cAN ADD A VARIETY OF PTYWOOD PRODUCIS ln Mixed Cor Shipmenls

With the ever increasing consumer demand for decorative plywood panels-it would pay you well to stock a suitable quantity of each of the types available, to turn inquiring prospects into active buyers.

You can do this with a minimum of outlay!

Order your plywood in mixed cars direct from Weyerhaeuser mills. You get the economy of mixed car shipment direct to you. Careful loading at the mills will assure a top condition shipment.

When you order lumber g.o* 1n16nd \dills,

3552 SOUIH HItt SIREET

LOS ANGETES 7, CATIFORNIA

325 SO. MAYFAIR AVE.

DAIY CITY, CATIFORNIA

FRESNO: P.O. Box 347 o SACRAMENTO: P.O. Box l5O3

LOS GATOS: P.O.Box427 include these veneered varieties:

KNOTIY PINE GRUVE-PLYTFLUSH KNOITY PINE

INLAND KNOTTY CEDAR oPONDEROSA PINE Include these rrn pLywooDs with your orders for West Coast lumber products:

SANDED GRADES r SHEATHING o HANDY PANELS

SCARFED T UTIIITY IOPS AND BASES T MARINE For meeting today's sales demand, for closer inventory control, for the most economical price order plywood in mixed cars-mill-to-you from Weyerhaeuser.

Allit tqkes is thot 'profegsionol' touch--

Sqcrclmenlo's Steiner Lumber Co. Proves fhe City

Yclrd Cqn Also Drcrw Crowds to Open-House Events

A veritable epidemic of lumberyard remodelings has been spreading throug.hou! the West Coast during the past few years. One of the most recent _ya1d-s to succumb to this "urge' is Steiner Lumber Compfry, +449 S..ond Arrenoe, Sacramento. Headed by fggressive lumberman-George Steiner, the firmSpoiting a "new look" in every direction-held a two-day grand opening, May 3 and 4, which was attEnded -by well over 2,000 residents of the Capitol City.

The following suppliers to the .Steiner Lumber Company furnished displays and salesmen to demonstrate them at the Sacramento yard's grand opening of its newly remodeled facilities last month:

A.mesCo... .'..HollYwood

The Sieingr yard, of which dealer Steiner is president, was originally established at its present location in 1945, and for the following 10 years was devoted exclusively to serving Sacramento's booming home-building industry. llowever, following a severe fire in February 1956 which completely destroyed Steiner Lumber's ofifice facilities, George Steiner decided to incorporate a retail showroom into his plans for a new office building.

The new 6,000-sq. ft. showroom and office building rvas completed during June 1956, but it was not until earlier this year that Steiner was satisfied that his new retail division was "right" and ready for its debut. A few months before the scheduled opening, Steiner and the other officers of the company-including Vice-President Jim Dowd and Secre-tary-treasurer Orville Eastman-called in the grand opening specialists and lumberyard store design experts, the Garehime Corp., to smooth out the final details and map the grand opening strategy.

To draw a crowd in a small community is one thing, but in a large town or city it presents some real problems. Faced

W. P. Fuller & Co. ..Sacramento

Garehime Corporation ....San Francisco

Glasteel .....Santa Monica

Kwikset Sales & Service ......Anaheim

U. S. Gypsum Co. ...Los Angeles

CaliforniaPaint Co. ...Sacramento

DryMixProductsCo. .. ...LosAngeles

Dura Steel Products Los Angeles

Stanley Power Tools . ....San Francisco with stiff competition from other city attractions, Steiner Lumber employed extensive advertising to announce the opening. Full use of all media, including radio and TV, was