Everything So Groovy of Cqstlewood, Lumbermen Dqte Spot for 1959 Reveille Before the Present Porty Ends

Oaklan<l IIoo IIoo Clrrb.3t). "tlre club th:rt ktrou's 1rou.." stagecl its 19.5,S.\rrrrual [ieveille:rnd golf torlrnamellt at tlre popular C.astlcn'oorl Courrtr,r, Clrrb (near Pleasanton), scelle of its trirrrrrlrlr last ,r'car. -l-he clar- choserr for this ]'czrr's lievcilk: n'as I'-ri<lar-. ][:i,r' 16. a periect clar-for golf, sn,inrnring r.,r jrrst lrlairr rel:ixing. Hogan \\'holesale's Herb l,'arrcll cluLirnr:trrrretl tlre partr-. rvhich tlren'rrrore than tl00 Northerrr California lrrtnbermetr at the big lleleille banrlrret that evcrrirrg.

With golf as the nrain attraction o{ the rlal-. nrarr-r'lrurrbernren-golfers sholr.ed up at the cltrb as earlr- as 9:00 a.nr. Iirb Xlacfie (rrou' rvith Cochran Aviation at the C)aklancl .\irport) \\'as faeneral chairrlarr c.rf the tournanrent aucl llobbs \\ral1's Iack Crane sat itr :rs co-clurirnurn.

\\'irrrrer of Clrrb .llJ's cor-etecl perpetr-ral trophl- rr'as I.iill I'ionnell. liiorrrrell-\\-ar<1 & [inapp,'"r.ho ."r.resterl it au'av ironr l'rrrrl Iiinrrer'. last vear's trophy rvittner. Thc club's Iorr'grt.rss troplrv l'as an'arcled to Italph Lanron.

Othc.r irrize u'intrers inclr.rclecl Bucl Carroll, Ii. (iarrctt. -fohn \\'eaver. T. l)onovan, B. Collier, Roger Schrryler, 13. ()stin, P. Nell, -\. Depeu'. D. Strang, Anrly N'lolirrcri, I). Itel1e.v, -[ohn IIc]Iaster, fi. llcConnell and I)rvight I)errrro- 'l'hc tournarnent, u'hic1.r boasterl a registratiorr of 12:1. n':rs lilayecl or-r Castlen'oocl's Upper Course.

'fhe 26th annual Reveille evening got uncleru'a-v at (t:29 1r.nr. rvitir libations at anr* one of forrr li-,rrnges irr the sltacious, {ormer "cottntry hotne" of \\-illiarrr ltandolpli Hearst. A steak clinner \,\.as llext on the l)r()griulr, follon'ing t.l-rich ment-; .B_ruce Jacobsen, programs; Sky Lewis, tickets; Jim Hendrick and Earle Bender, publicity; Frank Timmlrs, !1ance;-Bob IVIacfie and Jack Crane,'golf ; Past-Presidents Bill McCubbin and Joe Pepetone, reception, and Fred Pemberton and Jack Koepf, reservations.

Chairman Farrell and Club 39 President Chris Sechrist each made a short welcome speech. The party was then turned over to Bob Macfie for the awarding of the golf prizes and then on to M. C. Charlie Aaron and his teriific five-act 1958 Reveille show.

In thqnking his sponsors, and those who attended the event, Chairman Fairell expressed his special appreciation for the good work and cooperation of his varioui committees, including Bill Johnson and Bob Beileck, entertain-

Firsf Annual 'Reveille' Held 25 YEARS AGO

(From the colurnns of The Calitornia Lumber Merchant-May 1, 1933)

In view of the success of the affair, and the abundant facilities offered_by the Castlewood Country Club management, Club 39's board of directors have tentatively reserv:ed the spot again for the '59 Reveille, it was disclos-ed. iit $;

