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CNUFORME STRE€T

Weyerhoeuser Consolidqtes Activities

Formation of a new wood products division of Weyerhaeuser Company under George H. Weyerhaeuser, vice president, has been announced by Norton Clapp, president.

Activities of several Weyerhaeuser divisions will be consolidated in the newly formed division, Clapp said. Divisions to be consolidated include lumber and plywood, hardwood lumber and veneer, Silvatek and Roddis.

The reorganization follows extensive studies of the company's marketing operations and opportunities and will be carried out over a period of several months to oermit arr orderly transition.

John L. Aram, vice president and former head of the research, hardwood and Silvatek group, has been appointed marketing vice president of the new division. He will be responsible for marketing all of the company's softwood, hardwoocl, and manufactured panel and fiber products.

Marketing assignments in the new wood products divisron were announced todav bv Aram. Thev include the follon'ing

Juy C. Wallenstrom, former marketing vice president of the Rodclis division at Marshfield, Wisconsin, has been appointed national sales manager. He will be responsible for all field selling activities of the division including operation of its distribution yards, warehouses and fabricating facilities.

B. R. \\Iilliams of Tacoma. formerly assistar.rt to the marketing vice president of the lumber-and plywood division, has been appointed assistant national sales manager.

N{anagers assignecl for the division's major product lines inclrrde Alan T. Smith, -facoma, former lumber and plyrvoocl clivision pro<luct planning manager. to product mairager for softu'oocl lur.nber ; Kirk R. Cooper, former marrager of the Arcata, California branch, to softwood plywood product manager; R. D. Pauley, Tacoma, former Silvatek clir'ision manager, to nanufactured boarcl product manager : ancl Il. NI. Nlagardin, of Arcadia, California, former western sales region manager for Rocldis clivision, to harchvood pro(tllcts manager.

J. T. l3reckenridge, Tacoma, former lurnber and plywood division sales operations n.ranager, u'il1 be manager of marketing relations.

T. L. O'Gara. Tacoma. former lumber and plywood dilisior.r r.nerchanclising mar.rager, will be marrager of market plannirrg.

-|. P. \rAreyerhaeuser, III, o{ former vice presiclent of tl.re ager of mercl'rarrclising.

White Bear Lake, Minnesota, llodclis division. is to be man-

D. C. Greeley, Tacon-ra, former llanager of field operations for the Silr.atek division, has been appointecl manager of nrarketing serr-ices.

R. S. Douglas, formerly rnarketirrg vice president of Ittu-rber and plyrvoocl, wl-ro has been c-rn a lear-e of absence rlrre to illness, l.ras been namecl vice presider-rt of trade relations and special assistant to the pre.siclent.

Herbert Crcrwford To Monoge Wesiern Sierro Lumber Compony

Flarolcl Ford. vice president and director of lumber sales of Anrerican Forest Prodrrcts Corporation, announces the appoirrtnrent of Herbert E. Crawford as general manager of tl-re corporation's retail lumber and building products subsicliary, Western Sierra Lumber Company, a group of lumber yards located in San Jose, Pleasanton and Vallejo. Mr. Crarvforcl rvill make his headquarters at the San Jose operatior-r.

X,[r. Crau'ford comes to this oosition r,vith extensive experience in the retail lumber atrd brilding products industry as well as a background in lumber remanufacturing and sawmilling. He is well known to the building ancl construction trade in the San Jose area from his forrner position as manager of the retail lumber division of Pacific N{anufacturing Company of Santa Clara.

Life Ad Drqmqtizes Uses Of Wood in Bedroom

The third consumer advertisement in the National Wood Promotion Program's 1961 campaign-a campaign aimed at pre-selling Drospective home owners on a preference for wood-appeared in the April 2l issue of Life magazine.

A large, four-color picture sholving the many uses of wood in the bedroom-for furniture, flooring, walls, framing, windows, and partitions-dominates the full-page ad dramatized by the headline, "For solid comfort in your bedroom, there's nothing in the world like wood."

The copy block points out the ability of wood to fit any type of bedroom decor; its superior sound and heat-insulation qualities; its resilience, the many finishes available, and the ease with which storage space can be built into woodframed walls.

The NWPP program, sponsored by members of the 16 regional associations federated with the National Lumber Manufacturers Association, began two years ago. The 1961 campaign began with a two-page spread in the February 17 issue of Life. The April advertisement will be followed by four more, each demonstrating the advantages and applications of wood in a specific room of the house. Current lirculation of Life is 6.8 million and readership is estimated by the publisher to be 31 million per issue.

