60 Colurnbie St.

SEATTLE

744 Audubon Bldgo

NEW ORLEANS

are being received in this market right along and Philippine woods are becoming an increasingly important factor in the hardwood business.

SAN FRANCISCO

Mark W. Lillard, Inc., a new Los Angeles incorporation, handline a complete warehouse stock of all kinds of sash and doo"rs, open6d the doors of their new warehouse at 6493 Stanford Avenue, about ten days ago. in to the spacious new building, Fir Stocks are pouring -hardwood slab doors from the eastern doors from Oiegon, markets, panels of all descriptions, windows and sash from and a the Whitmer Jackson Company, at Albuquerque just been has which door mahogany beautiful new rieneered put on the market, and is being distributed by this company.

THE CALIFORNIA LUMBER MERCHANT

July I, 1925

Few More Buildin$ Facts and Figures Here are some building figures for ten leading cities of Northern California for the first five months of. L925.

The totals for Oakland are perhaps the most interesting, since they show that the City on the East side of the Bay is continuing that same substantial and steady growth that has been thrusting her into the front rank of western cities for the past several years. Oakland's total building permits {or the first five months of 1925 reached $16,436,533, which is very fine indeed.

While the figures for Fresno afe not great, yet they are far in advance of their building permits for the same months of last year.

May April March Feb. Jan. San Francisco.. .$3,403,623 $3,87r,487 $5,r30,965 $6,r02,73r $4,047,811

Burlingame . ...

:San Mateo .....

t83,975

182,815

206,476

104,100

74,800 196,786

171,555 195,887 3,334,1 l0

...... 162,571 2,852,970 3,540,15 I 'Oakland 465,445 219,225 San Jose ......

306,750 273,690 Stockton :Sacramento ....

592,479 1,966,158 88,757 Bakersfield .... 120,360 20t,041 758.005 Fresno Pa10 Alto

307,080 126,475 t1 < ot<

177,925

125,200 152,272

PORT ORFORD

GEDAR PA]IELS Manufactured by the

GOOS UE]IEER

3,lio',s46 3,r78,7s6

315,340 536,r07

315,045

2s7,523

853,266

746,522

204,968

r05,791

152,t99

202,287

509,520

&

::::.::

470,784 437,686

ROTARIANS FROM SAN FRANCISCO

Box G0.

When the Rotary Special left San Francisco the other

Marshfield, Oregon

M. A. HARRIS HEADED GREAT BUNCH OF

.day to show the folks at the annual international Rotary convention at Cleveland who was who out west, the Rotary delegation of San Francisco was headed by_a might{ good

lumberman and Hoo Hoo. M. A. Harris' Mr. Harris was recently elected President of. the Rotary Club of his city, and is an outstanding figure in that great business organization. He is President of the Van Arsdale-Harris Lum-

ber Company.

CAMP FIRE PERMITS REQUIRED ON CALIF. NATIONAL FORESTS Camp fire permits must again be secured this.yeartrefore

it is pirmisJible to build. any kind of an outdoor fire on National Forest lands in California, according to announcement by the U. S. Forest Service headquarters in San

These wonderful panels are especially adapted for high-class en-

Free from insect and bug activity, and an ideal wood for closet linings.

Francisio. This regulation covers not only ordinary outdoor camp and picnic fires, but fire in any kind of a stove

using gas-oline, Coal oil, wood, or other forms of fuel. Permits-m1y be secured free of charge from any Federal foreSt officer, State fire warden, and other designated agencies such as automobile clubs and sporting goods stores'

SAN DIEGO DRAWS SHIPPING Said to be due largely to unusual activity in building, San Diego has of late attracted a number of lumber charters, amo-ng them being vessels operated by the Hammond Lumber Co. This company has been routing its lumber vessels there. The steamer Halco has already been handled :at the southern port and the steamer Santiam will soon discharge a fair-si2ed cargo there. A building boom at San Diego requiring millions of board feet of northwest timber is rJsponsible for the Hammond company entering the field.

A. "Commercial News."

-L.

The following

CALIFORNIA REPRESENTATIVES carry warehoure rtocks for immediate shipmentr:

ll. B. ilaris Panel Go. 735 Third St. San Frencirco

Galifornia Panel and Ueneer Go. 955-965 So. Alameda St. Lor Angelcc

THE CALIFORNIA LUMBER MERCHANT

J. O. MEANS

Jnly l,1925

M"ny Happy Retuhr of the Day To the California Lumber Merchant

WHOLESALE LUMBER I@I CE|ITRAL E.,II.DINC t-os AttcE.El. cALtFORtr||A

ROLLINS A. BROWN 6O46 Carlor Ave.

J. H. BAXTER & CO.

fll-

GRenite 3642

WENDLTNG NATHAI{ CO. PACIFTC LUTTBER CO.

WHOI.ESAIT LUITIBER Polor-Plbr--€roorotrd Mrtrdd Cabrl BUr.

rE!m0D A. L HOOVER - ?OC Standard Oil BIds.

MARK W. LILLARD, INC. . WHOLESALE

L H. IVES & CO.

lninitr 6332

PHONES VArdlLr tSEt TUc|rcr lC

SASH-DOORLPANEIS

71T VAN NI,'YS BI.DC* lRiniry 759f

Southcrn Crlifornt! DLtrtbutof Nlcolai Door Mfg. Co., Portlud, Ore3on Whitmcr Jackron Co., Albuqucrquc, N. M, 6t9l Stanford Ave. Lc Angclcr, Cel.

Lunbcn--Lath-Shingl-

THornwall E244

Redwood Association Has Beautiful "Redwood Home Plans" Book off the Press for Dealers The California Redwood Association has hot off the press the most pretentious single thing in the line of retail

home competition held under the auspices of the San Francisco Chapter of the American Institute of Architects and they are models of loveliness and architectural per-

lumber dealers' helps that it has so far attempted in its campaign to help the dealer merchandise Redwood.

It is a beautiful booklet of 48 pages, attractively printed on heavy book paper, and containing 22 designs of small, all-wood homes, and the booklet itself is named "Redwood Home Plans."

The 22 designs contained in this book were selected from 78 submitted by certified architects in a small, all-wood

The booklet will be sold at cost to the retail trade. the price to be 25 cents each.

A great number of the booklets have already been ordered by the retail lumber trade of California. The drawings are typically Californian.

Losses Reported for Three Months by

I-ogs produced ..

Cargo Mills

fection.

Month of March 71 Operations

Logspurchased.

Logssawn ..

Manufacturi.g 4.-Operating Seattle, June losses averaging $0.02 per Shipping thousand feet of lumber manufactured were reported for Selling the month of March by 71 sawmills affiliated with the West

Coast Lumb€rmen's association. These operations manufactured and sold 256,287,000 feet of lumber in the month.

A summary of the logging and manufacturing costs and

Total excluding inventories .

Total including inventories .

Sales return including underweights ... .

sales returns as reported by the association to its mem-

bers. follows:

(Continued on Page 130)

. . .$12.69

...16.38

.. 13.01

7.94 .85 .65

. .$22At

. .. .$22.13

.... . 22.17

THE CALIFORNIA LUMBER MERCHANT

THE CALIFORNIA LUMBER MERCHANT

Selling Human Happiness

By Jack Dionne The planning, selling, and building of HOMES, is simply trafrcking in HUMAN HAPPINESS.

And therefore a profession "dear to the gods."

The world owes no man a living.

But every man owes the world a LIFE. And, as he pays the world that life he owes, the world in return will pay him a living as much more as he PAYS for.

-and

The man who is devoting his life to the planning and selling of HOMES and other necessary buildings, is paying his debt to the world, and the world will reciprocate.

Philosophers have agreed from time immemorial-and their thought rings true in human experience every time-that only as a man makes other people happy, does he deserve happiness himself ; and only on that basis should he expect happiness.

And since the business of home building is the business of making humans happy, the building merchant has the privilege and the opportunity in his everyday work, of paying his debt to the world and to Providence.

The man who is planning, selling, and building HOMES, is tuning in with the best there i's in life.

And he has the splendid consciousness that he makes his way in life and his investment profit, and leaves happiness and satisfaction behind him as he goes.

Few professions can say as much.

The time has arrived in this world's history when that man will be the most respected who bestows the most benefits here and now.

In the old days that man carried the most weight who made the biggest promises about the life to come. We are learning that he who lives most abundantly here, and helps the other fellow to do the same, is making the best possible preparations for whatever the future may bring.

Emerson said: "That country is the fairest which is inhabited by noble minds."

And by live building merchants.

Jtuly l,1925

July 1, 1925

THE CALIFORNIA LUMBER MERCHANT

Come to Think of It

Both Sides Dry Simulaneously FlooingDoesNotCup This feature oI our oak lumber drying is one of the advanced

"What is the matter with lumber?

"And why are your prices so high?

"There are plenty of trees 'n'

methods which account for the invariably

"There seems no good reason

SUPERIOR BRAND

"That boards are so costly to buy!"

OAK FLOORING

mirror-smooth surfaces in

uAmertca's Finefi" It is accomplished by cutting our flooring stripe to the proper thick-

neaaWHILE GREEN. We do not resaw dry boarde at any stage.

Thue both eides of the strip dry

equally on the yard md ia the kiln. There ie no tendency lor one

Perhaps, Sir, those boards would be cheaper

If you would not treat as a joke The fires that you light In the woods over night.

It's YOUR money that goes up in smoke.

aide to dry more rapidly than the other.

Complete deta& oI thie procesa and other facton reeponsible lor Superior Braad'a ectual zuperiority are intereetingly set {orth in our spedal book lor dealen, which may be had lor the aeling.

Writc lor your copy today, ec well ae for quotatione on correct ocl

fluiry rtquilcrneota.

SUPERIOR OAK FLOORING COMPANY

Hebn, Athatras

^. ^. "^.di,iT3firtftIl#fr

rar Aa3ero

Perhaps you'd pay less for your building

If you would be willing to use "B" or "C" where you could Because clear, select wood

Kiln and Air Dried Uppen

Is the costliest stuff you can choose.

REDWOOD Crreen Clcan and C,ommonr

Perhaps, Sir, your boards would last longer And there would be more to go 'round, If you would just paint All the places that-ain't And the posts where they go in the ground.

E. J. DODGE GO.

f6 C-alif. St.

San Francirco

So. Cdif. Reprercntativc Twohy Lumber Co.

Perhaps the expense would be lessened If specifications would show An "8" where'twill do Not a " 16"-(cut ofr 2)-

It's the long lengths that eat up the dough.

Lor Angele.

LOGGING WHEELS Cast Steel

Special

Light and

Weber

Perhaps you'd not kick about prices

Exception-

Construction

ally Strong

If you were familiar with trees.

In each log there can be Just so much CIear-B-C; Not one foot more of iach can you squeeze.

Alco Builden of 2, 4, and 6 Wheel Trailers

WEBER AUTO AND TRAILER WORKS

15O5 Santa Fe Ave.

-

Lof Angcler

THE CALIFORNTA LUMBER MERCHANT

Jaly l,1925

Hoo Hoo Enjoyed Prosperous and Progressive Year in California Never before in Hoo Hoo history has the great Concatenated Order of the Black Cat enjoyed so fine a year in California, as the twelve months just past.

It has NOT been a year of voluminous Concatenations, and adding great numbers to the list. It has been fully impressed upon the Hoo Hoo of California that the Order is fast nearing its maximum membership, 9999 in good standing, and that the time for taking in members indescriminately has passed.

So, during the past year, the Concatenations with one exception have been very small ones from a standpoint of initiates.

But socially and fraternally Hoo Hoo has been doing wonders, and has been bringing better acquaintance, better understanding of one another, good will and personal appreciation among lumbermen, into all the lumber districts of California.

Be it known to all the lumbermen of California that in no other state in this union is there anything to compare with the amount of social activity among lumbermen and their families as there is here in California. In fact, most lumber districts have been known more for their entire lack of sociability among the lumber folks, than for its presence, and there are not many lumber districts-were almost none until the Hoo Hoo Clubs came into existence the entire country where the lumbermen and their -in families meet frequently in purely social gatherings like they do in California.

Hoo Hoo has done this thing for this state, and it is a work that must not be minimized in its great usefulness, for it has meant much to California. When, in other lumber districts, you tell of the wonderful social times of various character, that the lumber people enjoy so continuously in California, you are listened to with amazement.

And while the Hoo Hoo Clubs have brought the lumber people closer together socially in other districts than they used to be, that movement is still new, and there is no approach to the California lumber spirit to be found elsewhere..

Hoo meetings. There are }foo Hoo meetings of a social character several times every week, some here in California.

During the past twelve months four new Hoo Hoo Clubs have come into existence in California, at Fresno, West-

wood, Susanville, and Oakland, and all four of them are thriving and progressing, with plenty of enthusiasm manifested, and much good wood accomplished. This gives Cali-

fornia a total of seven Hoo Hoo Clubs, the previous three having been located at Los Angeles, San Diego, and San Francisco. Two of these are weeklies, Los Angeles and San Diego, and they have been functioning for years with undiminished interest and usefulness.

But Hoo Hoo does not confine itself to its selfish interests, social and business affairs. Hoo Hoo is deeply interested in helping the other fellow, and in every Hoo Hoo Club there is charity work being done, and this work is always in the hands of a class of committeemen who give their heart interest to accomplishing good. Los Angeles, for example, has been contributing to helping the crippled children of the city for year's, endowing two cots in a crippled children's hospital in the beginning. Wherever there is help needed, the Hoo Hoo organization will be found in the front rank.

When the great tornado devastated Southern Illinois and Indiana not many months ago, the Hoo Hoo of California rushed a relief fund of $2,800 to the general fund of helping the needy and afflicted.

Hoo Hoo has also taken an active interest in the progress of modern forestry work in California, and held a special forestry meeting at Fresno only a short time ago, alsd appointing a special and active forestry committee to work with the authorities generally in promoting greater and better forestry activities.

California has for years been the chief stronghold of I{oo Hoo, and what California has done for Hoo Hoo in giving strength, and aid, and co-operation to the Order, Hoo Hoo has returned tenfold to California in the valu'e that the Order has been to the lumber people and the lumber industry of California.

Since the First of Jaly, 1924, there have been ten Hoo Hoo Concats in California, one at Santa Cruz, two at Los Has Arizona Agent Angeles, two at San Francisco, one at San Diego, one at Stockton, one at San Jose, one at Susanville, and one at Mr. Percy I. Merithew, of Phoenix, representing sevOakland, at which slightly more than two hundred new eral well known manufacturers and distributors of building members have been added to the rolls of Hoo lfoo, and materials, has added another winner to his string, in the about fifteen reinstatements have been made.

Hipolito line of window screens. picnics, But the social affairs, lunches, dinners, banquets, He has just completed arrangements with Mr. H. L. dances, auto trips, golf tournaments, etc., have amounted Rosenberg, of the Hipolito Company, to represent this comduring the past twelve months into many hundreds of Hoo pany, in the entire state of Arizona.

Hipolito

JuJy r, 1925

THE CALIFORNIA LUMBER MERCHANT

Moistite exteriorfinish

under

Almost every type of building can use MOISTITE, the new waterproof sheathing. This shows the vast market and the opportunity of the lumber yard dealer.

Arehitects, contractors and builders recognize in MoISTITE the kind of

waterproof building paper they have been waiting for as it fills the bill of efficiency and economy.

MOISTITE can be used in new construction and in repairing old buildings.

There are dozens of uses for it on the farm.

MOISTITE is backed with a practical merchandising and advertising campaign including many effective dealer helps.

The Zellerbach Paper Company is now appointing dealers. Call at the nearest division or send the coupon for samples of MOISTITE, descriptive literature, the merchandising and advertising plan and other information which shows how the lumber dealer can cash in with this new waterproof sheatbing.

ZELLERBACH PAPER COMPANY Exclusive Pacific Coart Distributors San Francisco, Sacrarnento, Los .A,ngeler, Portland, Spokane,

Oakland, Frerno, San Diego, Seattle, Salt Lake City Manufactured by the National Paper Productr Co., Stockton, Calif.

Zellerbach Papcr Company, 562 Battery Street, San Francicco, Calif.

Without obligation on my part, please

send me samples of Moistite, descrlptive booklet and the merchandising and adver-

tising plan.

NAME

STREET

CITY .

Cut out and mail thir coupon

-.Here is o tnicroscopic photogra?h shozaing the bilumen sealed within the inner frbres of the faper; rnagnified about thirty-sir times.

