for the BEST in IOUVER DOORS and SHUTTERS wood for worship

When a new church or church addition is contemplated, economical yet sound and pleasing construction is a "must." Churches depend on voluntary contributions and even a modest outlay can be hard to underwrite. Wood construction furnishes the answer. It provides the desired dignity, beauty, comfort and durability at the lowest cost.

No other building material is so versatile, so well able to impart an atmosphere of reverence even while lending itself to a striking contemporary treatment. And no other material is so flexible in meeting functional as well as aesthetic requirements.

Plans for new church buildings are everywhere in the making - almost certainly some are afoot in your community, Mr. Retail Lumberman. You can help with them, by providing useful data and eventually the needed woods. Remember, a National-Wholesale member stands ready to help you - call upon him for facts and services.

TIMPS ARE CONSTANTLY CIIAI\GING...THE MEN BEHIND TIIE SEAL KEEP I,'P TO DATE

Pcrlience ls Essentiol

Seemed to Fit

The young man of Greek origin was just out of college and, seeking advice concerning his future, he called on a well-recommended success expert. The latter said to him:

"What is'your name?"

The young man said:

"Gus Poppapopupopulos."

"Your iase is simple," said the advice expert, "get into the motorcycle business."

The Whisper

Earnshaw,

"I am convinced ttrat of all qualities essential to leadership, none is more important than the capacity for patiegce. Many a man who has both imagination and courage feils to reach the top because he expects the crowd to follow his pace. The mob is always a laggard. People, in the main, have only limited vision. They are slow-witted, slow-moving. Original th.inking is, in fact, almost completely absent from the mental processes of the average man. Our lives and minds are moulded into patterns, pursue grooves. A new idea hurts, at first. Humans have the same properties of inertia characteristic of matter, we tend to keep on in the same direction, when set in motion. While at rest we tend eternally to remain so. Let not the leader rail at the sluggistr cbmprehension of the pack. For he will never be free from this compulsion to be patient."-Henry

The Tie Thqr Blinds

Give me a wild tie, brother, One with a cosmic urge, A tie that will wear

And rip and tear

When it sees my old blue serge.

Oh, some will say t&rat a gent's cravat

Should only be seen, not heard,

But I want a tie that will make men cry

And render their vision blurred.

I yearn, I long for a tie so strong

It will take two men to tie it,

If such there be, just show it to me, Whatever the price-I'll buy it.

Give me a wild tie, brother, One with a lot of sins, A tie that will blaze

In a hectic haze

Down where the vest begins.

Vision

Vision plays an important part in business success. The man who looks not only ahead, but all around him, will see opportunities that are entirely missed by men in the petty routine of immediate affairs. Without vision, ideals are impossible. The spirit of service, the sincere intent to win one's way in the world, the earnest endeavor to deliver just a little more ttran is expected-these are the products of vision. It takes vision to see that a business is built, not of single orders, but of customers. Customers can be carved only from the solid rock of service.

Wnnderlust

My &reart is warm with friends I make, And better friends I'll be knowing; Yet there isn't a train I wouldn't take, No matter where it's going.

Up where the samite mountains rise, To greet the blue ethereal skies, And streamlets murmur midst the trees, To join the great eternal seas; The breezes whisper as they stir The branches of the stately Fir"May fortune's sunlight o'er you play, Make life a gladsome holiday !"

Give ond Serve

Give and Serve-th.is should be our motto. Don't fail to give the smile and kind word; avoid the appearance and feeling of indifference toward those who enter. Say "Good morning" with your mouth wide open enough to make the other fellow feel that you are glad to see him; don't ever forget that your business and your customer's business in this world are the same, nam€ly, to SERVE-you in your capacity, and he in his. Kindness and sincerity are aids to service. They will help you to represent your institution in the most substantial and profitable manner. Don't hesitate to use them. Service is the best advertisement in the world.

Porting

The dust is on the highway

That leads around and down, The footpath and the byway That leads away from town. The dust is on the highway, And on the soul o' me, Oh, God o'love, that my way Should lead me far from thee. But blithe will be the highway, Begirt with blooms and dew, Dear heart o'mine, when my way Shall lead me back to you.

