LETTERS

The California Lumber Merchant, 108 West Sixth Street, Los Angeles, California

Dear Sirs:

As it is not always easy to persuade advertising companies to take a dose of their own medicine, I should like to pay you and your publication a small tribute.

The intioductory story you ran on "Lanky Plankv" last June lst and the follow-up series of half-page ads we ran in your paper have definitely paid off.

We naa two coupon inquiries from Pasadena arid Van Nuys, which resulted in sizeable 'contracts. Also, in closing contracts from eight other dealers, I have learned that they were aware of our campaign of informative ads, and this was a help to me.

These dealers already had some idea of the range and versatility of our Service. It was a great deal easier to do business with them than if I had been starting from scratch' Lanky Planky is happy to have made so many new lumberadvertiser friends in his first year in California.

Truly your publication must be well read. I would also like to mention with appreciation the excellent cooperation and help we have had from your San Francisco representative, Max Cook.

With kind personal regards and best wishes, Yours very trulY Viggo Kihl, FOT LANKY PLANKY.

California Lumber Merchant

108 West 6th Street

Los Angeles 14, Calif'

Dear Sirs:

July First is going to be an important anniversary for both the California Lumber Merchant and for me. It was 35 years ago come July First that your first issue was published in Los Angeles, and it was the same day f moved to Los Angeles as manag'er of The Wheeler-Osgood Company branch, which I operated until 1931. Since that time I don't believe I have ever missed reading one of your issues from cover to cover, first because of Jack Dionne's magnificent editorials which are a never failing source of inspiration, and second be,cause of the complete news coverage.

When I left Wheeler-Osgood I became general sales manager for the Washington Veneer Company's group of mills in Olympia and Seattle, Washington. Then on January First, 1933, I became an officer, director and sales manager of Cadwallader-Gibson Company. Since then my primary interest has been Philippine hardwoods.

In 1942 I opened my own office, to be joined in 1946 by Jim Forgie when he came out of the Army, after a distinguished record of service, as a Lt'-Colonel. Jim, of course, is the son of my very old friend, that fine lumberman Bob Forgie.

In 1949 son John joined us, handling plywood and veneers, with special emphasis on imported plywood from Japan. Jim handles alt West Coast woods, specializing in Western Red Cedar, Redwood, and industrial items in Fir, Spruce,