116

THE CALIFORNIA LUMBER MERCHANT

July I, l!25

Red River Lumber Company Opens LosAn$eles Warehouse In addition to the large stock of sash and windows, they Thd immense new warehouse and distributing plant doors on hand, of their of the Red River Lumber Company, at Los Angeles, was have thousands of White Pine Pine panels, mouldWhite doors, screen opened about two weeks ago' While the plant is not own manufacture, of course a complete and stock, cedar entirely completed, with all of the machinery, etc', they ings, finish, T & G have already unloaded many cars of sash and other stocks and are makiing deliveries to the dealers of Southern

California.

The new building is 100x350 in size, with a beautiful stucco front, panelled offices in White ?ine, and the outside walls are of short length cedar siding, painted to resemble brick or tile. warehouse space will be used A large portion of the 'as it is the intention of the comin the assembling plant, pany to ship all sash and window stock to this factory, in the piece, and to have the assembling and glazing done there, assuring clean stock, and effecting a considerable saving, in freight and breakage, over the former custom of shipping this stock made up, from the mill.

stock of Sugar and White Pine lumber.

The plant is located at 702 East Slauson Avenue, near South Park Avenue, they have their own trackage, and taken as a whole, it is one of the most complete of the many new modern industries that have been established in Los Angeles. ,

Mt. J. D. Rickard is'General Manager of the Southern California operations, Mr. A. W. Barz is plant superintendent, H. I. Hobar is office manager and they are represented in the sales field by: F. L' Holmes, R' B' Haworth, Paul Revert and J. R. Hufbauer' The office activities are capably handled by Misses M' L' Goodnough and P. Ferris.

THE CALIFORNIA LUMBER MERCHANT

July 1, 195

msfiiGELE$Wr0tE$AtDn$ Snith, A. W, Lunbcr Co.

LUMBER

Albion Lunbcr Co.

39? Pac. Elcc. Bldg.

Algone Lumbcr Co.

... '. .TUcLcr 5779

l03it Ccntral Bldg. .

.......TRinity 6i132

Zl5 Fay Blds. .

Butcr, J. H, & Co.

Booth-Kelly Lbr. Co. 73ll Ccitral Btdg. .

Brown & Dcrry Lba Co. 2,55 E. sr;t SL Cadwelleder Gibron Co. Efg E. 59th Strect .

Chenbcrlin & Co, W. R.

103{t Bartl€tt Bldg. .

Coor Bay Lumbcr Co. 6116 Ccntral

Bldg. .

Dolbccr & Carron Lumber Co. ,ll0 Pacific Mutual Bldg. .

Fletchcr & Frambcr Inc. 1223 Marrh-Strong Bldg.

Forgic, Robt.

523 Central Bldg. .

Fruit Growcm' Supply Co. 7ll Conrolidatcd Bldg.

Gcrnain Lumbcr Co. 6fX Traneportrtion Bldg.

Golding Lbr. Co, Frcd

60f Central Btdg. .

Hannoad Lbn Co.

2010 So. Alamcda St. ...

Hanify Coo J. R. 522 Central Bldg. .

Hart-llfood Lumbcr Co. ll23 Pac. Muturl Btdg. .

Hofiman Co., Earl 707 Manh Strong Bldg. .

Holmce EurcLa Lbr. Co. l0il5 Van Nuyr Bldg.

Hoopcr, S. C, Lumber Co.,

6ll Ccntral Bldg. .

706 Stendrrd Oil Blds Ivcn L. H., & Co. 7ll Van Nuyr Bld3.

Hoovcr, A. L.

C, D. Johnron Lumber Co. glX A. G. Bartlett Blds. .

Littlc River Rcdwood Co. llXt0 Bartlctt Bldg. .

Long-Bcll Lunbcr Co.

Chamber of Comrncrcc Bldg.

MacDoneld & Hrrrin3ton 710 Ccntrel Bldg. .

Mcar1 J. O. llXll Ccrtral Bldg. .

Mcycr & Hodgc 33ll Cheprnen Bldg. .

Mouldins Supply 6.

2Eill Exporition Blvd.

McCormick & Co, Char. R. lllD Lanc Mottgr3c Bldg. .

McCullough Lbn Co.

....TRinity 00{l .TUcLcr 9260

.AXridgc ll50

.......AXridgc 2l0l .MAia lTOl

......VAndiLc 3829 .TUckcr ?694 .MEtro. 3332

... ..... .VAndikc E229

....TRinity |OU ..,..BRoedwry &27 .,. .. '.TUckcr El'll .......HUmbolt l3tl .

MEtro. 0153

.I|/IEtro. AA7

..TRinity 9667 ...VAndiLc 1752 .. .. ...MEtro. 0ltlil

...VAndikc &5ilil ..

....TRinity 7501 ..VAndiLc 5573 .MAin 176l

....MEdo. 5815 .... ...VAndiLc 33,|l .......TUchor Sllilt

601 Bartlctt Bldg. .

Slade Lunbcr Co. 828 Ven Nuyr

Bldg.

Ilfendling-Nethan Co. 7116 Strndard Oil Bldg. .....:.

l2l{ Inruraacc Erchangc Bldg 6l!? Trurt & Savin3r Bldg... \lfood, E. Ko Lumbc Co. l70l Santr Fc Avc.

...

Williemr & Coopcr

......AXridgc glEl

Ancricra Hardwood Co. l90ll E. l5th St. Brown, Rollinr A. 6lX6 Carlor Avc. ..

Cadwalladcr Gibron Co., lnc.

819 E. 59th St. .. ..

Cooper, 1\1. E, Lunbcr Co.

.HUmbolt 13,17 .GRanitc 3Ol2 . .. ..

...AXridgc 2l0l

..

...HUmbolt l3lti

, 2035 E. lsth St. ....

Grippcr, Jcromc C. 756 So. Spriag St. ......:....

Hammond Lumbcr Co. 2010 So. ^A,larneda St. .. .

Kcllogg Lumbcr Co. of Cel. 5Zl Central Bldg. .

Kolarnbrigan Lbr. & Dcv. Co. 910 Central Bldg. .

Nrtionel Herdwood Co.

.....TRinity 0{05 .......HUnbolt l59l ... ....VAndike E8 .TUckcr 9126

631 Aliro St. ...

.....MAin lt2l

Nickey Broe. lnc.

510 Bdwy. Arcade Bldg. .

Stanton, E. J, & Soa 3Eth and Alamcda Str. .. lVcrtcrn Hardwood Lunbcr Co.

.TUckcr E0l7

.AXridgc C2lt

mll E. lsth st.

Produce.Bldg Wilron,'Wm. M, Lumber Co. mS7 E. l5th St. lVoodhcad Lumbcr Conpany 572) So. Main St.

.HUEbolt 6:t7a

lf,fcir, Gcorgc F., & Co.

.... BRoadway 2l3t

....TRinttr !8!a

SASH AND DOORS

Amcricen Door Co. l3ZZ Monctr Avc. ..

Bcnir & Cowan

Hoovcr 2lm E.25th St.

51159 So.

Glerby & Co.

TUckcr l,|i|l

. .. ....TUckcr 59lt

HARDWOODS

Hettcn, T. B, Co.

.MEtr.o. G|E

..VAndiLc t532

W, W. Wilkinron

.UNivcrrity l9Zl

........FAbcr 156l

..MAin 5lC0

...... .AXridgc l37l !15 E. 6:Zad St. ...

Tvohy Luubcr Co. .BRoedwry 0Cl3 ZZI KcrcLLoF Bld3. ..

Union Lunbcr Co. Irnc Mortgagc Bldg. ....TRinity 2282 Il/rrhington Lunbcr & MillworL Co. ItOl Evcctt Phcc . ...DEl,rwarc Slilf0

Hammond Lumbcr Co.

.VAndiLc lt7!l

.MAia tlTC

900 Brrtlctt Bldg. .

Tecona Phdag Mill

....VAndihc l9l2

......TRitdty 52ll 5E5 Chambcr of Commcrcc Blft..... .....TRinity 01t00 Ncttlcton Lbr. Co. 720 Benh ltrly Blds. ......TRinity 790'lt Oregon Lbr. Agcncy 915 E. 6ilnd St. ... .......AXrid3c 137{ Pacific Lumber Co. 7116 Standard Oil Blds. ...VAndikc t532 Rcd Rivar Lunbcr Co. $16 A" G. Brrtlctt Blds. . ..MEtro. lllt5 Redwood Manufecturcrr Co. 3lE E. 3rd St. ...

Santa Fc Lunbcr Co.

327 Bertlctt Blds. .

Snddca & Chrirtcnron

.AXridgc 57:U

....HUnbolt 617 . ......UNlvcrrity 2l5l .HUnbolt 005t

2010 So. Alamcda St.

HUEbolt l59l

lfln E. \tarhington Kochl, Jno. \f,f, & Son

....HUmboIt 509

652 So. Andcmon

.AN3clur l0ll

Koll, H. Wo & Co. ,132 Colytoa

......MEtrc. 0165

Lillerd" MerL W.

6193 Stanford Ave. ..

Peci6c Corrt Cou'Cl Co.

,l5le So. Main .

Pacific Door & Srrh Co. 3216 So. Mein .

\f,fcrtcrn Srrh & Door Co. 160l E. 25tL St. lVhcclcr-Orgood Co.

r6u E. l6tL St.

Hipolito Conpany,

.. .THornwall &Z4l

..AXriftr lSlf ... .....HUabolt ?atrl .. ... ...HUnbolt 2t5a

SCREENS

2lrt rnd Alemcde Str. .,

A HAIIDY DIRECTORY FOR THE BUSY LUMBERMAN

.HUnbolt 8l .HUnbolt 3605

laly l, 1925

THE CALIFORNIA LUMBER MERCHANT

Be Ye Wise-Advertise!

By Mrs. C. S. Estes, Los Angeles.

In times of old, Solomon asked for wisdom and was given that for which he asked and riches and honor added thereunto. Today we ask for riches and receive perhaps that for which we ask. but cares and troubles and various ills attendant thereunto.

Solomon, in his day, though it was one of inconceivable magnificence and glory, knew nothing of the wonders and marvels that surround us today. He knew nothing of radios and movies, automobiles and aeroplanes, but we know that, had they existed in his time, he would have been well-versed in the operation of them all.

In his life he was not called upon to handle traffic problems, but with the wisdom for which he asked he was enabled to keep nine hundred wives happy and contented.

He was not called upon to unravel the innocence or guilt

of a Loeb or a Leopold, but he knew how to determine in which woman's arms a babe belonged. Even the ant was not too insignificant for him to consider, and a whole resplendent train was, at his command, turned aside that the labor of that insect army might proceed undisturbed.

If Solomon were here today he would not only know about radios and automobiles, but he would know why we have them. He would know that the big reason back of them is ADVERTISING-thaI if it had not been for advertising there would have been no competition and without competition there would have been little progress.

Solomon, were he here, would lead the world in advertising And if today we would be wise We'll not neglect to advertise.

Williams & Cooper Celebrate

Last year a partnership was formed by Mr. Williams and Mr. Wilfred Cooper, absorbing the Wilfred Cooper Lumber Company, wholesale, and the firm is now knolvn as Williams and Cooper.

The first of July marks their Anniversary, as it does the Third Birthday of THE CALIFORNIA LUMBER MERCHANT.

.,For rwen,,-N'"3:::::::: and Los Ange'es," is the slogan used by the wholesale firm of Williams & Cooper, Los Angeles, the figures having just been changed from twenty-eight.

Mr. Curtis Williams, one of the best known lumbermen in Southern California, came to Los Angeles in 1896, entering the lumber business with the L. W. Blinn Lumber Company, and filling various positions there until in 1920, when he formed a company of his own, entering the wholesale business, with offices in the Los Angeles Trust & Savings Building.

REDlvOO D -

ctJTs *'h:H"il'-'!

Hundrcdr of clcvcr new illustrationa for housc.

organe, di;cct-by-mail and all othcr advcrtieing pur. porca. Cutr in qll rizer for all claeree of busincss.

FFI E E ! *"&fPi' Jll**3lfi"'.Fl1l'o rurt NATIONAL AD-ART SYNDICATE Hartford,

173 Arylum St.

From the House of Quick Shipmentr

Here are shown forty million feet of air-dried Redwood uppers from which immediate shipment can be made of siding, finish, battens, mouldings, columns, etc.

Srn Francirco Oficc l6lD Hobrrt Building

Redwood Manufacturers Co. Mrin O6co md Phnt, Pittrbur3, 6lif.

M enbcrs Colif ornia Rcdatood Association

Lor Angclcr O6cc

3lt E.3rd Strcct

VAndiLc lE72

THE CALIFORNIA LUMBER MERCHANT

Jaly l,1925

l19

Advertising An Address by Mr. Emil Brisacher, President of Emil Brisacher and Stafr, Advertising Engineers, San Francisco.

-Ha_ve

you ever heard the story of the little schoolboy who was

asked to define salt? He said:'-'Salt is what makes poiatoes taste

bad. when you don't put any on them." Advertising is what makes

busrness bad when you don't use any.

A iew years ago there was a conference held the principal paint manufacturers of the united States to devise -of ways and means

to increase paint consumption.

They approved of the idea of an advertising campaign and were enoeavonng to devtse a slogan.

One man-ufacturer suggesled as a slogan "IJse More Paint." That was fine from their standpoint-that was what they wanted the public to do-but how much better is this slogan-"Save ,the Surface and.You Save All." Advertising is no different than selling-yet too few manufacturers realize that.

What salesman would carry in his kit the photograph of the president of the company and show it to his prospective customers?

What salesman would first of all say-"I represent the Jones

Manufacturing Company. I want to show you a photograph of our factory. It covers seven acres and represents an investment of three million dollars."

He might bring these facts in incidentally if the firm was new and unheard of, but first of.all he would talk about his product.

The public-your prospective customer-doesn't care how much money you have'in the bank-about your offices-when you were established-how many people you employ-they are only interested in what you make-why you think they should buy it-and how much it costs.

No advertising campaign can ever hope to succeed that isn't written from the viewpoint of the prospective customer.

"IJse Palmolive Soap"-that's selfish-that's what the manufacturer wants you to do.

"Keep that Schoolgirl Complexion"-that's different.

But there.is even a more odious form of trade paper advertising than the selfish type-it's the indifferent type-and in every trade paper you see dozens of advertisements that read like this: "J. H.

Brown & Coppany, Hats, 725 Market Street, San Francisco."

What would you think of a salesman that called upon you and said: "I represent J. H. Brown & Company, Hats." You would probably say: "Well, what about it?" And then supposing he said: "I just wanted to tell you that we were still making hats."

You would think that he was quite a stupid salesman, wouldn't you? You wouldn't think much of the firm he represents and their product if he didn't have anything to say about them.

That is just the sort of impression that business card advertising makes upon the average prospective customer-if he sees the advertising at all. Because these advertisements are usually set in a monotonous type, without using any illustration. An illustrated advertisement is much hieher in attention value. Illustrations are attention getters. And unless your advertisement attracts attention it is worthless.

One big thing to remember in preparing advertising is best illustrated by this story: A colored man was suing for divorce from his wife. The judge said: "Well, Sambo, just why do you want a divorce from this woman?"

"Well, Judge," said Sambo. "All that woman does is talk, talk, talk. She talks all morning while I'm eating breakfast; when I come home tired at night she talks all during dinnertime, and after dinner until I go to bed, and then wakes me up to talk some more."

"What does she talk about, Sambo?" the judge asked.

"Well, said Sambo. "Just what she don't say."

Another vital point essential to success in advertising is to be truthful-once you turn the spotlight of publicity on your business you expose all of its weaknesses, as well as all of its good points, Barnum has often been quoted as saying: "The American public likes to be bunked." Did you ever go to Barnum & Bailey's circuses that you didn't get your money's worth?.

A rabbit once met a lion in the forest and said to the lion: "Tell me, why do they call you the 'king of beasts?"'

"That's because I roar so loud; I believe in advertising."

lhe rabbit thought this was a good idea and that he would like to be called the king of beasts, so he decided to let out a big roar, but the best he could do was a little squeak, and a wolf happening along ate him for lunch.

There's a moral in this storv for the advertiser of inferior merchandise" for, once you begin ddvertising, you find the public to be

the wolf that will devour vour business.

The force of advertisin! is sometimes best illustrated by showing how destructive it can be.

An advertising man in Chicago recently bought a certain make of automobile. It happened to be one of those freak cars that factories sometimes send out, and spent 99 per cent of its time in the repair shop. The automobile's distributor refused to do anything about

the car and told the man that he had bought it and that it was his worry.

