Ready acceptance by the people you sell

Eu..y lumber dealer is aware of the selling advantages that nationally advertised, trade-marked merchandise gives to his business.

You have many trademarked products that you have handled for years. Your customers know them.

One of these well-known products is Weyerhaeuser 4-Square Lumber the brand name that was selected in the 1920's to give our dealers identified, improved lumber products . . for easier, more profitable selling.

Advanced milling equipment contributes refined surfacing. The lumber is cut to uniform lengths, with both ends smooth and square. Eased edges improve appearance and handling.

Weyerhaeuser 4-Square Lumber is also kiln-dried and accurately graded.

It is easier for dealers to sell because it gives their customers better values. It is continuing to grow in popularity because new items and refinements have been and are being added.

Recent product advancements are reflected in such items as Glued-Up Lumber, the new Gruve-Ply paneling, and beautiful Knotty Cedar and Knotty Pine Plywood panelings.

The story of continuous improvement of Weyerhaeuser 4-Square Lumber has been told to the public in national advertising for close to thirty years as a result, this lumber is outstanding on the American market today.

This brand name offers you a broad line of irnproved modern lumber products, readily accepted by your customers -with values that stimulate sales and increase profits.

It will pay you to talk to your Weyerhaeuser District Representative about the full line and sales benefits it offers you.

WEST COAST HEMTOCK-Th|s flne species is often colled the "Ability Wood" becouse il is so versolile. Weyerhoeuser 4-Squore West Coosl Hemlock serves dependobly for froming ond sheothing os well os for flooring, siding, molding, ond ofherffnishuses. ltislighf...slrong...eosylowork...ondholdsnoilsexceplionolly well. Attrocfive light color, stroight groin, even lexlure, ond freedom from pitch olso contribute to iis populorily.

The Philosopher

I saw him sitting in his door, Trembling as old men do, His house was old, his barn was old, And yet his eyes seemed new.

His eyes had seen three times my years, And kept a twinkle still, Though they had looked on birth and death, And three graves on the hill.

"I will sit down with you," f said, "And you will make me wise; Tell me how you have kept the joy, Still burning in your eyes."

Then, like an old-time orator, Impressively he rose, "I make the most of all that comes, A"nd least of all that goes."

The jingling rhy'thm of his words Echoed as old songs do, Yet this had kept his eye alight, Till he was ninety-two.

(-Author Unknown.)

r Going Up

A small boy visiting in New York City for the first time rode with his father to the top of the Empire State Building. As the elevator shot up past the 62nd floor, the boy gulped, then turned to his father and said: "Daddy, does God know we're coming?"

Age-Old Religion

The author of the religious idea is lost in the impenetrable night of antiquity. No matter how far back we explore a faith, we find that it had predecessors. It is prohable that each ancient people, as it passed beyond the initial stages of savagery, began speculating upon its origin. And, closely coupled with and indivisible from the question, "Whence came we?" comes that other natural query, "Whither do we go?" Quo Vadis is the normal inquiry of mankind.

Double Dumb

The dumb blonde was being shown through a very lovely flower garden. Pointing at a lovely looking bloom, she asked the gardener what it was. He said:

"It's a member of the petunia family."

The blonde said: "FIow nice of you to take care of it while the family is away."

-And We Don't Mind Gefiing!

The California Lumber Merchant subscription is one check I don't mind writing every year.

-Walter A. Remak Torrance. California

Thrifry

And then, of course, there was the little Scotch boy who was saving his toys for his second childhood.

Fqmous Soyings by Fqmous Folks

Samson: "I'.rn strong for you, kid."

David: "The bigger they are, the harder they fall."

Nero: "Keep the home fires burning."

Cleopatra: "You're :ur easy Mark, Antony."

Helen of Troy: "So this is Paris."

Noah: "It foats."

Methuselah: "The first hundred years are the hardest."

Optimism

A real optimist is a man of 80 marrying a woman of 75 and looking for a house to rent close to a school.

Sqm's Girl

Sam's girl is tall and slender, My girl is short and low, Sam's girl wears silks and satins, My girl wears calico, Sam's girl is fast and sporty, My girl is sweet and good, Think I'd trade my girl for Sam's girl? Why, you know dar,n well I would.

Three Lqcks

A public school lad who was studying English history was asked to tell briefy what baused the defeat of the Spanish. Armada in its assault on England. FIe wrote: "They lacked three ships-Leadership, Marksmanship, and Seamanship."