Sound obsorption, beoury, qbiliry to insulote ogoinsl unwonled heot or cold qre cmong the quolities of wood feafured in full-color adverti3em6nt in April 2l issue of [ife. Ad is rhird in l96l contumer odverliring compoign of the Nqtioncl Wood Promotion Progrorn sponsorad by rhe Notionol lumber l/lonufaclurers Associolion,

I'm Such A "Skinny" Column-l Don't Know What To Do + I Could Remind All Industry Members To Promote "l{ational Forest Products Week"

0ctober l5-21. +

I Could lnform Lumber-Minded People That The Best V{ay To Keep Abreast 0n What's Happening ln The Industry ls To Read And Subscribe To The California Lumber Merchant. + And I Could Urge Industry Memhers To Belong Io And Support Hoo-Hoo.

Lorgest Philippine Mohogony Shipment Arrives ot Eost Boy

'l'hc largest singlc shiprnt'nt of lauatl.-1'lrilippirre nrahoq'an,\' er-er rlclir-crrl to ll:rrltor Iiiln Conrparrr-.,\lanrerl:r, Cali[r,rnia. u'as clisclr:Lrge<1 at lirrcirral'l'r'rnrina]s recentlrfronr the f I V I(orotzrri, accorrlirrg to C,,i P,r'' l\\ :r. r ir.'.1 Prcsi<lcrrt arrrl gencr:rl llra1r:rger of Ilarbol iiiln.

-l'lrc .l-10.(XX) bo:Lrrl fcet t ill be rlricrl :Lrrrl lrrocr:sstri for :r ttuilrlrcr r.r[ rr't'ste rn anrl nrirl$'r'sterll iilrpoItcrs, I)'ro$ rr saitl. Tlrc slriprrerrt iollou'r'<l a I (r.5,000 b<1. f t. cottsis't.trnrrtt ',r-hiclr arrivt'rl c:rrlit'r on tlrt' ll\- I'hilippirrc Corrt'giclor.

llrou rr. :r 2.5 ,r'ear \'('terlul irr lrrrrrlter lrrocessirrq. slrirl. "'l-hcst'slriprrrcnts irrrliclLte lr <ltllnitc ulrsu'irrg for tlrt'lrilrtlrvoorl in<1ustr,i'. IIarrlu oorls (()0 1)er c('1rt oi I l:rrb,,r- liiln's lrrorlrrctivitr- ) rrsuall,r- :Lrc tlrt' 1:L.t tt, be nellt fronr ri lising rrlLrkt't irr tlrc' lrrnrber brrsinc'ss.

"I)orrrt'stic ltunbcr, lrroccs,.t'tl b,r'tts for t'rport. lilso is rrrovirrg- irr grr:rtcr clrr:Lrrtities." lre arlrlr'<1.

IIrtrbor Iiilrr (-onr1r:rttr', tlrt' ortl,r' tlocks'irlt' rlrr- iiilrr irr (':rli[orrri:r. also lrrocesscs lrirrrlrvoocls frorr l"ttrttlt, li()r-tle(1, .f :rparr. IIorrg I..orrg, :Ls n'r'll as ('rrrtral :Lrtrl Sorrtlr -\tttt'rica.

Large o o o o o

Hsrdwood Plywood lmports -Morch, qnd First Gluorter

While hardwood plywood imports for March were up 39.1 per cent from February, on a surface measure square foot basis, on the same basis, March 1951 fell 17.9 per cent below March 1960, and the first quarter imports of 1961 were down 31.9 oer cent below the first three months of r9ffi.

Not yet reflecting the upturn in prices, the first quarter 1961 plywood imports were off a resounding 45.9 per cent -or 10.9 million dollars from the 23.9 million dollar imports for the same period of 1960.

All five of the leading hardwood plywood export countries showed gains in March over February (square footage), ranging from 158 per cent for Taiwan, 105 per cent for Canada, down to 27 per cent for Japan. However, only Taiwan showed gains, in comparisons of March this year, and for the first quarter of this year, as against like periods of 1960-all other leading countries falling below in these periods.

Softwood plywood imports for the first quarter 196I totaled L,988,457 square feet-or 0.98 per cent of total plywood imports, with Brazil and Mexico accounting for the bulk of this (84.4 per cent). None came from Japan.