So this advertising man decided to advertise this car for sale and he wrotb an advertisement that read something like this: "For sale, cheap, a brand-new

automobile-has only run 900 miles-

repair costs to date $648.00-sears grind-is hard to shift-lacks - transmission trouble, etc." power on hills-constant

The day that this advertisement first appeared, the dis-

tributor was around with tears in his eyes, offering to give him a brand-new car, pay the repair bills, do anything, in fact, if he would only stop advertising that car for sale because it was ruining his DUSrness.

To be successful in advertising you have to have vision and courage. Advertising isn't something that enables you to spend a hundred dollars today and get back one hundred and fifty dollars tomorrow. Sometimes you get a product that makes that possible, but those are the exceptions and not the rule.

To succeed in advertising you have to be willing to pound away steadily-month after month-year after year-spending a regular percentage of your sales, knowing full well that eventually the advertising investment will come back to you with interest.

Somefimes advertisers say: "Will I have to advertise for 10 years knows my product-supposing I quit for a few years -everyone and save this money?"

That doesn't work.

The public has a short memory.

Comietitors will take advantage and seize the opportunity to snatch the leadership away from you, Many of you probibly rdmembei Pyle's Pearline-it used to be the biggesi selling soap powder in America. The head of the institution diad. The estate took charge, and at that time were offered six million dollars for the business, which they refused. One of the first things they did was to discontinue advertising, and five- years later the business and equipment were sold for fifty thousand dollars' From six million dollars to fifty thousand dollars in five years.

The salesman representing the local newspaper of a small town was trying to sell the big general store on the idea of advertising

in his local newspaper.

"Why advertise in your paper?" said the local merchant. "I have been doing business in this valley for over twenty years. Everybody knows me.tt

The salesman was stumped for a few minutes and then as he looked down the street, he got an idea. He said to the merchant: "That old Methodist church has been here a long time, hasn't it?"

"Yes," said the merchant, "for more than sixty years."

"Well, they still ring the church bell every Sunday don't they?" said the solicitor, 'to remind people to come to church."

The merchant saw the point and began to advertise and has been advertising ever since.

Merchants and manufacturers alike are apt to forget how our population changes. Our California population has increased over 44 per cent in the last ten years. Think what that means-one out of every three people in California was not a resident ten years ago. And then you must add tp this figure the generation that has grown up in the last ten years and has replaced the former purproduct. chasers of your -ago A short time we approached a large retail San Francisco store setling to men, which had been established over fifty years

tn

July l, 1p25

THE CALIFORNIA LUMBER MERCHANT

ago. When we suggested advertising to the executives of this store they poked fun at the idea. "Why, everybody in this community knows of our institution," they said with great dignity.

So we stationed a man on Market Street and he asked every man who came along if he could tell where this store was located and what line of business they were in. Only one out of every ten men

knew the location of this store and only two out of every ten what

line of business they were in.

Needless to say, after showing the results of this survey, the store began advertising and has been a consistent advertiser ever since.

Advertising has been of great value in reducing costs, improving quality-by increasing and stabilizing production. Take the case of carborundum. When carborundum was first placed on the market it sold for $1000 a pound and only fifty pounds were sold in a year.

Its makers began to advertise it and find new uses for it and as the consumption increased its price steadily fell, first to $500 a pound, then to $100 a pound, then $50 a pound then to $10 a pound and

finally to four cents a pound. Instead of only fifty pounds being used during the year, thousands of tons are consumed-if carborundum was not advertised it would still be unknown and you

would pay more for your automobile parts, Ior tools and hardware.

Many people have an exaggerated idea of the amount it takes to begin advertising.

They have heard so much of million dollar appropriations that they think they must spend a tremendous sum at the beginning.

It is much more advisable to start in a small way-taking a single city or an isolated territory-proving its value before you spread your advertising to a bigger territory.

The first advertising appropriations of Wrigley-the chewing gum manufacturer-was thirty-three dollars-all the money he had in the world. Today he is sDending in excess of ten thousand dollars a day.

"f never had a home" is the

most familiar excuse heard in the criminal courts.

Portland Hoo Hoo Club Meets At a dinner meeting held June 9th, fifty-one lumbermen, charter members of the newly organized Hoo-Hoo Lumbermen's Club for Portland, elected officers and made plans for their future activities. E. D. Kingsley, Vicegerent Snark for Western Oregon, presided. Charles Miller of the West Oregon Lumber Co., was elected president of the Hoo Hoo Club. Wilson Clark first vice-president, Charles Lindner second vice-president and W. B. (Billy) Mack secretary-treasurer. At this meeting it was decided to hold a concatenation on the 9th of July and the first

luncheon meeting of tbe Club on the next Wednesday following.

It is planned to have the new Hoo Hoo Club take charge of the Annual Lumbermen's Picnic, formerly handled by the Portland Lumbermen's Club, which is giviirg way to th-e new organization. At this first meeting the matter of entertaining the Western Retail Lumber Dealers' Association at its annual meeting next February was discussed.

BRIEF'HOLIDAY WILL BE TAKEN BY FIR MILLS Portland, June 19.-The nearer the proposed date for a curtailment closing of the fir mills approaches the stronger are the indications that any expectation of a heavy curtailment this summer might as well be abandoned. With the exception of Grays Harbor, apparently no part of the producing territory will see the mills out of operation for more than the usual three or four days around July 4. It is evidently to become a plain case of everybody for himself and the devil (or the sheriff) take the hindmost.

rHE ONLY SAWMILL IN sou. cALTFoRNTA LUMBER POLES

PILING FUEL W(X)D

BEilSoll

Ft!'

LUIUIBER G0.

s?EGIAL TIE?R! ON SHOIT tfOTrcI

!}AT{ DIEGO

.THE ETERGENCT sAWTtr.L'

Fu

THE CALIFORNIA LUMBER MERCHANT

cedl _"^T'Jtiorr"' Redwooo

h

Redwood

Shakes

Redwo"t T::-" Posts H"l"":":T"jfJJ foatr*"

qualitY

Proiluctc'

il;ood Fir

Pooet"t and Lumber

WNNG ..N^ffnp''\ \

sAJ FRAiclsco

-- \

__J

THE CALIFORNIA LUMBER MERCHANT

t22

Jruly l,1925

A New Record Set Hoquiam, Washington, has the distinction of setting a

new record by building one of the largest and most modern Laminated Panel Plants on the Pacific Coast in 75 days.

On January 19, 1925, The Harbor Plywood Company was formed with H. S. Knox of Chicago, Illinois as Presi-

dent, A. R. Wuest of Hoquiam, Washington, Vice-President and Manager, E. W. Daniels, Hoquiam, Washington, Secretary and Treasurer.

On February l2th they let the contract for the building.

On March 10th they began construction of the plant; on May 25th, the building had been completed and the machinery installed, and on that day the plant began turning out finished panels.

Mr. Wuest, the Vice President and Manager, also Mr. A. R. Welch, the Superintendent, were connecteC in the same capacity with the Sedro Box & Veneer Company of Sedro Woolley, Washington, prior to November 30th, 1924, at which time that plant was completely destroyed by fire.

These men are assisted by practically a complete crew of skilled workmen from the old plant, thereby ensuring high grade panels from the start.

The main building of this plant has 60,000 feet of floor space and cost upwards of $100,000.00.

The machinery is all new and the most up-to-date that could be bought.

The lathe or peeler was manufactured by the St. Joseph

Two of the latest types of Yates eight Drum Sanders will finish the panels. This plant will have a capacity of 50M to 60M per day, and will use exclusively the famous "Grays Harbor" Soft Old Growth Yellow Fir and "Grays Harbor" Sitka Spruce with only Casine Water Proof Glue to be used, thereby ensuring the highest class panels it is

possible to manufacture.'

A large part of the product of this plant will be distributed through the John A. Gauger & Company of Chicago, Illinois, and the Morrill & Sturgeon Lumber Company of Portland, Oregon. The California trade will be supplied by the latter company who are represented by the W. W. Wilkinson Company of 1224 Insurance Exchange Building, Los Angeles, Cal.

Panels Entering tke Dryer

RESENT SELLING METHODS

The Peeler at tr4/ork

Machinery Company of St. Joseph, Michigan, and weighs between 85,000 lbs. and 90,000 lbs., and will peel a block 108 in. long and IO2 in. in diameter.

These blocks or logs are first placed in the huge steam vats, and low pressure steam kept on them for forty eight to sixty hours to soften the wood and prepare the lumber so it will not check. It is then peeled in the desired thickness of veneer for making panels of the difierent thickness which Is I/24 in. to 5/16 in., according to the use for which the panels are required, and after being clipped to proper width are passed through the Coe Dryer, which is the largest one on the Pacific'Coast and is 133 ft. 6 in. long and 12 ft. wide.

Encouraging reforestation by advising the public to stop using forest products is the anamalous proposal now being advanced by sales representatives of a well establiihed building material marketed in nation-wide competition with lumber. The lumber industry deplores this departure from frank and constructive merchandising practice so long observed in the construction material field.

"Such solicitude for our forest resources lacks sincerity when it is manifestly a disguise for selling brick," says Wilson Compton, Secretary and Manager of the National Lumber Manufacturers Association. "No lumber famine is imminent. Nor may forests be wisely conserved by refraining from using them. Lumbermen may not be exp6Ted to view complacently such specious presentation of the forest problem. Our forest wealth must be kept useful if it is to be propagated profitably. In order to be useful it must be used. Curtailing lumber markets will not encourage reforestation. Under a system of scientific utili 'zation and replacement, now well recognized among farseeing lumber manufacturers, there will continue to be abundant forest products for every reasonable need. Lumber is sold upon its merits and so continues to be the home builders' favorite material. Other building materials should be marketed the same way.

Jaly l, 1925

THE CALIFORNIA LUMBER MERCHANT

Interesting F'acts and Figures Concerning Western Door Sales Never before was there a year in which so many interest-

ing changes took place in western door distribution as daring 1924.

So far as production is concerned, nothing dramatic happened. California pine doors advanced in production from 993,000 to 1,115,000, a very substantial increase.

Douglas Fir doors increased bpproximately one hundred thousand in production, the 1923 figures being 7,075,W against 7,179,000 f.or 1924.

California used more of her own white pine doors in 1924 than in 7925, the comparative figures being 165,000 for 1923, and 209,000 for 1924.

Douglas Fir doors from Washington and Oregon fell off sharply last year in California consumption, the figures for 1923 being 1,192,000 doors consumed in California, and

in 1924,846,000.

California Pine doors took their biggest jump in consumption in Texas, where 179,000 were bought in 1923, and 317,000 in 1924, the largest increase by far shown in any state.

The figures would indicate that California Pine door

HARD

makers had centered on Texas in 1924 and dropped their efforts in other territories. For instance, Connecticut, Illinois, Missouri, New York, Ohio, reduced their consumption of California Pine doors, New York showing the sharpest reduction. Yet the increase in Texas was double the loss in those other states. On the other hand Michigan jumped from 6,000 to 61,000 in consumption, making a nice entry on the credit side of the ledger. Oklahoma just about held her own, remaining one of the big consumers.

The figures for Douglas Fir doors show some interesting things, in addition to the falling off in California. They dropped off sharply in Illinois, Michigan, Minnesota, Ohio, and Oregon, and took huge forward strides in Alabama, District of Columbia, Florida, Kentucky, Maryland, Massachusetts, Mississippi, Missouri, New Jersey, New York, Pennsylvania, South Carolina, Tennessee and Texas. Texas increased from 170,000 in 1923 to 253,000 in 1924, or a total increase in door consumption from the Pacific Coast of 22I.m doors between 1923 and 1924.

(Continued on Page 124)

OODS

JONES HARDIT()()D C(}MPANY SAN FRANCISCO, CAL. Office and Yards Beale and Bryant Streets

D0MESTIC HARDW00DS :-:

Telephones

Kearny 1852-Kearny 1853

PHIilPPllf[ MAHOGAIfY

:-: JAPANISE 0AK,

ETC.

THE CALIFORNIA LUMBER MERCHANT

t24

(Continued from Page 123)

With the exception of New York, Texas buys more Pacific Coast doors than any other state.

PINE DOORS MADE ELSEWHERE But it must be understood that the pine doors actually manufactured in California are small in number compared with the pine doors manufactured from California ,Pine OUTSIDE of California.

The California White & Sugar Pine Manufacturers Association estimate that outside the State of California there are from eight to ten million doors manufactured annually out of the various western pines, including California pine, Pondosa Pine, Idaho white pine, etc., of which total California probably furnishes 65 per cent. Most of these doors are manufactured in the Mississippi Valley, in the east, and in Texas territory. Figures on their distribution and consumption are not available.

HARDWOOD MEN AT SEA William T. "Btrz" White, President of White Brothers "Hardwood Headquarters" of San Francisco, and I-e Roy J. "Roy" Stanton, President of E. J. Stanton & Son of Los Angeles, are both visiting Europe with their wives.

Though they are not traveling toggther it happened that they irossed the Atlantic on the same ship, the BERENGARIA, leaving New York May 27th.

There were hany hot contests in deck golf, shuffle board and bther games. .Roy being rather a nifty golfer on shore had a little edge on Buz in deck golf but when it came to shufile board Buz took all the money. As they played every day, it is reported that Buz had a tidy roll of Los Angeles money when they parted company at Cherbourg.

"The Sayin$s of Mr. Sap" (Sounds Suspiciously Like Our Mr. Pip)

"This here servis station bizness is like most any other high way robbery. You gotta get yourn before someone else shortchangbs you when you ain't lookin'.

"I ain't never ben no hand to place no store in these new fandangled idears 'bout honesty in bizness. If thar is such, yer Uncle Ike never met up with it much. All's I can see about dealing out gasoline is too have some on hand when people comes along fer it. If they w4nt some, you sell it. If'n they don't want some, you can't sell it if you sell it fer a cent a gallon and chuck in a quart of red engine ile on top.

"f axes you, what in Tarnation's Tafry's the use o' paintin' up and scrubbin' up and makin' yer station look like a cross 'tween a bootlegger's dream and a barber pole?

Gimme some gasoline in the storage tank and some good ol' engine ile an' I be all set to do bizness when the rest of them pump pushers is cryin' fer bread. How? Why' I jest cuts my price on gas a cent and my ile I sells for 10c a pint. That brings 'em. 'Course they don't stay long, but when I lose them, down goes my price again and up goes my bizness. Simple. . All you gotta have is a head on yer shoulders."

Station News, Los Angeles.

-service

MEYER & HODGE 3it0 Chapnan Buildins' Lo Anseh!

Phone VAndike 4912

Mrdera Su*r, Pin. A Tnre White Pine Water CureLAir Dried

REPRESENTING

Nothing could be better for pattern gtock and planing mill lumber for all purposes, than our wide, thick, soft textured lumber. lt comes from California Sugar Pine trees, which are famous for their exceptional gize and quality.

RELIABLE

MIIJS FOR-

LUMBER DOORS

PANELS

MADINA SUGAR PIIIE C(}.

SHIPPING BOTH CARGO end .

RAIL

MEYER & HODGE

lf,anulacturers

CALIFORNIA SUGAR AND WHITE PINE Bor Shoolc end Cut-up Mrtcridr Crprcity 300,000 Fort Drily

Medcr+ Calif.

"_ \!"-.

"--

"_"

il,^ffi

,4rr

Our far-reaching search for the best hardwoods in all.parts of the worldOur large plant for the kiln drying and storage of lumber and manuficture of veneersOur extensive facilities.and varied stocks have but one theme-

-all

SERVICE TO OUR CUSTOMERS WESTERN HARDWOOD TUMBER CO.

It

Protection We sell wholesale only We DO NOT sell contractors MEMBER

@ SASH and DOORS

tL-, SINCE l9r2

PRTVATE EXCHANGE ,dNgclur 167l

LOS ANGELES

!

'11

THE CALIFORNIA LUMBER MERCHANT

luly l,1925

1i

f

j I

torooort o7tJu Joryt Thc Architect.The Buildcr. The Crrocatet,Tbcll Mmufecnrrcr, Tbc Prttcm l{aker. Thc Fnne Ment ioet Maker,The VoodTechoologist,Thc Priaet,

"It's the Great American Pss1"so declares America's great wood i"ty HE Gnner Ar'rsRrcAN Doon is the name qhat hp beengiven to doors made of California Pine-because most ofAmerica's well built homes have doos constructed ofthis frne wood.

Men whose business requires a knowledge of wood-values-Aherica's great wood iurv-know that the Dropenies possessed' by California Pine }av:e beed the san&rd of 6oe woods sioce tbe Pilgims

"Doon" oulrxrrBs. and others of like valuc. make-Califotnia Pine the favored woo'd fot practically every homebuilding purpose, such as: Vindout frames and sash, exterior siding

trii,

intcrior anooduorh, mantck, and cabinctt, hokcases, bdlt-in conamimea,

ctc,, st/wual framixg, thcatbing, stb' .flurioC, potthct, trellis, garcuap' aE

A ffi

landed.

