WITH THIS GREAT ]IEW EXTERIOR TIR PI.YWOOD ourDooR ltulltc PRoiloltoll

A selling idea that can't miss-!'New ideas for outdoor living." Timed to hit right when your sales need a shot in the armJuly and August.

Sure-fire sales-aids* help you tie-in-generous supply of 4 new plans for Exterior plywood outdoor storage units, carport and patio furniture plus sales-starting counter display to hotd plans plus ad mats, radio commercials, statement inserts. Backed by national advertising. Full-page ads in leading home magazines pre-sell your customers tell them to "see your lumber dealer for plans and Exterior plywood."

*Get plons ond disploy from the plywood sclesmon who colls on you -OR SEND 5Oc TO DOUG1AS FIR PTYWOOD ASSN., TACOITAA, WASH.

Hansen \(/holesale Lumber Opens

Plywood For Outdoor Living Beverly Hills Olftce

Hansen Wholesale Lumber Corporation of Detroit, Michigan, owners of the Hansen Pacific Corporation of Fortuna, California, producers of Douglas Fir, announced they will be represented in Southern California exclusively by the Tacoma Lumber Sales, Inc., of California in the Statler Center Building and Hansen Wholesale Lumber Corp., 9015 Wilshire Blvd., Beverly Hills.

This change in policy has been made to consolidate inquiries and to offer dealers faster service in connection with their requirements of Douglas Fir, according to Edgar J. Ervine, manager of the Beverly Hills offices of the Hansen Wholesale Lumber Corporation.

"The new mill we are constructing at Fortuna will be ready for operation this fall and our shift capacity will run better than 150,000 ft., which means we will have. a potential of turning out in excess of a half-million feet of Douglas Fir daily. We shall also be able to produce up to 50-ft. lengths with our new machinery, assuring long lengths so badly needed in the Southern California market," declared Mr. Irvine. "We ,will assure the dealers dependable, on schedule delivery," he continued.

Edgar J. Ir';'ine is well known in lumber circles in the west and was formerly associated with Dant & Russell in Los Angeles. The new mill at Fortuna is being constructed right next to the present site and will be one of the largest, most modern in California with new machinery throughout the entire plant.

A new group of plans for four storage units to take the work out of outdoor summertime living have been developed by West Coast plywood manufacturers. Designed as a follow-up to the big spring sales promotion built around eight plans for indoor storage units, the new sales aids indude easy-to-follow plans for an outdoor storage wall, a ca4)ort, storage unit, a garden cabinet and a set of demountable patio furniture.

Described by the manufacturers as the "Plus-4" program, the new summer campaign is aimed at building demand for exterior fir plywood and the industry is offering retail lumber dealers another complete tie-in promotion package dovetailing with the phenomenally successful sales tools offered this spring with the "8-Way" promotion on indoor built-ins.

The campaign kicks ofi in.July with an eye-catching series of ads billing the plans as "4 New Ideas For Outdoor Living." The ads will run in Better Homes and Gardens, American Home, Living, Sunset and Household. Every ad tells prospects to see their local lumber dealers for the plans.

Lumber Is Renewtrble Resoruce

Natural beautSr, warmth, versatility, serviceability and renewability are the greatest merits of wood, Carl A. Rasmussen told lumbermen at the recent annual meeting of the National Association of Commission Lumber Salesmen in Chicago.

Rasmussen is in charge of the Western Pine Association research laboratory in Portland, Ore.

"Timber," he pointed out, "is our only rener*'able natural resource."

Douglas Fir in sizes to 24" x 24"

Redwood in sizes to 12" x 12" - lengths to 24'

Pfaner capacity for surlacing up to 24" x24"

Remanufacturing facilities for resawing up to 34" x31"