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You can tell a BUILDER by his stripes, too!
Wrtn rnn nrlr of competition bringing out the best in the best of our builders, you'll find the most successfirl fellows are those who pay the most attention to cost details. And those who do are most likely to be building more and more roofs of red ceda.r shinglcs on spoced sheathing.
They have discovered, by carefirl cost accounting and. selling experience, that spaced sheathing means an enorrnoun saving on each house-and that cedar shingles add a luxury appearance that pays off in faster sales. They've figured their roofing costs in two ways: frst, with ordinary roofing material which requires a solid roof deck of lumber plus the labor cost of constructing a deck of solid sheathing. Then they have figured their costs the economical way-using about half as much spaced sheathing and far less labor and nail cost applying it for use with cedar shingles.
And they have found that CERTIGRADE red cedar shingles, because they permit such savings on sheathing cost, and because they help to sell houses faster, are today's smartest roofing choice.
Yes, you can tell a smart builder by the stripes of spaced sheathing you'll see on the roofs of his homes under construction. You'll know he has figured it out for himself and knows that the spaced sheathing idea, wit}a CERTIGRADES, makes good sense.
Would you like to have a free cost estimating form that takes all the work out of figuring the difference between spaced sheathing and solid sheathing? We will be glad to send one to you. It will permit you to use your own labor and materials costs to get the accurate answer fot your own a,rea.
Once you have found how cedar shingles canr save sheathing costs, we believe you'll be convinced, os so rnany strccessful builders are, that cedar shingles belong on the homes you build too. Write or send a post card to: RED CEDAR SHINGLE BUREAU, 5510 White Building, Seattle 1, Washington or 425 Howe Street, Vancouver 1, B. C.
Les Cody Elected President Of Shasta-Cascade Hoo-Hoo Club
Shasta Cascade Hoo-Hoo Club No. 133 held their annual election of offrcers at the Riverview Gold Club, Redding.
Les Cody, Red Bluff Moulding Company, was elected president; Robert Korn, Shasta Box Company, Redding, vice president; William Reutheq, Ralph Smith Lumber Company, Anderson, secretary-treasurer; Tom Ball, Middleton & Beirne Lumber Company, Bob Deering, Redding Pine Mills, Inc., Ted Batchelor, U. S. Plywood Company, Anderson, and Bud Moore, B&D Lumber Company, Redding, were elected directors for the coming year.
Bob Middleton, the out-going president, was recommended for appointment as viceregent snark. A vote of thanks was extended to Bob Middleton and his stafi of officers for their very able administration of the club's affairs during the past year. It was decided to have a family picnic with a pot luck dinner on Sunday, August 2. The picnic will be held at Pit No. 1 through the courtesy of P.G.&E., and full details rvill be available at a later date.
William Booth, sales manager, Fortuna Sau'mills, Inc., Portland, and Mrs. Booth, were recent Southern California visitors and made their headquarters at the Hotel Huntington, Pasadena. While in the Southland, llr. Bootlr called on the lumber trade.
Teco's 19 Yeats of Service
Timber Engineering Companv, affiliated rvith National Lumber N{anufacturers Association, has completed 19 vears as a service organization for the lumber and rvood-using industries. Its aim is the development of neu' uses of wood, forest products and their derivatives. Timber Engineering Company's staff of engineers, technologists, and chemists is maintained to serve producers, distributors, and users of lumber and rvood products; architects, engineers, and builders; scientists, professors of architecture and engineering and their students, and others interested in better u'ood utilization.
"Advancements in Wood Research and Timber Engineering" is a report in which special emphasis is given to the research services being rendered by both large and small companies. The wood-using industries are made up mostlv of small firms, most of whom cannot afford adequate research facilities. For this reason the Timber Engineering Companv has provided facilities and trained personnel that are available on a moderate fee basis. From an investment standpoint the cost of research is small. Considered in the light of insurance for a business, it has no equal. Static businesses die; research keeps business alive.
Copies of "Advancements in \\rood Research and Timber Engineering" are available from Harry G. Uhl, President, Timber Engineering Company, 1319 Eighteenth St., N.W., \\'aslrington 6, D.C.-l;ronr Bruce )[agazine.

Consider H.Willetl, In<., monufoclurers of high grode mople ond wildwood cherry furniture. Plonts in Louisville, Kentucky, ond New Albony, Indiono.
Three model PH-862-130 Lift Trucks.
The Gerlinger trucks ore used in both plonts to unlood lumber from lru(ks lo roilrood cors. They tronsport ond stock lumber in yord for oir drying period...lood kiln drying bunks...tronsport kilndried lumber to dry storoge building ond slock...ond houl from here lo culling room.
Owner sfoles lhof fhe odvonloges of using Gerlinger lrucks "ore so mony ond voried os to olmost defy descriplion." He soys: "We feel thof the use of o Gerlinger Lift Truck, in eliminoling up lo four individuol hondlings of eoch boord, should resull in sovings so greol thot lhe mochine will poy for itself in less thon o yeor-if the truck is kept busy iust one shift per doy."
This owner uses his Gerlingers for mulfiple verticol ond horizontol tnoteriol hondling, inside the plont ond oulside in the storoge yords. On every job lhey've hondled, lhe Gerlingers hove brought obout moleriolhondling sovings. They con do os much on your operolion, loo. Why not drop us o cord iodoy for complete description of the five heovy-duty models of Gerlinger liff Trucks. Owners in oll indusfries ore finding the onswer fo cosl-cutting moteriol hondling with these "foilored-to-theiob" mochines.

Additions to California Sales Staff
Idaho and Utah territorv for Forest Fiber and prior to that did sales rvork in Southern California for another panel manufacturer. The Los Angeles office is located in the Douglas Building.
In order to give more complete Forest Hardboard serrice to builders, dealers and architects in Northern California, Alfred Edinger divides the territorv s'ith Fred Oliver rvho has until nos' been the companv's sole representative along the top half of the state. Edinger rvill headquarter at 480 E. Gearv St., Stockton. California.
Westenr Pine Association's New Schedule Lists 82 Publications
A complete new listing of all pubtications put out by the Western Pine Association has been assembled and released, the association announced.
Forest Grove, Oregon-W. Dale N{arshall, sales manager, Forest Fiber Products Company, manufacturers of Forest Hardboard and Forest Tee-N-Gee Panel, announces two additions to the California sales organization: Vaughn Monsell to Southern California and Alfred Edinger to Northern California.
Vaughn l\fonsell will be in charge of dealer sales in Southern California. Henry Jacobsen, who has been in the Forest Fiber Products Los Angeles office for the past year, will devote his full time to industrial sales of Forest Hardboard. l\fonsell rvas formerly covering the Oregon,
Covering everything from hobbflsts' rvoodcarving to technicians' research, most of the publications listed are available free of charge for single copies. Thev include descriptive folders, booklets, teaching aids, how'-to-do-it sheets, lumber grade-use guide pamphlets, species books, dealer and consumer publications, grading rules, standard patterns, technical bulletins and laboratory notes.
The list is dated as of NIay l, 1953, and contains six nerv publications not previously listed.
It mav be obtained free of charge by r*'riting for P.L. No. 27, Western Pine Association, Yeon Building, Portland -1, Oregon.