The large sash and door manuftctuiers, fot insanie, have made Califomia Pine the verv backbone of their entire industry.

Th6v know that no otherwoods meet ttie reqtiirements for doorserviceand window. sash service-the two most exacting gen-

"CAT " PfNf-Guardian

eral uses towhich any soft wood can bepuc One of the largest of these menuihctur. crs says, io his book on doors: ". . . doon made ofsolid C-aliforoia Pine,

Of the

Grades-the head of our Association inspection force, says he doesn't know anything about advertising, but when the advenising manager tells him the advenisement reproduced herewirh is beins read by mbre than a million people"interest'ed in building, it meani thit his inspection force and the Association mill-giaders havesimplygot to beon the job every minuteto makesure

that California \fhite and Suqar Pine

lumber isproperly and uniformlfgrad ed.

In this way the California Pine Door will continue to measure up to the ver-

dictof America's great wood jury-that "It's the Great American Door."

Besure to read this advenisementfrom

staft to finish, and remember that prospective homebuilders, right in your lo-zlity, by the hundreds-perhaps thou-

sands-are doing the same thing.

Might be a good idea to have Pine doors, made of fine, soft pine from California, in your stock at all times. You never can tell who may come in aqd ask vou don't want io send then awav

-andsome other devaler. ;to

a soft, close-grained, weather-resisting wood- It has more of the qualities of the old Nonhern Pine than ariy wood being cutto&v in suficient quantities toprorride for the production of3oft wood doors. It is a wodd suitable for paint or sain and in our iudcement is tlie best wood from whiih t-o make solid doors. . .. Larse panels usually swell, shrink, or check, but

Oon't StandBlindfoldd Vben Tot Bxild Evcyonc who buildse home should Lnor lhc ABC'g of buildhg. Our ftcc 4&page illustnted book 'Pioc Homcs" containr vdueblc hooe' buildiag infotmetion set fonh in rirople, cssily undcrstood teros,

with grrphic illustntionr of thc vrrious operations incidcnt

to conctruction; dso neny rcoroductions of rtttactive hoocr.

l{n hour's time witb tbis book ta&cs tlrc mystery outofbuildioa

Simply 6lI out thc coupon tod mril now. It's FREB.

these are made from carefullv selected Cal-

ifornia Pine and uue economv results in the purchase of the better anide.;."

Doorsare perhaps the most used pans of

the home. That ealifornia Pine-Doors meet the most exacting service requirements is proved bv theEct that rnorithan fve milli6n such doors areaonually placed in the homes ofAmerica-. ' By using California Pine for doors, and

other oans ofvour home. vou will have a better'home tlc live in. th'e minimum of repairs, and the maxim.- tesale value, shbuld you ever want to sell.

mtu buk atill be smtFRBE. Sinply

fll in tbe coapon and mail atto.

Cdifornie lChite and Suerr Pine Manufocnrrcrs Assn,

,l

668 CaX Blds.,Sen Frencisco.

Plasc send your book " Pinc Homcc."

I

.11

Citv

cafifornia *,:r1a 1=-;=F.;=

i

Pl H E

=__-r-=--=:-----=-==

CALIFORNIAIT'HITE AND SUGAR PINE MANUFACTURERS ASSOCIATION </bo lmdrccr of Califonia Vbitc Fir . Califonia Doselas Fir ' (alifonia Imt

(e&

THE CALIFORNIA LUMBER MERCHANT (Continued from Page 110)

The amount of short length lumber, unavoidably pro-

Summary for Three Months Of the operations reporting 28 were classified as inland mills and 29 as tidewater. Lumber costs and lumber sales from these two classifications for January, February and

March' were as totto*Lr"rrd

Milrs

Logsproduced.. ':.?f:::t:::

...$r1.eo

Logs purchased .

1"il'J;;-..... . ::::::. ::: ::::::

13.27

duced in ordinary saw and planing mill operations,-varies

considerably between the various species. In California white and sugar pine, it is slightly less than 8 per cent of the total production, while in Northern hemlock it is practically 20 per cent. This variation is due not only to the inherent characteristics of woods and the uses to which they are put, but also to the policy of individual lumber manufacturers on the shortest length they consider economical to save.

rr.82

:

Manufacturirg ..

8.68

Shipping Selling

.76

California Buyers Drive Hard

.81

Total excluding inventories .

Total inilhding inventories .

Bargain

.$22.07

Sales returns including underweights ....

Lumber gain .

Jruly l,1925

. ...$21.89

.... 2I.92 ...$ 0.03

4-L Bulletin.

' Short Length Yard Lumber

In a recent survey, conducted by the National Lumber Manufacturers Association, the production of short length yard lumber during 1924 was found to be slightly more than 3 billion board feet. This is based on the assumption that 85 per cent of the total cut of softwood lumber of 30,000,000,000 feet, or 25,500,000,000 feet, was yard lumber and that 12 per cent of this amount consists of lumber of lengths 9 feet and shorter.

The information from u'hich these data are compiled is based on authentic reports received from softwood iumber manufacturers, who, during that period, produced 3,340,000,000 feet of yard lumber.

Although California continues to consume a large volume

of lumber the buyers are clever enough to take full advantage of the poor sales methods of the producing fields and no matter how low prices go they succeed in beating them still lower.

The unfortunate feature of the California market is that

a large number of mills in the Northwest have their operations so arranged that they have to put a heavy percentage

of their output into that territory, having no fatilities for disposing of it otherwise economically. At the present time only a small portion of the lumber being consumed in California is brought for mill shipment and as long as this abominable practice of consigning stock there unsold continues, the market will remain demoralized:

Building permits recently taken out all over the Bear State insure a heavy consumption of lumber for the balance of this year. Whether it will be sold at a profit to the mills rests entirely in their own hands.-Q1e1y's Index, June 15.

EXCLUSIVE SALES AGENTS

HIGH GR^ADE DOUGI.AS FIR SANDED FINISH CASING BASE MOUTDINGS COLUMNS STEPPING

for

CEO. T. IIARTY LBR. & TFG. GO. Tacoma, Washington

DIRECT CARLOAD SHIPMENTS

WASHINGTON LUMBER & MILLWORK CO. 4804 Everett Place Central Mfg. Dirtrict, Lo! Angeler

-

DElaware 5639

Wrn. I*1.

.Wilson

Ltrmber Co.

S'giar Pine - HARD.WOODS -'White Pine TUcker 8641

N7 E f51h St

Whco You Nccd |.lrnhcr, Crll Thb Nmbcr

Lor Arydc.

J'uly 1,1925

THE CALIFORNIA LUMBER MERCHANT

"Above Everything-Beauty, Economy and Protection !"

thaeshndos The California Home Owner-Pioneer House Design Competition, which ended June lOth, produced seventy beautiful designs and plans of small homes roofed with Pioneer Yosemite Roclc Surfaced Shingles. Every design is a convincing tes' timonial to the beauty of Pioneer Yosemite Rock Surfaced Shingles thsss 16s1imonials are going into the hands of thousands of prospective home-builders! In connection with the competition for architects we are conducting a Prize Voting Contest for people interested in building and thousands have entered to vote and try for one of the prizes of $250, $ | 50 and $ | 00 payable in Pioneer Yosemite Rock Surfaced Shingle roofing.

With thousands interested in Pione:r Shingles, with reproductions of the seventy beautiful designs being mailed to them for their votes it is not hard to see why the demand for Pioneer Yosemite Reck Surfaced Shingles has become 500% greater since May lst. If you have not already communicated with us in regard to our plan for putting the names of these prospects in the hands of our dealers do so at once. The Voting Contest does not end until July | 0, 1925, and hundreds of new prospects are entering every day.

Cash in on this opportunity-write today for the full details and the names of the prospects in your territory! Address all communications to Director of Sales, Box | 20, Arcade Station, Los Angeles, Cal. Pioneer Paper Co., Inc. Ertablirhcd 1888 Pionccr Manufacturer a Conpletc Line of Roofingc and Building Papcre

Srft{thi6tfrill

Lor Angelcr Portland

Storm King Platic Cemenl stops cll smcll

k roofs anil Pioneer Asbestol Roof Coaling protects the entire surface.

holes anil leahs

San Francirco Scattle

I

THE CALIFORNIA LUMBER MERCHANT

July 1, 1!)25

Cadwallader-Gibson Compory, Inc. have iust bought a tract of land in [.oc Angeler and will start tfIE YV

construction of a new y.td, including Offices and She&, Dty we will carry tull stocks to meet the

f;H#dni:Jft*f.

'

BATA{N

OUR SPECIALTIES:

ORION

Honduras Mahogany efiect at 25% lower cost. Equal to Bataan in appearance, but harder and

still cheaper.

BAGAC V.ry reasonable in price, extremely tough for

LAI|'IAO

hard wear, such as coach worh, etc., yet easy to finigh, easy to work.

Also excellent for interior trim.

Like Bataan in grain, but WHITE-with endless coloring and finieh possibilitieE, at an extremely reasonable price.

Also PhilippinePANELS FLOORING VENEERS STILES ^A,ND RAILS We traile-marl7 our.Iumber.anil guarantee every sticlT. We own and operate our ou)n mills, Iogging equipmott, barges, tugs, and slrips. Mills in Luzon.

We carry a full and complete line of Domestic Harilwood Lumbet.

CADWALLADER.GIBSON COMPANY, INC. Pacific Cocsl H eailquarters

819 Eart 59th Street

' A)kidee 2101

Loe Angeler

133

THE CALIFORNIA LUMBER MERCHANT

luly l,1925

held at Riverside on

1fth'

July Concatenation, to be L. A. Hoo Hoo Hear About PhiliPPine trict to Los Angeles, in A Committee has- been appointed, -afrait, get a good sized

Islands

W. G. Scrim, United States representative for the Kolambugan Lumber & Development Complny' Nlanrla, was chairman at the June 18th meeting of the Los Angeles Hoo Hoo Club.

Brother Scrim acted for years as Vicegerent Snark for the Philippine Island District, is a Cat of _long standing, and he piovided a very entertaining hour for-the boys-in telling them some of his experiences in the Islands. He gave io-e figures that surprised a number of the members, Jtating that in the Philippine group there were over seven thousind separate islands, containing 64,800 miles of forest area. The population of the islands is in excess of twelve million, and he stated that of the 25,000 population in Manila, but 5,000 of them were whites, of various nationalities.

The islands afe 6,000 miles from San Francisco, about a twenty-six day journey, via Yokahama.

Thire are over three hundred species of commercial timber growing in the Philippines, divided into four groups.

The logging and sawing operations are for the.most part as modein as the methods used in the States, with the exception of the hauling of the logs, which is done with the aid of the native laborers, working at fifty cents per day, and using primitive methods.

In 1903, the cut in the entire territory was 37 million feet, and this grew yearly until in 1924 the total was 147 million. for.the first- six months. The chairman also told many interesting things about the habits of the natives, explaining about the different tribes.

Wesley Shrimp, of Riverside, was a guest, and he_invited the Los Angeles Club to attend thJ Citrus Belt Dis-

and spread propaganda on thiJ crowd to attend.

Dave Woodhead won the attendance prize'

AN EXTENDED TRIP Mr. Wm. T. White, President of White Brothers, .the hardwood dealers of San Francisco, sailed with Mrs' White on the S. S. "Berengaria" from New York early -i! Ju"e' They expect to be g:one about six months and. will sp*nd romi time in the giitistr Isles and also visit France, Belgium, Holland, Switzerland and Italy.

THE FENCE RIDERS The world loves a red-blooded man who stands up and makes a fight for his friends and his convictions' ii tr" wins h"e is a generous victor; if he loses he comes up smiling.

Save us from the whispering crowd of monkeyaooates who never feel the thrill of battle, never win and never lose because forever astride the top rail' With infinite care they are ever on a balance, ever ultra-conservative, ever all things to all men.

Thev do not set out into the fray and play the thoroulhbreds. r.m.

- Theyiik. do not kn-ow the meaning of sacrifice, and are not evln acquainted with unselfishness.

Self-centeied they wig-waggle whenever Simon s-ays "Thumbs up," and'keep theli sails forever spread to catch the breeze of self-interest.

What a lot of real sPort theY miss.

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MEMBER

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WE KNOW:-

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Your Business Demands Purchase Of The Products We Manufacture-

WE DO NOT KNOW:Why You Do Not Try Us-

WE WOULD LIKE TO KNOW:(Please

or print the reason PlainlY)

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WHOLESALE end RETAIL

,.i

ATV1ERICAN DOOR COMPANY Manufacturers and Dealers

SASH_DOORS_MILLWORK_'BLUE RIBBON LINE" BUILT.IN-FEATURESMIRRORS_PLATE-GLASS

HUnbolt 031?

Lor Angclcr

r.ill I

rB22 Monctr Avcnuo

cl ::1

THE CALIFORNIA LUUBER MERCIIANT

luly l, 19,5

Three Hundred Million Dollars How to Get it for the Lumber and Conrtnrction Industrier.

By George K. Rogers Three Hundred _ I have been asked to indicate how Million capital for the construction industries and others interested in Dollars of capital, in__excess of that .r"tri"tt, under preJent condi- th.e_.building business, because every dollar, other than the very tjons, will be normally spent in the construction-industries in trtfling expense which they receive, goes directly into california, can be addtid tir those industries within ttre neit itrrei h-n-ancrng income element, properties and in probably 95 cases out of every years,.and. nly answelto.that question is, ,,By the lumbermen, con100 this financing is- in the conetr.riction 6f o.* buildingr. Th; struction jndustries. Realtors. fire insurance men, plumbers, and all law does not permit them to use investors' money in any other others who are benefited by the construction new buildines. way.

-i.;;-;;;? joining together and gett_ing- behind ttre 6uilal"goi-";d The building and loan association movement is now growing ment as they have already done in eastern statds.', as rt has_ never grown before. In the 94 years since the movement started in this country it has grown to 9,000,@0 members, and at Nationally Endorrcd The National Lumber Manufacturers' Association, at Chicago, the present ratio of increase in membership, in another eight years it will have doubled its present size. Over 3,000,000 homes and the Nationar Federation of construciio"-i"auiiii"i, delphia, adopted the following-: "i-iH'r"- have been financed by these associations, over 1,000,000 of which h9ry9., have already been fully paid for, and in over 2,000,000 of ''Recognizing the fact that the building-loan associations wU_ch, the associations have now invested over $4,660,000,000. . of America are an important factor -and confine their The necd for the building and loan movement'is perhaps the activitier to teaching thrift and financing home ownerrhip, answer to the query which will occur to the reader as to what we urge all organizations and individualJ, interested in the may have been the cause of its organization and tremendous promotron of homes to affiliate, co-operate and arirt such growth. associations in their work.', Decrcaring Home Ownerrhip _ At each of two recent conventions of the National Real Estate __In spite of all the advertising and other admonitions to "Own Bo.ard strong resolutio_ns, similar to the iL'ove were passed. The Your llome" the fact remains that home ownership has been Lalrtornra Sanitation I eague on July 2, 1925, in San Francisio, steadily declining in America for the last 30 years. According to also passed the followrng: the last two census reports there were in 1p00, out of every 1000 families in the United States, 461 homes owned by those oicupyWHEREAS: ing them, while in 1920 the proportion had dropped to 456 out of Bu^ilding-Loan Associations . nnanclng ot homes and errploy thcir entire fundr in every 1000 families. From a bulletin issued by the Department of Ine. other income properties: i. e., Commerce it is shown that in a list of 68 American citiis of 100,0@ building construction and, therefore, in tlieir ;;.k ;i or upwards of population, all but seven were losing in percentage solrcttrng rnvestments- in their organizations, are reallv qf home ownership. Among these cities are included, the three organizers of cash capital for the lonstruction indusiiil", California cities, which at the time of the cehsus were in the _

and others interested in buildings and

WHEREAS:_

have become great national -f'HRIF-'I', ^.Bgi_t91tg-I-"an.Associations organizations and as such have- received the qnqualified endorsement of the president of the UnitJa States and of the Departments of State ."a Com-ir-c., therefore be it

RESOLVED:-

That the California Sanitation Development I_eague hereby endorses the work of building-loan associatiolis, pledges its support along sound, conltructive line, anti recommends that all who are engaged in, or related to the building industries, join in a common movement t".t i"g i" turtherlng the work of the building_loan associationsl Lumbcrmen Support Movement

,- The Southwestern Lumbermen-'j Association three years ago, at its own expense, emplo_yed Mr. Frank A. Chase, p.o"rirrerrt 6,ritding and.loan.ma.n, tg lecture arld organize tocal"building and loan associations in the States of Kansas and'Missouri, and-under his management about fifty such associations were so organized. The moneys that were gotten together by these associations were,

as everybody _knows who understands building and loan, diverted -largely from-channels of .ljttle or no profit'to the-communities, directly- to that of home building. The work which Mr. Chase did was pronounce.d ? benefii to thd lumber industry that a numbei of of _so lumber associations, .among which may be meritioned, National Lumber Manufacturers' Assoliation, Southern pine Aisociation.

