lO3-Yeor-Old Quolity filorgon Woodwork Line Now Avoiloble to Coliforniq Retqil Yords Through Tohoe f,tillwork Compony

Ross Beall, general manager of Tahoe Forest Products Co., West Sacramento lumber rvholesale firm. announces the appointment of his organization as exclusive distributors in California for the Morgan Company, Oshkosh, Wisconsin, woodwork manufacturers. Distribution. sales and marketing will be effected through a subsidiary organization, Tahoe Millwork Co., also of West Sacramento.

"!l/e feel that we are meeting a real need of the building industry in making high quality Morgan woodwork available for the first time in the West."

Mr. Beall declared. "Distribution will be handled from two well-stocked warehouses, one in Sacramento and an additional warehouse in Los Angeles."

Henry M. Alsaker (right), former western sales representative for the Paine Lumber Co., Ltd., has been named manager of Tahoe Millwork Co. Since 1954 he has established jobbers for the Paine Co. in the three Pacific states. Prior to joining Paine, he was connected with L. J. Carr & Co. of Sacramento.

Mr. Alsaker grew up in the lumber mill business in Potlatch, Idaho, and in his youth was employed in various sawmill jobs for the Potlatch Forest Products Co. He attended grade school and high school in Potlatch, and the University of Idaho. He was born in Norway.

Mr. Alsaker states that the organization is interviewing retail lumber dealers in all principal cities in California, and appointments will be announced shortly. Morgan woodwork is sold exclusively through retail lumber dealers, and this has been a consistent policy of the company throughout the years.

With the appointment of Tahoe Millwork Co. to distribute its extensive list of products, Morgan Co. makes its first appearance in these three Western states. The sprawl-

The Toho€ - Morgon Sfoly (in q Nutshelll

Tahoe Forest Products Co., Sacramento. has set uo a subsidiary, Tahoe Millwork Co., with warehouses in Sairamento and Los Angeles, to handle sales, advertising and merchandising of the 35-product, famous old (103 years) Morgan Woodwork line . . Henry M. Alsaker, named manager of the operation, impresses those who have met him as a very ab1e, wellacquainted and well-liked man

T,he Morgan line, now ,being' offered dealers for the first time in this state, will be presented exclusively to leading retail lnrmber dealers, and to kitchen specialty firms for the catrinet line This is newsworthy in a day when many national manufacturers are bringing in chain stores, hardware stores and other outlets to replace or supplement the lumberyard store. It is a Morgan policy of long standing and will be adhered to in this new territory

Those who have seen the line say it is top quality not intended to compete with the mass-production cabinets in the mail-order houses Morgan production methods, efficient, knocked-down sh,ipping technique to red,uce costs, puts t'he cabinets in the medium-price field Morgan's patented Tee-Cor hollow core flush door, consisting of supporting members mounted at right angles to each other, is one of the salient features of the line ing Morgan manufacturing plant covers 12 acres in the heart of Oshkosh, Wis., and has intensive distribution in the Midwest and East. ft was established 103 years ago.

Tahoe Millwork Co. will operate from the two warehouses Complete stock will rbe carried at all times so lumber dealers can be assured of quick replacement of merc.handise . . . The Sacramento wareho'use (they move in about June 15) has 40,000 square feet of storage, all on one floor, plus 10,000 sq. ft. of modern office space located right on the West Sacramento Freeway (Highway 40) less t'han two hours fro,m the Bay area That's the story!

Every modern facility for manufacture, including the latest laminating machinery, fabrication, handling, storage and shipping of quality woodwork is employed in the huge plant. Morgan backs up its excellent production facilities with a well-planned advertising, sales promotion and merchandising program.

It provides dealers with one of the industry's most complete and beautiful catalogs (350 pages in full color); trade and consumer advertising, beautiful showroom displays, and dealer ad mat services.

Morgan produces a complete cabinet line including handsome flush type kitchen cabinets in birch and Philippine mahogany, as well as storage, china, corner and all-purpose cabinets, and ironing board cabinet units. The Morgan door line includes interior and exterior pine panel and sash doors, combination doors, patented Tee-Cor hollow core flush doors, hardwood panel and sash doors, louver, folding and cupboard doors, and super-solid core flush doors.

The Morgan complete sash line includes windows and sash, storm sash, 4-in-one window units, basement window units, gable sash and louver units, blinds and shutters.

Morgan also produces a long line of wood specialty items such as mantels, entrances, stair work, straddle moulding light and louver units, decorative frame units, medallions, moulding, folding door units, sliding door frame units and a line of wood color finishes.

In keeping with the high quality established more than 100 years ago for its woodwork, Morgan is a substantial user of soft-textured Western pine.

Morgan produces more than 35 woodwork iiems at? ha. 650 employes. Many of its skilled workmen have been with the company mor_e than 25 years; some over 50 years. Many are second-generation wood workers whohave grown up in the Morgan tradition of fine craftsmanship.

Building up a thriving, nation-wide business has led Morgan -to pioneer in methods of space-saving shipping. IIo.! of its precision produced products aie shippe-d knocked down, in scientifically engineered packages, which are easily assembled at the destination.

Because of its volume production, manufacturing economies and highly organized shipping and distribu-

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