New Designsr Exponsion Spork Viscldor Progress

Hoynes Soles Compony Nqmed Colifornio Represenfafive

The initial "spark" which resulted in the founding of The Visador Company in Dallas in 1950 can be largely attributed to a newspaper accoLlnt of that year concerning the beating of a Fort Worth, Texas, housewife by a dangerous caller. She had unwittingly opened her door to the stranger because she had no means of identifying him through the closed door. This article and similar instances were responsible for considerable discussion among members of a certain Hall family in Texas as they spoke of the incident and of the universal need for a vision-type door in every home.

Until 1950 there had been numerous methods of glazing flush doors but they rvere tedious and limited by the oldfashioned piece-by-fiece method of installation. Too, only a limited number of "old-standby" designs was available. Custom designs were prohibitively priced. With the increase in popularity of the flush door came the headache of how to quickly and economically glaze or louver this type of door.

The Hall family discussion eventually resulted in one of its members inventing a prefabricated, packaged doorJight which could be quickly installed and had a sliding glass to allow Mrs. Housewife to see her caller before opening the door. A second member, J. D. Hall, Jr., put the idea on a mass production basis and, with financial support by his father, they were in business under tl-re original name, The Door-Light Company.

The name "Visador" was applied to the prefabricated inserts themselves, being derived from a combination of the Spanish word "vista," meaning "view," and our own word, "door." Thus the name "Visador" has become the nationally-known symbol for doors glazed with prefabricated inserts.

The Door-Light Company moved three times into larger quarters to meet expanding demands within its first year and a half of existence. Also during 1951 and i952 the development of the Visador Router was completed. Tfris has become a service item ir, that it answers the need of

Visqdor's new moldl'cqne ineert with Don Hqll. an easy means of cutting holes in flush doors. It made a simple hand operation out of a process which had formerly been done rvith costly machinery. Nol'r', with this router and templet method, the average r,varehouse could turn out a true custom job at small cost.

The nationwide representation of The Visador Company began in 1952 and now consists of representatives from coast-to-coast who call upon sash and door jobbers and door manufacturers.

In 1953, the Deluxe line of lights was added. This was an outgrorvth of the popular trend toward unusttal and distinctive designs "of customer choice." Characteristic of tl-rese designs are the tear-drop, sunburst, and sun-ray patterns which rn'ere made available for the first time at moderate cost in flush doors.

By 1954 another Visador expansion and move were in the making. Early the following year the plant moved to (Continued on Page 51)

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This Product

Reduces construction costs by lcster working schedules qnd quicker re-use oI lorms. Allows marked scvingrs to the concrete producb mcrnufcrcturer by reducing curing time, curing spqce, cnrd inventories. Pqrticulcrrly crd,vantcgeous in pouring trcrffic intersections, repcirs in opercting lactories crnd storer mcchinery loundqtions, tunnel linings, AI{D

AI,I. OTHIR GOTISTRUCTIOII AGTIVITY WHERE PORTI,AIII' CEMEIIT IS USDI) AIII' TIIIIE IS OT PARAMOUIIT IIIPORTAIIGD

TTT Completes First 30 Yeors

The 360th Terrible Tu'enty tournament rvas held at Los Angeles Country Club, May 15, completing 30 years of monthly play. Ed Bauer made the arrangements r,vith a "brunch" at 10 A.M. and an early start on tl.re South course. It was a Tin-Whistle event rvith Helmer Hoel rvinning with 41 points, and Roy Stanton second rvith 40 points. In the finals of the Match Play, Bob Osgood beat Ed Bauer 2 up, in the upper bracket, and Frank Berger beating Clarence Bohnhoff by default in the lower bracket.

Tom Fleming won the medal play for the year in the nine months tournament, with Carsten Woll second. Bob Osgood won the six months tournament, with Clarence Bohnhoff in second place.