Brevity

An English cub reporter had been soundly lectured by the city editor for relating too many details in his news stories, and warned to be brief in the future. The next day he handed in the following story:

"Shooting affair last night. Sir Dwight Hopeless, a guest at Lady Panmore's Ball, complained of being depressed. He took a highball, his hat, his coat, his departure, not notice of his friends, a taxi, a pistol, and finally his life. Nice chap. Regrets, and all that."

R.oddiscroft Opens New €oreboqrd Plant of Arcqlo for'Timboqrd'

Arcata, Calif.-Utilization of rvaste wood, long the concern of California's lumber industry, made an important stride forrvard rvith the opening last month of a nerv $3,300,000 coreboard plant at Arcata, Humboldt county' Built by Rocldiscraft, Inc., one of the nation's major lumber and plyrvo<-rd producers, the ne'iv plant is turning out a lightcolored medium density board for use in quality furniture manufacture. The process was developed in Germany, and American rights have been licensed exclusively to Roddiscraft.

The plant employs 55 men on a three-shift basis, but this number is expected to double as marketing is developed. One hundred and fifty tons of Douglas fir wood waste, 'rvhich normally rvould be destroyed in sarvmill burners, is required every four hours as the basic rarv material for the plant. Later, other species, such as l'hite fir, redwood, madrone, I I l.remlock, oak, alder and myrtle can be used.

The process is unlike any other now in use in the United States. Sa'ivmill edgings, slabs and planer ends are reduced to shavings. After chemical treatment they are pressed into boards four feet by sixteen feet.

Bearing the trade name Timboard, the finished product will be eventually overlaid with veneers, such as thin mahogany. It rn'ould replace high-grade plyr,vood and expensive lumbers in the manufacture of furniture.

Although Timboard possesses desirable heat resistant and sound proofing qualities, it is not designed for insulating or acoustical ptlrposes. It is not intended to replace plyrvood sheathing or for finish work.

A hot 'lvater system provides heating requirements for the manufacture of Timboard in the three-story concrete and steel building. N{oderate lr,ater demands and the absence of odors make the plant a desirable clean industry.

L. A. Nqmes Two to Building Boqrd

The Los Angeles City Council this month confirmed Ernest C. Hillman, Jr., structural engineer, and F. L. Sebasta, general contractor, as ne\v members of the Building and Safetv Commission.

Costc Meso Permits Increqse

Costa Mesa, Calif.-February building permits of $1,867,783 here inclucled 157 sinslefamily du'ellings valued at $1,633.046. r_..--*3,rlsfl&"

Blue Diomond's uniform quolity choroclerislics qre importonl lo cruflsmen qs well qs owners.

UNIFORM CORE in hqndling ond noiling

UNIFORM TAPER in ioint lreotmenl

UNIFORII^ SURFACE in decorolion

Alt odd up to imProved opplicotion qnd beiter wqlls ond ceilings.

(Tell them yow saw it in The California Luruber Merchant)

Where cr concrete oI high quqlity is desired in otft 0R Two llaYs USE

VIGTOR HIGH EARI,Y STRTIIGTH PORTI.ATID GETIIDIIT

TYPT lTI

This Product

Reduces construction costs by lcrster working schedules and quicker re-use oI lorms. Allows mcrked scvings to the concrete produc"ts manulacturer by reducing curing time, curing spcce, curd inventorieg Pqrticulqrly cdvcntageous in pouring trcffic intersedions, repcirs in opercrting lqctories crnd stores, mcrchinery loundctions, tunnel liningrs, AND

C(IIISTRUCTIOII

Hollywood Jr. Twing Are All-Purpose Doors

Say goodbye forwer to old fashioned screen, sash and storm doors. for here are two all purpose doors...COMBlNATlON SCREEN AND METAL SASH DOORS that fit all types of mll construction and harmonrze with any interior styling.

f,ole lhese 4.ln-l ADVAIITAGE|S

Comfort o Th! Holly{rcod Ja Twlil p..mlt mor! li3ht ln ltt fion and $ry|c. porchc. o Glw.dqqu.tr G$y vcndlauon. o S.rh ch$ m.y bG clc.ncd wlth drr.

O Inrct-tight r$t proof rcraans.