National-American Wholesale Lumber Association, Noritria.t"iri Retail Lumber Dealers' Asso-ciation, and Hoo Hoo, engaged him to go to Madison, Wisconsin, and there in collaboritiSn witti Prof. R. T. Ely, of the Department of Economics, he has. for two years, been doing research work which has resulted in the recent issuance of a text book on building and loan, "Elements of the Modern Building and Loan Associaiions," which text book is to be used in colteges and universities, and by all interested in the construction industries. But the point of interest, as far as this article is concerned, is the fact thal out of $15,000 expense incident to the compilation of this work, the above noted lumber associations.co.ntributed $12,000, to around $3,000 bv building and loan assocratrons themselves.

This difference contribute4 by. the llrmbermen and building_loan people was not because of lack of interest on the Dart ;f the . latter, but simply lack of available expense funds, for 6e it understood that, under the bu^ilding and loan plan, and as regulated by law, practically all profits go to those who are saver-s and in1 vestors in the various associations. This contribution bv the lumbermen's organizations, however, does show the splendid interest which they took aftcr having been tremcndourly benefited bv the great sums of additional money which flowed into their business as the direct result of Mr.-Chase's work in organizing a large number of associations in the two states mentibned. Great and Growing Force Building and loan associations are really organizers of cash

100,000 class; namely, San Francisco, Oakland and Los Angeles.

This tendency to loss of home ownership shows, that if therc ever wae a timc when all of the agcncier who can aid in changing it, rhould get together for that purpore thtt that tinc ir now.

Comparative Rerultr Certain eastern cities have changed this conditiorr, among them may be mentionid Baltimore, Camden, N. J.; Omaha, Philadelphia, and St. Paul, and what is significant in this connection is the fact that building-loan has in these same cities taken a tremendous step forward. In Camden, N. J.; there has been husbanded through the building and loan associations, and re-invested in building construction, over $200,000,000. Camden is a city, according to the last census, of 116,309 population. By way of comparison it may be noted that in San Francisco, population 650,000; the buildingloan associations have but $9,700,000. In the City of Philadelphia, popufation 1,823,779, or three times that of San Francisco, there are over 1600 building-loan associations; in San Francisco there are but 22. In the city of Omaha, population lgl,(0l, the buildingloan associations have assets of over $90,000,000. There is an association (the "Farm and Home Savings and Loan"), located in Nevada, Missouri, a city of about 10,000 population, which association has over $27,000,000 assets, and w,hose assets increased last year over $6,000,000. The assets of the largest building-loan association in California, a Los Angeles concern, is around $15,000,000.

There is invested in the savings banks of this State over $1,100,000,000, as compared with the $138,000,000 in building-loan. I am confident that if the general public understood building and loan that that situation would be exactly reversed. What reason under the sun can there be, other than lack of understanding, which would cause the common people to be contented with 3Vo or 4Vo on their savings when they could get 6Vo with at least equal safety and equal availability?

Plenty of Money

However, we do not wish, and it is unnecessary, to draw any

money from savings banks deposits in order to literally add hundreds of millions of dollars to the construction industries. While it is true that banks are not devoting their funds exclucively to the construction industries, as are building and loan associatibns, yet

that same vast reservoir, from which the savings banks have drawn their splendid total of deposits, is still a fertile field for our efiorts. Literally, hundreds of millions of dollars are annually

going out of the State into varie?l types of investments, and other hundreds of millions are not even being deposited in savings banks.

How to Get the Money The wonderful position which building-loan has attained nationally, coupled with a review of its posiiion in this state, as comp-ared_ with eastern cities and states, constitute convincing evidence that but one thing is required to give the movement the same splendid^impetus that it has attained elsewhere. That onc thing ir-

PUBLICITY. When every agency, especially those whicf, are directly benefited by the operation of building-loan, shall have become enlisted in the work of makinc the movement understood to the rank and file of the people, monly will flow into the build-

July I, 1925

THE CALIFORNIA LUMBER MERCHANT

ing-loan associations in California, as elsewhere, in hundreds of thousands of little streams and wiil gb out from them in the larger sums necessary to supply the building materials for homes and buildings, for which there is such an urgent call in this State.

Building materials will be purchased more largely for cash ; labor will be more fully employed; business in general will be wonderfully stimulated and, best of all, the money which will do this will have been diverted, from channels now going to waste and often worse, into the industries which make for permanent upbuilding of the State.

In this work in California, as has been the case in the East, the lumber industry should take the lead. Discussions of the subject and resolutions similar to those recited in this article should be adopted by the State and local lumbermen's organizations, and active steps, looking to enlisting all of the construction industries in a common movement for such publicity, should be taken.

Ofificers and other heads of firms should personally become members of building-loan associations, both for the advantage and stability to their business resulting from a substantial cash reserve account as, and when needed, and to set an example to their employees, and through them to employees of other industries, to save by means of the building-loan method. \A/hen this shall have been done, not only can three hundred millions of dollars in cash be added to California's building program, but, because of the continuance of the operation of building-loan societies literally hundreds of millions of additional dollars can, in the future, be thus husbanded and expended for lumber and building material.

Recently the Metropolitan Guarantee Building-Loan Association, of San Francisco, circularized nearly all the building and loan associations in California, offering to take all idle funds which

they might have on hand. Every answer showed that the associations addressed could not take care of their own loan applications.

This same condition will be found true with mortgage c,ompanies and Realtors throughout the State.

Lumbermen of California! ln the building and loan move-

ment you have an opportunity for aervice to the State and to

our common humanity, coupled with untold pouibilitier of rcward to youreelver. It ia yourr for thc taking. "LIFT UP YOUR EYES AND LOOK ON THE FIELDS; THEY ARE WHTTE ALREADY TO THE HARVEST." YOUR BUSINESS OUR PERSONAL CONCERN

WLLI.AMS & COOPER 607 Trust & Savings Bldg.

LOS ANGELES, CAL TUcker 59lt

LUMBER FROM RELI^A,BLE MILIS ONLY

Cargo and Rail Shipmentr

"FOR 28 YEARS IN LUMBER AND LOS ANGELES''

135

THE CALIFORNIA LUMBER MERCHANT

G SALES Thc San Francirco building ordinrncc Lar juet bcen amcndcd to permit th. ur" ofl| Birhopric Barc inrtead of lumbcr rhcatbingt San Francirco thur followr the lcad of I practically all great citicr of thc country iu recognizing thrt a wall built of BieLopric I Beec ir ltrongcr by fer than rhcathing conrtruction. And thinL. of the tremcndour I raving in cort! Birhopric Barc rellr far below rheathing pricer. Livc wirc dcalcrr in I the Bay Dirtrict will clcan up big proEtr now on Birhopric Bare.

J

Don't Lose This Profit!

There are still some lumber yards who are losing sales to the building material dealers because they can't supply the backing for stucco and plaster walls. There s no demand for lumber sheathing-and no profit in it.

But there are many lumber merchants who get the wall material order, too, at a profit-by selling Bishopric Base. Advertising-in national magazines and local newspapers-is telling everybody about this better way to build walls. Back East, lumber merchants have made big profits for 18 years from Bishopric Base sales. Now 'Western lumber dealers are getting in on this profitable

business.

Mail the coupor.,and learn about your opportunity

THE CALIFORNIA LUMBER MERCHANT

Jr:Jy l, 1925

OPPORTUNITY

Sell Stronger Walls That Cost No More!

You sell the studding. Then sell Bishopric Base-by the

roll-to be nailed directly over the studding. The beveled wood

strips strengthen the building. As cement stucc6, or plaster, is wedged between these strips, a dovetail key is formed which locks the material so it can't fall ofi. Absolutely the strongest mechanical key on the market. The fibre board and asphalt mastic backing keeps out sound, heat, cold, moislnlg-provides perfect insulation.

Send for free sample of this remarkable backing and get full information on its many strong selling points. Bishopric Mfg. Co. of California, 604-626 East 62nd St., Los Angeles. 'Phone A)Gidge 9108.

Bis

ric Base,

rh

i,i;is,i

'i#ti; i':i s*{ r '!# r

Itttrrtstirrg.ri.'ttcs iit tltt i\'orliitrg.r of tltt Iioltntl,u{,:tt Ll,t'. ,11. I)rt,. C,t...IJtnilt. f'. l

PACIFIC COAST COMMERCIAL COMPANY WESTERN OISTRIBUTORS FOR

TH E LOU ISVILLE VEN EE R M ILLS

"",:,:":.":

",

VENEERS AND PLY'UTOOD roo-il40

TRADE MARK

RrvER RQAD

LOUISVILLE, KY., U. S.A. 4616 SoUTH Matru Sr.

Los ANGELeS. Ceurr.

June 25

1e25 Ur. Jack Dlonne The IrOS

Cali.fornia Lumber Merchant

Angeles, California

Dear Jack, We are pleased to extend Greetings to you

on the lbird Birthday of ITHE CAIII'0R]IIA tIn[BER IIERCHANTII.

Ueing Louisvillets slogan, we would eay

it rs rNot How 01d, But How .@4".

Best wishes for the fourth year. s incere

yours, c0.

JtlL.lm

ALL

OUOTATIONS SIJBJECT TO CHANGE \^/ITHOUT NOTICE. FULFILLMENT OF AGREEMENTg ANO CONTRACTg EUBJECT TO 9TRIKEIL FLOOO9' ACCI DENTg' RAILWAY OELAYS, ANE, TO ANY OTHER CAUSES BEYONO OUR CONfROL.

THE CALIFORNIA LUMBER MERCHANT

July 1, 1925

Euening Prinrroscs blooming in tke Yosernite Valley.

California

California

SUGAR & WHITI PINE Users of California Sugar and California White Pine know they can depend on E. J. Stanton & Son to always supply thern with lumber that is properly manufactured edged and trimmed of even thickness, thoroughly air cured and true to grade.

-square

n,*ntt:.l;i"', 3i'fii:i:,i:-+:.:Hi.'i".Ti:r"i. itli''nlJilnll*i";";i.:l;

this region our California Sugar Pine is cut.

E.JStanroNandso\I 2050 E. 38th St.

AXridge 92ll

Los Angeles, Calif.

r

THE CALIFORNIA LUMBER MERCHANT

July l,1925

Hardwoods Hardwood Flooring Panels end Veneers In stock for immediate shipment. For 30 years our yards have been the dependable source of supply to the lumber trade of the Southwest.

Now as always our whole effort is concentrated on rendering "courteous and efficient service" to our customers.

Rentetnber We ate Agents for Navco Hardwood Plywood

Big Timber Fir Panels Weed "No Check" White Pine Panels

S tan

Cobbs & Mitchell's White Maple Flooring Bradley Brand Oak Flooring

ton Qu ali ty

Philippine Mahogany Stanton Quality Philippine Mahogany is aiding many builders to achieve a beautiful hardwood interior at a moderate cost.

E.J.StnxroNandso\I 2050 E. 38th St.

AXridge 92ll

[.os Angeles, Calif.

Colle$e Training for the Millwork Business BlY EMANUEL FRITZ,

Asst. Prof. of Forestry, IJniversity of California The deep interest shown by your Millwork Industry.in colleg-etrained men is evidence that you believe a college training to be sood for a man. It means that you believe in training the mind as ilell as the hand. Modern competition has thrown rule-of-thumb methods and many cherished but wornout traditions into the discard and in their plaie has called for methods that are precise, well planned and bised also on a knowledge of matters outside one nar-

iow sphere. University training is designed to train a man to think. io analvze and driw his own conclusions. It has a disciplinary efiect on habits of thought and broadens one's viewpoints. The effect of the training of dourse varies with the individual, and wfrile

most men are impioved by it, there are some upon-whom the,efiort is probablv wasted. Business men, employing college-trained men oftin expect too much,'forgetting that the college can at best only sive a man a start with a knowleilge of certain fundamental informat-ion and how to use his brain. Just how the graduate will use this training will depend upon his inborn initiative, -ability, judgment, and aribition. The college graduate still has his most important trainine to get after he has lEft the college halls, but if he has the risht s1ufi in him he should acquire this further training in the orlctical application of his college learning much more rapidly and io greater advantage to himself and his employer than the man who was denied college training.

Your interest in obtaining college-trained men is based I believe, not with a view of filling the ranks of your machine operators but with a view to drawing from colleges the men whom you can develop into executives. The training of such men as draftsmen, estimaiors, and machine operators is the function of the vocational schools, arid you should not expect colleges or universities to engage

in this field. what should a millwork man know if he hopes to Brieflv. now.'executive position? First of all, he should have a srow int'o an dommand of good English. Most of our successful men, those who shape the destinies of a company or a public body, are masters of theil own language. The man who can talk and write well, also thinks well. 11 is gratifying to note that you agree to this in your tentative outline foi a course. He should also have a good fundamental knowledge of physics, chemistry, mathematics, and economics. If he has a leaning toward the mechanical side of the busi-

ness he should go stronger on courses in mechanics, the strength of

materials, steam and electrical machinery and should have an opportunity to take certain shop courses where he can learn the use of tools wiih his own hands. If he is of a business turn of mind his program should be strong on courses in business methods, business idm*inistration, industrial relations, accounting, commercial law, mar-

keting, and similar courses. No matter which side he favors he shoul-d not adopt an unbalanced program of study but should take enough work in either field to give him a working knowledge of it.

As a millwork man whose raw material is to be lumber, he should make a particular study of wood; how it grows; how the trees are -loseed ahd milled; the structure or make-up of wood; the effect of m6lsture and various defects on its propeities; how it should be handled in the drying, working, and storing; how it can be pro-

tected against decay, etc.

There are many sons of millwork men in our universities, but very few of them plan their programs of studies in such a way as to make their entire course most helpful to them when they have entered their father's business. A large university gives a great variety of courses on the most diverse subjects. Too often the entering ,student has no idea of what profession or business he will follow upon graduation; such a man naturally selects courses that interest him most, his program may thus include courses that are of great cultural value but have no particular bearing on a specific business or profession. Such a man has unquestionably gained a great deal from his course, his mind is trained to think and study and he is or ought to be quite adaptable or able easily to adjust himself into a large variety of very different fields when he seeks a job. You might be disappointed in him however because he had had no courses in engineering, or wood technology, or lumbering. This should not be held against him. Retatively few men are able to decide their future work while they are in college, except perhaps in a very generat way. There witl always be a large number of such men and undoubtedly there will be some who witl find their way into the millwork business. They may be handicapped at the start, but a good man should make it up quickly.

The man -who enters coltege with the definite intention of entering a specifc business, say the millwork business, finds it possibte

in a large university to mould a program that will include su.ch courses is wilt be directly and immediately helpful to him upbn graduation. Nearly every university gives excellent courses in the fundamental subjects-mathematics, p.hvsics-, chemistry, mechanics, economics, commerce, etc., but in only a few can the prospective millwork 'student obtain instruction in the properties and uses of

wood. In those universities where there are departments of forestry. there are offered courses in lumbering, wood technology, kiln drvine. etc. The student can therefore at once select or build up a

orosriin definitelv desiened to his needs in the millwork businesv He"has only to inake his intentions or desires known to his class advisor. whir in turn will assist him in arranging the most helpful Drosram. The university must of course set certain limitations to ihe-student's freedom to elect what courses he pleases, to protect him aeainst an unbalanced program or one that may be weak in fundarientals. As far as I kno*, no university is at present giving soecial courses dealine onlv with millwork equipment and its operation, but I believe most of them having forestry departments cover olanins mill equipment and give the student an opportunity to study iaree 6lanins mills and millwork establishments. Too much specializaiion in the university is not desirable.

