New Mulford lumber Compony Hirches lts Wogon ro Industricrls

A lot of hard rvork. plenty of planning and know-how, and just a bit of good luck all go into the building of any successful business. And it seems that Joe Perry, Bob Bieleck and Mrs. Monica Nolan have just that combination because, in just five months, their nervly established Mulford Lumber Company has earned a healthy share of the heavy industrial trade in southern Alameda county.

The business, which was formally opened on January 1 this year at 2085 First Avenue in San Leandro, now employs three men in the two-acre yard and utilizes one carrier, a lift and two trucks in the operation. In addition, Mulford Lumber Company is ecluipped rvith a complete custom milling department.

The principals, all former Carter Lumber Company Bmployes, can count up nearly 35 years of retail lumber experience between them.

Perry, who is 'ivell knorvn and respected throughout the Bay area lumber fraternity, is president of Mulford Lumber Company. Joe had formerly been rvith Carter Lumber in Oakland for the past 15 years and had.done most of that firm's buying in recent years.

Bieleck originally started his lumber career u,ith the old E. K. Wood Lumber Co. in Oakland, and four years ago joined Carter Lumber as an outside salesman. He is vicepresident of the new corporation.

Mrs. Monica Nolan, r,vho brings over l4 years of bookkeeping experience u'ith Carter to the nen' organizatton, is treasurer of Mulford Lumber Company.

"We have geared our operation to offer maximttm service to the local industrial trade and custom home builder," Perry states. "We plan to further expand our volume r,vith this trade because rve like this type of business and believe that industrial accounts hold the best future for us."

GEORGE CORDREY, shown qt for lefi in rhe downlown los Angeles oftces of lhe Soufhern Colifornio Rerail t umber Associotion, is the deoler group's new field representotive. He is shown ogoin on the right in rhe righr photo, in oction ol lhe recenl SCRIA convention ot the Ambossqdor hotel, with Orrie Hqmilton.

Gordrey Nqmed Assislont Monoger' Field Represenfqfive of SGRLA

George Cordrey started work May 15 as assistant manager and field representative of the Southern California Retail Lumber Association. The SCRLA board of directors authorized the new job at their meeting preceding the convention April 17 and President \Arayne Mullin announced it to all the members that day.

Cordrey is a retail lumberman himself, from Southern California, and rvell acquainted with his important nerv job and all association workings. He was formerly manager of the Patten-Blinn yard in San Diego, came out of the Army after four years as a lieutenant-colonel, rvas president of the San Diego Lumbermen's Association and rose with Patten-Blinn until he was branch yard manager of all its 2l retail yards before Patten-Blinn Lumber Co. was dissolved earlier this year.

Cordrey will serve the SCRLA as "go-betu'een" among the association offices and the various areas in the large territory the SCRI.A embraces.

(Tell them that yott sazu it in Tl're Calif ornia Lumber llerclrcnt)