Gonvenience a l{o mora aa!8ln& filmatrrcraan doE whlch Invlta lntrud.E. a Actr rs an addltlonrl D.otrc{m ta huwlt 3h. mry connm dth dt 3ld.rr thFuih xth op.nht rithout unloctlnl thr alor.

O NomorcdatourlnS rround I aupcrflu- ou3 artar doo? wlth rn.rmtul of bund16.

Dor. Holltwd ,r. rn rll 3 mblnrd lnto I dd.

Sav.t on hardw.r!, hrntlnt rnd may bc hunt torwlng ltr orout. lffu rv.lhbL ioor aDrca rhld L uu.lltr l6t ln Htdtan c mbft w.y.

Sa6 on uponrlYr rapLcamanb.

S.Ycr .p.c.. Th. Hol|t|Iood Jr.

-. f,,f Ponel or Flush a Hollyrood Jr. Twlnr ihra you your dFie of r D.n.l o. fiurh .toor to hrmmi[ xlth any rt!|b archltcturo q m.do. d6lgn. a Flu.h doo6 .u.ll.bla hr PhlllpDlna Lu.un, OrLntd Arh (S.n) or lLci. o ?.n l doors .v|ll.blG ln plnr only.

Wri|e lor lrsc illvdrcted lilerolurc

Permqnente Cement Dedicntes lts $13 Million Southern Colif. Plont

The Permanente Cement Company dedicated and olficially opened its new $13,000,000 plant in l-ttcerne Valley, NIay 16, with a capacity of 2,500,000 barrels of cement per year. It marks Permanente's first major entry into Sottthern California, accounting lor loy'o o[ all cement production capacity in the area. The compzrny can now pror.ide a single brand of cement from Mexico to Alaska.

The dedicatory progrilm, attencled by approximately 1,00O cement and constrttction inclustry representatives and business and labor leaclers, u,ils conducted by Eugene E. Trefethen, Jr., execrttive vice-presiclent, Kaiser Industries Corporation, and \\ra11ace A. N{arsh, r,ice-president

Mqnufoclurers and general manager of Permaner-rte Cen-ient. 'l'he pl;rnt, located in the Cushenburv area of I-ucerne Vallcy, San llern:rrdino corrntv, t'il1 procluce iroth standartl l'ortlancl ar-r<1 special tvpe cements, ancl is designed to itllot. {or futrtre expansion to keep pace l-ith the :rnticipatcrl groutl-r of Southern Caliiornia.

An adjacent limestone qtlarr\', lcasccl for 99 l'ears from another afflliatecl Kaiser comlranr'-K:riser Steel Corporation-u'ill supply rau, materi:tl for lroth courltanies at the rate of 1,000,000 torls per year. 1'ernr:tnente l'il1 also mine and crush metallr,rrgical-gracle litnestone fr.rr l{aiser Steel's mill at nearby Fontana, anrl also miike the rock ar-ailalt'le to the glass and sugzir industries in Southern California. The Santa Fe ltailrvay has installed 29 miles of neu' track from its main line near Hesperia to the plant site for transporting :rnrrually thousands of carloads of both ra\\: materials and firrished cement. In addition, Permanente has put into operation a rnillion-dollar fleet of bulk clelivery trucks ancl eclttipment.

A neu, sales division. u'ith offices in Los Angeles, has been established to serve the southern Clali{ornia, northern Arizona and rvestern Nevada areas.

The Cushenbury plant is part of a $'1.5,000,00O exliansit,,n program by I'ermanente and its subsidiaries begun in 1955 and designed to increase cement production capactty 57/o, and its total production of cement, gyPstlm and all other brrilding products 75fi.

Steiner Open House Drows Crowds

(Continued from Page 20)

Even n-ith its nen' retaii shorvroom. Steiner's Sacramento yard continues to do a majority of its business r,r'ith contractors and custom home builders. Facilities for this division include a brand new separate contractor's office, separate parking for his trucks, the latest n.rethods of lumber hanclling ancl delivery, and a complete pre-cuttilrg department.

Going even a step further, Steiner Lumber Company recently der.elopecl an illustrated catalog of every appliance, hardu,are an<1 lnmber item that the con,panl- carries in stock c.rr has access to. This cataiog l'as then distributed to all of the companr.'s contrActor accounts-:r ready reference book l'hen planning a neu' home 'n'ith a client-jrrst as :t n-lrolesale clistrilrrrtor gives his retail yard customers a catalog of liis prodrrcts;. The lrook n'as an instant hit and Steiner has since orclered a big seconcl printing.