The University of California has for several years printed in a booklet entitled nAnnouncement of the Division of Forestry" a program of study which should meet very well the needs of students ivho desire togo into the millwork business. In this program there

are included such fundamental courses as chemistry, physics, mathematics, surveying, and mechanics; in addition there are courses in oower'engineeriii, materials of construction, strength of materials,

wor[ in wood and iron, electrical machinery, etc. The courses "hoo deaiine directlv with forest products are wood technology, logging' lumbeiing, eleinents of forestry, forest protection, and others. Th. orosram-is so arranged as to allow considerable choice in selection indlstill assure a well rounded schedule. The individual student can therefore follow certain preferences and may add or elect with certain limitations courses in business administration, economics, accounting, marketing, and many others. that a millwork student spend his summer It is hEhlv -a desira6ie planing mill or in a millwork engineering office to vacations -in obtain first hand pra-tical information in this field. Students are ursed to spend their summers in this way by their advisors.

You wilf see from this that there are already available the courses

that will be most helpful to the men entering your industry. It remains for the industry and the students to take adva-ntage of them. The millwork industry has indicated the need for trained men and has -places sone on record as favoring college-trained men' This action certain obligations on the industry' First, you as in turn

emoloveri must take a more tolerant attitude toward college-trained meir: you must be fair to them and give them at the start an opportunitv- to acquire from vou that practical training and experience whiilr can ndt be obtained at the university and without which the trainine of the university can not yield the fullest returns. You will find thit relatively few college graduates feel that the world owes spent--at college. - Yot! them good jobs because of t-he Jour years -fellows, willing to work hard college" eraduates are sincere, earnest and Eive at least a dollar's worth of service for a dollar's worth of oav. -asking onlv that vou give them a chance to acquire the practiiaf knowl,i?ge io mak6 the-ir university training--more effectiv-e, and expecting onlly reasonable recognition of their efforts. They-have a br6ad oitlooli and high aspirations, and are satisfied to make proa steD at a time.

-sress Since yoirr industry is so deeply interested in obtaining better tralned rien, let me 6ffer for youl consideration the idea,of -taking colleee men into your emploi as trainees on some such plan as used'bv the Otis Eievator eo.,- General Electric Co', and many other larse iompanies under which they take in college men and develop their own- executives. The prinCipal thing you need to do is to ofier the new man an opportunity to work through each of your departments over a period bf say two years so that he can obtain an aciuaintance with eich phase 6f vour business and your problems, whether they be administrative, selling, industrial or other. You a will tho. dislover his special aptitudes and can then fit him into department in which he should prove a very valuable man to you' You can assist also during the iummer vacations by offering work to such men as show a liling for the millwork business. You will see that I am trying to show that on your industry itself rests a part of the obligaiion of training men prbperly' The university can give him a good- running start but it- is up to you to see that he can develop furt-her when he has entered your- emp-loy.

To ium up my remarks, let me repeat that if you want to develop mitlwork executives from college men, you must from the start take ' a more tolerant attitude towarii cotlege training, and dispose of the idea that collese men expect important and weltpaying jobs at the verv outset: vo-u should see in them ambitious, hard working fellows wh6 are witiinc to start at the bottom; you should give them a chance to "sho* their stufi" and you should be reasonable toward them in the wav of remuneration *hen they have made good. Five of the western universities already offer the courses you recommend; to it is only a question of your makin-g-your- industry so attractive college men as to warrant their training themselves speclally tor lt'

THE CALIFORNIA LUMBER MERCHANT

luly l,1925

IMPORTANT to LUMBERMEN How to make the Building-Loan of immense value to the lumber and construction industries.

Every person engaged in the lumber and construction business should be a leader in bringing the public into building-loan.

BECAUSE: Every dollar invested in B-L goes directly andll.l exclusrvely rnto construction and homebuilding.

THEREFORE:

B-L Associations are really agents of the construction industries in organizing cash capital for their benefit.

NOW THEN: Note the class of men composing METROPOLITAN'S management and write us TODAY for complete information.

HARVEY M. TOY, President. Owner and Manager Hotel Manx, San Francisco; Chairman State Highway

L. H. BURNETT. Burnett Bros., jewelers. San Francisco. Chain stores, Washington, Oregon, Caiifoinla.

GEO. S. WALKER, Vice-Pres. President National

_ BEN W. REED. President Reed Lumber Company, San Francisco; Manager Lumber Associati,on of- Sa-n

Commission.

Mortgage Company, San Francisco; State Assemblyman and Senator, 1901-1911; State Building and Loan Commissioner, l9l1-1924.

C. M. WOOSTER, Vice-Pres. and Manager, President

C. M. Wooster Company, San Francisco; Chairman State Land Settlement Board.

DUDLEY C. WATSON, Secretary. Formerly with Northern California Building and Loan Association, San Francisco.

THOMAS M. GARDINER, President Citizens Building & Loan Association, San Francisco.

WILLIAM E. BOUTON. Secretary Fidelity Building & Loan Association, San Francisco; Secretary State Building and Loan League.

SAMUEL C. SYMON. President Northern California Building and Loarr Association, San Francisco

Francisco.

_ H. S. THOMSON. Lumberman, Thomson Lumber Co., San Francisco.

B..GRANT TAYLOR. Clerk of Supreme Court of Cali-

rornra-

CHESTER I. DENNIS. Banker, San Francisco. _ B. KATSCHINSKI. Proprietor philadelphia Shoe Co.

Stores, San Francisco, Oakland.

A. T. NOE, M. D. Physician, San Francisco.

WALTER M. WELI-S. Real Estate, Oakland, Califor-

nta.

WILFRED G. METSON. Investor, San Francisco.

J. H. ROBERTS. Banker, San Francisco.

lVletropolitan Guarantee Building-Loan Association UNDERWOOD BUILDING

General Offices: z 525 MARKET STREET Phone Garfi.eld 4021

SAN FRANCISCO

-

:r!Sl

THE CALIFORNIA LUMBER MERCHANT

July 1, 195

Kiln Lumber Unex F VERY buyer of Hardwoods--in fact of any lumber 'J will appreciate the part a well kept yard plays in the quality of the lumber.

This perfect example of stacking is typical of the careful supervision we give to every step of our Kiln Dried Process from selecting the sample boards to the final test in casehardening.

NICKEY BROTHERS, Inc. Los Angeles Office 510 Broadway Arcade Building Phone TUcker 8617

\

luly l,1925

.THE CALIFORNIA LUMBER MERCHA\T

THE CALIFORNIA LUMBER MERCHANT

July I, 1925

Some Do-Some Don't

By Floyd A. Dernier, Lumbermen's Service Assn.

Some lumber merchants make money-some break even. while others lose. , tr{"ny times local conditions play an important part in profit making, while in the majority of insiances it i. unreasonable competition and poor merchandising methods on the part of the dealer.

The business of selling building materials has graduated into a real profession-no longer is it possible-to equip ? ya,rd with lumber and an office with eas chairs and wait for business to come in. Folks don't buy lumber and make improvements nowadays until they hive first consulted competent authority, studied plans and determined in advance just what they are to get for their investment.

Other business interests avail themselves of every possible avenue for creating business-they fully realize that there are just so many dollars coming intb their trade territory each day, week, month and year for investment and that the firms with.the greatest appealing and inducements attract these dollars. Analyze this thought please and with the assurance that no other business ls able to offer as much to you in happiness, contentment, protection and real money value, and with the knowledge that everybody is hungry for practical and competent information on , just what and how to build, coupled with the detailed serv;: ice that is available for you to use, there are no reasons rl wh-I business should ever be dormant with building maIi terial merchants. departii e Plan Service can be made the most important -a plan seivice 1l ment of your business. Simply installing ; and then let_it lay around dormant isn't going to get you anywhere. You must advertise the fact that you are prepared and fully equipped to convey practical inforrnat'ion on home building-make your arguments so strong that prospective builders will feel they cannot afford to start improvements until they have first advised with you.

An outside salesman to create business is a good method.

Have him systematize and zone your territory;-instpll a card system that will advise necessary improvements each lot and land owner should make-they will welcome the information and advice your salesmin can give them, and this modern method of co-operation not only creates business but practically eliminates competition. See that these prospects receive a suggestive folder each month featuring

and explaining about various improvements.

A printed bungalow book is a very creative medium.

A catalogue of modern building ideas works for you continually; they are always retained and give builders ideas and suggestions for distinctive, conveni,ent homes. Remember also that each satisfied home owner will be a perpetual booster and the pleasing new home will instill desires for other improvements.

In advertising'never use just cold type copy, always illustrate your messages; it's the pictures that people are 'interested in-, and when featuring any particular thing that

they are in geed of or long to acquire if illustfated it will receive more careful attention. That is why so many progressive dealers are making such pronounced success featuring and advertising a completed home at a price.

These dealers have come to know that home builders are not specially interested in boards, stucco, shingles, etc., or the price at which they are sold-they want a home containing 3 giv,en number of rooms and they want to.know what it is going to cost complete. , Advertising homes at a specified figure isn't obligating you in any way-your part is to simply select the plan, have some competent iontractor give you a figure that he will build the home for embodied into an agreement that can be transferred to whoever accepts your offer; under this plan you are co-operating with contractors, helping them to get business, which ties them closer to you, and creating nbn-competitive ma(Continued on page 149)

We are Specialistc in Supplying tfre Trade with

0A1( \ MAPTE I BEECH

f tto0RilrtG

BIRCH I

TRY US-THAT'S ALL

I{ATIIII{AL HARllWtltlD Cll. Mrb 1924 63.1€46 Alirc Strcct -

Lor Artdc.

',;]

THE CALIFORNIA LUMBER MERCHANT

July l,1925

r47

Ketchem Lumber Company Puts Over Good Deal While driving out toward Newton recently, we called at the Ketchem Lumber Company and were surprised at the business they were doing. "Things seem to be gbod here, Mac," I remarked. "It was very quiet over at Ladown's Yard." "\Me have no cause for complaint," smiled Mac, after he had cautioned the truck driver about loading too heavily.

"You see this is an up-and-coming town. They want the best here. When the young folks marry and build a home, the wife wants hardwood floors, not just in the living rooms, but all through the house. The floors that mother used to mop are as scarce as her pies nowadays. She wants classy woodwork that won't show dents or scratches, breakfast furniture built to match the breakfast nook-but it must all be hardwoods.

"Business commenced getting pretty slack with me. I couldn't afford to stock up with hardwoods to supply my trade. They always wanted a different size or grade from the one I had in stock. It meant a large investment to keep an assortment on hand. I was about worried sick; had just discontinued my coal and wood line when gas came into

the town and now I was forced to get more capital in the

business to supply tlre wants of my customers.

"'Well, to make a long story short, one day Charlie blew into the yard-you know Charlie Cooper. He is the son of W. E. of the W. E. Cooper Lumber Co. I told him my troubles end he quickly showed me a way out of them. All I do now is send them my hardwood orders, whether one piece or a carload. They carry an immense stock and can take care of me right. If I say 'Rush' Charlie steps on it and believe me ! the order is here on time. Lots of speed to Charlie. Some people think he is pretty peppy, but he sure gives good service.

"It has been a pleasure to deal with the W. E. Cooper Lumber Co. They are certainly square shooters. If I want any adjustrnents, I go to W. E. It is a matter of pride with him to have everything running smoothly and everybody happy.

"Yes, business is good with me and increasing daily, but you have to grow with the town and step out of your little rut and be as big yourself as you want your business to be to make a success of it, for, after all, success is not how much money you have made, but how well you have done it."

(Advertisement)

TELEPHONE

GARFIELD 336,

McDonald Lumber Co. FIRST NATIONAL BANK BUILDING

San Francisco

WHITE and SUGAR PINE DOUGLAS FIR P. O. CEDAR REDWOOD SPRUCE

Wholesale Lumber CAR and

CARGO

THE CALIFORNIA LUMBER IUERCHANT

luly l, l92S

Anaheim Dealers Have Combined Exhibit

The booth of the retail lumbermen of Anaheim. at the recent Industrial Exhibit of the California Valencia Orange Show, was awarded special honorable mention by

the judges.

A reproduction of the exhibit is shown above.

The background of the booth was a painting on canvas, taken from a photograph of "Old Baldy," with the foot hills and orange groves in the foreground. The miniature houses were arranged in a street scene with walks, lamps, lawns, ornamental trees, etc., making it a very realistic

scene. Each house was illuminated at night, as were the street lamps, and the booth attracted thousands of interested visitors.

The effort put forth in this exhibit is typical of the co-operative spirit existing among the lumber merchants of Anaheim who are composed of the following: Adams-Bowers Lumber Co. Gibbs Lumber Co. Ganahl-Grim Lumber Co. Gibson Lumber Co. Smith Lumber Co.

Easy Money Is Slippery Stuff.

.:r'''i

THE CALIFORNIA LUMBER MERCHANT

July 1, 1925

(Continued from Page 30) CHANT," was asked for some qtories, and he responded with a couple that proved a delight to the ladies and the

little ones.

San Francisco's

Snark

J. Walter Kelly, the gentleman pictured above, hold.s-the reins of IIoo Hoo, in tLe San Francisco District, as Vicegerent Snark.

Walter is one of the most popular lumbermen in the Bay District, he is Sales Manager for Chas. R. McCormick & (Continued on Page 150)

TAC0tflA FtlilSH

B,. W. (Bobbie) Byrne, 'Western Hardwood I-umber Company, provided some comedy for the meeting, and at the same time a beautiful lesson to the boys not blessed r,vith youngsters. Bobbie secured for himself a half dozen little orphan children, from one of the local institutions, five pretty little girls, and a clever little colored chap, aboui six years old. He introduced them to the meeting and they sang, making a big hit. At the close of the meeting, when President Hart announcbd that the day happened to be Cliff's birthday, and in celebration, any young lady in the room wishing to express her appreciation of the wonderful meeting, would be allowed to embrace and kiss the fine gentlemen, the entire "family," including the dusky little fellow, proceeded to avail themselves of the opportunity. Cliff was game.

Dave Woodhead made a wonderful address, directed particularly to the ladies, welcoming them to the meeting.

Snark Newton, of.the Citrus Belt District, was introduced, and made a short talk. He invited the boys to attend their Concatenation, at Riverside, on July 10th.

The meeting adjourned at two o'clock, after a few more selections by the orchestra.

Surely a meeting of this kind is a fine idea. Cliff is to be congratulated on its wonderful success, and other Clubs could well adopt the idea.

,i

I

,:i

' \i

I

"l

I

TAGOiIA PUTITG ilILLS, IilG., TAG(lMA

Is It As Good As Tacoma's?"

(Continued from page 146) terial sales for yoursqlf which every dealer likes, and prospective home owners are getting just what they want-an attractive, convenient home with advance information as to just what it is going to cost.

When home building is slow there are full length mirror doors for bed rooms, medicine cabinets, ironing boards, breakfast nooks and the many other improvements for modernizing and remodeling the home, the sale of which can be encouraged if proper consideration is given them by you.

The progressive, up-to-the-minute building material merchant adopts creative methods, keeps continually after busi-, ness, and is so busy making money he hasn't time to push a pencil trying to out-figure competition. . THE MYSTERY SOLVED

A colored agent was summoned before the insurance Dircct Mill Shipmcntr or Truck Load Lotr From Our Lor Angelee Warehorue.

commrssl0ner.

915 E. 62nd St. AXridge 1374

"Don't you know," said the commissioner, "that you can't sell life insurance without a state license ?"

"Boss," said the darkey, "you suah said a moufful. I knowed I couldn't sell it, but ah didn't know the reason."

-Pittsburgh

Banker.

Announcement !

BUSWELL LUMBER COMPA,NY oF PORTLAND, OREGON

have opened an office in San Francisco to handle their Calif. White and Sugar Pine business.

Under the Management of E N. Kent, 5O4 Firrt National Bank Building

1

I

I

i

THE CALIFORNIA LUMBER MERCHANT

laly l,1925

(Continued from Page 149) Company, San Francisco, is Vice President of the Douglas

Fir Club, and is Secretary-Treasurer of the San Francisco

Bay Piling Committee.

Prior to being appointed Snark of Hoo Hoo, Walter

for three years as Scrivenoter and one year as Bojum.

Lumber Salesmen's Club served He has made things hum for the old Black Cat, during of San Francisco Keport his term. an Active Year

Pres. Mel Salomon

The Lumber Salesmen's Club of San Francisco, which

meets every Monday for luncheon at the Palace Hotel, San

Francisco, reports that the past year has been one of unusual activity.

The annuil election of the Club officers was held on November 3. Mel Salomon. Smith Lumber Co., was elected President; Harry Corlett, Reinhart Lumber & Mill Co., Vice-President; and J. E. Martin, "California Lumber Merchant," Secretary-Treasurer.

