Uplond Lumber-fflilling Co. Opens Self-Servicq Center

Upland, Calif.-A major addition to the Upland business community was formally opened May 16-17 when the Upland Lumber & Milling Co. held Open House to shgw its new Self-Service Center. The new building on the yard's Euclid avenue location is designed to aid customers in selecting lumber and building materials. The yard's offices are at 199 N. Euclidy with the new building a short distance south.

Harland'P. Horak and Robert Joines are co-owners of the Upland Lumber & Milling Co. Dealer Horak took an active part in planning the new Self-Service Center, while Dealer Joines will be in charge of the Center, directing the new retail unit while Horak continues in the former office.

The new serve-ur-self center is housed in a prefabbed steel building covering 4000 square feet near the old office and retail showroom. The spacious room has been arranged with colorful shelving, display racks, wall racks and wall fixtures to best show the merchandise. Dealer Joines has arranged each piece of stock in individual racks or bins with the sales tag plainly marked.

Manager Joines said the new Center should be a boon to the do-it-yourselfer and home handyman but all types of customers will find the building supplies they need there. A main aim of the operation will be to enable the smallest purchasers to find their exact needs, pay for them and be on their way in a fraction of the time it might take a clerk to be free'to wait on them and tote up the bill.

"\Me hope to make this one of the most complete and convenient sales rooms in this type of business," Joines said. "We have a nice stock of the most-used types of boards and plywood on hand, plus hardware, paint and other fixtures necessary to home construction needs. We know our

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109 old customers will approve of this new store and feel sure they will enjoy its conveniences."

H.l.C.Ups Publicity Borroge

New York-Local dealers and contractors who have not yet become active members of the Home Lnprovement Council have been urged to do so at once, in order to benefit from an unprecedented publicity barrage. Within the next six weeks, every homeowner in America will be exposed to the HIC story-and will want to do business with its local members, Executive Director Don Moore reports. In that period, HIC will be publicized on one network television program, in nine magazines, 1400 newspapers and 1500 radio and TV stations.

Non-members at the local level who want homeowners looking for the HIC membership seal to find it in their establishments can get further information from HIC headquarters, 2 East 54th Street, New York 22. N. Y.