:ERIALS

WOODII FE WOOD PRESER,VATIVES

WOLMAN SATTS

SCREEN DOORS . HOLLYWOOD

COMBINATION DOORS

DOUGTAS FIR PIYWOOD o Inlerior & Exterior Types

PONDEROSA PINE PLYWOOD .

HARDWOOD PLYWOOD

MASONITE PRESDWOOD PRODUCTS . UPSON BOARDS

ROOFING PRODUCTS . Shingles . Felts qnd Cootings this policy so long as you get paid for it, but when you have more money invested in your business, the only justification for it is to make a satisfactorv profit on that investment.

Assume then that we will run the relationship up to 3 times, or one where the inventory is l/3 of the total assets. In this case, with 2O/o overhead and turning merchandise once a year (and believe me there are a lot of items in a lumberyard that only turn once a year), the markup rvould have to be 98.53/o. II it turned 12 times a year, 31.25% as compared to that n.l7%.

That phrase "Compensatory Pricing" is a real idea and the only thing that will make it rvork is knowledge. Only when you get to the point where you are willing to sit down with a pencil and paper and properly analyze your business, then project that analysis into selling prices, will you gain the confidence from the knowledge that those prices are right and you will make satisfactory net profits.

The Justice Department and economic conditions are not going to let you recreate the old concept of a stable market. Our trend is in the wrong direction profit-wise because we are still trying to run our business on the basis of meeting someone else's figures without a plan.

Get yourself a plan and stick to it unless it doesn't work.

If it doesn't r.vork-change it, get a new plan, be unwilling to operate your business without profit. If you think as I do that our industry needs an education program, then look to your association, the logical source for that prog'ram.

(TeII th.em, that yor.t, saw it i.n The Cali,fornia Lwmber Merchant)

Henry Hink Correcfs Dolbeer & Cqrson Srory

In the April 15 issue of The CALIFORNIA LUMBER MERCHANT, a news story said that three and one-half years ago The Pacific Lumber Company had purchased the Dolbeer & Carson Lumber Company.

Mr. Henry M. Hink of San Francisco, formerlr. president of the Dolbeer & Carson Lumber Company, calls our attention to the fact that that famous old company did not sell out to Pacific, but rather sold its mill and other properties to said buyer, excluding from the sale "trade marks, trade names and any goodwill relating to the business."

Correction cheerfully made. Mr. Hink was president of the Dolbeer & Carson Lumber Company for many years, and after it sold its mill and dissolved the old corporation, he was manager of the Dolbeer & Carson co-partnership.

Deal With The Man Behind The Seal

Moy Consfruction Reqches Record in L.A. Cify, Gounty

New construction reached record peaks in Los Angeles city and county last month, while an easing off rvas noted in other parts of the country. The May figure rvas $76,205 ,967 for the ,city and the unincorporated county area, compared to $6,417,761 in May 1955. The 6,085 city permits u'ere in valuation of $38,230,934, compared to 5,101 at $33,948,451 in last year's same rnonth.

The total city building in this year's first five months is $186,307,79O, an increase of $13,500,000 over the same 1955 period, when a new yearly record of $433,455,885 rvas totaled in 12 months. The county's $37,975,033 in May was 77/o above the May 1955 figure.

the best route between mill and retailer is via your Natlonal-American LUMBER WHOLESALER

He has more than a map in his head. He knows where to find the lumber you retailers need, the customers you manufacturers want. He can help you solve shipping and other problems. He devotes his energies solely to the distribution of for-Ct products, which frees you manufacturers to concentrate on producing lumber, and you retailers to concentrate on selling it.

The NATIONAL-AMERICAN DIRECTORY contains over 500 listings located all over U. S. and Canada. There's no better guide. 1956 edition now available. Vrite for complimentary copy.

Times constantly change. The man behind the seal keepsnp to date!

More than $i1 million of the county's valuation was in 1,028 dwelling units started in tract housing developments. Permits issued in the city included2,664 housing units.

SCRLA Enrolls Two More Yqrds

Orrie Hamilton has enrolled a new Active and a new Associate member in the Southern California Retail Lumber Association. The retail yard is the College Lumber Co., 1902 College St., Costa Mesa, managed by Henry L. Jones. The new wholesale member is E. U. Wheelock, fnc., Los Angeles, which is headed by B. N. Wheelock, president; G. W. Brooks, vice-president; B. W. LeCrone, general manager-secretary, and H. J. Samuelson, assistant secretary-treasurer.

George Cordrey, the SCRLA's nerv field representative, enrolled the other new retail member. It was Bunce Bros., Ojai Avenue at Maricopa Road, Ojai, Calif. The yard is owned by Stanley, Frederick W. and Patricia Bunce and B. G. Br<-rwn.

California has more than 18,000 privatg timberland owners.

Goshwoy Yord Locotes in Tempe

Tempe, Ariz.-Payless Cashway Lumber Stores, with eight yards in fowa and one in Tucson in this state, will locate its tenth yard here, the o'*'ners announced May 15. The firm has bought the former Sunshine Farms building at Rural Road and the S. P. tracks and two acres of land. Remodeling rvas expected to be completed in July with conversion of the former shed into hardware and lumber departments for the new yard.

Vernon \\r. Furrow, principal owner of the business, had been looking for an Arizona location for a year. Ray O'Connor rvill be manager of the Tempe yard.

(Tell them that yorr, saw it inThe Cah'forniu Lumber Merchant)

New Designs Spork Visodor Progress

(Continued from Page 44) its present location at 8500 Sovereign Row in Dallas, which is one of America's fastest-developing industrial districts. The year 1955 marked a definite swing in the sash and door industry to prefabricated inserts. Now, more than ever, unlimited designs are made available to the public. In the latter part of this year Visador opened a plant in Jasper, Texas, to effect an efficient operation for meeting still-growing demands for products. These new facilities tripled production capacity.

In 1956, Don Hall, son of J. D. Hall, Jr., returned to the company from military service, as sales manager and partner. C. E. Groves, who had been with the company for

Solid Philippine

more than three years, was made manager of production. O. J. Kirk joined the firm as sales supervisor, becoming the liaison between the home ofifice and its sales representatives. He is well known in the lumber and buildingmaterial industry in the South.

Other personnel additions include the appointment of

Lew Haynes of the Haynes Sales Company, 705 E. Figueroa Drive, Altadena, California (above), as the Visador California representative.

This year the Jasper facility is being further enlarged. Operations are now being carried a step nearer the forest as dry kilns are put into use by the plant in order to control both the quality and production of lumber used in Visador products. Robert Hall, brother of Don, manages this op-