TAIUR E]ICE. PHILIP$ IUiIBER G(l.

eration. He was formerly with El Paso Moulding Co. which pioneered the successful .mass-production of fingerjointed mouldings and trim.

"With our present organization, we believe we can work more closely with our customers in bringing them the items they rvant and the benefits of our six years of experience in this business. Every step we have taken points to our goal of enabling us to provide the highest quality at the lor,vest cost for our customers," Don Hall remarked.

In discussing specific products originated by Visador, Mr. Hall spoke of the Visador louver, which achieves sightproof privacy but permits approximately 50/o free-air circulation. This has proven a tremendous selling feature, he disclosed, because of the "Inverted-V" core construction.

"With the increasing popularity and demand for louvers in today's building, and the ease of installation, the Visador Louver has filled a real need," he added.

Improvements and additions are constantly being made in the Visador product line, Mr. Hall revealed. ITe mentioned the new Metal-Cane fnsert, which was advertised on Page 47 in the June 1 issue of The CALIFORNIA LUMBER MERCIIANT, as well as new prefabricated units for flush and panel overhead (garage) doors.

"All of our designs are adaptable to many ,combinations and uses in homes, institutions, schools, churches, hospitals, and commercial structures, and are influenced by current architectural trends," he said.

"We believe that our national advertising in trade publi- cations, our wide distribution of direct rnail pieces, our dealer sales helps, convention displays, and $'orcl-of-mouth advertising are leaving their impact on a great many dealers rvho are learning through these media of the many Visador designs available through their local sash and door jobbers," N{r. Hall said.

"We find that our V-7 catalog is becoming the guidebook of the industry in informing the trade of the popular designs readily available." N{r. Hall spoke of quick delivery facilities as another decided Visador advantage. Standard items are being shipped rvithin .48 hours; others n'ithin trvo or three days; specials in less than 10 days, he explained.

N{r. Hall remarked that his firm looks to even greater demands for Visador prefabricated lights and louvers in the future, since more and more builders are realizing the sales appeal of doors u.ith Visador lights.

Hommond, Guospori ond Gqriboldi Toke Over Millbrqe Lumber Co.

Joe Hammond, for the past 20 years manager of the Millbrae (Calif.) Lumber Company, joined u,itlt G. A. Guaspari and Ernest Garibaldi, also of Millbrae, in purchasing the Schultz interests in the yard at 200 El Camino Real on May 21. In addition to handling lumber, millwork and other building materials, the new partners expect to expand the existing lines of paints, hardrvare and other allied products.

Niels, Alvin and Niels Schultz, Jr. rvill continue to operate the Greenbrae Lumber Companv. near San Rafael.

LUMBER HAUL|/NG SPEC|iAI,'STS

Dependable Eqvipmenl - Reody to Rofl

Singfe Rigs - Truck & frailers

CAtt

LUdlow 5-2181

' (Ler Fritz Houl Your lumber)

Serving fhe Lumber lndustry Since 1945

Sell REDWOOD TANKS for Economicql Sforoge

Aufomctic Woter Syslems do fqil, qnd then woler ir ct c premium. Redwood Storoge fonks dre the mort economicql. lnitiql cost is lower, cnd they hove o longcr life. Radwood hcs high insulolion volue; keeps wqler cool. Redwood is resislqnt to fungi qnd insect ollock. Furthermore, we can give immediote dclivcry.

Fanny Forest, comely Portland model, invites lumber and building material dealers to use the new counter display featuring Forestex Forest Hardboard, recently announced by Forest Fiber Products Co., hardboard manufacturer located in Forest Grove, Oregon. It tells rn'aiting customers a cdmplete sales story. Fanny appears on the display pointing out the dent-resistant qualities of this durable hardboard with its decorative machine-striated surface. Dimensions and suggested uses are also shown.

New Folding Rule Offers Rqfter Loyouf Feqfure

A new six-foot folding wood rule with special markings on the reverse side is making it possible for carpenters (professional and amateur), to master the tricky but common job of laying out rafters with a speed, accuracy and simplicity never before possible. Called the Master Framing Rule, the item is doing a remarkable job of boosting folding rule sales at hardware and lumberyard counters. It makes every customer feel like a professional rafter man. Its exclusive producer is Master Rule Manufacturing Company, Middletorvn, N. Y. An instruction folder with 25 sequence photographs comes with every rule.

The nerv rule replaces both the framing square and protractor and is precalculated to eliminate the additive errors of stepping off rafter lengths. Even more important is the fact that tradesmen and craftsmen can now get away from the chop-and-try practices 'ivhich are most frequently used in rafter work.

The tool works by adjusting the angular folds to form answer your rnqurres ottect. triangles the base of rvhich is merely held along the side or edge of the lumber. Adjustment for each desired triangle is by placing a notch in the metal end of the rule over the proper bull's-eye and holding this adjustment under the thumb while the angular cut is being marked.

The item retails at $2.95 and is packaged six to a box with a complete picture-instruction folder for each rule.

Give Hondymen q Big Lift by Offering Low-Cosf Workbench

With do-it-yourself projects a "must" in nearly every household, the lumber dealer who fails to encourage the handyman trade is doing a disservice to himself. One of the best vl'ays to aid this group of customers is to help them. get started right-r.vith an easy-to-builcl rvorkbench. This simple, strong rvorkbench-for r'vhich the dealer can