GENERAI, REVEILLE COMMITTEE

Hoo-Hoo Club No. 39, Oakland, Calif.

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,DFPA Completes Field

Deportmenl Reorgonizotion

I , With a rearrangement of regional boundaries and plans for the addition of eight new field promotion representatives, the Douglas Fir Plywood Association has completed a year-long reorganization and expansion of its field promotion department, according to Joseph Weston, field promo- rtion director.

The DFPA Field Promotion Department was established in 1938 to provide field level assistance to plywood produc- sellers and users. Local activities of the field promotion

' representatives include calls upon and sales meetings with retail lumber dealers, assistance to architects and specifiers in their utilization of plywood, work with building code

$ALE$ IDEA$ Burnefl Lumber Co.' Tulqre, Uses Newspoper Adverfising to Boost lts Fence Soles

Tulare, Calif.-"We never believed we could sell so much fence material," Al Scheetz, manager of the Burnett Lumber Company yard here, told The Tulare Advance-Register this spring. "We used newspaper advertising exclusively during our 1o-day fence campaign and, during that brief period, we sold more fence material than we sold during the 'ivhole six months preceding our special eft'ort." The local manager said the event was very successful in all the line's yards but especially in Tulare.

Manager Scheetz also mentioned that the yard's One-Cent Paint Sale this March went over the top and exceeded their sales goal, which was based on the record sales of the year before. He has personal hopes of winning the paint distributor's Trip-to-Mexico contest for dealers with. the most paint-sales volume in one year. Last year the yard's Keith Munger, then yard manager, won a trip to Hawaii in a statewide corrtest.

The John Haslam Advertising Agency represents all of the United Lumber Companv yards in this area.

officials, and sales promotion calls upon builders and other large users of plywood. Rapid expansion during the last five years has culminated in the above territorial alignment, with a total of 34 men on the field staff.

Under the reorganization, DFPA regional managers are now headquartered in the following cities: New York, Washington, D.C., Atlanta, Dallas, Cleveland, Chicago, Minneapolis-St. Paul, and Richard E. Anderson, Los Angeles; Earl Pennington, San Francisco, and Stanley A. Taylor, assistant field promotion director, Tacoma.

Formerly headquartered in Dallas for five years, Anderson has been regional manager in Los Angeles since early 1955. He is a graduate of the University of Washington College of Forestry. Pennington joined DFPA in 1954 following extensive retail lumber dealer experience. Taylor, who holds an M.A. in forest products, serves simultaneously as regional mana-ger in Tacoma and as assistant field promotion director, having held the latter title since January 1955.