A Fine Thought On Public Relations An Editorial

Much is said and written about the prop€r relationship between industry and the public-public relations, to be exact. Some of it is wisely dsns-serng otherwise.

There has come to our attention a short but splendid treatise on the subject that will appeal to thinking indusrialists and business men generally. Russell Johnson printed it on the inside front cover of "The Noyo Chief," a live little magazine published for its employes by the Union Lumber Company, Ft. Bragg, California. It was written by Mr. L. B. Neumiller, who is president of the Caterpillar Tractor Company, and here it is, with much food for thought:

"The management of Caterpillar recognizes that, to be a wholly responsible business enterprise, it is not sufficient just to produce good machinery. The lives of all who are touched by the Company's operations-customers, dealers,

No More Scrturdcry Free Demurage

Saturdays have been returned to status of demurrage days. S.O. 856 as originally issued required common carriers to include Saturdays when computing demurrage on freight cars. This u'as suspended by ICC action until May 31, 1953, but allowed to die, so that Saturdays are no longer free demurrage days.

plant communities, shareholders, and employes-must constantly be kept in mind; and the effect upon pcoplc has to be carefully weighed in the making of business decisions.

"That is so-and has to be so-because business exists for the peoDle, and not the people for business. And it is the people who provide not only the creative forces of production, but also the markets for that production. Despite occasional illusory aptrrcarances to the contrary, there can therefore be no fundamental conflict between what is good or bad for industry, and what is good of bad for the people.

"They stand or fall together-whether sharing prosperity or suffering the adversities of economic depression. The common interests which bind business and the people together are far stronger than the issues which sometimes appear-or are sometimes made to appear-to divide them."

Awards For Weyerhceuser A&

The Seattle Advertising and Sales Club has given a special award to the Weyerhaeuser Timber Company for the beautiful full page color advertisements it has been running in several national magazines. These remarkable timber pictures, done by nationally known Fred Ludekens and Stan Galli, have attracted national attention.

'We now carry the following Baxco Pressure Iieated Foundation Lumber in stock at Alameda and Long Beach for immediate sbipment to dealers:

Douglos Fir S4S ALS 2x4,2x6,2x8,2x1O, 3x4,3x6,4x4and4x6.

Special sizes will be purchased from local stocks and pressure treated withour delay.