the new ncrne in insuleition KAISER

Fealures

PRODUCT SUPERIOR,ITY through

FINEST PRODUCTION CONIROT

ROOF INSULATION BOARDS

INSUTATING SHEATHING

PERFORATED ACOUSTICAL TILE

INSULATING ROOFDEK

DECORATIVE TILE

IINISH PTANK

BUILDING BOARDS

BACKER BOARDS

THRIFT WALL BOARDS

REFRIGERATION I NSULATION

Insulate ltrlhile Building

Alone !

I. President george 5leiner. 2. Sign behind centrol checkoul counler urges the trdde lo osk obout yord's revolving credit plon (os now used in olmost every moior store). 3. Vice-President Jim Dowd developed the Steiner "Pockoge"; prelutting is generolly done on five or more units but Dowd's system con hondQ single iobs profitobly. Exlerior views 4., 5. ond 6. show ihe corner locoiion, porking focilities (sign onnounces oll-doy-Sorurdoy hours) ond close-up of the piciure-frome signs for "Speciols," elc,; controdlors hqve own porking ot reor' 7. ond 9. show disploys ond end-disploys on low 48" center islonds, monufocfured by Doley Store Fixlures ond instolled by Gorehime Corp., while 8. shows complete G.E. kitchen (Sreiner is distributor) insrolled ol one end of store. 10, Controclors'ofiice hos ils own "speciols" (note sign on woll), which might ronge c()ordinated l))- Steiner's regular advertising xgenc)']lcitter-()rnrc .\clvertising. Sacritmeuto. tro,n purrl-in ovens ro 2xs qtmenston. ||' Cenfel-lslqnd "Gror'bo9" dispioy feolures oll ifems qr $1.98; for islond holds 98C items olthough some slow' moving invenlory is disposed of in this mqnner, most merchondise is purchosed expressly for lhis deportmenf, ond Deoler Steiner hos <ompuled thqt the oction qt these two islqnds ACTUALIY PAYS ONE SIORE-MAN'S SALARY. 12. Porking lot fenced wilh difierent types of precut fencing serves procticol PurPose os well os disploying o yord item. 13. Diversified inveniory of severql million f eet is eosily occommodqled in the 3-qcre yord. 14. Used doors or reiecls ore quickly moved when merchondised in this monner. l5' Steiner lumber Co. employs lolesl methods of lumber sforoge ond hcndling; nole exlensive use of stropping ond good housekeeping in the Socromento, Colifornio, yord

Professional newspaper spreads, radio spot announcements, and TV spots (4 times a night for a week pre-