SGD&WI Plqns 196l Convenlion

Louis G. Bennett. national convention chairman of the Sliding Glass Door'& Window Institute, has announced the Association's National "Bright Outlook" Convention will be held at Mountain Shadows resort, Scottsdale (Phoenix) Arizona-September 24-28.

Mr. Bennett reports that his committee is planning the convention around a full and informative business agenda which will conclude symposiums, business sessions and prominent speakers. The program will be keyed to complex problems confronting the industry as a whole at this time.

Plans are also being made for unusual and outstanding social events.

Irving Ninberg, chairman of that many booths of the large been spoken for.

SGD&WI convention and exhibits committee consists of L. Bennett, Lujon Corporation, chairman; Quentin Hamlin, Standard Products; H. Roger Richter, Alcoa; Robert Baggott, Ador; and Irving Ninberg, Bur-Val.

Joponese Plywood Export Quotos Approved For July-September qnd OctobenDecember

The Japan Plywood Exporters' Association on }[ay 26 at a general membership meeting approved plywood export quotas for the North American countries for the July- September, and October-December periods, totaling 380 million square feet, surface measure.

The approved export quotas authorize 220 million square feet for July-September shipment and 160 million feet for October-December.

The category breakdown of the export quotas as announced bv TPEA (in thousand square feet) is: the exhibits section, states exhibit area have alreadv A

Category July,/Sept. Oct.,/Dec.

KVAL Door Unit Equipment Modification

The popular KVAL model 990R has been modified to a considerable extent to meet the demand for automatic equipment. The new Routing-Boring machine is now designated as KVAL model 990R8.

The drilling operations are accomplished by merely stepping on a foot switch. Bellows cylinders are used exclusively for this movement. Also, the motor size has been greatly increased-2 HP for the horizontal drill and 3 HP for the large bore drill.

In the forests of coastal British Columbia, the giant Red Cedar often survives centuries of time, wind and weather. Little wonder, then, that lumber cut from this naturally timeless wood will beautify and protect homes in the most severe climates for decades more.

Aged

Besides the drilling modification, Kvalheim Machinery has come up with a new approach to the hinge routers. These hinge mechanisms slide sideways in nylon bushings on a 71" ground steel shaft. The vertical movement now utilizes precision sealed V-ball bearings inagroundVtrack.

By this system, right and left-hand doors may be processed without extra effort. The mechanisms are merely slid on the lrl" shaft to a different stop limit engagement.

For further information, write or call Kvalheim Machinery Company, Petaluma, California.

'Disploy Rock Pqckoge' Permits Stores fo Enter Fibergloss Ponel Field

A "Display Rack Package" permitting a wide variety of retail stores entry into the lucrative translucent fiberglass panel field for an investment of less than $200 has been created by Filon Plastics Corporation, Hawthorne, Calif.

The package was created to promote Rololite, a translucent, cross-corrugated, material in SO-foot roll form, according to A. M. Barr Sr., national sales manager.

Barr said the package contains:

1. Three rolls of Rololite, a quality panel with a wide variety of home, industrial and commercial applications, such as patio arrd carport roofs, fencing, awnings, skylights, sidelights, breezeways and canopres.

2, The lightweight, versatile rack, constructed of tubular steel, to hold the rolls. It's a compact unit requiring a minimum of store or porch space: 30" by 3U'.

3. A full-size awning kit, including brackets and a Rololite awning, for placement atop the rack as an eye-catching attraction.

4. A supply of illustrated brochures describing numerous installation possibilities.

"The 'Package' now makes it possible for retail outlets to capitalize on the growing demand for fiberglass reinforced plastic paneling without the necessity of devoting showroom or warehouse space to the material," Barr commented.

He added, "Rololite on display virtually sells itself. The full 50foot roll (,f0" wide) can be sold complete, or dealers easily can cut off a piece to the desired length with ordinary shears or saw."

The "Display Rack Package," shipped flat and fully-packaged, has illustrated instructions for assembly within minutes.

Rololite offers the user savings in installation and material costs, and is shatterproof and weather-resistant. The suggested retail prices range from 39c to 59c per square foot. Material is sold in seven colors, five and eight-ounce weights, and a standard 2rl-inch corrugation.

Additional details regarding the "Display Rack Package,' should be addressed "Package," Filon Plastics Corporation, 333 N. Van Ness Ave., Hawthorne, Calif.