FRED C. HOLMES LUMBER CIIMPANY

Fred HOIMES/CarI FORCE

P. O. Box 987

Fort Brcgg, Colif.

TWX: Fori Bragg 49

Phone: YOrktown +37|l[|

Southern Colifornic: Russ SHARP I I194 Locusl Ave., Bloomington Phones:: Los'

Colton: IRiniry 7-O33O

Homemokers Ronk Hqrdwood As the No. I Flooring

Homeowners are wise to specify hardwood floors in a new home-even when decorative plans of the moment call for complete floor covering. That's the opinion of many builders and interior designers, who point out that fine floors of beautifully grained hardwood have inherent value which makes them a sound investment. These experts add that since such floors represent only a small fraction of the total cost of a housg, it is poor economy to omit them.

Homemaker delegates to the recent Congress on Better Living held at Washington, D. C., were of the same opinion. The delegates expressed a definite preference for hardwood floors in most rooms. Hardwood was the favored flooring material even for rooms having complete carpeting.

Advantages of Hardwood

Here is a compilation of reasons cited for the latter choice by the delegates and by building experts:

1. Hardwood provides a firm, smooth base for floor covering-much more substantial than a thin underlayment which might otherwise be used.

2. Particularly in a basementless house with a concrete slab foundation, floors of oak or other hardwood offer added comfort and warmth due to their resiliency and insulating value.

3. You are not committed permanently to complete covering. When the covering becomes worn, the considerable expense of replacing it can be avoided. The beautiful hardwood can be uncovered in a new decorative plan in which area rug's or smaller accent rugs may be used. There is no such freedom of choice in the absence of finish floors.

4. Oak floors increase the buyer appeal and resale value

OAK, BEECH, cnd MAPLE FLOORING Brodley Unil Wood Block Flooring Higgins lominoted Block Flooring Ook Threshold ond Sill Cedor Gloset lining Truck Body Lumber qnd Slokes of a house. This is an important factor, for if it is decided to sell in a few years, a prospective purchaser may not prefer complete floor covering; or may balk at the expense of replacing worn covevrings. If the house has fine oak floors, these objections vanish.

Mark of Quality

Preferred by about 85/o of all home owners, floors of oak or other handsome hardwood are recognized as a mark of quality building. Their presence reflects favorably on the 6ouse as a whole, tending to indicate that other quality materials have been used in its construction.

As an economy measure, the oak floors can be left unsanded and unfinished if they are to be covered completely. Later, when a subsequent owner decides to take advantage of their beauty by using only partial covering, the finishing operations will bring out their full splendor.

Dinner-Donce by Glub 9

The annual dinner-dance of San Francisco Hoo-Hoo Club 9 was held this year at the Villa Chartier in Hillsdale on El Camino Real on April25 and a happy crowd enjoyed three "relaxers" provided by the friendly cocktail hosts, a roast beef or lobster dinner, and dancing to the mellow music of Paul Law and his orchestra. Sur-prizes were awarded the luckier Hoo-Hoo and their ladies.

The Ticket committee this year included John Prime, r:hairman; Harry Hood, Bob Strahl, Bob Kilgore, Ben Ward, Wendell Pacquette, Bovard Shibley, Bob Nelson and Lloyd Hecathorn.

Lumberyord'Westernized'

In line with the general community development plan, the Buena Park Lumber Co. has recently remodeled the side entrance to the retail yard in the heart of town. Its new shake roof overhang and board and batten construction is part of the plan to "westernize" the booming town's entire business district. Jim and Bud Nelson, the young dealers who operate the lumber yard on Grand avenue, were among the first to enter the remodeling project.

Allenby Joins Medco Sqles

Medford, Ore.-Jack Allenby, well-known Northern California lumber salesman, recently of Ukiah, has been named assistant sales manager of the Medford Corporation here, whose annual capacity is 70 million feet. The company's announcement said Allenby's lumber experience includes production and sales in fir and pine and he is expected to fit into his new high sales post with a minimum of adjustment. Russell J. Hogue is general sales manager and Edward C. Nave is sales manager of the Medford Corporation.

Moy Need Thor 'Bounce'

Inglewood, Calif.-La Brea avenue from Tamirack avenue to Centuly boulevard will be beautified with the planting of 43 rubber trees in the center strip of the newly widened highway. The work was started last month under City Forester Albert C. Jarrnan. Six years old at planting, the trees will grow to approximately 3O feet in 15 years.

'Operotion Uptuin' Hoiled

At least 20 plus factors in our economy today point the way to an early recovery-if not immediate upturn-reported General Electric's western region vice-president, C. C. Walker, who has been introducing the company's "Operation IJpturn" program in the West to key G-E managers in San Francisco, Los Angeles, Seattle and Portland. Purpose of "Operation lJpturn" is to create jobs and build sales in'58 by accelerating the business upturn by bringing extra values and renewed confidence to customers.

Walker described the limited nature of the recession: the recession has been limited largely to hard goods and allied industries. Other segments of the economy are unaffected or doing better than ever. Personal consumption expenditures were up $4.6 billion in the first quarter, AS compared with the same period of.1957.

Thc beartiiui kitchens p ctured in this book present an entirely new concept in kitcher' sty ng and uti ity. They rlere created by using tTlORGAN wood cabinets . . . cabinets vrhicir are the res.r lllf ntensi'",e research in design and ''-a"Lrfacturing nrethoCs They provide custon' r-r,, learty ard convenience at the lowest 1,.:ssible cost. Here arc b.,i a few of the exclus';e :eat-,r'es found in MORGAN stock cabinets . , -,^,'o'r,':oals fro,n which to choose . . Beautifur 3 'cl' rr Exqrisite Ph. Mahogany , adaptcd : r'.'ery t;'pr: of firish or parnted color.

',e.', Contour Styling . . presenting a sleek :r '-.,.,€tle ;r-ln' cc ng to tlocr.

^lc.,,' Fiitslr'type Design ., offers unllmlted i, rSS 3 trc: flr arrangentcni, A 'roirro rearty , . cab nets wrtr se ecl trd t',' ,efreers on both ends to nratch veneeri -,; 000rs ancl cra,wers.