The consensus of the 272 lumbermen who attended the First with J,oseph L. Bobba, accordianist, was prime favorite. Scotty Annual Rcveille oif the lumbermen of Central and Northern Weston made a big hit with his tap'dancing, and his "Cornpany;' Califorrnia, held at the Hotel Leamington, Oakland, Friday -a 12 year old and a six-year old boy, ..tnl in for a good hand. evening, April 2l, seemed to be that the affair was a great success Berna Frechette, soprano; the Weber Sisters, singers.nd drrr..r., from every standpoint. Mem,bers of the California Lumbermen's and Consuelo' Gonsalves all received well-merite-d applause. Thi Council, which met in the hotel at noon, stayed over for the Reveille Revue, Dr. Josephus Forrestus, the Medicine Man, and Reveille' Dinner was served at 6:30 p.m. Earie E. Johnson of Dancer Betty Zak rounded out a fine program. Livermore, president of East Bay Hoo-H'oo Club 39, sponsors The sponsors of the Reveille are inde,bied to the wholesale of the big event, presided and representative lumbermen from fi,rms of San Francisco and Oakland, who financed the entertainall over the district were seated at the head table, and all rbranches ment. Strable Hardwood Co., Oakland, furnished the orchestra of the industry were represented. which played through the dinner hour. An entertainment was scheduled to take up most of the evenir-rg Bent Bryan, Strable Hardwood Co., Oakland, and C. I. Gilbert, and the time d,evoted to speechmaking was very brief. President Eureka Mill & Lumber'Co., Oakland, were hardworking members Johnson welcomed the large crowd and said that the Reveille will of Clement Frase,r''s general committee. probably be made an annual event, a,s the large attendance The golf committee consisted of C. I. Speer, chairman; Henry indicated that the idea o'f such a meeting is a porpular one. Hink, Dol'beer & Carson Lumb,er Co., $an Francisco; I-arue Clement F.raser, Loop Lumber & Mill Co., Alameda, chairman Woodson, Nicolai D'oor Sales Co., San Francisco, and Jerry of the general committee and originator of the Reveille idea, in Bonnington, Wendling-Nathan Co., San Francisco. a short talk spoke of the apathy prevailing in the lumber industry Thc souvenir program had on its front cover the three-color regarding much of the propaganda being circulated against sticker issued UV ttt" East Bay Lunbermen,s Club, with its wood. He said he thought the time ripe for a reveille, or awaken- elogan, ..Make it CooA-Soiti Wittr Wood.' ing to the dangers that beset our industry'

Forty-eigh't golfers turned out for the tournament on Saturday

He rerrealed thc serious purpo€e of the gathering by tenta- morning, Ap11|t ZZ, at the Oak Knoll Country Club. Geo. Duhn, tively introducing the idea of a carnpaign of collective ad- Zenith IiiU & Lumiber Co., Oakland, was wirrier of the low_grosi vertising and promotional work to be strared r1 b-f retailerst prize with an 94. Jas. E. Atkinson, bnas. R. McCormi,ck Lurnrber manufacturers and wholesalers to help revive the industry in -Co., San Francisc-o, won the low-net prize with a 67. Central and Northern California, and possibly of the entire The retailer's low,gross prize was won by Roy Dreisbach of the state by selling consume$ the idea of wood- Zenith Mill & Lumb-er Co. witfr gg, and G.o. -M"lof Malm & The 'California Lurnbermen's Council, he said, at their meeting Angle, Dos Palos, won l,o,vr net with 74, earlier in the day had approved the idea. He concl-t'de4 by !ug- The retailer's high-gross prize was carried ofi by A. E. Hilmar, gesting the for:rnation of a committee at an early date frorn Loop Lu,mber & il,litt"Co., Alameda, with l5l. Wholesalers'low_ executives of the various lumber organizations to work out the gross winner was Nick cryer, J. E. Higgins Lum,ber co., San details o'f such a plan. Francisco, and Jerry Bonning,tbn, Wend'iing-Nathan Co., San

Hary La&e, president of the California Retail Lumbermen's Francisco, copped the wh,olesalers' low net with a 70. Associatiotl said that the idea is a good one and expressed Flight 1 low gross was taken by l-ee Noack, Concealo Fixture his belief that the lumber dealers can put it over if they go Co., with an 86; low net by Fritz Dettmann, Allen & Dettmann, after it. with 76. Flight 2 low gross v/ent to Roy Hills of Wendling- Frank O'Connor, president of the California Wholesdc Lumber Nathan, with 9O; low net ,to J. A. Chase, Chase Irurnber Co., San Assn., praised th€ plan and said that he felt sure the wholesalers Jose, with 75. Flight 3 low gross fell to Doug Cook, Western will cooperate to the best of their aibility. Door & Sash Co., Oakland, with 93, and low net to J. G. MacH. Sewall Morton, chair.man of the Entertainment committee, Kenzie, L-O-F, with 74' then introduced Frank Bristol, master of ceiemonies. Th6 p,lefss- The prize fo,r the most birdies was won by A. Ferreira, of sional entertainment was preceded try a burlesque entitled W. R. Ohamberlin Co., 93-7-tK. Harry Vincent, E. K. Wood "Amos 'n Andy Lumber Co., Unincorporated," in which-to Lumber Co., won for low.es,t score on Hole 2-four strokes. quote the program-'the wholesaler'will endeavor to show the Highest score on Hole 13---ten 5116t1s5-\/as won by Roy Mathretailer how tro sell his lumrber vrithout the use o'f the chisel." eny, Matheny Bros., Lodi. The prizes for t-he scores indicating The skit was very clever. C. H. Terrell and J. B. 'McKeon took truest handicap were won by Tom Branson, Melross Lurnbor Co., the parts and both did good work. Oakland; C. I. Speer, Zenith M ll & Lumber Co., and C. H.

The ohoice of entertainrnent reflected great credit on the en- Terrell, Hill & Morton, Oakland. tertainment committee, and the show was said by many to be The 20 golf prizes were donated by Oakland-San Francisco the best ever put on at any lumbermen's gathering in this part lumber and building rnaterial firms, and a new ball was given to of the country. Judging by the applause, the Nearpolitan Quartet, each player on the first tee. Luncheon was served in the clubhouse.

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