smooth ride

lOf S-m-O-O-t-h REDWOOD

Just as "Chessie" has become a famous symbol for outstanding rail service, NOYO, trademark of Union Lumber Compann stands for the 6nest quality in REDSTOOD.

. Gertif ied lL D.

. VG & FG Stock

. AllPatterns

. Mouldings

Modernized mills and equipment and nearly three quarters of a century as Redwood specialists help keep true-"once a Noyo Dealer-always."

I[IXED CAR SHIPMENTS

TREE FARMERS AND MANUFACTUNERS FORT BRAGG GALIFORNIA

Son Froncisco los Angeles

Pork Ridge, tll. New York wLos Angeles-Four acres on the east side of Eureka street north of Imperial highway were approved for ten single-family residential lots.

Orange-Approved was a variance for 50 single-family dwellings on 12 acres at La Vita avenue and Yorba street.

Eureka-Wildlife Conservation Board ,has allocated $47,250 lor constructi'on of a boat launching ramp at Fields Landing on Humboldt rbay, and construction may be started by July. Action on a similar ramp for Trinidad was delayed.

Anaheim-Tentative tract map was approved for 73 lots west of Western avenue and south of Orange avenue to J. T. Hintz of Garden Grove.

Anaheim-Planners authorized a lzf-lot tract try George Holstein & Sons at Euclid avenue and Ball road.

Buena Park{766,500 in permits were issued to Trask Land Co. for 73 single-family homes at Houston and Stanton avenues.

Long Beach-More than 900 families are now living at Rossmoor, the new 1200-acre community whicrh will eventually accommodate 4,000 homes. Flouses feature mahogany-paneled walls and built-in kitchens with birch-paneled walls.

La Puent+Happy Homes Construction Co. plans sublivision of 50 acrcs north of Valley boulevard and east of Pass and Covina road into more than 224 homesites.

Tucson, Ariz.-Twenty acres on Tanque Verde road have been acquired by Pacific Homes Corp., Los Angeles, in purchase and exchange of real estate holdings on East Fifth street there.

Newport Beach-Map of the proposed Cameo Cliffs subdivision of 174 lots on a 63.5-acre site at the oceanfront east of Shoreclifr in Corona del Mar was approved.

Modesto-Construction was started on two new motels-a 44-unit structure at 16th and I streets, near the business section, to cost $225,000; and a 28-unit at McHenry and Frances avenues in North Modesto, to cost $85,000; latter is owned rby M. Dotson Construction Co. of Stockton, which is the contractor for the downtown motel.

La Habra-Permits worth $1,518,000 were issued to El Rancho Homes for a 125-home tract in the subdivision to be developed off Valley Home avenue and fmperial highway.

Stanislaus County-The Turlock Elementary School district construction program to end double sessions has been approved by the voters, who okayed proposals to borrow up to $1,950,000 from the state to build 46 new classrooms to replace those closed Dec. 27 when the Hawthorne and Lowell schools were declared structurally unsafe. In another vote, the four districts making up the Chatom Union Elementary School district in the T,urlock area supported a $450,000 state loan for new school building.

Yuba City-City Planning Commission has reviewed plans of Developer Richard Porter for a 41-lot subdivision of $16,000-up homes in the northwest area.

Marysville-Ground was broken at Eighth and D streets for the $150,000 Masonic temple to replace the hall on 4th street whli,ch burned on Christmas 1956. The 2-story structure will have offices, lodge room and banquet hall

Santa Barbara-Island View Dwelopment Co. was issued $440,000 in permits for 26 homes to be built in a mesa residential area named Islatrd View Heights.

Alameda-Acquisition of property for the 18.8-acre school park site in Utah Construction Company's South Shore subdivision was authorized by Board of Education ' Anaheim-A 24-lot tract at Vermont and Citron streets and a 17-lot tract south of the shopping center at Placentia avenue and Anaheim-Olive road have been approved.

Stockton-$593,382 worth of repair and new constiuction work was authorized on the San Joaquin river levees which sagged under the April floodwaters. Work will be centered in the Banta-Carbona Irrigation District canal and the 'head of the Old River southwest of town.

La Habra-Variance was granted to permit construction of 46 dwellines in a tract west of Walnut avenue and north of Whittier boulevard.

Alturas-Raymond Kearns of Oakland was here seeking a site for a semi-portable mill to manufacture boxes for Bay area ,bottling companies. He said Modoc county has a large amount of cottonwood which is of no other use but is very scarce and ideal for box manufacture,

TExos 0-6456 VErmont 9-1185

New 'Brond Nome' Comperilion Opens

The eleventh annual "Brand Name Retailer-of-the-Year" Competition, sponsored by Brand Names Foundation, and covefing 26 retail classifications, has opened. Building materials dealers with a year-round prograrh of brand advertising, promotion and sales training for manufacturers' advertised brand nzrmes were invited to cornpete for one of the most coveted awards in the retail world.

Stores may make known their candidacy by filling out a simple entry form. There is no entry fee, and the dealer is not initially required to submit samples. Late this year, each store will be requested to send in a "formal" rq>ort on its 1958 brand advertising and promotion. These reports will form the basis for the selection of "Finalists" who then make uf full presentations.

The awards are based primarily on creating consumer awareness of the dealer's basic policy of supplying responsible brands of the products carried, and the reasons for that policy; effectiveness in educating sales personnel about branded merchandise and why it should be stressed; and effectiveness with which local media are used in advertising. The nelv Competition has been expanded to include a "lIome Builders" category, and the former "Hardware" category has been changed to "HardwareHousewares."

Any store wishing to enter may write directly to Fred B. Newell, Jr., Director of Retail Relations, Brand Names Foirndation, Inc.,437 Fifth Avenue, New York City 16.

Inlond Steel Roises Dunn

Paul C. Dunn has been appointed regional manager of sale's for commodity, _metal lath and engineeied productJ by Inland Steel Products Company. The newly created Los Angeles region includes the states of Arizona, California and Nevada. -

o,nd Wholesofers

Wood Preservers Host 595 in Los Angeles ot 54rh Annuol

The 54th annual meeting of the American Wood-Preservers'Association, held aithe Statler Hilton hotel in Los Angeles, April 14-16, scored a total registration of 595 memberi and guests. The sessions were marked by good at-