During the month of December, there was a contest open to the members for the best article submitted on the following subject: "Suggestions for Improving Retail Sales' Methods for Lumber in San Francisco." The first prize of $50.00 was won by Ed. Brush, Loop Lumber Co. Richard C. Jones, Van Arsdale-Harris Lumber Co., was the winner of second prize, $25.00, while Floyd Elliott, Chas. R. McCormick & Co., was given special mention for his paper.

At a later contest, the Club donated a prize to the retail dealers of the city for the best paper submitted on the same subject; Fred Roth, J. H. McCallum, was the winner of the contest and was awarded a beautiful pair of gold cufflinks.

On December 22, the Club held their annual Christmas Jinx. Walter Blick, J. H. Kruse, played the role of Santa Claus and all the members were remembered with appropriate presents.

On April 23, the Annual Spring Dinner Dance was held at Marquard's. This was a delightful party and was enjoyed by the large gathering of the club members and their

HINTS FOR BUSY DEALERS During these days, when business is so rushed that you don't have time to turn around to see whether it's a salesman or a customer that's come into the office, these expert helps might prove of value to you. Show them to your ofifice force. The hints will save them lots of time, When the phone rings, don't answer it. The chances are that it's the wrong number.

Refuse to bid on all iobs. Probablv the contractor's just playing a joke on you, anyhow.'

Don't send out bills at the end of the month. It's a waste of time and postage. Your customers won't pay until they're ready.

Don't advertise. You might sell out and have to go to the trouble of reordering.

.qrcod lurrrbcr quidr? a carload or a rtickt

UA]I ARSDALE-IIARRIS TUTIBER G(IiIPATT 5th and Brannan Str., San Francirco

wHor FSALERS' witL conplcte rtocLr on hand in all gradcr, both ordinary

and unururl rizcr:

PORT ORFORD WHITE CEDAR

guests.

SUGAR PINE

During the past year, the following speakers have addressed the Club members: Arthur lJpson. Director of Standards, National Lumber Manufacturerst Association; Sam Towle and Ben Reed, prominent San Francisco lumbermen; C. W. Russell, Dante & Russell, Portland, Oregon; Duncan Matheson, Captain of Detectives, San Francisco Police Department; Percy Brown, Scotia; B. J. Williams, Director of Sales, Paraffine Companies; T. D. Woodbury, in charge of Forest Management for State of California, U. S. Forestry Service; Harry Gaetzen, President

of Millwork Institute of California; Leon Kutner, San Francisco Manufacturer, Dr. B. M. Rastall, Manager of California, Ipc.; and Jack Dionne, "California Lumber

WHITE PINE DOUGL.AIT FIR

REDWOOD PATTERN STOCK REDWOOD (workcd) SPRUCE

STRAIGHT OR MIXED CARLDRY ST(rcK

Merchant."

Dougla, Ftr

8'-C.ARSTRIPH' and MIXED OR STRAIGHT

TREE PROPSI' ETC.

CAR BRACING CAR OR CARGO

Our Orra Manufacture StocL on hud for inmcdiatc or dcfcrcd lordin3

uct-lrc rittc & rnrrt Bldg. GHEPilAI| LUTBER GOilPAI|Y Wc lVholcnlc All Othcr ltcnr of Lunbcr fron AAA-I Miltr

portrrndn orojor

July I, 1925

THE CALIFORNIA LUMBER MERCHANT

The Manufacture of Plywood

By Mr. J. M. Langton, Jr., Pacific Coast Commercial Co., Los Angeles

Operating, as The Louisville Veneer Mills do, a combined veneer mill and panel plant, has many advantages over the plant that manufactures either veneer or plywood alone. It is true that the problems are more complex, and the difficulties are increased by combining the two industries, but the ability to produce a uniform product of quality is increased sufficiently to counterbalance all of the problems and difficulties.

Starting in with the logs, it is possible to select the kind of logs, that is the specie, the lengths that will work to best advantage, and in most cases the grade so that the requireTg.n_ts of your various customers may be filled properly.

With the exception of plywood of great size, all of tlie rotary cut cores and crossbanding are cut in whole pieces for the specific order, thereby eliminating at least two operations in the plywood department, and removing the chances of open or slipped core joints, which of cburse means defective work. All rotary cut cores and crossbanding are mechanically dried on'leaving the cutting machines and then redried in a plate redryei before going to the glueing d€partment.

In connection with the veneer mill a fully equipped band saw mill is operated to produce flitches for faci- veneers, and to saw lumber for the core mill. The lumber core mill is based on straight line production in two units, using for the most part chestnut and gum lumber. Only one specie of lumber is ever allowed in one core. and the minimum widih of a piece of core lumber is four inches wide, the maximum six inches wide. Before edge glueing the core, all wide boards that have been ripped are reversed to prevent the core from warping. A baltery of modern drv kilns insures the dryness of all core lumber.

The face veneers are generally selected from stock excepting cases where individual orders require cutting due to specifications. Here again the advantage of the veneer mill in connection with the plyrvood plant may be seen.

Where the order is a large one, consisting of thousands of panels or tops, specifving the same specie of face veneer it is possible to select all of the faces from the output of one tree consisting of possibly three or four logs, (about 50,000 feet of veneer) so that tl-re finished plywood is similar in color, texture and figure design. The face veneers are dimensioned, redried, jointed, matched and taped. They are then ready to be glued.

The r.arions stock, cores crossbanding and face veneers are sorted and piled ready to go through the spreaders, where vegetable glue is applied, and thence to the hydraulic presses. Plywood is allowed to remain under pressure in retaining clamps for about twenty-four hours, and is then placed in a scientifically equipped panel kiln where the heat and moistute are autolratlcalt_v controllecl, and exhausted until the E M C, (equilibrium moisture content) is reachecl.

The plywood is then ready to be dimensioned to the net sizes specified and drum sanded, the finishing touches being rnade on the belt sanders, and it is then ready to be crated

for shipment.

Frorn the foregoing it ivill be seen the extreme care necessary to produce plywood that will stand the test of time, plylvood that is uniform, that will not warp under ordinary conditions, and that will successfully fulfill the purpose for rvhich it u'as intended. Everything that goes into the fin-

ished panel or top must be dried and redried, and then the whole must be dried all over again. In operating the combined plants this company knows just what goes into its

product, and following out their slogan "one organization from tree to finished panel" they have full control over all of the component parts. The manufacture of plywood is an art that may only be accomplished successfully through years of experience, through eternal vigilance and good materials. And by these things have they earned their plywood trade mark, "Good To The Core."

CHANGE rN OWNERSHTP JOHNSON BROS.

LUMBER CO. F. A. Johnson, who, with his brother I-. C. Johnson, has

been conducting the Johnson Brothers Lumber Company, at Baldwin Park, has purchased his brother's interests in the business and will carry on the business under the name

of the F. A. Johnson Lumber & Mill Co.

CONTEMPLATES NEW YARD AND MILL AT SAN DIEGO Mr. A. J. Boulais has filed a petition with the City Council of San Diego for a tideland lease in that city, to erect a $30,000 mill and retail lumber yard.

Eoty to Handle

"Everlasting' fooring ig put up in tieht wirebound buniiles. Th+ handte easier] do not

break open, and make neat, compact piles.

NICHOIS & COX LUMBER CO.

GRAND RAPIDS'

MICIIIGAN

..

"Anm gf-Fiu

woduo*itrll

Flandwood Flooring lllryL

Bc..h 81tf,

(h&

Jaly l,1925

THE CALIFORNIA LUMBER MERCHANT

The Tale of a Two Dollar Bill Apologies to K. C. B.

Mr. J. C. Dionne, California Lumber Merchant, Los Angeles, California.

Dear Sir: The other day ,6

I went Uo1n

f*f

AND then he took

***.

FROM a ragged pocket *{<{.

A two dollar bill {.** WHICH he gave to me t<*{€

WITH my better half

AND said that I

AND our three offspring

NEEDED it worse

IN the family Ford *{<* AND as I got out ***

THAN he did, and

{.*{<

IN front of a store {<**

WHERE I planned to buy **dc

SOME food and things *<{<*

TO feed and clothe

*** MY wife and kids, **{€

{<*{<

*** ***

THEN he walked away. t{<*

NOW as I try

*** **,{.

BY selling lumber *** AND in these hard times ***

TO earn a living

NEED all the help **r{.

A man stopped me

THAT I can get,

AND asked for

AND your magazine

TWENTY-five cents. or

IS full of pep

MAYBE it was fifty cents.

AND optimism,

HIS clothes were ragged,

AND has given me

HIS face unshaven and HAD not eaten for

A world of help, *** I am sending you **{.

THIS two dollar bill

TWO or three days.

THAT the ragged man

that I told him*!F:F IT kept me busy *!F!F

GAVE to me

*td.

{<r.* **:F !t**

!F**

***

HE told me that he

*** !F**

***

*rk{< td.t

!F**

*tct

*{.*

*r!{.

r|<**

*{.* ***

AND ask that you

TRYING to feed

KEEP sending me

AND properly clothe

FOR another year

MY wife and kids,

THE Livest Lumber

WHO were sitting there

JOURNAL in the World,

rf*:F

rN.**

***

**t IN our battered Ford,

*** {.**

AND then this man,

WITH the ragged clothes

*** **{.

AND the bearded face, LOOKED at them *rF*

AND he said to me *{r*

THAT he pitied me,

*

r|<

:N.

*!t{.

{.t*

*{.* *** I can sell more lumber *{.* AND make more money *** TO feed my children. :r** I THANK YOU. ,* * * SO that with its aid

C. S. ESTES,

J. O. Means Co., Los Angeles.

THE CALIFORNIA LUMBER MERCTIANT

Jaly l,1925

J. R.

HANIFY co.

Manffi (Hrmboh C.ounty)' Crlifodr Millr at Rrynon4 W@ 24 Market Street Sen Fnncirco, C,alt Tclcphonc Kanny 326

Lor AnsGtG. Offc.

522 Ccntrd Bdding

Portlend Of6cc

Nortbwatca Brnk Bldg.

"Eoerything in West Coast Forest Producfs"

Rail and Cargo

-

-

Douglas Fir

Spruce -

Redwood

Mcmberr Celifomie Rcdwood Asochrion

s

L. H- IUES

E

and Company

A

Sanded Finish and Mouldings Yard and Factory Stocks Rail and Water Shipments

T T

t

SO. SALES OFFTCE 7II VAN NUYS BLDG.,

LOS ANGELES, TRiDity 7591

E

GERTINGER LUMBER

hqddo rolicitcdUnlinitod cepecityS.upcrior rcrrico6rgo ead Reil

COMPANY

Shiprnotr

504-509 Gerlinger Bldg.

Portland, Ore.

Old Growth ClcerrGrccn or Kiln Dricd

Spccbl Cuttin3 Oindcrr-TirnbcrrBorr& erd Dincndon.

San Francirco

J. M. HUDDART

196 Sqrnrc PecL'

Wirc-ticd LrthMuufrcturcd to Strict Spoci6crtionr Erpccirlly for Crliforaie Trrdc.

LUMBER CO. Fifc Buildins Kcarncy 3lX)

..FISg-HER

. Lor Angclcr

W. W. WILKINSON l2l4' Inrurancc E:chrngc

Blde TUcLcr llSl

LJALIT\'''

Fischer Brothers Lumber Company Euggne, Oregon.

Califomia Repre3entltivc

E. L. FIFIELD

Califonia St.

Su Frmcirco

Douglu 6551 Millr: FircLer Lbr. Co.*-Carl E. Fircher Lbr. Q6.-Jaa1631qwn Oregon Lbr. Co.-Hcnry

Combined

AnnuaI

Output-7

5,000,000

Fircher-Pcnn Lbr. Co.

f eet.

,'^

.T'Irg

CALIFORNIA LUMBER MERCHANT

To Be Home Buitders To be builders of Homes-not merely sellers of lumber-is the God given heritage of the lumber industry, and should be treasured as such.

Not merely to traffic in the barter and sale of boards; not merely to labor with the desire to turn virgin forests into profits; none of these things are the heritage of the lumbermen.

A higher and greater gift has been bestowed upon them.

The dearest thing to the hearts of any right-made man or \ roman, is the desire for a Home. It is a charm that creeps into the hearts of rich and poor alike; it is a bond of kinship between those who labor, and those who are blessed with the world's goods.

To own a Home. To say, as you return from your day of labor-whether it be from fields of waving corn or from mahogany desk-"This is my hearthstone," brings a satisfaction so filled with goodness and so free from alloy, as to deserve the name of blessed..

The home builder is the nation-maker. You may safely judge a city, a state, or a nation by its HOMES. "The ancient love of man for his

shelter" has gone down into song and story from ages that are now dim with the dusk of the past; tlie home that holds for woman all the treasures of her heart, her mind, must continue to be a guiding star for the wise men of the future.

To be peddlers of boards is a little thing.

To be HOME BUILDERS to a great nation, is a heritage that hnows no peer.

Jaly l,1925

THE CALIFORNIA LUMBER MERCHANT

laly l,1925

DIMMICK TUMBER

comPAilY

Pacific Goast

LUMBER

Twohy Lumber Co. 22 | Kerckhoff Bldg. l,os Angelce, BDwy. 0843

CARGO-Fir, Rcdwood, Suger Pinc-RAIL We can alwaye gopply Fir Columns and Drain Boarde from gtoclc Exclusive Southern California Agents

I

E. J. DODGE

Redwo od

CAR and CARGO

ifif' sAN FRANCISCO,,,'i13,1..

Reprerentatives

\l/ertern White Cedar Co. Mareh6eld, Oregon

E. E. Johnron Lumber Co. Coquillc, Orcgon

Port Orford.White Cedar Douglae Fir, Spruce, Hemlock Red Cedar Shinglee

Cedar'Poler and Piling

Fife Bldg.

SAN FRANCISCO Tel. Douglas 8928

RICHARIIS HIRIIil(l(lD TUTIBER G(|.

Tutenty Vafieties of Harduood also Oak & Maple Flooring-Panels in sf ocA at all f imes

HEN you stop to think that this company has been merchandising truck and passenger car tires for more than a decade here in Los Angeles, you begin to realize that it is unnecessary for you to look further for tires or for tire service.

Our two convenient locations have many obvious advantages that emphasize the fact that Los Angeles made Goodyears should be the logical choice of those operators whose trucks and passenger cars are engaged in the Los Angeles lumber trade.

:

i

Jluly l,1925

THE CALIFORNIA LUMBER MERCTIANT

ls6

Three Hundred Million Dollars Additional Cash for California Lumber and Construction Industries How over THREE HUNDRED MILLION DOLLARS of additional capital can be made available for the building industry, is graihically told by Mr..Geo. K. Rogers in this issue. He also shows how a golden stream, now golng elsewhere, can, in future years, 6e continually diverted into the lumber and building channels.

Mr, Rogers is the autf,or of "The Better W"y" a nationally used w:ork on building financing. He is also an organiLer and, lecturer on the sibject. Hi has spoken throughout the country before churches,.lodges, cluhs, etc., and everywhere has'created a splendid inierest. The Bay Counties Section of the State Realtors recently in Oakland and the California Sanitation Development League in San- Francisco, after hearing him, both passed strong resolutions ot approval and endorsement.

A lot of business men need more horse power and less bull.

DENY REPORT OF DISSOLUTION Officials of the Los Angeles Lumber Products Company have denied the recent report that the plant at Wilmington was to be permanently closed, and the company disbanded.

It is stated that the shut down is but temporary, and that operations will be resumed soon.

TERM "FIRE PROOF'' IS TABOO

It has been contended for years by qualified engineers

that there is no such thine in commdn residential building practice as "fire-proof" con"struction. No doubt many thouiands of Ameriian families are today living in so-called "fire-proof" homes under the delusion that- they- are immutrd to the hazards of fire. Such stress has been laid upon the "fire-proof" quality of certain building materials, that the Committee on Buiidine Constrttction Specifications for Private Residences of the-National Fire Protection Association, has made the following notation in its reient report: ' "The use of the term 'Fireproof is recommended to be discontinued. This general term has been erroneously apolied to buildines ani materials of a more or less fire-resisiin. ot incombistible nature. Its indiscriminate use has produced much misunderstanding and has often engendered i feeling of security entirely unwarranted."

The t-erm "fire-r6sistive"-mav be applied to any standard building material when correctly used' The fact that the materia'i itself is incombustible does not mean necessarily that a structure of which it is the major part is fire-proof or fire safe. The arrangement and protective features of construction are of paramount importance. 4ty construciion which will pass^a fire test rnade in accordance with the tentative specihcations of the Amenfan . Pngineefing Standards Cbmmittee for Fire Tests of Materials and Construction is "fire-resistive," whether of stone, steel, concrete, lumber, or brick.