In adclition to his Sacramento v:rrcl, George Steiner also operates a branch varcl :rt Carr.nichael (a suburb of Sacramento) and has an interest in four other Northern Caiifornia -v-arcls. His Carnrich;rel yar<I, n'hich caters more to the shoulder trade, is nou, unclere'oing :L contplete remodeling anC. a tl.o-day grand opening is scheclrrle<l to bc held cluring the early part of Summer.

Arthur Denf in New Celotex Post

.\irpointment of Arthur L. Dent, Jr.. as assistant general sales manager of The Celotex Corporation is announced by X[ar"'in (]reenu'oc.rd, r.ice-president-director of merchandising.

Overnight delivery is commonplace in California by courteous, competent, company-employed dr.ivers.

We aim to build friends as well as customers. Once you've sampled friendly, efficient Ostrom service, you'll be an Ostrom customer from then on ! Let the BIG "O" fill your next big order!

Green Dougloe Fir K. D. Sugor pine X. D. ponderosa Pine K. D. White Fir r Incense Cedor

For over p0 years, we've found it good business to deliver the right grades at the right prices. And dealers everywhere expect the best in Redwood from Hobbs \Vall, year after year because it keeps tbem "ott front" in sales and satisfaction.

For the name of your nearest Hobbs \Vall wholesaler or commission man, write or wire us now.

Over 5OO Amend Silver Reveille

(Continued f.rom Page 26)

Co. The club's perpetual trophy, awarded to low net, was again captured by Bud Kinney for a second year in a row. Other winners in the Dubs division were as follows:

First Flight: low net, Elsworth Keene (64) ; second low net, Gene Destruel (67 ,\, unU third low net, Leo Cheim, Jr' (68). Second Flight: low net went to Gran Geisert (68), followed by Al Boldt (71), with Harry Hood and Jim Rossman tied for third position with a pair of 71's. Third Flight: it was Jack Crane, Jim Ramsey and Bob Kilgore in first to third position, respectively. Forty-two golfers played in the Dubs division. I

In the Blind Bogey Division (108 golfers), the winning scores were as follows:

First Flight: Andy Molineri (71), Dwight Denno (74) and G. Yila (76). Second Flight: E. Garret (61), Uno Ahlenius (55) and John Weaver (65). Third Flight: Walt Hjort (57), B. Robinson (62), with Robbie Robinson and John Thompson tied at low-net 64. Fourth Flight: Bob Elwell (62), Bob Hervey (65) and Russ Tracy (65). In the fifth and last flight, it was S. M. Haslett (54), Vic Perrera (55) and Jim Giles (6O), in that order.

Low-gross rvinner of the Dubs division was Ernie Pieper, with a 74 card. In the Blind Bogey division, it was John McMaster, who tallied a 75 lot the afternoon.

Other special awards were presented to Hugh Pessner, closest to a hole-in-one (3'-11"), and Ernie Pieper, the longest drive of the afternoon (270 yds.).

Cocktails at any one of three different bars began to flow copiously at 6;39 p.m. Shortly after 7:30, the group sat dorvn to do justice to a big steak dinner with all the trimmings. Following dinner, President Herb Farrell welcomed one and all to the annual Hoo-Hoo show of shows and thanked them for their support. An excellent five-act show presented by the Hal Morris Agency officially (but not unofificially) brought the Silver Reveille to a most successful close.

In expressing his appreciation to the sponsors of the 25th annual Reveille, General Chairman Pepetone also wishes to single out for praise the following committee heads who freely donated their time in order to insure the success of the event:

Jim Hendrick, publicity; Gordon Saunders and Vic Roth, reception; Earle Bender, program; Bill Johnson, golf ; Fred Pemberton, banquet; "Sky" Lewis, tickets; Frank Timmers, entertainment; Hollis Jones, finance; Ralph Hill, reservations; and Ev Lewis, the club's secretary-treasurer extraordinary.

"Last but certainly not least," Pepetone adds, "here's a toast to the grand bunch of guys who attended the event. Please come back next Year."