Not the House

The Congressman's wife was awakened in the night by a strange noise in the next room. She shook her husband until he woke, and whispered to him:

"Wake up, John. I think there's a burglar in the house."

Said the Congressman: "You must be wrong, my dear; in the Senate, probably, but not in the House."

Advertising ls-

The molding of favorable public opinion toward a firm or an article or a service THAT DESERVES IT.

ls /ldvertis ed in Su**t

FOR GREATER PROFITS qsk Your WESTERN DOOR & SASH CO. mqn qboul the presold Rylock line.

Sifirihuted 69l

tilorn Fr"{;u wh.en aoa bna gLour [(nl."ol. (ro*

WESTERN MILL & LI,TMBER. CO.

Eecaute

YOU GET OUALITY REDWOOD PR,OPERIY ftiltLED

YOU GET PROMPT DETIVERY

YOU GET FRESH 'NILHD STOCK

YOU SAVE MONEY ON INVENTORY

YOU SAVE STORAGE SPACE AND

Telephone: TEmplebor 2-8400 WAAJT

YOU GET IIFT IOTS AT NEARTY BIG twu c/t PRtcEs

When l,ooking For REDWOOD -Alfgelus 2-4148

Our Precision Custom Milling Assures Gomplete Gustomer SqtisfoctionRepeot Business -- Greqler Profits

L.C.L.--CARLOAD--DIRECT IVIITL SHIPIUIENTS viq TRUCK qnd TRAILER or RAIL

423O Bqndini Boulevqrd, Los Angeles 23, Colif. TWX tA t846

WHOLESALE ONTY

NBMDA Greets 3Oo/o lorger Attendqnce At 5t. Louis Thcrn | 955 Spring Meet

Approximately 400 persons attended the national spring meeting of the National Building Material Distributors Association at the Chase Hotel in St. Louis, April 29, 30, and May 1. This represented an increase of 30,1" in attendance over the 1955 meeting, according to C. A. Haag, president of NBMDA.

An "Early-Bird Get Together" started the activities, with formal meetings opening ihe program April 30. Featured speakers Monday morning included Jack Parshall, editor of Building Supply News, Chicago; Edward S. Hartman, vice-president of National Tax Equality Association, Chicago, who talked on "Current Washington Trends in Co-op Taxation," and Don Moore, ass't. director of O.H.I., New York, who spoke on "Operation Home fmprovement."

l{ow aYailable to dealers from our _ Calif orn ia plants

Lumber Two

Ve now carry the following Baxco Pressure Theated Foundation Lumber in stock at Alameda and Long Beach for imtned.iate sbipment to dealers:

Douglos Fir S45 AIS 2x4,2x6,2x8,2x10, 3x4,3x6,4x4and4x6.

Special sizes will be purchased from local stocks and pressure treated without delay.

'We offer prompt custom treating service at both our Alameda and Long Beach plants. Your lumber can be delivered to us by truck or treated in transit in carload quantities. Consult us for additional information.

Baxco Pressure Tteated Foundation Lumber is impregnated with preservative salts in accordance with Fed. Spec. TT-V-571c. k is approved by FHA, Uniform Building Code - P.C.B.O.C., State Architect for mudsills in School Construction. and U. S. Governmenr Speci6cations.

Following luncheon, the major portion of the afternoon session was spent on a panel discussion, "The Roofing Industry and The Distributor," moderated by C. A. Haag. Panelists included C. B. Hausmann, E. J. O'Leary and Rogers \Meed, Jr. Frank C. Hepler reviewed the place of national advertising at the wholesale building material distributors' level.

Ken Milliken, secretary of the Southwest Lumbermen's Association, Kansas City, concluded the formal program by discussing "Prefabrication-Who's Left on Third ?"

Highlighting Tuesday's activities was a panel discussion, "Steel Products-Is the Distributor Necessary ?" This panel was moderated by J. T. Theby and included Panelists

llAtEr Bnos.

SATIA TI(lilIGA

P.O. Box 385

Monufscturers & Jobbers

Stock qnd Detcril Sosh & Doors

GRE$GEIIT BAY II(l(lR$

Wirh Microline Gore

THE WEST'S FIilEST FLUSH DtllIRS

Phones: Texss (},4831

Sqntq Monica, EXbrook 4-3209 llholesrle