FIRE AT PORTLAND MILL Portland, June 18.-3,000,000 feet of lumber was destroved bn dre last night in the yard of the Eastern & WeJtern Lumber Complanv here. The loss which is fully covered by insurance is 6stimated at $75,000. - It is believed thaf the fire was caused by a careless smoker.

We Make Special Knives

WTLAPA

and Repair Circular Saws

TUMBER C(). oncc

PORTLAND, ORE. MiIb-RAYMOND' WASH.

oH G,:#;" fi;;das Fir Spnrc*Hemlocl(

E

OUR SPECTALTY

UERTIGAL GRAI]I & UPPERS FLOORIilG .

Wdl Mrnfrcturd

C,rrlfully Dd.d

In our modern and up-to-date shop we repair Circular Saws and make epecial Knives for woodworking shops,

in the shortest possible time. We also carry a full etock of self-hardening, High Speed Steel for shaper knives and cuttere.

SIMONDS SAW & KNIFE AGENCY 116 Eart Third St

Lor Angclcr, CtL

SIMOI\IDS SAW and STEEL CO. Srn Fnncirco, Cr|. l2-ll Netome St.

THE CALIFORNIA LUMBER MERCHANT

-About Being "A Good Sales- Pacific Coast Represented in National Hardwood Lumber Association man but a Poor At the annual election of officers and directors held in Collector" Louisville, Ky., June 1lth and l2th, in connection with the 28th Lumber In the old days we used to hear a great deal about the man who was "a good salesman but a poor collector."

And that-in the parlance of today-is just "boloney."

There is now, never was, and never will be any such human animal as that old gag tried to describe.

A man couldn't possibly b.e "a good salesman but a poor collector." Because a sale is never made until the money is in the hands of the seller, and goods that are not paid for, were never sold, and goods that are difficult to collect for are poorly sold.

Only goods that are sold according to the correct business terms employed by the firm doing the selling, are decently sold.

So if a man tries to tell you that he is "a good salesman

but a poor collector," you needn't investigate him any farther.

For he has testified for himself that he is POOR BOTH WAYS.

Annual Convention of the National Hardwood Association, C. H. White, Vice President and General Manager of White Brothers, "Hardwood Headquarters" of San Francisco was elected a director for the three year term. This is a recognition of the Pacific Coast as an important factor in the Hardwood Industry and gives a direct representation in the management-of the National Association of which practically one hundred percent of the hardwood dealers of the coast are members.

C. H. White is the immediate past president of the Pacific Coast Hardwood Dealers.Association as well as President of the San Francisco Hardwqod Club. His firm, White Brothers, is now rounding out its fifty-third year in the hardwood business on the Coast. They are thus the pioneers of the industry. The business is now in the hands of the second generation of Whites and their methods, integrity and good reputation have brought them a wonder-

ful success.

Australian Manufacturer Visits California Mr. P. B. Johnston-'Watt, president of Forsters Bed-

steads, Ltd., mattress manufacturers of Sydney, Australia, was a recent California visitor.

Mr. Johnston-Watt, with his wife, is making a tour of the Pacific Coast.

BLT]E DIAMO]\{D PLASTER

I S ALWAY S FRB SH

UE

Because the Blue Diarnond plaster mill is close to your market you can always have fresh, uniform plaster at the lowest price, and without choking your warehouse with excess stock.

..BACKED TO THE LIMIT'' Manufactured Erclurivcly by

BLUE DIAMOND CO. 16th and Alarnoda Str.

Lor Angclcr, Crl.

luly l, 1925

THE L:ALIFORNIA LUMBER MERCHANT

158

Moreland Six-Wheeler In Use In the North Moreland six-wheel trucks are rapidly being adopted in

the west. Recently they made their appearance in the state of Washington where they were acclaimed bv truck operators. In this age of keen competition, what satisfied truck operators a year ago, is not good enough today.

Today's buyers are more critical and are better educated

in truck requirements and truck operation than ever before.

Mere statements of salesmen as to truck economy and performance have no weight-positive proofs are demanded.

Some extraordinary tests were made with three Moreland six-wheelers in San Francisco a few weeks ago, which were witnessed by a score of the most prominent engineers of Northern California.

Last week, Spokane saw the arrival of Moreland sixwheel trucks and has been astounded by their extraordinary pulling and braking powers. In the north, rains are more plentiful and during the rainy season, roads and the subsoil are waterlogged and a heavy load on one wheel can do considerable damage. This is the reason highway engineers condemn the ordinary four-wheel truck for he-avy duty work. Even with the limitation ol 22,0N lbs. on four wheels, the load on each rear wheel may occasionally reach 8500 or 9000 lbs. and this, in many cases, is sufficient to damage the road.

The Moreland six-wheel truck, with its balanced dual drive rear axle, ofiers great advantages over four-wheelers, for under a gross load of 34,000 pounds the weight 9n ln_y one wheel cannot exceed 7000 lbs. This is due to the balanced axle construction which divides the load on the rear wheels under all conditions of service.

Adopting the heavy duty truck- for the transportation of merchandise and goods to great distances demands extraordinary braking ability, in order to stop the truck on the steepest hills or in skiddy weather.

The ordinary two-wheel brakes provided on four-wheel trucks, have been found inadequate for heavy duty work.

The Moreland six-wheel truck is equipped with four rear wheel brakes which have proven their positive action on grades ol 26 per cent under full load, and in wet weather.

- When a heivy load is propelled by two driving wheels a great deal of slippage occurs because the entire torque must 5e furnished by two wheels and when one wheel loses traction it begins to spin, hence the comparatively short life of rubber tires for heavY dutv work.

In the Moreland six-wheel construction, with its four driving wheels, the balanced axle automatically balances

Dry Kilns

and divides THE LOAD ON THE REAR WHEEL, THEREBY PREVENTING EXCESSIVE impacts on the tires and as the two rear axles rotate at the same speed it prevents tire slippage, hence the greatly prolonged tire life.

Pneumatics have shown an average life of over 25,000 miles on Moreland six-wheelers.

Truck Economy The wages of the driver and the gasoline consumption are the two most important items in truck operation; a greater payload capacity is the logical solution, provided the chassis weight can be kept down. When such is the case, the gasoline consumption can naturally be kept down also. The ten ton truck chassis which has been perfected by the Moreland Company during the last few years. weighs

only 11,225 lbs.

The heavy duty six-wheel double-deck buses which were furnished last year to the Los Angeles Railway Company were the firSt of their kind in the world and today the entire country is coming to Los Angeles to examine the progress made in the bus transportation of this city.

While a number of other manufacturers have been experimenting with six-wheel trucks, the Moreland Company were the first in production and are making deliveries continuously. Wherever large quantities of materials have to be hauled at lorv cost, the Morelancl six-wheel trucks have been found supreme.

Patents for these constructions have been issued or are pending in the principal countries of the world, the Moreland Motor Truck Company being the only licensees in the west under the Goodyear rights.

The illustration shows a Gwheel 10-ton truck hauling logs to a lumber mill.

Moore'r netural draft and mechanical recirculating kilnr of practicd and modern ty?ee.

Complete line of dry kiln equipment, ruch ar tnrckt' tranrfcr cars, recording and regulating inrhrmentr, hrmber lifu and fiat and edge lumber rtackcrr.

Moore Dry KiIn Cornpany Jadrronvillc, Flr lllt Dosgh. Avr.

North PqthD4 Orrl JOE STEEL. Californie Rcpracotdivc '

Bctralrnq ClL

July I, 1925

THE CALIFORNIA LUMBER MERCHANT

Hoo Hoo Clubs There are now thirty-eight full fledged Hoo Hoo Clubs operating throughout tl.re country, and for the information of the Cats who travel, the names, numbers, etc. of all of them are given herewith.

Please note that California, leading Hoo Hoo state, has seven Clubs, Los Angeles, San Diego, San Francisco, Fresno. Susanr.ille, Westrvood and Oakland.

No. l-Atlanta, Ga. No. 2-Los Angeles, Calif. Phil B. Hart, president;

W. B. Wickersham, secretary; meets every Thursday noon, Elite Cafe. Mail address, 1100 Lane Mortgage Bldg.

No. 3-San Diego. Calif. A. A. Frost, president; Frank Benz, secretary-treasurer. Mail address,226l Market St. No. 4-Beaumont, Texas.

No. S-Oklahoma City, Okla.

No. LSt. Louis, Mo.

No. 16-Spokane, Wash.

No.- l7-Lansing, Mich.

No. l8.-Waco, Texas.

No. l9-Saginaw, Mich.

No. 2G-San Antonio, Texas.

No. 2l-Fort Wavne. Ind. No. 2Z-Coos Bay. Oregon.

No. Z3--Houston, Texas.

No. 24-Winnipeg, Canada.

No. 25-South Bend, Ind. No. 26-Little Rock, Ark. No. 27-Tulsa, Okla.

No. 28-Detroit. Ilich.

No. 29-Chicago, Ill. No. 30--Cleveland. Ohio.

No. 3l-Fresno, Calif. Roy M. Bagby, president; M. D. Bishop, secretary-treasurer. Mail address, Standard

No. 7-El Paso, Texas.

Planing Mill.

No. B-Amarillo, Texas.

No. 32-Bend. Ore. No. 9-San Francisco. Calif. Rod Hendrickson, presiNo. 33-Lane Countv. Ore. dent; J. C. McCabe. secretary-treasurer; meets second and No. 34-Seattle, Waih. fourth Thursdays, noon, Palace Hotel. Mail address, AnNo. 35-Milwaukee. Wis. drew F. Mahonv Lbr. Co. No. 36-Ft. Worth, Texas.

No. 37-Susanville, Calif. J. W. Torrence. president, No. lG-Grand Rapids, Mich.

R. H. Shotwell, secretary-treasurer.

No. 1l-Cairo, Ill. No. 3&-Westwood, Calif. Walter Luff, President; R. No. 12-Minneapolis and St. Pattl, N'Iinrr.

Pershing, secretar-y-treasurer.

No. l3-Boston, N{ass.

No. 39-Oakland, Calif. H. H. Hogan, President; MilNo. 14-Duluth, Minn. ton Hendrickson, secretary-treasurer.

No. 1S-Warren. Ark.

MORELAND TRUCKS and BUSES MAKE PROFITS foTTHEIR OWNERS Tbe higbcrt grede alloy rtecl u.€d in Morcland Trucb and Burcr inrurer light wcight wirh ltrcagtb

tq

..I\,IAXMUM PAY LO^A.DS" Buih in the Welt for thc r€vcrc conditionr cnoootcred in ttc Wot by tbc

I.ARGEST TRUCK MANUFACTURERS WEST OF CHICAGO Truclq-7 modelr fight higb rpcd noddr

To hcevy duty truckt.

'

Burel-$ Eodclr.

High rpeed long ddancc rtagcr To doublc-dcck-rtreet-car burc*

Lct ttc Moreland Tranrport Departmcnt nake e rtrvey of your tranrportrtion problm.

MORELAND MOTOR TRUCK COMPANY Frctcicr 4 Ss,grntr, Ceff.

FACTORY BRANCHES: trr Frucfuor' Lcr Arjelr, OrHr{ Srorrnotq StocLtoq Frorao, Br|rcrrfcldn Sen Dicao, Sdt L.L. Cht, Portlerd, SpoLeac, Sutr Au, El 6atro.

July l, 195

THE CALIFORNIA LUMBER MERCHANT

160

WANT

ADS

(The Clearing House)

This Column of "Wants" and "Don't Wants" is for: The Fellow Who Wants to BuY Who Wants to Sell The - Fellow The Fellow Who Wants to Hire The FellOW Who Wants tO Be Hired Rate: $2.50 per column inch SALESMAN WANTED A well known wholesale and retail concern has an opening for an experienced lumber salesman to work territory in"Los Angeles and vicinity. Prefer a man familiar with inclustrial l-umber and acquainted with Furniture Manufacturers. Give age, e*petience and salary expected. Address box A-52, care Cilifornia Lumber Merchant.

LOGGING ENGINEER: Wide experience in R. R. Location and construction, logging layout, topographical surveys and estimates. 12 yeirs' experience in Yellow Pine anh Douglas Fir districts. Accurate and economical. Ref-Address California Lumber Merchant,900 Matson erences.

Bldg., San Francisco.

lv\/ANTED Retail lumber yard for cash. Give full details first letter' Address Box A-47, care California Lumber Merchant.

WANT TO INVEST Wanted, to put in $20,000 to $30,000, with some one in

retail lumber b-usiness, and take active part' Address Box A-48. care California Lumber Merchant.

WANTED: POSITION AS LUMBER SALESMAN Three years' experience selling the lgmber trade of the Sacramento Valley and San Joaquin Valley. Open for.a position at once with reliable wholesale concern or as mrll iepresentative. At present time employed b,lt 'lesire

OFFICE MAN WANTED .h"ng.. Address Boi A-50, care California Lumber MerWANTED: Young man as estimator, assistant to book- chant. keeper and general office man. Must know how to use typiwriter. Give references, ag'e and if married. Address WANTED Box A-53, care California Lumber Merchant.

Position as yard man in country lumber yald.. . Long experience and- good references. Address Box A-44, care AUDITOR OR CREDIT MANAGER California Lumber Merchant.

Man, age 37, thoroughly competent and experienced, wants position as head of credit and collection department WANTS MILL of a line of retail lumber yards, large or small' Expert in accounts, credits and collections. buy a planing mill or mill equipment.

WANTED:-To Address Box A-54 care California Lumber Merchant.

Machinery must be in-first class-condition and modern in every respect. Will pay cash. Address Box A-49, care California Lumber Merchant.

WANTED good in city SouthBy competent man, position in some SALESMAN WANTED ^r-n Calif. Now employed as Manager in three yard town, WANTED: First class commission salesman to with present employer 8 years as Manager. Married, age handle high quality Oak Flooring account in San 35. Am capable and willing to earn good salary. Good Francisco?istrict. Must be able to sell a quality probookkeeper. Will start in any capacity with right company. References. Available May lst. Box A-42, care duct on quality basis. Address Box A-51, care California Lumber Merchant.

California Lumber Merchant.

PINE

MILL FOR SALE

Splendid investment opportunity in a newly equipped Pine Mill, Northern part of Calfornia, cutting forty thousand feet per day, all good machinery, millions of feet of tirnber can be acquired, assuring perpetual operation. In prosperous surroundings.

Priced at a discount of about 30/o under actual cost of installation, owners

want immediate action.

Requires $ I 00,000 investment.

EDGAR S. IItrPgP c/o Biltmore Hctel

LOS ANGELES, CALIF.

Phone FAber 1OOO

I

I

A Double Barrelled Order!

Double, because they- bought two a[ snss-and double because they have bought Millers before and are now buyrng them again.

Cobbs & Mitchell gave us a letter which we published in April and which will bear repeating now: "We have operated a Miller Lumber Carrier over 3/2 years and are well satisfied with it. "unfortunately ror us, within a week after its arrival here, it ran off of a high tramway and strained the fyams-nsvertheiess ' it has always done good work and given us but little trouble. "one thing, it is a very rapid operating machine and we can arways depend on it to accomplish a lot of work. we feel that no one makes any mistake when they buy a Miller."

Now they have bought TWO MORE MILLERS SINCE THIS

LETTER WAS WRITTEN.

Please write us for specifications and accurate description of the Miller-the original gas lumber carrier.

* HARSCH & MIttER, Manufacturers East Side Mill & Lumber Co., Distributors

PORTLAND, OREGON

PLANNING

naWarncrMds DTSAPPEARING

IRONING BOARD |4qyng tlught j5 lbt

HOI.{ES

lnsert the comPlete fremc

between two studs, run I

the unqct OOOi lll tlll3

:1

ca9lng

DTSAPPEARING

A plan book on your office shelf Will add no.kopecs to your pelf, Nor will it much increase your biz, If you just let it stay as IS-

BREAKFAST TABLE afD rlom l'C 8('^ lD COMdIED

thpptng lleighr ao lbt

lnrtdl er ebovc. A rcel timc. money

end tprcc rvcr.

ldcd fot ap.tttncnta

or rmell homce.

And not as DOES. But take it down and show your trade Exactly how good homes are MADE. How rooms are planned and windows set, How doors are hung and we will bet Your BIZ will BUZZ. Show them the lovely built-in wonders, That save them from old building blundersIn every corner.

And when you sell them on the thought, The bestest built-ins can be boughtFROM PRATT & WARNER.

tu .io $s c-{ngeles ao

BATH ROOM CABINET with Adjustablc Shelves end Plrtc Gless Mirror Mede to sct in or ageinrt wall