At our 30th annual business meeting, the following new directors were elected: Vern Huck, Helmer Hoel, Hervey Bowles. The hold-over directors are: Tom Fleming, Bob permits for 170 rrew a tract at Wilson and

Pierce, Harry Whittaker. The r-rerv Board of Directors elected Vern Huck our ne\\' Most Terril>le for the coming year.

After a r,vritter-r poll s'as taken, it rvas voted to reduce the maximum number of members to 36 (the number allowed in the by-larvs is 40) ; we now have 31 members with three new members eligible.

Our next tournament is slated for Riviera Country Club on Tuesday, June 26.-}I. M. ALLING.

P.S. The Terrible Tu,'enties had four finalists in four flights in the Cravens and they all iost. What a lot of alibis we'll be hearing for montl.rs to corne from Fleming, Bowen, King and Whittaker.

County supervisors have okayed drvellings in Costa X'Iesa, Calif. in Placentia streets.

T TSCRLA fo Conduct Monogement Workshop in L.A. Sept. 19-22

While attending the NRDLA directors meeting in \\rashington last month, Orrie W. Hamilton, manager of the Southern California Retail Lumber Association, made arrang'ements rvith Arthur A. Hood, editor of the American Lumberman magazine, to conduct a 4-day Nlanagement Workshop in Los Angeles September 19-22. It 'ivill be sponsored by the SCRLA to bring out late merchandising techniques around the country and discuss adequate financial management in successful retail operation. The four days will be spent conferring rvith, orvners and management of other SoCal retail lumberyards. The theme of the Workshop will be "How to Win the Battle for Satisfactory Profits," along the line of the Hollenbeck articles which The CALIFORItrIA LUMBER MERCHANT has been running since May 15. The SCRLA's Workshop will be limited to an enrollment of 40 and early registration is advised.

Blue Diomond's uniform quolity chorocleristics qre importonl to croflsmen os well os owners.

UNIFORIIA CORE in hqndling ond noiling

UNIFORI TAPER in ioint lreolmenl

UNIFORM SURFACE in decorqlion

All qdd up to improved opplicotion ond belter wqlls qnd ceilings.

M&M Votes June 2l On Simpson Deol

Portland, Ore.-The $50,000,000 sale of M and M Wood Working Corp. to the Simpson Timber Co. will be voted on by M&M stockholders at their annual meeting June 2I, President Clay Bror,vn announced. Directors of both companies have approved the sale at $35 a share to the Simpson subsidiary, Simpson Redwood Co. Majority of the M&M stock is held by the Malarkey family here and their action on the board is believed to assure aoproval in the annual meeting.

Newporf Permits Up

in this year's Newport hit first four months.

Zywv NL Co, llNC"

The Deoler's Cost of Doing Business

(Continued from Page 21)

Pricing 2x4's is al'"vays a headache. So let's take a look at that on the basis of ivhat rve have been talking about. Let's price a 2x4 first for a highly competitive operation -a tract type sale-for a yard that is properly set-up to handle that kind of sale and has the money to do it with.

Let's assume that the man wants to make T/o to his total investment, that his overhead is 10/o and that his relationship between total assets and inventory is l% times. In other rvords, his inventory represents the major part of his investment.

His markup for a2x4, if he turned 2x4's 12 times a year, would be 13.88/o. That would afford him a 20/o return to his investment.

II 2x4's cost him $100.00 he could sell them for $114.00 and make 20/o.

Now let's try it on a yard that is operating at l8/oa more typical lumberyard. Ife turns his 2x4's 8 times a year, his relationship between inventory and total assets is two times and he also rvants to make fr/o. His mark-up wilIbe2S/o. If he sells 2x4's at $128.00 a thousand he will make 2A/o on his investment.

Now let's try it for a do-it-yourself operation. Return wanted, 2O/o; overhead, 30/o; inventory turn, six times per year; relationship between inventory and total assets, three times. The inventory is only l'/3 of. the total assets. The mark-up in this case will have to be 57.14/o. 2x4's