The BIG ideql H.E REDWOOD

Our H-E Man shows up bigger and bigger, because he stands for a BIG idea in merchandisingfrequent turnover of a small inventory. It pays off with mixed shipments of H, E. quality Redwood. Builds volume with profit. Keeps working capital working, ceding the opening) did th€ trick. Steiner's big parking lot and showroom remained jammed throughout the two-day event.

Over $2,000 in door prizes was awarded during the two days, including the big main prize-a three-day, all-expensepaid trip to Las Vegas and accommodations at the Riviera hotel. The Las Vegas trip prize, which actually cost Steiner considerably less than many first prizes given away by other dealers at similar grand openings, proved to be a spectacular drawing card.

Steiner was particularly gratified by the support given his opening from his suppliers-both local and national. "I was surprised and pleased with the way that so many of our regular suppliers got behind our opening," he said. "Not only did they donate prizes for our drawings, but many of them set up demonstration booths and lent us a hand witfi the crowd."

In all, some 40 manufacturgrs participated in the event, 10 of whom sent in qualified men to set up booths and demonstrations and assist Steiner Lumber personnel with the crowd.

As a result, a major portion of Steiner's door-prize expense was borne by his suppliers. fn return, participating manufacturers were afforded a particularly good chance to get in some first-hand consumer advertising.

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