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IHIS POWERFU1 AT'VERTISITG ATD SAIES- PROllOrlOt PROGRAil AT THE TTEGIOTAT. ATD tOCAt IEYE1 PRE.SEILS cugromERs olr moRGAr ltrE !

Morgan woodwork dealers are backecl by the incltrstry's lnost comprehensir'e advertising, merchandising ancl sales prontotion progranr irt thc regional, local and store levels. Incluclecl is Ttou:erf rtl constnne r udtterli,eillg in nervspapers, magazines and on rrrdio, TV and billbonrcls. Placernent of this program is hnndled by Tahoe N'lilhvolk (Jo., in cooperation rvith the N.{organ Company. Relieved of this important task, clcitlers concentrltc on merchandising and selling.

Dealer merchandising aicls inclucle nrorc thrrn 30 full-size <lisplay,s, full-color eirsel exhibits, envelope stu{fers, rnailcrs, ircl nrats ancl a nrassive fullcolor 350-page catalog - the finest and rnost completc in the industry!

Wtrrehouses in Los Angeles and Sacrarnento nrovicle quick replncc.rnent of nT erchiurdisc, This progranr is gearcd for sules and i.s being offerecl . ,

Exclusively to Retail lumber and Kitchen Specialists

S.F. Hoo-Hoo-Efte Club lnitiotes | 3 Kittens, One Stroy ot Moy Goncof

The San Francisco Hoo-Hoo-Ette Club held an evening meeting on May 13 at the Hotel Californian for the purpose of concatenating 13 new kittens, and one "old stray" from San Francisco Hoo-Hoo Club 9. The "old cat," none other than San Rafael Wholesale Lumberman Hac Collins, a former Club 9 director, good humoredly (and we might add wholeheartedly, too), followed the rest of the kittens through the Concatenation. "I-et's go through it again, girls," he said at the end, as the sergeant-at-arms from San Francisco Hoo-Hoo Club 9led him away.

The Concat, at which Club 9 President Mike Coonan

Lqfh Ho.."Col" Collin! qnd Erico Lonoron ore aotily rc<ognirqble. Right: For cnd of toblFluca l-ipc, TP[, initiq- lion choirmqnr Kit Kirby qnd Poi Dixon, both of Gcmqrton & Grsn; Mory Coplir, Sctzqr For6t Producls, So6qmento (o visitor from lho ndly forn€d <lub fhqcl, Joycc 8urnr, Fricnd & Terry (oko o new Club 5 H@-Hoo-Eitel, ond (bock fo comero) Alrq Bopfilfe, Hobbt Woll, Son Froncisco functioned as visiting offrcer, began with a social hour commencing at 5:59 p.m. in the Hoo-Hoo-Ette club's own private room. An excellent dinner followed the warm-up and the Concat brought the meeting to a successful close.

Under the leadership of President Doris Belber of Hobbs Wall Lumber Co. and her able officers, San Francisco HooFloo-Ette Club 3 has enioyed an active vear as well as an increasing membership rbster.

Juli

The Hoppiest Hesrt

Who drives the horses of the sun Shall lord it but a day; Better the lowly deed were done And kept the humble way. The rust will find the sword of fame, The dust will hide the crown; Aye, none shall nail so high his name Time will not tear it down.

The happiest heart that ever beat Was in some quiet breast That found the common daylight sweet And left to Heaven the rest.

-John Vance Cheney.

Proved He Knew

Said the steamboat pilot: "I've been on this river so long I know where every stump is."

Just then the boat struck a stump and shook from stem to stern. "There !" said the pilot. "There's one of them now."

Music

Music is to me an ethereal rain, an ever-soft distillation, fragrant and liquid and wholesome to the soul, as dew to flowers; an incomprehensible delight, a joy, a voice of mystery that seems to stand on the boundary between the sphere of the senses and the soul, and plead with pure, unrefined human nature to ascend into regions of seraphic, uncontained life.

O wondrous power ! Art thou not the nearest breath of God's own beauty, born to us amid the infinite, whispering gallery of His reconciliation? Type of all love and reconciliation, solvent of hard, contrary elements-blender of soil with soul, and all with the Infinite Harmony.

-John S. Dwight.

A Sure Sign

"I need a holiday," said the pretty cafe cashier, "I'm not looking my best."

"Nonsense," said the manager.

"It isn't nonsense," said the cashier; "Men are beginning to count their change."

Mqrk Twoin Sqid:

"If you pick up a starving dog and make him prosperous, he will not bite you. This is the difference between a dog and a man."

The Bulbs Were Bod

A venerable old Scot bought a little radio set and a few days later a friend asked him how he liked it.

He said, "'Well, it's all richt to listen to, but those bulbs are nae so good to read by."

The Code of Confidence

Get the confidence of the public and you will have no difficulty in getting their patronage. Inspire your whole force with the right spirit of service; encourage every sign of the true spirit. Display and advertise your wares so that customers will buy with understanding. Treat them as guests when they come and go, whether they buy or not. Give them all that can be given fairly, on the principle that to him that giveth shall be given. Remember always that the recollection of quality remains long after the price is forgotten. Then your business will prosper as a natural process.-H. G. Selfridge.

The Liille Grey Hole

There's a little grey hole in my vest, It happened in the place that was best; For a hole in the coat or a hole in the pants

Are both of the kind you can see at a glance. But you always can button your coat

And hide all defects in the vest;

So here's to the moth with such knowledge of cloth, Such insight is rare in a pest.

lost Tolent

A great deal of talent is lost in the world for want of a little courage. Every day sends to their grave obscure men whom timidity prevented from making a first effort; who, if they could have been induced to begin, would in all probability have gone great lengths in the career of fame. The fact is that to do anything in the world worth doing, we must not stand back shivering and thinking of the cold and danger, but jump in and scramble through as well as we can. It n'iil not do to be perpetually calculating risks and adjusting nice chances; it did very well before the Flood, when a man would consult his:friends upon an intended publication for a hundred and fifty years, and live to see his success afterwards; but at present a man waits and doubts and consults his brother and his particular friends till one day he finds he is sixty years old and ttrat he has lost so much time consulting cousins and friends that he has no more time to follow their advice.

-Sydney Smith.